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Posted Tuesday June 4, 2019


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Start-Up

SportFitz is heading to the Canadian Export Challenge!

SportFitz wearable sports analytic technology measures and documents data to ensure the sustainability of the $300 billion annual sports markets globally, will participate in the 2019 Canadian Export Challenge (CXC) on Thursday June 6, 2019 at the International Centre in Mississauga. The 1-day global accelerator and pitch competition tour is presented by Startup Canada.

As a member of the Global Entrepreneur Cohort, SportFitz will pitch to win $2,500 and an expense-paid trip to Toronto for CXC’s final showdown, where they will face-off against representatives from across Canada to win an additional $25,000 and up to $100,000 in in-kind scaling support.

“As the most connected G7 country with the greatest ease of doing business, Canadian entrepreneurs have a global advantage out of the starting gate,” said Victoria Lennox, Co-Founder, and President of Startup Canada. We are thrilled to see companies like SportFitz in the Global Entrepreneur Cohort and we aim to provide them with an increase in export-readiness, accelerated access to global markets, and support to ‘own the podium’ globally.”

SportFitz addresses the need for sports organizations with full contact, high risk sports like Rugby, Soccer, Hockey and Football to optimize player safety and performance, ensure liability insurance capability, maintain entertainment value of the game for the spectator and generate revenue for the owners.

“Our goal is to increase participation across all sports, at all levels and to allow players to continue play with passion, coaches to coach with confidence and to deliver safer, faster and smarter athletes than ever before.”

SportFitz was originally founded to design a wearable tracker for youth athletes, to measure and notify when their brain hit their skull so they would stop playing their sport, get off the field and receive medical attention to prevent brain injury. SportFitz entered the exploding wearables market in 2017 when further research revealed: concussion is the #1 misdiagnosed medical challenge in the world; more than 90% of brain impacts go unnoticed; 1/5 athletes are concussed; more than 2 million incidents of concussion occur per annum in Canada; concussions cost $100,000-$3,000,000 per person diagnosed and that brain injuries are the leading cause of death and disability for Canadians under the age of 40.








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