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Tuesday May 15, 2018

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Marketing

Black Fly: Innovative Ideas In and Out of the Bottle

Beverage Alcohol Company attaches Single Use Breathalyzers to Drinks in Stores

London — It’s no surprise that innovators Black Fly Beverage Company, the first company to be awarded a distillery license in Ontario in over 100 years, is the first in Canada spirits company to be affixing single use breathalyzers to a variety of their highly popular Black Fly mixed drinks.

Co-founders husband and wife Rob Kelly and Cathy Siskind-Kelly whose Black Fly spirit mixed drinks are sold in every Canadian province and 8 U.S. states are quick to explain that they are fortunate to be an independent Canadian beverage alcohol producer and with that opportunity comes a tremendous amount of responsibility.

“At Black Fly our commitment to social responsibility is at the forefront of all aspects of our business.” explains Siskind-Kelly. “The opportunity to distribute MADD endorsed single use breathalyzers on select Black Fly products across the country is an opportunity to broaden that commitment.”

The breathalyzer is both FDA Approved and endorsed by MADD Canada. The organization, whose mission is to stop impaired driving, recognizes that the breathalyzers educate the public on the effects of alcohol consumption and provide an individual’s current blood alcohol levels so they can make the right choice and not drive or boat impaired.

The Alcograd single-use breathalyzer measures blood alcohol levels within certain ranges, and is remarkably easy to use and understand. The crystals inside the tube will change colour depending on the individual’s alcohol level. White means a 0% Blood Alcohol Concentration (BAC) and purple indicates a 0.08% BAC, which is the maximum legal BAC for fully licensed drivers in Canada. In Ontario, drivers could face additional provincial penalties if their BAC is above 0.05%. Noteworthy, is that the tests will not indicate blood alcohol levels beyond simply the legal limit.



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