St Jacobs - Home Hardware Stores Limited, announced today that Rob Wallace has been appointed to the position of Vice-President, Marketing, effective immediately. Wallace was currently serving as the Senior Director, Marketing.
In this role, Mr. Wallace will be responsible for the company’s marketing strategy. He will lead a team accountable for executing programs that build strong brand awareness and enhance Home Hardware’s reputation, while driving sales for the company’s multi-banner retail network.
“Rob has played a key role in driving our Dealer success and building strong integrated marketing programs for Home Hardware,” says Kevin Macnab, President and CEO, Home Hardware Stores Limited. “He is a proven leader who will bring a strategic and results-oriented approach to this position and help drive our growth strategy.”
Directly reporting to the Vice-President, Marketing will be Content and Media, eCommerce, Loyalty and CRM, Print and Promotions and Public Relations. “It is an honour to lead marketing for a company that has not just built an iconic Canadian brand but has fostered an incredible culture focused on helping Canadians with their projects big and small,” says Rob Wallace. “I look forward to working closely with the team at Home Hardware Stores Limited and our Dealer-Owners to be Canada’s most trusted and preferred home improvement retail brand.”
Rob brings over 25 years of progressive retail experience within Home Hardware and has played an instrumental role in marketing leadership throughout his tenure. Bringing a background of Retail Applications, Merchandise Services, Public Relations and Promotional Events. Rob was promoted to Director, Marketing in 2016 and later named Senior Director, Marketing in 2018.