Posted Tuesday November 6, 2018


Von Bugle Debuts in the LCBO

Canadian brewed Munich Lager now available in cans

For a new brand, there is a lot of history in a can of Von Bugle Munich Lager. Inspired by traditional German lagers, Von Bugle’s flagship beer is the result of a long-ageing brewing process that produces a beautiful amber lager. And it is now available in the LCBO.

“Von Bugle defies pre-conceptions about darker beers,” says Jeff Deegan, Brand Manager for the Etobicoke-based brewery. “It will surprise the average beer lover with a crispness and drinkability that is not often seen among darker beers.”

Launched earlier this year as a sister brand to Steam Whistle Brewing, Von Bugle Brewing adheres to the same brewing principles — following the strict tenets of the 500-year-old Bavarian Purity Act and using only four select ingredients: pure spring water, select specialty malts, hops and brewer’s yeast.

At 5.5% alc/vol and 33 IBU, Von Bugle Munich Lager has a robust and traditional flavour provided by the grain bill and specialty malts, contrasted with hints of Noble and Kazbek hops.

“It has been our mission from the start to craft Canada’s most deliciously sessionable dark beer,” says Deegan. “The result is a complex beer brewed to the exacting standards of traditional European brewmasters. But while Von Bugle is European inspired, it is a distinctly Canadian lager, diverse in flavour and universal in appeal.”

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