Posted Tuesday October 9, 2018


The Future of Fitness is at Home

New, game changing category of exercise offers live and on-demand boutique studio classes in the home environment

The future of fitness is about to cycle its way into homes across Canada. According to a new survey by Ipsos conducted in October about the exercise habits of Canadians; three quarters of Canadians aged 25 to 64 say making time to get to an exercise class is difficult and that it's more convenient for them to exercise on their own schedule.

In 2014 Peloton launched its at-home connected bike. Dubbed by US media as 'the Netflix of fitness,' Peloton has created an entirely new category of fitness by bringing live and on-demand boutique studio classes to the convenience and comfort of the home environment. All content is produced in the brand's state-of-the-art NYC studio, run by award-winning television producers with world-class instructors leading the pack. Viewed as an industry disruptor, the company uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime, while allowing their community to feel the rush and competitive nature of a studio.

The company, which has more than doubled its size each year since inception, was founded by entrepreneur John Foley. Foley, and his wife Jill -- boutique fitness studio enthusiasts -- found it difficult to attend classes after becoming new, time-strapped parents. Peloton was the solution they imagined filling an immediate need for busy individuals. To date, the company has raised almost $1 billion in financing and is valued at $4 billion. Peloton enters Canada following its UK launch in late September, which marked the company's first foray outside the US market.

"Technology has changed everything, from the way we watch television to the way we travel – fitness is the next industry going through a revolution and Peloton is excited to be at the forefront of this movement," said Kevin Cornils, International Managing Director, Peloton. "Clearly, Canadians want to work out -- but the reality is that 80 percent want to work out on their own time, when they're available, not on someone else's schedule. Our mission at Peloton is to change the fitness game by bringing the energy of studio-style, group fitness classes to homes around the world, one Bike at a time."

Using its revolutionary indoor Bike, Peloton streams 14 daily live – and 10,000+ on-demand – immersive cycling classes, so users can enjoy the intensity and excitement of classes taught by the world's best instructors without leaving the house.

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