SUBSCRIBE | EXPAND | HOME | QUARTERLY

Posted Tuesday January 14, 2020


___________________________
Selling Careers

Ontario takes Action to Address Skilled Trades Shortage

New Ads Showcase Skilled Trades as a Viable First Option

The Government of Ontario is taking action to attract more people to the skilled trades and employers to hire more apprentices. The province is facing a serious labour shortage which has the potential to get progressively worse. On any given day tens of thousands of jobs go unfilled and many of those are in the skilled trades.

As part of the government's Open for Business, Open for Jobs strategy Monte McNaughton, the Minister of Labour, Training and Skills Development, launched a marketing campaign to highlight good-quality, well-paying and flexible careers in the trades, under the slogan 'Find a Career You Wouldn't Trade.'

"We need to do a better job at enticing young people and their parents to the skilled trades," said Minister McNaughton. "For too long, we haven't viewed these challenging positions as a viable first option. That needs to change and our Open for Business, Open for Jobs strategy, including our new advertising campaign, will go a long way towards making the skilled trades more attractive."

The advertising campaign reflects the passion of real skilled tradespeople in their work environments. It features up-close footage of three skilled trades people with in-demand careers and high income potential: a tower crane operator, a steamfitter and an arborist.

The ads are just one part of the government's strategy to open up the skilled trades for young people and businesses. The government is also investing approximately $75 million in three programs to expose high school students to the trades: $12.7 million in the Ontario Youth Apprenticeship Program, $42 million in the Specialist High Skills major program and $20.8 million in a pre-apprenticeship program.

"The reality is that the skilled trades offer exciting and challenging careers that often require solid math and problem solving skills, and expose people to the latest technologies such as 3D printing and robotics", said Minister McNaughton. "When it comes to opportunity, to earning potential, to having a chance to start your own business, the skilled trades come out on top."

Over the first nine months of 2019, Ontario employers had, on average, 204,000 job openings across all occupations and industries. Of these, 13,000 were in the construction sector.








exchangemagazine.com is distributed twice weekly; Tuesday and Thursday


Not a Subscriber? Receive more articles on business issues
Sent directly to your email in-box.


contact us

Publisher is Exchange Business Communication Inc.
No part of this article may be reproduced without written permission from the publisher.
Email Publisher

ISSN 0824-45
Copyright, 2019

Share Your Story: pressrelease @ exchangemagazine.com
Expand Your Reach:
advertise @ exchangemagazine.com
Publisher: Exchange Business Communication Inc., PO Box 248, Waterloo, Ontario, Canada
Email Editor

Content published on this site represents the opinion of the individual, organization and/or source provider. Exchangemagazine.com is a online daily journal of Exchange Business Communication Inc. (1997) Publishers of Exchange Magazine est. 1983. Privacy Policy. Copyright of Exchange produced editorial is the copyright of Exchange Business Communications Inc. 2019. Submitted editorials, comments and releases are copyright of respective source(s).