Posted Thursday May 21, 2020


Your Strategy For the Future

Re-imagining how our businesses function by Marc Lacoursière

This is the year of the pandemic. Many factors will impact the economic recovery, including the timing of the recovery; whether there is a quick or gradual increase in market demand; new requirements for workplaces; and available cash flow to hire employees. What this means for businesses is, to quote Marshall Goldsmith, “what got you here won’t get you there.”

We might assume that one outcome of this economic turmoil might be that potential employees will be lucky to get whatever they can, and employers will be able to pick from the best. While that might be true in the short-term, it is not going to last when the markets pick up.

Greater demand and awesome products mean nothing without great people to create and sell them. It is critical to hire those individuals, and ensure yours is the place where the best people want to come, work, learn and stay. Solid attraction and retention strategies are an important part of your overall business plan.

As you create this plan, it is also important to be mindful of the demographic shift that is occurring. Although there are currently five generations in the workplace, Statistics Canada data shows that 20% of those in the workforce are over 55. While many delayed their retirements after the last economic downturn 12 years ago, most over 55s don’t plan to stick around for long. This poses an additional challenge for employers.

Younger employees are often more comfortable with technology; some of them started using it as they were learning to walk! Working together or working remotely will be seamless to them. Ensure your technology strategies accommodate the way they like or need to work.

Benefits to re-imagining how our businesses function:

• We can provide new ways for younger, innovative generations to engage
• Create more enticing places to work
• Institute greater flexibility in the workplace
• Ensure ongoing safety
• Take advantage of opportunities for business growth especially where technology crosses geographic borders

Getting back to business will be a multi-dimensional exercise that requires consideration of people, technology, markets, products and services. These elements of good strategic planning are worth our time to think about now if we want to attract and retain top talent.

Be well.

Marc Lacoursière has 30 years of experience delivering exceptional results in a multitude of sales and leadership roles. Marc has held senior leadership positions in both small privately held businesses and large multi-national organizations. He has an executive MBA from the Richard Ivey School of Business where he graduated with distinction (Ivey Scholar). Marc’s passion is helping business owners and senior leaders achieve maximum results through highly engaged employees.

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