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Posted Thursday January 31, 2019


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Rebrand & Makeover

Wildcraft Reinvention Project Set to Unveil in Waterloo

Charcoal Group restaurant rebrands after 12 successful years

After a dynamic planning process and a month of renovations, Wildcraft Grill + Long Bar is set to reopen its doors with a little help from the city.

With an extensive planning process at its backbone, Wildcraft Grill + Long Bar will implement changes including menu additions, both culinary and beverage and a complete restaurant makeover.

In addition to aesthetic changes both inside and out, the restaurant has adapted a variety of new offerings for its guests. Wildcraft will revamp its cocktail menu to include a BarChef themed approach, using creative and unique ways to present cocktails while also expanding the draught line up with North American craft beers, premium imports and an extensive wine list from many regions.

Wildcraft will be making positive changes to its culinary menu with a focus on delivering the finest New American cuisine to its guests. The new menu will be a collective of current signature dishes, popular plates from the past and delicious new items. A variety of menu items will be crafted in house including sauces, dressings, pastries and breads, bringing authenticity to the Wildcraft experience. Through visual updates of the restaurant and internal changes to exceed every expectation, Wildcraft is set to reopen with a brand-new perspective.

“The planning and work that has gone into Wildcraft’s reinvention is something we’re very proud of and our entire team is thrilled for this change,” says Jody Palubiski, CEO of the Charcoal Group of Restaurants. “Being in a growing and changing landscape like Waterloo, we know this refurbishment will be something special for the city to enjoy.”

On February 5, Wildcraft will host a pre-opening party on King Street in Waterloo. From 7:30-10 p.m., the restaurant will welcome the public to enjoy drinks, food, live music, and local artistry.

“We are so excited for everyone to see the project that our team has worked endlessly to make a reality,” says Palubiski. “There’s no better way to celebrate the new Wildcraft than with the people who make our success possible- our city.”

100% of the proceeds from the event will go to Innisfree Lisaard, a local hospice with locations in Kitchener and Cambridge. Tickets are now available at $30 per guest. Click here to purchase yours.











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