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Posted Thursday July 11, 2019


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Tell Your Story

4 Essential Stories that Every Business Needs to Tell

Storytelling is essential in business, no matter your role, no matter your industry. Whether you’re in operations or sales, at the top of the hierarchy or the very bottom working your way up, storytelling will make you more compelling, engaging, or persuasive. Stories make the data matter, your marketing efforts worth it, and make you better. But you have to be telling them a strategic way. “Stories are the ultimate influencer,” says storytelling advisor, coach, nationally-known speaker and author, Kindra Hall, MA. “All you need to do is tap into this power and learn the strategic skill of storytelling. Then, you, your team and your company will become irresistible.”

• The Value Story, to convince customers they need what you provide
• The Founder Story, to persuade investors and customers your organization is worth the investment
• The Purpose Story, to align and inspire your employees and internal customers
• The Customer Story, to allow those who use your product or service to share their authentic experiences with others

Not all stories are created equal. A national study examined the four components of the Steller Storytelling Method™ and their impact on the effectiveness of a message. The results and subsequent discussion offers a practical, systematic approach to drastically improving business messaging by applying the Steller Storytelling Method™ into daily messaging practices.

In her forthcoming book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business [HarperCollins Leadership, September 24, 2019] Hall demonstrates how the moment you take control of your stories, you take control of your business and your life. She reveals the four unique stories every organization has at their disposal—even if they don’t know it yet— and explains how professionals can use them to differentiate, captivate, and elevate:








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