Posted Tuesday April 9, 2019

Pitch Contender

Sports StartUp SportFitz Selected to Pitch at Toronto's InauguralFIST World Series

Waterloo's SportFitz, Founder and CEO, Diane Matyas was selected as One Of The Top Three Startups to Pitch in the Athlete Preliminary Round at the Toronto Furture Innovation Sport Technology Pitch Competition, Canada’s Leading Innovation in Sports and Esports Conference, at the Bay Adelaide Centre, 333 Bay Street, in Toronto, April 5, 2019.

More than 400 industry experts from the global sports industry will gather to discuss innovation. Sports Leagues, Clubs, Teams, Athletes, Media, Entertainment, Telco, Advertising, Esports, Game Publishing, Business Leaders and more will collaborate to discuss what is pushing the needle and moving the industry forward and showcasing the trends, future technologies and insights that are transforming the global sports landscape and what this all means for Canada. SportFitz Inc., a Canadian-based company, headquartered in Waterloo, Ontario, is led by a dynamic and diverse team of people with expertise and experience in designing, developing and commercializing disruptive technology, globally.

SportFitz was originally founded to design a wearable tracker for youth athletes, to measure and notify when their brain hit their skull so they would stop playing their sport, get off the field and receive medical attention to prevent brain injury. SportFitz entered the exploding wearables market in 2017 when further research revealed: concussion is the #1 misdiagnosed medical challenge in the world; more than 90% of brain impacts go unnoticed; 1/5 athletes are concussed; more than 2 million incidents of concussion occur per annum in Canada; concussions cost $100,000-$3,000,000 per person diagnosed and that brain injuries are the leading cause of death and disability for Canadians under the age of 40.

SportFitz designed a 1" wearable device and smart phone app to measure, notify and document, brain impact, biometrics and body motion in real-time. Artificial intelligence tracks and trends measured data and alerts are sent to the wearer and approved recipients to notify when an incident has occurred. Virtual reality demonstrates the data in real-time and pdf documentation is sent to medical professionals for diagnosis and treatment. SportFitz delivers safety and security solutions to over 100 countries, across 10 industries. is distributed twice weekly; Tuesday and Thursday

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