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Posted Thursday May 9, 2019


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Gaming

Waterloo Company Enhances Caesars Entertainment Gaming Experience with Real-Time Data That Forecasts Table Game Trends

Software Program Can Optimize Guest Experience by Predicting Player Demand, Staffing Needs on Casino Floor, Table Spreads and Pricing

Tangam Systems is helping Caesars Entertainment, the world’s most diversified gaming and entertainment provider identify gaming trends among its table games. By utilizing the software program “Table Games Yield Management" (TYM), properties can optimize the guest experience by forecasting player demand, staffing needs on the casino floor, table spreads and pricing.

“We’re thrilled to partner with Caesars Entertainment, whose forward-thinking leadership has already proven how data analytics can be successfully applied to all aspects of the business to guide strategy, operations and innovation,” stated Maulin Gandhi, President of Tangam Systems. “Our award-winning software and business support are a natural fit in the Caesars’ analytics ecosystem.”

Earlier this year, Caesars Entertainment launched a multi-property pilot program across its empire to see how real-time data can further maximize its gaming offerings. Since implementation, Caesars has seen a significant decrease in the time it takes to make business decisions on the casino floor and discovers ways to better align product offerings with customer needs.

“The value of our customer experience at our properties is priceless,” said Melissa Price, SVP of Corporate Gaming at Caesars Entertainment. “The real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”

Recognized as the thought leader in Table Games Optimization, Tangam’s software is a market leading platform that automatically analyzes gaming data to provide actionable recommendations to align game-mix, table spreads and pricing to forecasted and real-time patron demand.









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