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Sixty per cent of advertising and marketing executives surveyed anticipate increased hiring
TORONTO - According to The Creative Group's annual hiring survey, a majority of employers within the creative field plan to hire in the coming year. Sixty per cent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months. Nearly half (49 per cent) of respondents said their company's efforts to attract new talent have increased in the past year. Placing want ads, networking and enlisting the help of staffing firms were the most commonly cited recruiting tactics. The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 advertising executives with advertising agencies and 125 senior marketing executives. Advertising and marketing executives were asked, "Do you expect your firm to increase or decrease advertising/marketing staffing levels in the next 12 months?" Their responses:
2006 2005 2004
---- ---- ----
Increase...................................... 60% 68% 57%
Decrease...................................... 4% 5% 6%
No change..................................... 33% 26% 36%
Don't know.................................... 3% 1% 1%
---- ---- ----
100% 100% 100%
Advertising and marketing executives also were asked, "Have your firm's
recruiting efforts increased or decreased compared to one year ago?" Their
responses:
Increased significantly....................... 18%
Increased somewhat............................ 31%
Stayed the same............................... 33%
Decreased somewhat............................ 10%
Decreased significantly....................... 5%
Don't know.................................... 3%
----
100%
Those whose firms have increased their recruiting efforts were asked,
"Which of the following recruiting tactics are you using more frequently than
you did a year ago?" The top responses were placing want ads online
(48 per cent); networking (42 per cent) and enlisting the help of staffing or
recruiting firms (36 per cent). (Multiple responses were permitted.)
"The job market for creative professionals remains strong, particularly
for those with a deep understanding of Internet-based marketing, which is
where many advertising and promotional dollars are being directed," said Dave
Willmer, executive director of The Creative Group.
Willmer added that companies recruiting for hard-to-fill positions should
leave no stone unturned. "The most effective hiring managers use every
resource available when searching for talent - from creating detailed job
descriptions to seeking out referrals to working with staffing firms. After
all, a business is only as good as its people, so it pays - literally - to
find the best."
The Creative Group has offices in major markets across the United States
and in Canada and offers online job search services at www.creativegroup.com.
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Bell Rings in Video
Toronto - Bell Canada is now offering video ringtones to its customers, the first of this kind of service to be available in Canada. For $4 each, customers can download a video ringtone at www.bell.ca/ringtones, then program their compatible cell phone to play a music video when a call comes in, rather than just a simple audio ringtone.
Compatible phones include the Samsung a900 and the Sanyo 7500 and 8300, with additional phones to be added in the future. Videos can be purchased directly from the cell phone, or via PC, and are available from artists like Warner Music’s Red Hot Chili Peppers, Green Day, Sean Paul and Billy Talent.
"Video ringtones from Bell allow customers to instantly listen and watch their favourite digital music videos from almost every genre including R&B, hip-hop, country, and rock, offering the ultimate wireless experience for customers that want to personalize their mobile phone with a sense of style and function that is truly their own," said Ken Truffen, Director, Wireless Business Development, Bell Mobility.
"Video ringtones are another exciting development in the world of mobile music,” added Steve Kane, President, Warner Music Canada. “Warner Music Canada is committed to delivering music directly to the fan, wherever they may be and what better avenue than through the mobile phone."
Bell Canada also announced an exclusive Red Hot Chili Peppers contest to celebrate the launch of video ringtones. Any customer that downloads a Red Hot Chili Peppers video ringtone between August 11 and September 30, 2006 will be eligible to win a trip for two to Milan, Italy, including a pair of tickets to see the band play live on November 29, 2006. The grand prize includes return airfare for two, three nights accommodation, $500 in spending money, and more.
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Canadians Positive About Economy
Toronto, ON: According to Kubas Consultants' 2006 Major Market Retail Report (MMRR), about half of Canadians (49 per cent) feel the economy is getting better, a 10-point jump from last year, and the strongest results in five years. The MMRR is based on a consumer survey of shopping habits and store preferences in the six largest markets in Canada, which make up nearly half of all retail sales in the country: Vancouver, Edmonton, Calgary, Toronto, Ottawa-Gatineau and Montreal.
According to the results, 64 per cent of those aged 18 to 29 said the economy is getting better, versus just 39 per cent last year. Canadian Tire remains the most shopped retailer in Canada, attracting 88 per cent of consumers in the past year. Rounding out the top five were Shoppers Drug Mart, Wal-Mart, Zellers, and Sears.
In Eastern Canada (Toronto, Ottawa-Gatineau, and Montreal), Canadian Tire and Shoppers Drug Mart are the most shopped retailers overall; while in Western Canada (Vancouver, Edmonton and Calgary), London Drugs is the most popular, consistently beating out the top five national retailers.
Other top retailers in specific areas or product categories include (in alphabetical order): Brault & Martineau; The Brick; Bouclair; Chapters; Costco; Future Shop; Hallmark; HMV; Home Depot; IKEA; Jean Coutu; London Drugs; Michaels The Arts & Crafts Store; Payless ShoeSource; Rona; Sport Chek; Sports Experts; Staples; Toys "R" Us; Winners; and Yellow Shoes.
In the department store sector, The Bay, Sears, Wal-Mart, and Zellers still dominate many categories, including photo equipment, jewellery, clothing and footwear, linens, crafts and fabric, housewares, and appliances.
Respondents were also asked to rate stores on four performance factors. Michaels, The Arts & Crafts Store was given top honours for variety and selection; Birks for customer service and merchandise quality; and Costco for value for money. Chapters was the top choice when it came to layout and décor, and also came out on top when taking all four factors into consideration.
MMRR 2006 is based on a survey of 1,235 consumers aged 18 years and over conducted in February 2006.
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Robert M. Quarry Major Contributor to Canadian Marketing Industry
WATERLOO - Robert MacGregor Quarry will be sadly missed and kindly remembered for his many triumphs in life after his passing on July 27, 2006. One of Quarry’s greatest passions in life was the dynamic world of marketing communications. With his entrepreneurial spirit, dedication and leadership, he carved the foundation of Quarry Integrated Communications.
Quarry began his professional career in the advertising department at Westinghouse Canada in Hamilton during the late 1940s. He was a founding member of the Hamilton Tiger-Cat Quarterback Club and was very active in the Junior Chamber of Commerce.
In 1973, Quarry launched his own marketing communications company, R.M. Quarry Ltd. Since then, the company has grown into Quarry Integrated Communications, with offices located in Waterloo, Toronto, Calgary and Raleigh, North Carolina. It marked the beginning of one man’s legacy from his home-office in Kitchener, Ontario and today the business employs 120 Q-mates whose presence is felt across North America.
Though much of the company’s growth was achieved after he retired in 1989, “Robert continued to provide guidance and inspiration right up to his final months,” remarked his son Alan Quarry, President and Chief Executive Officer of Quarry Integrated Communications. “His character and purpose were always instrumental in the business and will continue to drive and inspire for many years to come.”
Born a natural leader, Quarry also served as President of the Trans-Canada Advertising Agency Network in 1991. He was a man who lived life to its fullest and the foundation that he built for Quarry Integrated Communications will continue to live and breathe through the Quarry brand as well as within the Canadian marketing industry. |
Today (August 1) Eyelight turns 20!
Back in 1986 Ron and Debbie opened the doors of Eyelight at 560 Queen Street South, Kitchener. Today that building no longer exists, but Eyelight continues to provide Creative Marketing Services to the Region and surrounding area.
We’ve made many friends over the years and wish to express our many thanks and gratitude to all our valued customers and suppliers and of course our staff for playing such a big part of our success.
We’ve seen many changes over the past twenty years….gone are the days of the art table and marker comps, rubylith and rolls of register marks! We’ve welcomed the fax machine, computer and cell phone to name a few of the ‘time-saving’ technologies!
We are dedicated to providing the best work we can for all of our clients and look forward to working with everyone in the years to come!
Thank-you all!
Debbie & Ron
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KEF Opens Toronto Office; Sells Direct
The British speaker manufacturer KEF, a division of GP Acoustics, has announced the opening of a new sales and marketing facility in Toronto, ON. Effectively immediately, KEF will sell directly to authorized dealers in Canada through this new location. On the heels of this announcement, KEF announced the appointment of Ian Brown as Director of Sales and Marketing for Canada. In this position, Brown will lead the factory-direct initiatives.
Panasonic Debuts New Digicams
Panasonic Canada Inc. has introduced several new digital cameras, including the 10.2 MP Lumix DMC-LX2, successor to the DMC-LX1; Lumix DMC-FZ50, successor to the DMC-FZ30; and the FX Series Lumix 7.2 MP DMC-FX50, DMC-FX07, and the 6 MP DMC-FX3. Many of these models incorporate Panasonic's new Intelligent ISO Control (IIC), the world's first to correct image blur caused by movement of the subject matter.
Bell ExpressVu Intros All-in-One Packages
In addition to the Build Your Own option, Bell ExpressVu has announced four new All-in-One packages. These combine themed programming (such as news and learning, sports, family, lifestyle, variety, movies, and francais), hardware, installation, and warranty in four options to suit varying customer needs.
Erikson Consumer to Distribute Mission Speakers
Erikson Consumer has been appointed Canadian distributor for the Mission line of British loudspeakers.
Marantz Integrates iPod with Home Systems
Marantz says its new IS201 iPod integration dock fully integrates virtually any dock-connecting iPod model with virtually any home cinema or hi-fi system. Table top or wall mountable, it uses only standard video and audio connections, which means it s completely backwards compatible.
Sony s Latest Handycam Records in 1080i HD
Sony s latest Handycam DVD-based camcorder is the first consumer model in the world to record in 1080i high-definition resolution and Dolby Digital 5.1 surround sound. Recorded HD content can also be played back on Blu-ray disc devices, such as Sony s upcoming BDP-S1 player and PlayStation 3 video game console.
Toshiba Unveils Pair of Tablet PCs
Toshiba of Canada Information Systems Group (ISG) has announced a pair of new convertible tablet/notebook PCs, the Tecra M7 and the Portege M400.
Gentec Debuts New Sigma Macro Lens
Gentec International has introduced the Sigma 70mm F2.8 EX DG Macro lens, a medium telephoto macro lens that s ideal for both digital and 35mm film SLR cameras. The 70mm focal length gives an equivalent field of view as Sigma s 105mm macro lens when used on digital SLR cameras with an APS-C size image sensor.
Sanus Expands VisionMount Line
Sanus Systems has expanded its VisionMount line with three new wall-mounts for medium-sized, flat-panel TVs, including a low-profile, a tilting, and a full motion mount.
2006 SINOCES Largest in Show's History
SINOCES, the China Consumer Electronics Show, reported that its fifth annual show, held this year from July 7-10 in Qingdao, China, concluded with the largest exhibit floor in its history. SINOCES is co-sponsored by the Arlington, VA-based Consumer Electronics Association (CEA).
RadioShack CFO Resigns
Fort Worth, Texas-based RadioShack Corp.'s CFO David Barnes has announced his resignation. This announcement comes on the heels of the retailer's election of a new President and CEO, Julian Day, announced last week.
XM Ups Sub Rate; Launches Online Radio
Canadian Satellite Radio Holdings Inc., through its XM Canada brand, has announced that it will be increasing its monthly subscription rate by $2, from $12.99 to $14.99, effective September 1, 2006. All current subscribers, and those who sign an agreement prior to that date, will receive the service for the $12.99 fee until September 1, 2007. Those wil sign-up for a multi-year package will receive a further discount.
Panasonic & Sony Licensing AVCHD Format
Panasonic and Sony Corp. have announced licensing for AVCHD, a high-definition (HD) digital video camera recorder format, as well as expansion of the format's specifications.
Kenwood Offers No-Install Alternative to Audio System Upgrades
Kenwood Electronics Canada has introduced the KOS-A200, a system geared toward customers who want system upgrades or add-ons to their vehicles, but do not want to replace OEM components. Kenwood explains that some consumers are reluctant to replace or modify their existing systems because they are integrated into the vehicle s electrical system, making it often difficult and expensive.
Ultralink Adds West Coast Warehouse & Distribution Centre
Ultralink Products, Inc. has announced the establishment of a West Coast Warehouse and Distribution Center in Abbotsford, B.C.
Thomson Multimedia Unveils Portable DVD; Bluetooth Headset Kit
Thomson Multimedia Ltd. has announced a pair of new products: the RCA-branded DRC630N portable DVD player; and the Jensen Bluetooth wireless audio kit WWB103C.
Digital Photo Frames Rising in Popularity
According to market research firm Parks Associates, the global market for digital photo frames is set to exceed 12 million units by 2010, up considerably from an estimated 700,000 units shipped last year. Digital photo frames look just like regular frames, but are electronic in nature, allowing users to store and display several photos, usually as an ongoing slideshow, on an LCD screen.
inno Comes to Canada
The Pioneer inno XM2go portable XM satellite radio receiver has made its debut in Canada. The device offers on-the-go access to XM s full channel line-up, combined with MP3 capabilities that lets the user store and play his own music files on the device, as well as record live XM content for later playback (when a signal is not available, for instance).
Vantage Point Helps Hide the Wires
Vantage Point has developed a new wire management system that it says combats existing issues associated with hiding wires. It offers two mounting options, sturdy ends caps, and a base and cover design that holds the wires securely in place.
Sirius Signs Ford
Sirius Canada has announced an exclusive, long-term agreement with Ford of Canada that will make its satellite radio receivers factory-installed equipment in virtually all Ford vehicles sold in Canada by 2008, starting with 07 model year vehicles.
Canada May License up to 29 New Satellites
Industry Canada has announced an initiative that could see up to 29 new satellite licenses assigned, representing the largest spectrum licensing proposal ever in the country.
KonnectSon Expands; Acquires New Lines
Canadian distribution company KonnectSon Canada Inc. has announced its recent expansion, including a relocation to a new and larger facility; the addition of several reps to its sales force; and the acquisition of two new product lines.
Fuji s Latest Digicam Detects Faces
Fujifilm has announced two new digital cameras, the affordable FinePix F20 and the FinePix S6500fd. The latter model features the new LSI-based Face Detection technology that can identify up to 10 faces in a frame, and automatically optimize settings for sharp and natural-looking people pictures. Wherever a face appears in the frame, regardless of whether it s portrait or landscape, the camera recognizes it as the primary subject, and sets focus and exposure accordingly.
Canon Debuts Four New Pixma Photo Printers
Canon Canada Inc. has debuted four new Pixma photo printer models: the iP6700D, iP6320D, iP1700 and the iP1300.
Lowepro Camera Straps Suit Varying Photography Needs
Lowepro has introduced four new rugged and durable camera straps, each designed for a specific photography application. |
Survey: Not Describing Results Top Portfolio Pitfall When Showcasing Creative Work
TORONTO - A compelling portfolio can open doors to new career opportunities, but a poorly developed one may irritate rather than impress potential employers. Thirty-eight per cent of advertising and marketing executives polled said they are bothered most by portfolios that fail to demonstrate the business value each piece provides. Lack of organization was the second most common complaint, cited by 31 per cent of respondents.
The survey was developed by The Creative Group, a specialized staffing
service that provides marketing, advertising, creative and web professionals
on a project basis. It was conducted by an independent research firm and
includes 250 responses - 125 from advertising executives and 125 from senior
marketing executives.
Those surveyed were asked, "Which of the following bothers you most when
reviewing a creative portfolio?" Their responses:
Samples that don't show value
provided to the company................ 38%
Unorganized samples..................... 31%
Too many samples........................ 13%
Too few samples......................... 7%
Samples that aren't clearly labelled.... 3%
Other/don't know........................ 8%
----
100%
Respondents also were asked, "Which of the following is your preferred
format for viewing creative portfolios?" Their responses:
A bound book............................ 37%
A container with separate pieces........ 29%
Online.................................. 22%
Other/don't know........................ 12%
----
100%
These and other findings are included in a new guide, Book Smarts,
recently released by The Creative Group. The guide provides step-by-step
advice for developing an effective creative portfolio, from selecting the
right samples to presenting them with maximum impact. The information is based
on The Creative Group's experience placing thousands of creative professionals
with companies throughout North America, as well as feedback gathered from
independent surveys of advertising and marketing executives.
Based on their research, The Creative Group offers the following tips for
developing an impressive portfolio:
- Think of your portfolio as an extension of your "brand." Your
portfolio should capture the essence of your talent - the skills and
style that make your projects unique. The approach you choose should
complement your body of work; your resume and business card also
should match your style.
- Provide the back story. Showcase work samples that demonstrate how
you delivered positive results for clients. For example, did a piece
generate sales, increase web traffic or win competitions? Note these
achievements in your portfolio, and be prepared to expand on them in
person.
- Remember that less is more. You're only as good as your weakest
piece, so be selective in the items you showcase. Executives
surveyed by The Creative Group expect to see 10 to 12 samples on
average. A lean, targeted book is always more effective than a
jam-packed portfolio.
- Tailor your portfolio to the organization. Before meeting with a
hiring manager, research the company thoroughly to assess its
particular needs and which samples might best address them. Also,
ask the prospective employer about the format of the portfolio review
process and how long you will be given to present your work.
- Arrange items with care. The method of organization you use will
depend on the client you are meeting with, your area of
specialization and your experience. Large companies often prefer
portfolios containing samples targeted to their industry; others may
want to view your work by media specialty. Entry-level professionals
can benefit from displaying their work chronologically, starting with
their most recent items, to emphasize professional progress.
- Open and close with a bang. Your first piece should be your best
sample. End on a high note by making your last item your
second-strongest sample.
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Market News Headlines For July 12, 2006
Sears Canada Chairman Steps Down
Alan J. Lacy, Chairman of the Board of Sears Canada Inc., has announced his resignation, effective July 29, 2006. He has also announced his departure from his position as Vice Chairman of Sears Holding Corp., as well as a member of its Board of Directors.
Bell Globemedia to Buy CHUM
Bell Globemedia Inc., (BGM) a multimedia Company with ownership interests in CTV Inc. and The Globe and Mail, has announced its intent to acquire CHUM Ltd., media company and content provider owning and operating 33 radio stations, 12 local TV stations, and 21 specialty channels in Canada.
Marantz Projo Upconverts Sources to 1,080p
The latest high-definition, single-chip DLP front projector from Marantz, the VP-11S1, can upconvert all video sources to 1,080p resolution, with uncompressed 1,920 x 1,080 pixel resolution.
Watch a Flick in 3D
Sensio Technologies Inc. will be releasing several Universal Home Entertainment movies, including Creature from the Black Lagoon, Jaws-3D, It Came from Outer Space, Taza Son of Cochise, and Revenge of the Creature, on DVD, and in its full-colour, full-resolution 3D format.
Sony Debuts SXRD-Based HD Grand Wega LCDs
Sony of Canada Ltd. has debuted three new high-definition Grand Wega rear-projection LCD TVs, based on its Silicon X-tal (Crystal) Reflective Display (SXRD) technology, and boasting 1,920 x 1080p resolution. Each model in the serie includes HDMI inputs with 1080p capability.
Sim2 Unveils Pair of Entry-Level Projos
Sim2 has announced a pair of entry-level, single-chip projector models: the Domino D35, and Grand Cinema HT305.
OBITUARY: Christian Tremblay, Algolith
Marketnews is saddened to announce the sudden passing of Christian Tremblay, President and CEO of Algolith, Inc., a Montreal, QC-based develop of video image enhancement systems. Tremblay, 53, died instantly in a tragic car accident on June 29.
TOA Unveils 9000 Series; Adds to Partner Programs
TOA Canada Corp. has announced that its new 9000 Series digital matrix mixers/amplifiers offer flexible output power, which allows up to 50 per cent of either amplifier channel to be allocated to the other channel. For example, the A-9060DH (2 x 60 Watts) has a total combined power capacity of 120 Watts that can support speaker loads of up to 90 Watts to channel one and 30 Watts to channel two.
Power Group to Distribute Ashbury Music Instruments
Power Group Ltd. has announced that it has been given the North American distribution rights to Ashbury musical instruments, consisting of acoustic and electric guitars, keyboards, drums, bass guitars, MI accessories, and residential DJ products.
Telus Develops Landmark Office in GTA
Telus has partnered with Menkes Developments to erect a new landmark office tower in downtown Toronto. The $250 million building will be 30 stories high with 780,000 square feet of office space, approx. 440,000 of which will be occupied by Telus. The building will become home to more than 2,000 Telus employees that are currently based in various locations across the greater Toronto area (GTA), and will complement Telus presence in Toronto s east end at Consilium Place, where 3,000 employees currently reside.
Canon Debuts Trio of Pixma AIOs
Canon Canada Inc. has debuted three new Pixma-branded all-in-one (AIO) units, the MP460, MP180, and MP160, all boasting a new slanted design with rounded corners and a space-saving low profile.
Rogers TV for Babies
Rogers Cable Communications Inc. will be offering Baby TV ON Demand, a selection of educational programs dedicated to babies and their parents. Customers with a Rogers digital box in Ontario and New Brunswick can simply access the On Demand channel 100, than search in the Kids folder for the programming.
Retire Your Old Fridge
The Ministry of Energy and the Conservation Bureau launched a program today whereby consumers in Ontario can retire their old and inefficient refrigerators. The pilot program will be conducted in select cities, and is in an effort to reduce the usage of electricity, in turn helping consumers save money.
RadioShack Elects New Chairman & CEO
RadioShack Corp. has announced the election of Julian Day, previously CEO of Kmart Holding Corp., as its new Chairman and CEO. Currently 54, Day also served as COO and CFO at Sears, and as executive vice president and CFO for Safeway, Inc.
Gamers Get Set for GameXL-WCG Tourney
GameXL, the largest multiplayer online gaming portal in Canada, offered exclusively on Bell Sympatico-MSN, Samsung Electronics Canada, and World Cyber Games (Canada) have announced the GameXL-WCG National online gaming tournament, to take place from August 2-15, 2006.
SanDisk Takes Skype On-The-Go
Skype users will now be able to make free PC-to-PC calls directly from the latest SanDisk Cruzer Micro and Cruzer Titanium Skype-certified U3 enabled smart drives. The tiny drives will come pre-loaded with the Skype software, allowing users to take their account with them, including contacts, settings, and preferences, then access and use it anywhere there's a high-speed Internet connection.
CEA Reveals Keynotes for 2007 CES
The Consumer Electronics Association (CEA) has announced that top executives from Microsoft, Motorola, and for the first time Disney, will hold keynote addresses at the 2007 International Consumer Electronics Show (CES). The 2007 CES marks the show s 40th anniversary, and takes place in Las Vegas, NV, January 8-11, 2007.
Algolith Ships Dragonfly Home Theatre Processor/Scaler
Algolith, a developer of video image enhancement systems, has begun shipping its Dragonfly home theatre processor/scaler in North America and Europe.
Google Makes Dictionary
Merriam-Webster has added the word google to the 11th edition of its popular dictionary, due in stores this Fall.
Telus Brings Wireless High-Speed to Victoria, BC
Telus has announced the expansion of its wireless high-speed service to Victoria, BC. Telus wireless high speed is based on the CDMA 1xEVDO standard, the newest Third Generation (3G) wireless data technology available. Typical download speeds are approx. 400-700 kbps, and maximum speed is more than two mbps.
30M U.S. Homes to Connect CE/IT Devices by 2010
Parks Associates says that by 2010, 30 million U.S. households will have an entertainment network, consisting of either a PC connected to at least one consumer electronics device, or multiple interconnected CE devices, such as a whole-house DVR system.
CEDIA Online Certification Now Available in Canada
CEDIA University has made online certification available to Canadians, making it easier for installers north of the border to earn their credentials.
XM on Your Cell Phone
XM Canada has announced an exclusive partnership with Telus Mobile Radio whereby channels from the provider s satellite radio service will be available as streaming audio to select wireless phones. Telus Mobile Radio is initially available on the LG 8100 and Samsung A950 phones, and additional phones will support the service in the future.
Apple Replaces eMac
Apple has replaced its eMac, designed specifically for education customers, with a new configuration of the 17'' iMac. Available for $999, the entire iMac is built right into a two-inch thin, widescreen LCD display.
Montreal Future Shop Puckers Up
Future Shop is celebrating the renovation of its Centreville store with door crashers and in-store prizes this weekend, and a unique contest that will see Montreal visitors puckering up to win a big screen TV.
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Canadian product selected for Emmy Gift Bag
Smiles Made Easy is pleased to announce that their playful line of stationery has been chosen to be a part of the lavish "Everybody wins at the Emmys®" Nominee Gift Bag honoring nominees of the 58th Annual Emmy Awards. Among those who may receive the hot new note cards include Debra Messing, Lisa Kudrow, Kiefer Sutherland and Steve Carell.
Kitchener, – On August 27th, Primetime Television's biggest stars will have their night to shine at the 58th Annual Emmy Awards in Los Angeles. All nominees will hope to receive the coveted gold statuette, however if their name is not announced as a trophy winner they will receive ample consolation the following day in the form of a Gift Bag compliments of Distinctive Assets. This year, in addition to other fantastic gifts, each bag will contain 5 tins of note cards from Smiles Made Easy.
Each colorful tin contains 15 different fill–in–the–blank style of note cards with envelopes. Celebrities will have fun completing thoughts like "You're a great…", "Remember when…" or "Can you believe we…" In a world of email and text messaging, thought cards provide a stylish and more personal alternative and make it easy to connect with friends and family.
"We are thrilled to have been chosen to be a part of this prestigious Gift Bag" Karem Kalin, creator of Smiles Made Easy thought cards says. "This has been a fantastic year for us. We've recently won the 2006 Best Product Award, and now this. We are very excited and honored". Distinctive Assets Founder and President, Lash Fary, says "In my opinion, notecards are a must–have item in your home and when I first saw the ones from Smiles Made Easy, I thought they were the perfect addition to our Gift Bag. I truly believe the talent being gifted will love and use these notes!"
About Smiles Made Easy: Created by a mom who wanted to make it easy to connect and say things that, in today's hectic world, often don't get said. "Too often we think we need to buy someone the 'perfect material gift', when what we really need to do is tell them why they're so special to us in the first place", says Kalin. Thought cards make it simple and stylish to do just that. Be inspiring, reminiscent, romantic or just plain goofy. Whatever your mood, they make it easy to say what's on your mind. Stuff them into stockings or lunch bags. Use them to break the ice at weddings or parties. Create unique invitations or scrapbooking keepsakes. Choose from five themes: I Love it When..., Remember When..., You're a Great Mom Because…, I Have Fun When..., and I am Proud When...each conveniently contained in a smart metal tin. Fifteen cards with envelopes per set. Smiles Made Easy® thought cards can be found online at www.smilesmadeeasy.com.
About Distinctive Assets: Known for beginning the craze of over–the–top celebrity swag at major award shows such as the Grammys, People's Choice, Kids' Choice, MTV Movie Awards, Latin Grammys, Academy of Country Music, HBO Comedy Festival and other Hollywood events, Distinctive assets is thrilled to continue a tradition they originated in 2003, acknowledging non–winning Emmy nominees
Smiles Made Easy® wins coveted iParenting Media Award
After reviewing thousands of products, iParenting Media has selected Smiles Made Easy® "I am Proud When…" thought cards, as a celebrated winner of the 2006 Best Product award.
Kitchener, ON, February 8, 2006 – Smiles Made Easy™ has created an innovative and fun new line of note cards that prompt senders to finish thoughts such as "You made me proud when...", " I have fun when we...", and "You are a great...". The "I am Proud When…" variety, and winner of the award, makes it easy to connect with children and gives them the best gift of all – recognition and encouragement. Each tin contains 15 different note cards that can be made encouraging, sentimental or just plain silly!
As one parent wrote "It's so easy in our hurried harried society to forget to really connect. This product makes that incredibly simple. It's fun for parents to write to kids and fun for kids to receive. Simply wonderful, a brilliant idea, and so compact and cute!"
With all the choices available in today's marketplace, determining which products to purchase can be overwhelming. The iParenting Media Awards evaluate and determine which products live up to their claims and which ones stand out from the crowd. Each product that earns an iParenting Media Award is chosen as being an outstanding product in its category.
Experts, licensed childcare facilities, and parents review all products and submit a thorough evaluation of each item. Results are compiled and submitted to the iParenting Media Executive Committee for final approval. The end result is a list of award-winning products that parents can feel confident in purchasing for their families.
"The products that earn the iParenting Media Award are quality items for today's families," says Alvin All, Chief Executive Officer of iParenting Media. "After withstanding extensive review and testing, the award-winning products shone as leaders in their product categories, which signifies to parents that they are the best of the best."
Smiles Made Easy™ thought cards can be found in stores nationwide or online at www.smilesmadeeasy.com. The cards are available in 5 categories: I Love it When...., Remember When...., You're a Great Mom because…, I Have Fun When...., and I am Proud When.... Each category has 15 different thought cards with envelopes and are packaged in small colourful hinged tins. A single tin costs $8.99.
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ADVERTISING BUDGETS CONTINUE TO GROW IN 2007
LIBERTYVILLE, IL - Schonfeld & Associates, Inc. has just released the 30th annual edition of its study, "Advertising Ratios & Budgets", which provides valuable information for monitoring competition and planning ad spending. In addition to 2005 advertising spending, the study lists forecasted 2006 advertising-to-sales ratios, ad spending in 2006 and 2007 and ad growth for each of more than 5,000 companies in over 300 industries.
Large, diversified food companies are expected to spend $27.2
billion in 2007, up 5.5% ad growth and spend a total of over $3.8
billion in 2007.
The pharmaceutical industry will increase spending 10.5% in 2007
and exceed $24 billion. The industries of biotech and
electromedical apparatus show a growth in advertising spending of
over 10%. Advertising growth by telecommunication service
companies will be 6.6% in 2007 with estimated spending of over
$24.2 billion worldwide. Ad spending for wireless communications
services will continue increasing, up 8.5% to $12.4 billion.
2007 will show continued demand for computer products although
the pace of industry wide growth has slowed. PC manufacturers,
led by Hewlett-Packard, will increase ad spending by only 5.3%
while advertising for software will rise 9.1%. Advertising for
semiconductors will be up over 13% in 2007, and spending
by computer communication equipment manufacturers will increase
by over 8%.
Retail department stores, such as J.C. Penney and Federated, will
spend $ 4.3 billion in 2007, up 7.5% from 2005. Variety stores,
such as Target and Wal-Mart, will increase their ad budgets a
robust 13.3% for a total of $7.9 billion. Advertising by direct
mail catalog houses will continue to increase, reflecting
Internet competition, to $1.3 billion. Online stores eBay and
Amazon.com are growing their advertising budgets by 21% and 11%
respectively.
In 2007, the top ad spender continues to be Nestle with an
estimated budget of $17.2 billion, an increase of 9.1%.
Over 700 major foreign-based firms are covered by this year's
study, including such firms as Unilever and Sony. The automotive
industry is expected to be the top spending industry with an
outlay of $30.6 billion, a 5.3% increase. DaimlerChrysler, Fiat,
Ford, General Motors, Honda, Toyota, Volkswagen and Volvo will
each spend over $1 billion.
"Advertising Ratios & Budgets" is widely used for strategic
planning by ad agencies, monitoring competitors, planning ad
budgets, and identifying new business prospects. It is also used
for selling advertising space and time, and for planning by
publishers and broadcasters in developing new media vehicles.
Budgets are grouped to show all competitors within an industry.
Data from the study are also available in database format.
Additional information is provided within the database to allow
for analysis by corporate location or NAICS code.
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| Latest News Headlines on marketnews.ca July 6
Music Industry to Sue Yahoo China
The International Federation of the Phonographic Industries (IFPI), which represents the recording industry worldwide, has announced it's in the process of filing a lawsuit against Yahoo China. The IFPI claims that the search engine site is infringing on recording companies rights by linking to Websites that contain downloadable, copyrighted songs without permission.
gigabeat Adds Video
Toshiba s gigabeat portable music player has become a fulll-blown Portable Media Centre (PMC), boasting Microsoft s Windows Media Player 10, and allowing users to record and watch movies, TV shows, and video clips on the device; as well as store and playback, music and photos. It s also equipped with an FM tuner for FM radio playback.
Belkin Enters Canada; Appoints Country Manager
Belkin Corp. has expanded its global presence with the appointment of Greg Milkovich as Country Manager for Canada.
Telus Builds Call Centre in QC
Telus has opened a new call centre in Montreal, QC, which is set to create at least 150 new jobs by the end of June 2007. The opening was announced by the Québec Minister of Economic Development, Innovation and Export, Raymond Bachand, and the President of Telus Québec, Karen Radford.
Tech Data Opens Western Distribution Centre
On June 27, Tech Data Canada officially unveiled its new Western distribution centre in Richmond, BC. A ribbon cutting ceremony took place, attended by Rick Reid and Frank Haid, President and Vice President of Sales for the firm, respectively; and Linda Barnes, Acting Mayor of Richmond, BC.
Future Shop Sponsors Virgin-Fest
Future Shop has signed on as title sponsor of the Virgin Music Festival, held by Virgin Mobile September 9-10. As title sponsor, the retailer is selling tickets to the event through stores in the greater Toronto area, and online at www.futureshop.ca.
CRTC Reveals '06 Broadcasting Report
The Canadian Radio-television and Telecommunications Commission (CRTC) has released its annual Broadcasting Monitoring Report. This report presents recent results for the Canadian broadcasting industry, from high-definition (HD) services and programming, to data on devices like the iPod, MP3 players, and other hand helds.
Epson Sponsors Grand Prix
Epson Canada Ltd. has signed on as the official photo printer and storage sponsor of the Molson Grand Prix of Toronto, taking place July 7-9 at the Exhibition Place.
Optoma Appoints ReSource Group
Optoma Canada has announced the appointment of ReSource Group Canada as its manufacturer s representative. ReSource Group Canada, a national sales and marketing agency, will represent Optoma s Canadian operations, and target consumer electronics retailers across Canada.
Telus to Erect Environmentally-Friendly Building
Telus will be erecting a new building in Ottawa, ON that it calls Future Friendly , coloured in green, and LEED (Leadership in Engineering and Environmental Design) certified at the Silver level. LEED recognizes buildings that incorporate design, construction and operational practices that combine healthy, high-quality and high-performance advantages with reduced environmental impacts. In 2007, this building will be home to approx. 300 Telus employees, now situated in various locations across the city.
Vonage in a Flash
Vonage Canada's V-Phone is a portable USB flash drive that s pre-loaded with the Vonage software, allowing users to access the service on a Windows-based PC connected to high-speed Internet anywhere in the world - even WiFi hotspots. Users can make and receive local phone calls using the VoIP number built-in to the unit, regardless of their actual location, then tuck it away in a pocket, bag, or even link it to a keychain when not in use.
Toshiba Unveils 10 New Notebooks
Toshiba of Canada Information Systems Group (ISG) has introduced 10 new Satellite notebook computers: the Satellite R20 Tablet PC, Satellite U200, three multimedia Satellite P100s, five Satellite A100s, and Toshiba s lowest priced Satellite A110.
ViewSonic Delivers New Reseller Program
As a result of feedback from resellers, ViewSonic Corp. has launched the new Access reseller program, delivering new sales and marketing tools, service, financial aid, and training support. The new program moves ViewSonic s direction from incentives and rewards to a broader focus on growth and support.
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| Latest News Headlines on marketnews.ca June 28
Erikson Consumer to Distribute Arcam
Erikson Consumer and Emerald Audio Resources have announced that Erikson Consumer will distribute the British-designed Arcam line of electronic products in Canada. Emerald Audio Resources served as the Company s Canadian distributor for the past two decades, working to establish the name in Canada. President Gary Nicholson will continue to be a presence through Erikson in an ongoing consulting capacity. Mario Cadoret, Arcam product manager for Emerald, will join Erikson as a Product Specialist; while sales representatives will, for the most part, remain unchanged.
eDistributor Delivers Pure Orange Sports-Themed Mice
eDistributor.ca, Inc. has been appointed the exclusive manufacturer's representative and branch outsourcing partner of Pure Orange in Canada, the U.S., and Latin America. Pure Orange manufactures a line of sports-themed computer accessories and personal electronics, licensed by the NHL, Hockey Canada, and MLB, the first of which is called the Aqua Mouse, featuring various team logos, and a ball/puck floating in team-coloured liquid as it glides.
AOL Dial-up Speeds up
AOL Canada says its new Netscape Accelerated Internet Service offers speeds up to 19 times faster than regular dial-up. The firm is targeting the service toward hard-working cottage goers, and those that reside in rural areas where broadband is unavailable or cost-prohibitive. The service will run for $18.95/mth., with the first month free.
Samsung's Blu-ray Player First in Canada
Samsung Electronics Canada, Inc. will offer the first Blu-ray disc player in Canada, scheduled to be available for sale at retail outlets across the country this Friday, June 30.
Super Mario Erects in Dundas Sq.
In a charitable event on June 29, Nintendo of Canada and Canstruction will erect the world s largest Super Mario structure made entirely of canned goods in Dundas Square, in the heart of downtown Toronto. The statue is a tribute to the long-time Nintendo game character, and in recognition of the new Nintendo DS Super Mario Bros. game, which the firm says quickly became the fastest selling video game in Canada.
Flamingo Bluetooth Headset Boasts EarClick System
The Danish firm CellPoint has debuted the new Scandinavian-designed Flamingo Bluetooth headset that boasts the patent-pending EarClick system, consisting of adjustable non-allergenic pads in six sizes that click into the ear for a comfortable and secure fit. Because the device sits forward, rather than wrapping around the outer ear, users can comfortably wear eye- or sunglasses at the same time, without interference.
Epson Unveils Sub-$900 3LCD Projo
Epson Canada Ltd. has introduced the PowerLite S4 3LCD projector, boasting up to 1,800 ANSI lumens of brightness and SVGA (800 x 600) native resolution in a 5.7-lb. package for $899.
HP Announces Photo Contest Winners
HP Canada and the CONTACT Toronto Photography Festival have announced the winners of the HP 2006 Photo Contest: Imaging a Global Culture. Paul Teolis of Toronto, ON has been named the winner for his image entitled Graffiti Penguin, which depicts a penguin overshadowed in its natural habitat in the Antarctic by what looks to be an oil storage tank covered in graffiti.
Shikatronics to Distribute SmartDisk
Shikatronics Inc. has signed a Canadian distribution agreement with SmartDisk, provider of portable, network, and multimedia storage products.
Sharp Celebrates 5 Years of Aquos
Sharp Electronics is celebrating the five-year anniversary of the Aquos flat-panel LCD TV, noting that just five years and five months after the introduction of the line, the worldwide production of Aquos TVs surpassed the 10 million mark.
Datexx Appoints eDistributor.ca
eDistributor.ca has been appointed exclusive manufacturer s representative and branch outsourcing partner of Datexx, manufacturer of emergency and power management products.
Panasonic Digital SLR Comes to Canada
Panasonic Canada has announced the Canadian availability of the DMC-L1, its first digital SLR camera with an interchangeable lens. Scheduled to be available in early September for an SRP of $2,399, the camera comes equipped with a 7.5 MP Live MOS sensor, and Leica D Vario-Elmarit lens featuring the MEGA O.I.S. image stabilization system.
Best Buy Sponsors Montreal Jazz Fest
Best Buy will serve as the official Consumer Electronics and Entertainment Retailer at Montreal s International Jazz Festival, which will run from June 29-July 9 in the heart of downtown Montreal, QC. Best Buy will sponsor the outdoor series Les Brunantes, and supply visitors with a selection of CDs and DVDs at the only on-site store on Sainte-Catherine St.
Oki Data Debuts New Colour Series Printer
Oki Data Americas, Inc., which markets its products under the Oki Printing Solutions brand, has introduced its C6100 Series of digital colour printers, featuring high-definition (1,200 x 600 dpi) colour technology enabled by new microfine toner and multilevel LED heads.
Telus Sponsors Canadian Idol
Telus will become the official wireless sponsor for Canadian Idol, the popular, Canadian singing talent competition, airing on CTV. With this sponsorship, Telus Spark clients will be able to receive the latest Idol news on their mobile phones, and download video footage, ringtones, images, and songs, in addition to the ability to text-message votes for their favourite performers.
Consumers Struggle with Digital Home
According to the latest Parks Associates report, entitled Managing the Digital Home: Installation and Support Services, consumers in Canada and the U.S. are experiencing technical challenges with the digital home, with more opting to turn to professional on-site or remote support.
Nokia to Forego CDMA
Nokia has announced that it will not be moving forward with a previously announced CDMA partnership with Sanyo, and plans to ramp down its own CDMA R&D and manufacturing by April 2007.
Toshiba Plans HD DVD Recorder
Toshiba Corp. plans to launch the world s first HD DVD hard-disk recorder in Japan next month. Equipped with a whopping 1 TB (terabyte) hard-disk drive, the unit, called the RD-A1, will have the ability to record and store up to 130-hours of high-definition broadcasts, and record up to 230 minutes of HD content to an HD DVD disc.
Wal-Mart Buys From QC
Wal-Mart Canada has announced a new initiative to support buying from Quebec, the result of a pilot project carried out last November whereby Wal-Mart buyers visited the province to meet with potential suppliers. Typically, potential suppliers would be required to travel to the retailer s headquarters in Mississauga, ON. The program is called Purchased in Quebec or Achat-Québec.
Sanus Revamps Consumer Hotline
Sanus Systems has re-developed its consumer hotline to feature extended hours, installation and assembly assistance, and product problem-solving. It s staff consists of hotline-dedicated Sanus employees that have been trained in all aspects of the Company s A/V line of wall mounts, speaker stands and furniture.
Samsung Thins Out a900 Handset
Samsung Canada s latest mobile phone, the a900, will operate exclusively on the Bell EVDO network, and boasts an ultra-slim, flip-style design at just a half-inch thick.
Dell Adds New PCs
Dell has introduced a trio of new XPS PCs, including a redesigned gaming desktop, portable, 20 widescreen entertainment notebook, and a 4 lb. Inspiron notebook. Also introduced is the 2407WEP widescreen flat-panel display.
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Latest News Headlines on marketnews.ca June 21
Sound Developments to Distribute StarTech
Specialty A/V distributor Sound Developments Ltd. will be offering StarTech.com s line of A/V and IT accessories to its customer base, which includes consumer electronics retailers, wholesalers, and custom installers.
Cerwin-Vega Debuts 8-Model CLS Speaker Series
Cerwin-Vega has debuted its CLS Series, consisting of eight speaker models: three towers, one dual 15 tower, a bookshelf, centre channel, and 12 and 15 powered subs.
Windows Livens Up Messenger
Microsoft has revamped MSN Messenger, its popular online instanting messaging service, with the launch of Windows Live Messenger, which adds features like free synchronized audio and video PC-to-PC calling, PC-to-phone calling with specially-designed, compatible cordless phones; and one-click access to e-mail, blogs, search, and other Windows Live services.
Mobile TV Subs to Reach 100M by 2010
According to high-tech market research firm In-Stat, mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a tremendous increase from the current subscriber number of 3.4 million. Mobile phone carriers realize that using cellular networks to deliver such content requires much greater bandwidth than is currently available, especially since it means millions of subscribers watching at the same time. Given this, many are moving to mobile TV broadcast networks, which, according to In-Stat, have a much lower cost per bit for video delivery.
Klipsch Blacks Out iGroove
Klipsch has announced that its iGroove iPod/MP3 docking shelf speaker system, originally released in silver, is now available in a high-gloss black finish. This new model complements the trend toward darker coloured MP3 players, including the iPod, and has been named the iGroove HG.
Pyramat Chair Rocks Sound
Tomauri Inc. has announced the new Sound Rocker chair from Pyramat. Geared toward avid gamers or movie enthusiasts, the S2000 Sound Rocker is equipped with 5.5 Powesub subwoofers, and a pair of high-range, 3 , illuminating ARX speakers to create a personal surround sound effect while engrossed in the action of a video game or movie, or listening to some tunes.
Ontario Privacy Commissioner Issues RFID Guidelines
Ontario s Information and Privacy Commissioner, Dr. Ann Cavoukian, has released privacy guidelines for radio frequency identification (RFID). Essentially the future of barcoding, RFID tags contain microchips and tiny radio antennas that can be attached to products and transmit a unique, identifying number to an electronic reader that in turn links to a computer database where information about the item is stored. These can be very valuable at retail in managing inventory, but can also pose potential risks to privacy if linked to personal identifiers, by facilitating unauthorized tracking and surveillance of individuals. The goal of Cavoukian s guideines is to alleviate these concerns, and enhance the simplicity about item-level use of RFID at retail.
Belkin Decks Out iPod nano
Belkin has announced the newest addition to its Tune family of iPod accessories, the TuneDeck, which plugs into a vehicle s cassette deck, and allows the user to play music from a connected iPod nano through the car stereo. It also has a custom cradle for mounting the iPod, equipped with a swivel base for easy viewing of the screen.
Kodak Intros EasyShare P712
Eastman Kodak Company has introduced its latest digital camera, the EasyShare P712, with less than 1/10th of a second click-to-capture rate, 12x (36-432 mm equiv.), image-stabilized, f2.8-f3.7 Schneider-Kreuznach Variogon lens, and 7.1 MP sensor with Kodak Color Science image processing.
Nokia & Siemens Join Forces
Nokia and Siemens have announced the intention to merge the former s Networks Business Group and the carrier-related operations of the latter to form a new 50-50 joint venture company called Nokia Siemens Networks. The newly formed company will have the ability to invest in next-generation fixed and mobile product platforms and services, fixed-mobile convergence capability, a complementary global base of customers, and a deep presence in developed and emerging markets.
Affinity Appointed Exclusive Distributor of Atlantic; Unveils GameKeeper Line
Affinity Electronics Inc. has announced that it has been appointed exclusive Canadian distributor for Atlantic s media storage products, including the recently launched GameKeeper line.
Audio Authority Debuts AVAtrix Home Theatre Routing System
Audio Authority Corp. has announced the AVAtrix, a six input, seven output routing system for high definition television and home theatre. Well suited for both home and commercial applications, the AV Atrix provides a simple way to use multiple HD sources at several remote locations.
Gates to Step Back From Day-to-Day Microsoft Role
Bill Gates will be scaling down his day-to-day role at Microsoft to spend more time on his global health and education work at the Bell & Melinda Gates Foundation. According to a prepared press release from the firm, Gates will transition out of the role as of July 2008. The time period between now and then will serve as a transition process to ensure the proper allocation of his daily responsibilities. After July 2008, he will remain chairman, and an advisor on key development projects.
Telus Brings MOTOQ to Canada
Telus has announced that it is bringing the Motorola MOTOQ smartphone to Canada, exclusively to its customers. The MOTOQ launched in the U.S. a few weeks ago through Verizon Wireless (see related story). The ultra-slim phone boasts a slim QWERTY keyboard, trackwheel navigation, high resolution wide-format screen, 1.3 megapixel camera with video capture, mini SD memory card slot, full-duplex speakerphone, Bluetooth capabilities and access to Telus' Business Inbox wireless e-mail.
Epson Canada Restructures
Epson Canada Inc. will be restructuring its business, reducing call centre, administrative, and warehouse staff by consolidating 28 full-time employees into facilities in the U.S. The changes will take effect August 1.
Kenwood Launches 12V Video, Audio, & Navigation Systems
Kenwood Electronics Canada Inc. has announced several new additions to its 12 Volt product line, including various mobile video components; three double DIN CD receivers; and a navigation system with touch-screen control.
Ultralink Appoints Alberta Rep
Ultralink Products, Inc. has announced the appointment of Unger Agencies, headed up by Bon Unger, as exclusive sales representative for the province of Alberta.
Telus & Motorola Intro Pininfarina-Designed Phone
Telus Mobility and Motorola Canada have introduced the limited edition Motorola i833 mobile phone designed by Pininfarina, the Italian design house behind the sleek and sexy vehicles, the Alfa Romeo, Ferrari, and Maserati.
Microsoft Unveils LifeCams
Microsoft Hardware and Windows Live have partnered to create LifeCams, a new line of webcams that are optimized for use with Windows Live Messenger, and offer improved audio and video quality. The first models to be introduced in the new series are the LifeCam VX-6000 and VX-3000.
Daytek Debuts DVD Players/Recorders
Daytek Electronics Corp. has announced that its new line of DVD player, recorder and hard disk drive (HDD) combo recorder will be introduced to the Canadian market exclusively through Future Shop stores.
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Internal communications agency participates in local CreateAThon
CAMBRIDGE, ON – Punch Integrated Communications invites non-profit organizations to submit applications for its first annual CreateAThon®, scheduled for September 14, 2006. CreateAThon is a 24-hour blitz during which Punch provides marketing and creative services to non-profit organizations on a pro-bono basis.
The round-the-clock creative and design work will begin at 8am on Thursday September 14, 2006. Work will be presented to the non-profits after 24 hours of work on the Friday September 15, 2006 at 8am. The deadline for CreateAThon 2006 applications is July 10th. Organizations selected by Punch to receive CreateAThon 2006 services will be announced July 24th. Please call Jen Pescod at 653-4800 for an application or with questions.
“The Punch creative team feels it is important to get involved in the community. We understand that there are many not for profit organizations in the area that need our services to get their message out into the community. The CreateAThon is the perfect vehicle for us to connect with these groups.” Says Scott Martin, Creative Director.
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Punch attracts attention at the NRF Loss Prevention Conference with its new look
CAMBRIDGE – Punch Integrated Communications Inc., recently launched their new marketing campaign “Flip the Switch” at the 2006 National Retail Federation Loss Prevention Conference and Exhibition.
The new, modern look includes a new website, advertising campaign, brochure, and tradeshow booth. Punch received an overwhelming response at the 2006 NRF Loss Prevention Conference with attendees and vendors alike. Punch’s creative team headed by Scott Martin and including Jodi Szmanski and Peter Lytwyniuk have worked diligently over the past months along with the Marketing team to create the stunning imagery that intertwines winning creative ability with research driven approach to communications.
“There is great value in knowing your client base in order to affectively change behavior. This is what “Flip the Switch” is all about. At Punch, we use research to understand our client’s employees in order to change their way of thinking, allowing our communications to “Flip the Switch” Says Vice President Tom O’Rourke.
Over the past nine years, Punch has grown to become the #1 provider of internal communications programs in loss prevention and workplace safety for many of the world’s best-known retailers, including The Home Depot, Albertsons, Winn-Dixie, JCPenney, AutoZone, PetSmart, Kmart, Macy’s, TK Maxx, and Office Depot, among many others.
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| Market News Weeekly - Issue #290
Cerwin-Vega Unveils VE Series Speakers
Cerwin-Vega has unveiled its VE Series speakers, comprised of six models, including a bookshelf, three tower speakers, a centre channel, and subwoofer.
Anthem Intros AVM 50 A/V Processor
Anthem has introduced its AVM 50 audio/video processor, boasting all of the features found in its predecessor, the AVM 30, but adding broadcast-quality digital video processing, the same processing incorporates in the Statement D2.
Targus Expands Notebook Backpack Line
Targus Canada has added several models to its notebook backpack line, geared toward students and young professionals. The line now includes the Mobility, Metro Pack Notebook, Explorer Notebook, and Voyager Notebook backpacks; and the Convertible Backpack Roller Notebook Case. These backpacks boast features like water-resistant bottoms, hidden rain covers, insulation compartments for food and drinks, 3D air mesh padding, and adjustable waist straps.
Toshiba Gets Tougher With Tecra A8
Toshiba of Canada s Information Systems Group (ISG) has launched the Tecra A8 series of notebook computers. Deemed to be the Company s toughest line of commercial notebooks, each model also includes enhanced EasyGuard features for increased security.
LG s Latest HDTV Boasts Built-in DVR
LG Electronics has announced its 50PC1DR HDTV plasma TV, which boasts a built-in 160 GB DVR that allows users to pause, rewind, and replay live TV. It also provides continuous automatic recording in one-hour intervals.
BenQ Debuts Pro Series Projos
BenQ has announced its projector line for business and high performance applications, which includes the PB8253/PB8263, MP770, CP220 PE8720, and W100. Each model boasts the firm s eight application modes to suit varying presentation environments.
Erikson Consumer to Distribute Nakamichi
Erikson Consumer has been appointed Canadian distributor for Nakamichi Corp., manufacturer of high performance audio/video and multimedia equipment.
Best Buy Q1 Earnings Jump 38 Per Cent
Best Buy Co, Inc. has reported fiscal first quarter net earnings of US$234 million or US$0.47 per diluted share, representing a 38 per cent increase from US$170 million (US$0.34 per diluted share) for the same period las year. The first fiscal quarted ended May 27, 2006.
Oki Data Unveils New Colour Printer
Oki Data Americas, which markets its products under the Oki Printing Solutions brand, has introduced the C3400n digital colour printer, targeted to small businesses and home office users.
Belkin Debuts TuneStage for nano
Belkin Corp. has introduced the TuneStage for iPod nano. By connecting the transmitter device to the nano via the dock connector, and the receiver to a home stereo system via RCA or 3.5mm outputs, users can wirelessly play the iPod s music through the system, using Bluetooth v1.2 technology.
ViewSonic Eliminates the PC in Digital Signage; Unveils Wireless Presentation Adapter
ViewSonic Corp. has unveiled the NMP-500 Network Media Player and the 42 ND4200-LS Net IP integrated displays, geared toward businesses that need to communicate digital media content to customers. The system includes a Web browser and high-definition video processing capabilities, offering streaming video and HTML information via Ethernet at up to 20 MB per second. Both products integrate seamlessly with existing network infrastructure; and the integrated ND4200-LS also features an internal 40 GB hard drive to support local playback of digital media content.
Sirius Snags Deal with BMW
Sirius Canada has announced a long-term exclusive agreement with BMW Canada that will make its satellite radio receivers a factory and dealer option for BMW vehicles sold in Canada. Starting in Fall 2006, Sirius satellite radio will be available in select Canadian BMW models bundled with a subscription to Sirius Canada s satellite radio service. By 2007, all BMW models will be Sirius satellite radio-ready.
LG Gets Laundry Steamed Up
LG Electronics has announced what it deems to be the world s first washing system that incorporates steam technology to clean clothes and help reduce wrinkles.
Canadians Want TVs to Be Media Hubs
A recent survey conducted by Ipsos Reid and sponsored by HP Canada discovered that Canadians want more than just bigger, wider, and flatter out of a TV: many want the TV to become a media hub for the living room. Of those surveyed, 60 per cent said they want to be able to access, manage, and enjoy digital photos, music, TV, videos, and movies using the TV. Two-thirds of Ontario residents polled claimed to want a media hub; 10 per cent higher than the national average.
Sony Debuts its First DivX-Certified Portable DVD Player
Sony of Canada Ltd. has announced that its latest DVD Walkman portable DVD player, the D-VE7000S, is DivX-certified, allowing users to playback DivX videos on the device. DivX is a digital media format that compresses video so it uses only a fraction of the amount of data required by a standard-length DVD, thus permitting secure playback on PCs and various consumer electronics devices.
Tech Data Appoints Field Sales Specialist
Tech Data Canada has announced the appointment of Gail Moorhouse to the position of Field Sales Specialist for the Canadian chapter of its SMB-focused TechSelect reseller program. In this position, Moorhouse will act as a dedicated field resource for TechSelect, where she will be responsible for growing the community of technology resellers and system providers. In addition, she will facilitate ongoing relationships with existing TechSelect members.
LG Intros Express Dual Notebooks
LG Electronics has introduced its Express Dual notebook series, consisting of the S1, T1, P1, and M1, all of which were developed by the LG Design Centre, and equipped with Intel s dual core processor.
Sennheiser Develops Skype-Certified Headsets, Skype Unveils Promo
Sennheiser has partnered with Skype Technologies, and recently developed a series of Skype-certified headsets, which the firm says are specially optimized for PC-oriented speech application. Skype has also announced a promotion offering free SkypeOut Internet calls to landline and cellular phones within the U.S. and Canada throughout 2006.
Verbatim to Ship Blu-ray Media
Verbatim Corp./MKM has announced that it will begin shipping 2x Blu-ray write-once (BD-R) and rewriteable (BD-RE) media in July, produced in the same familiar bare-disc format as its standard DVDs, and with 25 GB capacity.
Vonage Expands Retail Presence Through Glentel
In an effort to expand its retail footprint, Vonage Canada has announced an agreement with Glentel Inc. that will see Vonage s phone service sold at WirelessWave and Telephone Booth mall locations across Canada.
HP Unveils New AMD Notebook, 3-in-1 Docking Station
HP has introduced two new computing products: the HP Compaq nx6325, a notebook PC based on AMD s 64-bit dual-core processor technology and geared toward small- and mid-sized business users; and the 3-in-1 NAS Docking Station, an expansion system with network-attached storage (NAS) for data backup, recovery, and file sharing.
Westinghouse Brings its LCD TVs to Canada
Westinghouse Digital Electronics is bringing its LCD TVs to Canada through Best Buy Canada retail stores in Toronto, Quebec, Ontario, Manitoba, Saskatchewan, Alberta, and BC. According to iSuppli Television Systems Market Tracker Q4 2005 and S&A January 2006 LCD-TV Tracking Study, Westinghouse is one of the top five LCD TV manufacturers in the U.S.
Verbatim Enters New Media Storage Category
Verbatim Corp. has entered a new storage category with the FlashDisc, a 16MB reusable storage medium offered as an alternative to the personal USB flash drive. Developed by M-Systems, the discs look like mini CDs, and consist of low-density flash memory chips enclosed in protective plastic, with a USB connector, write-on user label, and protective cap.
Panasonic Delivers BC Experience
Select models of Panasonic Canada s high definition (HD) plasma displays and three-chip DLP projectors have been installed in the $12 million dollar BC Experience, a new interactive Geographic Discovery Centre in Victoria, BC that s set to open later this month. The displays will be used to help create an innovative attraction to educate visitors about the diversity of BC s geography, history, and culture.
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| JUNE 7 HEADLINES FROM MARKET NEWS.ca
Bose Trims Down Next-Gen QuietComfort Headphones
Bose Corp. today gave select members of the media a sneak peak at the next-generation in its QuietComfort family of acoustic noise-canceling headphones, the QuietComfort 3. The new model features the same noise-cancellation reduction and audio performance capabilities of its predecessor, the QuietComfort 2, but accomplishes this in a much smaller, on-ear design. The launch event, which took place at Bobby Flay s Bar Americain on West 52nd St. in New York, NY, consisted of a 20-minute hands-on demonstration, after which members of the Bose team were available to answer questions.
LG Intros Trio of Portable Media Players
LG Electronics (LG) has announced the Canadian availability of three portable media players, the JM53, FM30, and FM20, geared toward the fashion-conscious consumer, and offering music, video, and picture playback.
Viewsonic s New Widescreen LCD TVs Support HDMI, HDCP
ViewSonic Corp. has designed a pair of new widescreen LCD TVs with HDMI inputs; and offering support for the new HDCP copyright protection format.
Pacific Design s GrandStand Props & Protects Your iPod
Precor Consumer Electronics has announced the GrandStand from Pacific Design, a combination desk stand and case for the Apple iPod 5G video.
Apple Unveils New U2 iPod
Apple has introduced a new version of the Special Edition U2 iPod as part of its continued partnership with legendary music group U2 and Universal Music Group (UMG). The new model is based on the fifth generation 30 GB iPod, and holds up to 7,500 songs, 25,000 photos, or over 75 houes of video.Like the previous edition, it s finished in black stainless steel, with a red Click Wheel, and custom engraving of U2 band member signatures.
Gentec to Distribute Patriot Memory
Gentec International has been appointed Canadian distributor of Patriot Memory s line of flash memory products. Patriot Memory, based in Fremont, CA, is a division of PDP Systems, Inc., and a member of JEDEC and Apple Developers Connection.
Chief RPA Series Reaches Elite Status
Chief Manufacturing Inc. has debuted the RPA Elite series of custom and universal projector mounts, designed as an upgrade to the RPA Series, and adding features that minimize installation time and simplify service. Like the previous RPA Series, the RPA Elite Series features independent roll, pitch and yaw, integrated cable management, and All-Points Security.
Paradigm Debuts PV Series In-Walls
Paradigm Electronics has announced the PV Series of in-wall/in-ceiling speakers, consisting of four models: the PV-50R, PV-60R, PV-150, and PV-160. The PV speakers feature a high-strength, IRP injection-moulded ribbed polymer mounting system to increase wall rigidity by sandwiching and strengthening the area around the mounting hole. As a result, Paradigm says that unwanted resonances and standing waves are drastically reduced.
Sony Enters DSLR Market
Sony of Canada Ltd. has announced its entrance into the digital SLR camera market with the introduction of its first model, the Alpha DSLR-A100. Regular readers to this site will recall that in July 2005, Konica Minolta reached an agreement with Sony Corp. to jointly develop digital SLR cameras after the Company decided to withdraw from the camera and photo business globally. (see related story).
Sony BMG Releases First Blu-ray Titles
Sony BMG Music Entertainment will release its first Blu-ray titles this summer: Rod Stewart - Live at Royal Albert Hall and John Legend Live at the House of Blues, which includes three never-before-seen live videos. The source video for both titles was shot in high-definition (HD). These discs are set to arrive on the heels of movie titles from Sony Pictures Home Entertainment and Lions Gate Home Entertainment.
The Canadian Workforce is Increasingly Mobile
A recent survey conducted by Leger Marketing on behalf of Grand & Toy has discovered that today s workplace is expanding well beyond the nine-to-five workday, with Canadians routinely working unconventional hours from unconventional places. For instance, a majority of professionals polled said they frequently or always checked their work e-mail from home.
XM Canada Partners with Lexus & Toyota; Reaches 80,000 Subs
XM Canada has announced a multi-year partnership with Toyota and Lexus to supply its satellite radio service in select Toyota and Lexus vehicles equipped with XM-compatble receivers, beginning August 4, 2006.
PVR Now Mainstream, Shipments on the Rise
According to high-tech market research firm In-Stat, personal video recorder (PVR) products have become "mainstream" rather than "niche" items in just seven years since their introduction. What s more, consumer demand continues to increase, with no signs of slowing down. In 2005, worldwide unit shipments reached 19 million, rising 60 per cent over 2004 s 11.9 million; and In-Stat projects worldwide unit shipments to reach 42 million by 2010.
Belkin TuneTalks in Stereo
Belkin s TuneTalk device, which allows users to record audio onto an iPod, now boasts two omnidirectional microphones to record in stereo. With the TuneTalk Stereo, users can record things like memos, lectures, interviews, or conversations, then review them later via earbud headphones or PC.
Screen Research Unveils TheaterCurve Screens
Screen Research has unveiled TheaterCurve, an acoustically transparent projection screen with a curved aspect ratio ranging from 1.78 to 2.35 that the firm says helps minimize picture distortion. The screens are available in sizes ranging from 50 to 270 , in fixed frame and fixed frame with lateral masking panels. All models feature the firm s ClearPix acoustically transparent screen formulations, which is THX- and ISF-certified for sound transparency and image quality.
RCA HD DVD Player Debuts in Canada
RCA s HD DVD player, the HDV5000, is now available in Canada exclusively through Wal-Mart stores. The unit, which sells for $699, is currently in a select number of Wal-Mart locations, and will be shipping to additional stores within the coming weeks.
Sanus Expands Platinum Furniture Line
Sanus Systems has added Platinum Furniture digital TV stands to its line, now available with black tempered glass shelving with a silver or black wood base. The stands come in three widths: 36 (PFV36), 47 (PFV47), and 59 (PFV59).
D-Link Releases Vonage Phone Adapter
The newly released D-Link VTA is a small and portable standalone telephone adapter that comes configured with Vonage VoIP phone service, making it easy for consumers to access VoIP service while on-the-go. Customers can connect the adapter to a high-speed Internet connection and any touchtone phone, and once service is activated, can instantly make and receive calls. The adapter supports up to two telephone lines, or one phone line and one fax line.
Kenwood Canada Appoints President
Kenwood Electronics Canada Inc. has announced the appointment of a new President, Christa Groisboeck, CA.
Worldwide Plasma Shipments Up 87 Per Cent; Panasonic Leads the Pack
A recent report by DisplaySearch, a display market research and consulting firm that is part of The NPD Group, reveals that worldwide plasma TV shipments rose 87 per cent year-over-year. The firm has released worldwide shipment and revenue figures for plasma TVs in Q1 2006, broken down by brand, region, size, and resolution.
ReSource Group Appointed Canadian Sales Arm for Energizer Canada
ReSource Group Canada, a national sales and marketing agency, has been appointed the Canadian sales arm for Energizer Canada in the consumer electronics retail sector.
Nikon D2xs Digital SLR Coming to Canada
Nikon Canada Inc. has introduced the D2xs professional digital SLR, offering several improvements over its predecessor, the D2x, including an automatic viewfinder mask, and the availability of Nikon s 3D-Colour Matrix Metering II when shooting in high-speed crop mode; 2.5 LCD with 170-degree wide viewing angle; new custom setting options; increased battery life; and firmware enhancements.
Amplis Foto to Distribute Kentmere Photographic Paper
Amplis Foto Inc. has been appointed by Freestyle Photographic Supplies as the exclusive Canadian distributor of the Kentmere line of black and white photographic paper. Freestyle is the exclusive importer and distributor of Kentmere papers in the U.S.
Sony Store Opens in Calgary
Sony of Canada Ltd. has opened another Sony store location, this time in the Westhills Towne Centre in Calgary, AB. Like the stores that recently opened in the Smart Centres Leaside Court Centre shopping complex in Toronto, ON and the Riocan Langley Centre shopping complex in Langley, BC, this location is a power centre concept store.
Knox Video Intros Scalers, Down Converters
Knox Video Technologies, part of QuickSet International, Inc., has added a line of scalers and down converters to its product category, the first models of which are set to debut at Infocomm, held June 7-9 in Orlando, FL.
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