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Posted Thursday October 11, 2018


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New Age Financing

How cryptocurrency can help startups get investment capital

Ashwini Anburajan using blockchain to democratize access to capital.



We're living in a golden era of innovation, says entrepreneur Ashwini Anburajan -- but venture capital hasn't evolved to keep up, and startups aren't getting the funding they need to grow. In this quick talk, she shares the story of how her company became part of an entirely new way to raise capital, using the powers of cooperation and cryptocurrency.

Ashwini Anburajan is a serial entrepreneur and writer living in New York. She's successfully bootstrapped ad tech startups -- Social Data Collective and OpenUp -- that have worked with major media companies and Fortune 500 brands. She's done original research into consumer behavior, featured multiple times on CNBC. Prior to that she worked for BuzzFeed, NBC News and consulted for large media companies. Anburajan helped lead the tokenization effort for 22X Fund and received an "Innovation in Venture Fundraising Award" from Microsoft for her work. She currently focuses on how blockchain can democratize access to capital and expand opportunity globally.

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