Planters Canada and Mr. Peanut Team Up with Ontario University Athletics
Planters has announced a partnership with the Ontario University Athletic Association (OUA) to promote healthy eating and active lifestyles among students. “Creating good eating habits as young adults is paramount to long term wellness and Planters is proud to introduce our line of healthy nuts and snack options to time starved students” says Don Lock, VP Sales & Marketing, Johnvince Foods.
Planters and the OUA are excited to work together to promote healthy and active living for students on campus by providing, quality, healthy and portable snack options for those living both on and off campus.
“The OUA is thrilled to be launching a partnership with Planters. Establishing this relationship will help bring an increased sense of excitement, fun, and exceptionality to the preeminent products that both the OUA and Planters have to offer and will be a fantastic complement to many of our key initiatives this season”, says Gord Grace, CEO, OUA.
Planters is deploying a multi-channel, integrated campaign including an on-campus tour with the OUA’s “Quest for The Cup Tour”, select “Marquee Game Match Up’s” and a fun and FANtastic social media initiative to capture the spirit of the campus.