Posted Thursday October 31, 2019

November 29, 2019

CFFB Signature Event: “Jumping the Fences” by Terry O’Reilly

CFFB is hosting Terry O’Reilly, popular radio host from CBC.

In the age of transformational technological change and disruption, technical know-how is no longer sufficient. Building influence and strong working relationships with people in positions of power is absolutely necessary!

Join business owners, their families and advisors that support family enterprises for breakfast and learning at the CFFB Signature Breakfast Event November 29th (7am – 10am), Bingeman Embassy Room. This event will be sure to inspire, challenge and encourage you in your pursuit of skills to navigate through this era of disruption.

The Centre for Family Business is excited to bring Terry O’Reilly to the Waterloo Region, the host of the award – winning CBC radio show “Under the Influence”!

When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All you have to do is ”jump the fence.”

With Terry’s signature enthusiasm, he gives the audience inspiring lessons in counterintuitive thinking, and includes:

• Why it is critical to go against conventional wisdom.
• How to look to other advertising categories for inspiration.
• How to look at a marketing problem with absolute fresh eyes.
• How counterintuitive thinking can overcome difficult market conditions and competitors with deeper pockets.

This presentation is full of utterly remarkable stories of how organizations used intuitive thinking to achieve outstanding results. All they did was ‘jump the fence’ in their thinking.

Terry has co-written a best seller, called the The Age of Persuasion: How Marketing Ate our Culture plus has earned numerous Lifetime Achievement Awards and Honorary Degrees.

Rick Baker, President, CFFB board of directors, writes; “CFFB is passionately dedicated to ensure this special CFFB event raises the stature of family businesses in our community.”

“Bringing a speaker of Terry O’Reilly statue signifies the leading role the Centre for Family Business plays in the education of all businesses in the Waterloo Region.”

As an affiliate of the CFFB, The Greater Kitchener-Waterloo Chamber of Commerce recognizes the importance of family enterprises and have joined CFFB in making this a special business event for our community.

The staff and board of directors of the CFFB are excited to have Terry O’Reilly speak on November 29th to the Waterloo Region business community on this important topic that will surely impact the way every business looks at today’s challenging business environment.

CFFB Signature Breakfast Event
“Jumping the Fences” by Terry O’Reilly
November 29th (7am – 10am)
Bingeman Embassy Room

Tickets are selling quickly and the event will likely sell out. Regular table pricing (table of 8) is set at $790, and single tickets are $120. Early bird pricing is available until Friday November 8th with single tickets at $99.

For more information and to register for this event, please visit our website: or contact Laura at

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ISSN 0824-45
Copyright, 2019

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