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Posted Thursday August 15, 2019


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Relaunched

Guelph entrepreneur resurrects StoneHammer Brewing brand

A grand opening celebration at the new brewery in Alma and taproom (355 Elmira Rd. N.) will take place on Friday Aug. 16.

Guelph - Craft beer lovers across Ontario are celebrated the return of an old friend this summer thanks to a Guelph entrepreneur who has resurrected award-winning StoneHammer Brewing.

“We’re proud to bring back StoneHammer and give Ontario craft beer lovers a taste of what they’ve been missing,” said Mike Oosterveld, who acquired the StoneHammer brand, recipes, and brewing facilities late last year.

The StoneHammer brewery and taproom, located at 355 Elmira Road North in Guelph, was reopened for limited hours starting in July and a grand opening celebration is now here.

Renowned for its award-winning ales, lagers, pilsners and stouts, StoneHammer was a prominent player on the Ontario craft beer scene until the company filed for bankruptcy in 2018.

“For the relaunch, we’ve decided to start with bringing back an old favourite — StoneHammer Dark Ale,” Oosterveld said. “As sales and production ramp up over the next several months, we’ll reintroduce more StoneHammer signature brews including Red Ale, Pilsner and Coffee Stout.”

Oosterveld has strong ties to the local craft brewing community dating back to his long-time friendship with Wellington Brewery. As founder of Fixed Gear Brewing, this hyperlocal craft brewery opened in 2018 in Guelph’s eclectic Junction neighbourhood.

Until now, Oosterveld had remained quietly in the background as he wound up a successful career in the automotive sector. He jumped at the opportunity to acquire StoneHammer’s assets because it will allow him to dive into his new career full time and grow a labour of love into a thriving business.

“Not only does StoneHammer give us strong brand recognition to build another revenue stream, its equipment and canning line will allow us to brew, package, sell and ship beer at 10 times our current capacity,” said Oosterveld.

Reviving the StoneHammer brand will also strengthen Guelph’s growing reputation as a world-class beer destination. Last year, local brewers got together to form Guelph.Beer, an association focused on nurturing Guelph’s exceptional beer culture, and the travel website Expedia ranked Guelph No. 3 on its list of top Canadian beer towns.

At Fixed Gear's location on Alma, people will be able to enjoy beer on tap like Peloton (5.4%, German pilsner), Cherry Training Wheels (4%, sour series), Alley Cat (5.1%, milkshake IPA) and Hat Trick (4.3%, light lager).

The beer sipping there can often be combined with various events and activities.








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