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2006 Archive
Tourism
Jan 1 - Feb 6
Feb 7-April 11
April 12 - May 15


Tourism - Tourism News is brought to you by
Ontario government exempts farmers' markets and community groups from rigid regulations

Public Education to Support Food Safety

TORONTO The McGuinty government is ensuring that farmers' markets and community groups will be able to operate as they have for decades, while at the same time protecting the public's health, Health and Long-Term Care Minister George Smitherman announced June 15.

The government has exempted farmers' markets from rules that apply to restaurants and other commercial establishments through amendments to Regulation 562 (Food Premises) under the Health Protection and Promotion Act (HPPA). This will ensure that farmers' markets are not held to unrealistic standards developed for very different types of retail establishments like grocery stores and restaurants.

"We know Ontarians grow, sell and enjoy eating locally produced foods," said Smitherman. "We have heard the concerns raised by people who operate farmers' markets and run community events. The exemption we're creating allows them the freedom to continue their proud tradition of providing a wide range of high quality goods to the public."

The government has also expanded the exemption in the existing Food Premises Regulation to include religious organizations, service clubs and fraternal organizations where events such as picnics, fairs and church suppers are open to the public.

The exemption does not apply to laws prohibiting the sale of uninspected meats, unpasteurized milk or ungraded eggs.

"We know that farm market vendors and organizers of community events believe in food safety and want to provide food that is wholesome and safe," Smitherman said. "That's why we will be working with these groups to promote food safety. At the same time we will ensure that public health officials have the authority they need to safeguard the public's health."

Beginning this summer the ministry will undertake a $1.5 million education campaign to widely promote safe food handling and preparation practices at farmers' markets and community-based events.

Local public health officials will continue to investigate complaints, and take appropriate measures if a health hazard is identified. Public health inspectors will also be working with farmers' markets and local community groups to provide outreach and advice on food safety.

This is just the latest example of how the McGuinty government is on the side of Ontario families concerned about their health. Other initiatives include:

<< - The creation of 150 Family Health Teams which will improve access to primary care for more than 2.5 million Ontarians in 112 communities

- An additional $110 million in funding for public health mandatory and related programs as part of our commitment of covering 75% of public health funding by 2007

- Providing $75 million over three years to create an additional 22 Community Health Centres and 17 satellites to improve access to the full range of primary care services, including health promotion and disease prevention

- The Ontario Universal Influenza Immunization Program, which provides free influenza vaccine to all individuals aged 6 months or older who live, work or attend school in Ontario. >>

This initiative is part of the McGuinty government's plan to build a health care system that reflects the needs of patients and communities, and will keep Ontarians healthy for generations to come.

Waterloo Regional Councillors to explore Region’s downtown cores

Waterloo Region – Members of Regional Council will take the Grand by Design: Urban Experience Tour through the Region’s downtown cores on June 14, 2006 to explore various aspects of urban design and their relationship to thriving and livable cities.

Regional and City staff will guide Councillors through uptown Waterloo, downtown Kitchener and downtown Cambridge in an effort to raise their awareness about the specific characteristics, opportunities and challenges of the Region’s urban centres. As the Province moves forward with its Places to Grow Proposed Growth Plan for the Greater Golden Horseshoe, the Region’s cores will evolve to include further downtown developments that are compact and transit-supportive.

The tour was first developed for members of the Regional Growth Management Strategy/Rapid Transit Public Advisory Committee to update them on the many issues being considered as part of the Regional Growth Management Strategy (RGMS). The Committee is chaired by Councillor Jean Haalboom.

“The public advisory committee is eager to share their experiences and observations with the Councillors,” Councillor Haalboom says. “Walking the downtown can be a real wake-up call to see the opportunities and obstacles influencing the health of our downtown cores.”

Councillors, equipped with digital cameras and measuring tapes, will tour the downtown areas from 1 to 6 p.m. The tour will highlight examples of good urban design as well as areas that represent opportunities for future improvement.

This Urban Experience Tour is the kick-off event for the Region’s summer tour series beginning in July. These tours will highlight the goals of the RGMS – building vibrant urban places, enhancing our environment, protecting our countryside and providing greater transportation choice. Councillor Haalboom invites residents to participate in the summer tour series and have their say.

TEN REASONS WHY TRAVEL AGENTS SHOULD SELL VIA RAIL CANADA

VIA Rail provides a picture-perfect prelude: Travelling to your destination aboard VIA Rail provides a refreshing introduction to that region’s natural beauty. Is there a better mood-setter for the majestic mountains of Jasper National Park than gazing out – and up – at them through a 360-degree domed viewing car aboard the Canadian, VIA’s western transcontinental train? Or the rolling hills and lush countryside of the Maritimes from VIA’s eastern Ocean service from Montreal to Halifax?

Train travel is classically romantic: There’s just something magical about riding the rails. Gazing out the window at ever changing landscape; clinking wine glasses and enjoying a delicious meal as the world rolls by; or snuggling up under a duvet in your cozy sleeping compartment and being gently rocked to sleep by the rhythmic swaying of the train. Journeys on board VIA’s trains offer an opportunity to explore Canada like no other.

VIA Rail is convenient: Along the heavily-populated swath of Ontario and Quebec provinces known as Canada’s Corridor, VIA’s downtown-to-downtown services make sense for leisure travellers and maximizes time for those travelling on business. Stations are centrally located and easily accessible, and travel times are less than you might think: From Montreal, travel to Ottawa in less then two hours, and to Quebec City in less than three. Travel between Toronto and Montreal in just over four hours.

VIA Rail is an economical use of travellers’ time: No travel time to airports in the suburbs. No hour-long, hassling security lines. And once on board, no need to stop doing what you’re doing. Keep listening to your iPod, watching your portable DVD player, or even surfing the Internet – that’s right: wireless Internet access is now available during your journey in all premier-class trips in the Ontario-Quebec Corridor. In all, VIA Rail allows passengers to make the most of their travel time.

VIA Rail offers serious savings: From children, to seniors to families, there always seems to be a great deal to be had when travelling aboard VIA Rail Canada – and we’re not talking about a couple of bucks here and there. From late October and well into the spring, VIA’s off-peak fares offer savings of 35-40% to passengers travelling in most sleeper class services. And year-round, VIA’s Senior’s Companion Fare allows passengers age 60 and over who purchase a ticket in Comfort class (Economy) at the regular senior’s fare, to bring along a companion of any age for free. For VIA 1 and sleeper classes, your travel companion receives a 75% discount off the regular adult fare. There are no restrictions on the age of the companion; be they spouse, friend or grandchild.

VIA Rail offers excellent meals: Dining aboard any of VIA Rail Canada’s services is always a pleasurable experience. On featured services such as the Vancouver-Jasper-Toronto Canadian and the Montreal-Moncton-Halifax Ocean trains, the premium fare on board includes all meals. Delicious regional cuisine is featured and to complement meals a selection of award-winning, all-Canadian wines are available for purchase. Travelling between cities in the Ontario-Quebec Corridor? VIA 1 Class provides delicious meals and impeccable at-your-seat service, ensuring that passengers arrive at their destination relaxed and refreshed.

VIA Rail’s Ontario-Quebec Corridor services are ideal for daytrips: You’ve been asked that question countless times: “What are my options for a daytrip from _____?” If your client’s destination is any place in the Ontario-Quebec Corridor, VIA Rail gives you a great answer. Close destination proximity, centrally located stations and early-morning/late evening departures make for a relaxing, unrushed daytrip. VIA Rail daytrips allow travelers to sit back, relax and enjoy the journey at the same time they’d otherwise be picking up rental cars and unfolding roadmaps.

Train travel is an intriguingly sociable experience: Especially on longer journeys, the relaxing experience of having no immediate obligations or place to be tends to put people into a pleasantly chatty mood. One minute, passengers are gazing out at Canada’s beautiful wilderness from one of VIA’s signature domed viewing cars; the next, they’re exchanging life stories, forging new friendships with folks from all walks of life.

VIA Rail can accommodate all travelers, including those with special needs: No matter the special need – from special dietary requirements to medical and mobility needs, VIA’s well-trained staff are ready to welcome all passengers on board and to treat them professionally with dignity and respect. In fact, many travelers find that train travel best suits their wants and needs.

And of course, the 10th reason:

VIA Rail is commissionable to travel agents: VIA Rail Canada cares about building healthy, mutually beneficial relationships with travel agents and agencies. That’s why VIA offers a 5% commission for travel agents for any VIA product.

itravel2000 Helps Consumers Connect With Unique Accommodations

Toronto - itravel2000 announced June 12 the launch of its Travel Inventory Manager (TIM) system on its itravelcanada.ca portal featuring small and medium-sized Canadian travel product providers. This revolutionary software system will allow even the smallest suppliers to transact live bookings online with consumers worldwide.

"This levels the playing field for the little guys and gives Canadian consumers the ability to search and book unique accommodations in Canada." stated Jonathan Carroll, President of itravel2000. "This is not a request-by-email system. It is fully live, bookable inventory. Now even the smallest or remotest Canadian B&B, country inn, lodge or motel can be booked by customers worldwide - just like the big chains."

A variety of Ontario accommodations are currently being offered as "Featured Accommodations" on the itravelcanada.ca portal. These include a six-room bed & breakfast with uniquely named and furnished rooms which reflect aspects of local history. A Victorian mansion in the heart of downtown Toronto offers reasonably priced housekeeping units within walking distance of the city's major attractions. Two cottage resorts provide the perfect locations for family getaways and reunions. In Muskoka, a waterfront country inn offers state-of-the-art spa facilities. There's even a motel and secluded cabin that are located on picturesque walking trails beside a provincial park. By highlighting these one-of-a-kind accommodations in an easy-to-book online format, consumers can now access Canada's most unique and interesting properties and create their own vacation getaways.

Background:

itravel2000.com is Canada's largest online travel retailer and operates itravelcanada.ca, a web portal dedicated to the promotion and sales of Canadian destinations and travel products. itravelcanada.ca is supported by a customer care centre staffed by 25 Canadian product specialists.


Tourism Week promotes the benefits of the tourism industry

Tourism Week is being celebrated from June 5 to 11, 2006 in regions across Canada including Guelph and Wellington to promote the economic benefits that the tourism industry. In Guelph and Wellington County, tourism is a 252.6 million dollar industry that drives economic prosperity. Business growth was supported thorough the 2,511 people that the tourism industry kept working. Tourism generated $109 million in taxes for all levels of government to help fund a variety of public priorities.

The promotion of Tourism Week in Guelph and Wellington County has been co-ordinated by City of Guelph Tourism Services using a print ad campaign in news media throughout the region. The focus of the campaign has been to inform residents about the benefits of tourism, to promote the availability of the 2006 Visiting Guelph and Wellington visitor guide, and to highlight the many events and attractions that people can see and do in their own community this summer.

Tourism Week was launched with a Tourism display at Stone Road Mall where free visitor guides with attraction, outdoor, shopping, restaurant, accommodation and event information were distributed to shoppers for the day. The 2006 guide has received a complete makeover from previous years and now highlights a new magazine size, a modern layout and design, new reader features and more photos. Additional copies of the 2006 Visiting Guelph and Wellington visitor guide are available by calling the Guelph Visitor Information Centre at 1-800-334-4519.

2006 Tapestry Celebrations Kick Off Friday, June 9

Kitchener - Tapestry, Kitchener's popular annual Celebration of Diversity, is back this year with more than two weeks of exciting programs, festivals and events from around the world. The festival begins on Friday, June 9.

This year's activities span June 9-25, and include more than 12 events - with additional displays and exciting information - anchored by the 39th annual KW Multicultural Festival.

Some events are free and some require tickets. Highlights of the 2006 Tapestry celebrations include:

Our World Festival of Music Premiere Concerts
Friday, June 9 (featuring Autorickshaw) and Friday, June 15, 7:30 p.m. (featuring Muna Mingole, Blue Flame of Cameroon), Registry Theatre; Thursday, June 22, (featuring Sashar Zarif and Maryem Tollar), 7:30 p.m., King Street Theatre, tickets available at Centre in the Square box office.
Free mid-day concerts are also scheduled for June 12, 13 and 14 and June 19, 20 and 21 for Civic Square in front of Kitchener City Hall.

Latitudes Storytelling Festival
Saturday, June 10, 9 a.m. to 5 p.m.,
Trinity United Church, 74 Frederick St.
Children's area, short-story-in-a-day contest, the Persian Project, Global Coffee house, workshops and Literary Marketplace. Admission is free.

South Asian Cooking With Flair Demonstration
June 10, 11a.m.-1 p.m., Your Kitchener Market (Upper Level)
A free demonstration of South Asian Cuisine featuring dishes from India, Sri Lanka, Malaysia and Ceylon.

The Arpillera Project
Monday, June 12 - Sunday, June 25, Kitchener City Hall
On a piece of burlap, women who have recently arrived in Canada sew colorful fabric scraps which are arranged to tell a story. Admission is free.

Citizenship Court/Seniors' Multicultural Day
Wednesday, June 14, Your Kitchener Market
Join New Canadians as they take the oath of citizenship. Enjoy the Lion Dance and Tai Chi demonstrations. Admission is free.

A Dance Through Arabia Bellydance Gala
Thursday, June 15, 8 p.m., Victoria Park Pavilion
Follow the dancers of Haft Vadi Bellydance Studio as they perform ancient dances of the cities and villages of the Middle East. For tickets, call 519-568-7139.

Legion of Memory
June 16-18 and June 23-25, 8 p.m. (2 p.m. on Sundays)
Former Legion building on Ontario Street.
The MT Space and the University of Waterloo Canadian Centre for Art and Technology presents stories of war refugees who have come to live in the area from the former Yugoslavia. Tickets available at the door for $10.

Cafe Cabaret
Saturday, June 17, 7 p.m., Victoria Park
A ticketed gala evening under a big top tent featuring the music of Grupo Taller, Chilean Marcelo Puente and the 11-piece Cuban band, Son Ache. Tickets available at Casa Salsa and Northern Roast at Your Kitchener Market, Earthwinds and 10,000 Village in Waterloo, or by calling
519-886-6150.

Nharo! From Kitchener to the Kalahari: Adventures in the Desert
Tuesday, June 20, 7:30 p.m., Kitchener City Hall, Council Chambers
Nharo! Founder Paul Wellhauser will share some of the challenges and triumphs of working with Africa's Kalahari bushmen. Free admission.

National Aboriginal Day: Children's Gathering
Wednesday, June 21, 4-7 p.m., Victoria Park Island
Celebrate with our local First Nations' people with storytelling by Aaron Bell, demonstrations by the White Pines dancers, food and much more. Free admission.

Silk Road Bazaar & Marilyn Batte Art Exhibit
Friday, June 23, Saturday, June 24, Your Kitchener Market
This year's free bazaar focuses on alternative therapies from various cultures across the historic Silk Road trade route from the Middle East to China. Free admission.

39th Annual Multicultural Festival
Saturday, June 24, Noon-9:30 p.m.; Sunday, June 25, Noon-8p.m.
Victoria Park
This much-anticipated event wraps up Tapestry 2006 with two days of artisans' handiwork, food and music from across the community. Free admission.

Province of Ontario and City of Toronto Partner to Promote Ontario Tourism

Government Support Enhances Tourism Information for Visitors

TORONTO - Ontario Tourism Minister Jim Bradley today joined Toronto Mayor David Miller and representatives of Tourism Toronto and the CN Tower at the Ontario Travel Information Centre at Dundas and Yonge to launch three new initiatives to encourage more visitors to discover the city and the province.

As part of Canadian Tourism Week, they unveiled a mobile travel unit, a permanent Toronto City Desk at the downtown Toronto Ontario Travel Information Centre, and Toronto tourism maps to be distributed at information kiosks and concierge desks in city hotels. They also celebrated the first anniversary of TAPintoTO!, Toronto's volunteer greeter program.

"Toronto is one of Ontario's main tourism destinations and an important gateway to the rest of the province for many visitors," said Bradley. "There is a huge potential for more tourism activity. These new initiatives that increase the amount of tourism information available will help get our visitors to do more and spend more." More than half of Toronto's overnight visitors come to see friends and relatives and go shopping. But only 10 to 20 per cent go to a park, see a historic site, visit a museum or art gallery.

"This is a great city and the 19 million visitors to it each year confirm that fact," said Miller. "I am delighted that so many people, other orders of government and private businesses are working together this summer to help these visitors discover all that Toronto offers. We will send them back home feeling that their money was well spent, and their visit here was far too short!"

Support for this Toronto initiative is the latest way the McGuinty government is working to help Ontario families that look to the tourism industry for other jobs and opportunities. Other initiatives include:

- Arranging the North American premiere of the Chinese Lantern Festival at Ontario Place, expected to attract more than 300,000 visitors this summer

- Supporting the new musical production The Lord of the Rings, expected to bring $700 million a year in tourism benefits to Ontario

- Maintaining a province-wide system of Ontario Travel Information Centres that provided tourism information to 1.8 million visitors last year

- A $4 million multi-media advertising campaign in U.S. border states, Quebec and Ontario to promote the summer tourism season.

www.tourism.gov.on.ca
www.ontariotravel.net

Backgrounder

-------------------------------------------------------------------------

TRAVEL INFORMATION CENTRES

WELCOME VISITORS TO ONTARIO

Eighteen Ontario Travel Information Centres (OTICs) provide one-stop travel services to visitors while supporting regional tourism by marketing and promoting local tourism attractions and services. They are strategically located around the province.

In 2005, 1.8 million tourists visited the OTICs, where knowledgeable, bilingual staff provide practical information on what to see and do in Ontario and offer customized trip plans for visitors.

Operated by the Ontario Tourism Marketing Partnership Corporation (OTMPC), each Travel Information Centre builds alliances with local industry operators to enhance consumers' choice of Ontario products and encourage them to extend their holiday experience.

All Ontario Travel Centres provide information on accommodation, attractions, maps and guides, destination brochures, shopping, touring, and festivals and events. In addition, they sell souvenirs and merchandise; some of the centres sell theatre tickets. There are 11 centres that provide currency exchange. The Barrie Travel Information Centre has a broadcast facility used to promote events and activities throughout the year.

The Toronto Ontario Travel Information Centre in the Atrium on Bay, which has a currency exchange, sells theatre tickets, souvenirs and merchandise. It will permanently house a City of Toronto desk designed to promote the city's activities, events and programs. This desk is operated in partnership with the City of Toronto.

IMPROVED INFRASTRUCTURE AND RESOURCE ALLOCATION NEEDED TO ENSURE UK TOURISM MAINTAINS GLOBAL POSITION AND BENEFITS FROM LONDON 2012 GAMES, ACCORDING TO WTTC AND ACCENTURE RESEARCH

WTTC research shows United Kingdom is the world’s sixth largest Travel & Tourism economy – accounting for £182 billion in 2006

LONDON, UK - 2 June 2006 – At a special meeting convened by the World Travel & Tourism Council (WTTC) today, industry leaders discussed the need to capture the considerable growth opportunities which have emerged for UK Travel & Tourism. According to research by WTTC and Accenture, Travel & Tourism represents 9.4 per cent of the UK’s gross domestic product and accounts for 2.6 million jobs.

In 2006, global Travel & Tourism is expected to grow by 4.6 per cent, continuing at a rate of 4.2 per cent per annum over the next ten years. Globalization and increasingly strong economies in many developed and developing countries, including China and India, along with improved accessibility and information for travellers continue to stimulate tourism growth. UK Travel & Tourism Demand, currently sixth largest in the world, is expected to grow at 3.1 per cent per annum over the next ten years.

Jean-Claude Baumgarten, WTTC President said, “Our research shows UK Travel & Tourism is in a strong position and is poised to do well over the coming decade. However, there is no room for complacency. As more and more governments appreciate Travel & Tourism as a key social and economic driver, competitive stakes will rise.”

WTTC’s Tourism Satellite Accounting (TSA) research is undertaken annually for 174 countries with research partner Oxford Economic Forecasting (OEF). Since 2006, the research has been sponsored by Accenture.

According to WTTC, the UK’s ability to take advantage of the upcoming 2012 Olympic and Paralympic Games depends on immediate and synchronized action by the private and public sectors to address key issues.

Mr Baumgarten highlighted the fact that the UK, particularly London, is perceived by many travellers to be an expensive destination, and he called for a coordinated and well-funded marketing effort to assure visitors that they will receive value for their money. He also emphasized that better regulation, intelligent taxation and a wider understanding of Travel & Tourism’s economic value amongst ministries and Regional Development Agencies would further support the industry’s growth.

“Most importantly, if the full potential of Travel & Tourism growth in the UK is to be realized over the coming years, it is crucial that infrastructure is developed accordingly. This includes airport capacity, accommodation stock and transport infrastructure,” continued Mr Baumgarten.

Talking about the impact of the 2012 Games on UK Travel & Tourism, Mr Baumgarten said, “It is clear that the Olympics will provide a huge opportunity for the UK. Nevertheless, clear planning and resource allocation are necessary to ensure that an Olympic legacy for tourism is created.”

Paul Deighton, Chief Executive of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) said “Hosting the Games in 2012 is a huge opportunity for the UK tourism trade. It will be a catalyst for the industry as a worldwide global event, with millions of visitors expected to the UK. The event will showcase London and the UK and we will provide a fantastic welcome for the world. Hosting the Games is a once in a lifetime opportunity that should not pass us by.”

“Insight into how and where the Travel & Tourism industry is growing is critical for companies that want to improve their performance and take advantage of that growth,” said Alex Cruz, Managing Partner, Accenture’s European Travel Services practice. “As all segments – airlines, lodging companies and tour operators – work to improve their bottom lines, having usable data about both the industry and their own business is essential. The travel industry’s high performers will be those that can use industry and customer data to make meaningful decisions.”

Held on board the Silver Cloud cruise ship, today’s special WTTC meeting signified the growing stake of cruise lines in the UK’s Travel & Tourism economy. Manfredi Lefebvre d’Ovidio, Chairman, Silversea Cruises, commented, “Silversea Cruises is delighted to host this prestigious event. Cruising is one of the fastest-growing tourism sectors offering a diverse, high-quality and innovative experience for more than 15 million passengers a year. The United Kingdom is now the world’s second largest cruise market, with more than 1 million passengers in 2005.”

LAST CHANCE TO BOOK WALT DISNEY WORLD RESORT PACKAGE INCLUDING FREE DINING

~ Must be booked by June 4th! ~

LAKE BUENA VISTA, Fla. -- Guests eager to experience a Disney magical vacation later this summer at Walt Disney World Resort can take advantage of a specially discounted Walt Disney World Resort package. It features great savings for guests arriving most nights August 13 through Sept. 30, 2006.

For a limited time only, guests can purchase this 5-night, 6-day Magic Your Way Package including hotel and Theme Park tickets and get a free Disney Dining Plan included for US$435 per adult and US$175 per child (based on adult double occupancy at a Disney Value Resort in a standard room). That works out to a savings of more than US$190 per adult.

This offer includes select Disney Value Resort accommodations, a Magic Your Way Base ticket and the Disney Dining Plan. With Disney's Dining Plan, guests can choose from more than 100 participating restaurants. For each night of their package, guests will enjoy:

One (1) table-service meal including appetizer, entrée, dessert (except at breakfast), non-alcoholic beverage and gratuity/service charge
One (1) quick-service meal including entrée and non-alcoholic beverage
One (1) snack such as frozen ice-cream novelty, box of popcorn, piece of whole fruit or a medium soft drink

In addition to all the benefits and convenience of staying on property at a Walt Disney World Resort hotel, Disney resort guests will enjoy exclusive Extra Magic Hours at all four Walt Disney World theme parks (daily rotating schedule) and Disney's Magical Express service -- complimentary round-trip motor coach transportation and luggage delivery from Orlando International Airport to Disney resort hotels.

The number of rooms allocated for this offer is limited. Savings is based on the non-discounted price for the same package. Child rate applies only when occupying room with an adult. Tickets are for one Theme Park per day and must be used within 14 days of first use. No group rates or other discounts apply. This offer excludes alcoholic beverages. Children ages 3-9 must choose from a children's menu when available. *The offer must be booked no later than June 4, 2006.

Waterloo Region Tourism Industry Stakeholders

There is consensus within the tourism industry and municipal administration in Waterloo Region that a need exists to improve the delivery of tourism services in Waterloo Region in the form of a Regional Destination Marketing Organization.

Industry feedback is critical! Based on your input during the following sessions, a report will be brought back to the Municipal Councils in late June including recommendations regarding establishing a new Tourism Organization.

Discussion Paper

UPDATE: Moving forward,the CAO's have set two dates to meet with representatives from the tourism industry.

Your attendance is requested at either of the following meetings:
a) Wednesday, June 7th in Kitchener
Location: City of Kitchener Council Chambers, 200 King Street West
Time: 7pm to 9 p.m.
Note: Beverages will be served.
 
b) Thursday, June 8th in Cambridge:
Location: Cambridge Holiday Inn, Halls B & C
Time: 3pm to 5 p.m.
Note: Beverages will be served.
 
Focus groups will be formed to initiate discussions  resulting from the recommendations in the attached discussion paper.

Focus Group Categories:
#1 Accommodation (Hotels, motels, B&B's, Conference Centres)
#2 Shopping
#3 Dining
#4 Services ( Relocation, Specialty, Media, Transportation)
#5 Things To Do:  Profit
#6 Things To do - Not for Profit
 
Please email your RSVP directly to Brenda Grimm @ brenda.grimm@city.kitchener.on.ca: <mailto:brenda.grimm@city.kitchener.on.ca>  by Friday May 26 indicating the following:
1) which meeting you are able to attend
2) which focus group you wish to participate in.
Feel free to pass this invitation along to any businesses that would benefit from attending these meetings.
Any questions regarding the meetings should be directed to the Chief Administrator Officer in your municipality. Their contact information is available if needed.
 
Contact: Brenda Grimm 
City of Kitchener   
Email: brenda.grimm@city.kitchener.on.ca: <mailto:
brenda.grimm@city.kitchener.on.ca>
B: 519-745-3536; CELL: 616-3246; FAX: 519-745-3218 
 

Restaurants, caterers and taverns March 2006

Total estimated sales of the restaurants, caterers and taverns industry reached $3.3 billion in March, an 8.0% increase over March 2005. (Data are neither seasonally adjusted, nor adjusted for inflation). Favourable economic conditions and particularly mild weather in March are amongst the factors that have contributed to this result.

The largest year-over-year increases, at the provincial level, were recorded in Saskatchewan (+15.3%), Alberta (+11.8%), British Columbia (+10.8%) and Quebec (+9.2%). Ontario, which has the largest provincial share of the industry in Canada with 39% of the food service industry sales in March 2006, recorded a year-over-year increase of 5.2%.

The year-over-year increase in sales, at the national level, was due to higher sales at limited service (+10.0%) and full service restaurants (+9.8%). These two sectors accounted for 86% of industry sales in March. Food service contractors also did well (+13.7%) and accounted for 6.4% of the industry sales in March 2006.

OPENING WEEKEND Bingemans All Acitivites open for its 46th Season on Saturday

All of Bingemans activities are open this weekend to begin their 46th season of fun This weekend June 3 and June 4 activities include the wavepool, waterslides, Spray N Play, Mini-golf, Go Karts, Glenridge Golf, Bumper Boats, Batting Cages, Jumpai, Chaos, Water Wars, Midway Games.

Please check out
www.bigsplash.ca website for additional details and hours of operation.

Need to Read Program â Bingemans participated with THE RECORD to encourage children to read with the Olympic Education Reading Program in the local classrooms and all of students received free BIG TICKET passes for use this Saturday and Sunday for their participation in the program. Congratulations to all of the students who participated and enjoy the weekend.

Emergency Services Appreciations Day Sunday June 4

A salute to our local Emergency Services including Fire, Police, Emergency Medial Professionals, Community Crisis Support Agencies and a free special display of emergency vehicles and services will be on display from 10 am to 4 pm. This is a fund raiser for the Victim Services of Waterloo Region. http://www.vswr.ca/


FUNWORX FIRST ANNIVERSARY CELEBRATIONS

June 3 FUNWORX First Anniversary Celebrations - Great Gerard at 12:00pm (magic, face painting, clowns, balloon art for the kids) Chipper (meet and greet) at 1:00pm Plays and drama workshop at 7 pm

June 4 FUNWORX First Anniversary Celebrations - Great Gerard at 12:00pm (magic, face painting, clowns, balloon art for the kids) Chipper (meet and greet) at 1 pm, BIRTHDAY CAKE at 1 pm

Canadian Travel Brands Couple for Long Term Partnership

Toronto - itravel2000 and MyTravel Group Canada which operates the Sunquest Vacations, Alba Tours and Holiday House wholesale travel brands announced the signing of a long term sales and marketing agreement that will see these two prominent travel providers within the Canadian industry offer consumers access to the latest travel offers and content.

Within the partnership itravel2000 will increase its content of Sunquest, Alba Tours and Holiday House travel products on its travel portal, itravel2000.com and through its marketing channels so Canadian consumers have access to all the latest offerings.

'By working closely with the well respected MyTravel Brands, we will be able to give the Canadian consumer greater information and confidence in booking their travel and vacations with itravel2000' stated Jonathan Carroll, president of itravel2000.

This partnership will include vacation packages, cruises and airfares for departures right across Canada. 'itravel2000's continued growth and position in the market gives MyTravel Canada a strategic distribution communication and sales channel to get our product to the consumer' stated Flemmimg Friisdahl, VP National sales MyTravel Canada.

This timely strategic partnership is in an effort to capitalize on Canadians who are utilizing the internet and web portals like itravel2000.com at record numbers to plan their travel.

About itravel2000
travel2000 is Canada's largest independent travel company and operates one of Canada's busy travel web portals www.itravel2000.com which is supported by over 100 sales agents in their call center located in Mississauga Ontario.

About MyTravel Group Canada
MyTravel Group plc is headquartered in the U.K. and operates the travel wholesale brands Sunquest, Alba Tours and Holiday House. MyTravel Group is Canada's number one travel provider, and Sunquest has been voted by the public as the winner of the Consumer's Choice Award for Excellence, for the fourth year in a row.


MISSISSAUGA TOURISM LAUNCHES PILOT PROGRAM TO DRIVE TOURISM SPENDING

MISSISSAUGA – On May 30, Mississauga Tourism launched a ground breaking program that encourages visitors to explore the Mississauga area with a new SmartCard called the See More Mississauga card. Valued at $200 Canadian, the card gives the visitor the choice on how they wish to spend their $200 by providing a list of offers from participating attractions, spas and restaurants. The card is issued at no cost to visitors, and redemption is fully tracked through the card’s technology.

“We want to make it easier for visitors to get to know Mississauga, have them stay longer, and plan a return visit,” said Mississauga Tourism CEO Suzan Trabert McKay. “The See More Mississauga program is another reason why it just makes sense to choose Mississauga as your next destination for business or pleasure.”

Trabert McKay says the pilot phase of the program will distribute 20,000 See More Mississauga Cards to visitors attending trade shows, meetings and conventions, and sporting events. This program is the first of its kind in Canada and is made possible through partnerships with the City of Mississauga, Tourism Toronto and the Ontario Ministry of Tourism’s Investment and Development Office.

Mississauga Tourism is a membership-based association representing more than 300 tourism partners and affiliates located in Mississauga and in West Toronto. Offering over 10,000 competitively priced hotel rooms and over 1.5 million square feet in meeting and trade show space, Mississauga is accessible by car, plane and boat and is only 90 minutes from the U.S. border. As Toronto’s largest neighbour, Mississauga is Ontario’s shopping capital, home to Toronto Pearson International Airport and contains the best in class dining, theatre, gaming, and cultural attractions.

Ontario Government Invests In Expanded Stratford Season Funding For First French-language Theatre Production In 50 Years

STRATFORD - The government of Ontario is supporting cultural tourism in the province by providing $105,000 to the Stratford Festival's Don Juan Project, Ontario's Culture Minister Caroline Di Cocco today announced at the Festival's season opening.

"The Stratford Festival has traditionally presented 12 to 14 productions per season. This year, the festival will feature a fifteenth theatrical production," said Di Cocco. "This grant will result in English- and French-language productions of Molière's Don Juan, the Festival's first French-language production in half a century."

The Ontario government's investment is through the Ontario Cultural Attractions Fund (OCAF), a $20 million initiative to increase cultural tourism by assisting Ontario's arts, cultural and heritage organizations to capitalize on the potential of new and expanded events and activities, including exhibitions, festivals and performances. The grant will foster a new creative partnership between the Stratford Festival and Montreal's Théatre du Nouveau Monde. At the end of Stratford's 2006 season, the French-language production of Don Juan will move to the Théatre du Nouveau Monde's presentation facility in Montreal.

"While the Stratford Festival itself is a major cultural tourism driver for Ontario, the OCAF board is convinced that the addition of Don Juan in 2006 will attract new audience goers, and encourage the existing audience to stay in town longer," commented Dr. Murray Frum, Chair of the OCAF Board. The Stratford Festival creates, directly and indirectly, almost 3,300 jobs and $96 million in wages and salaries, and contributes an estimated $125 million to the regional economy. Overall, the Festival has a $145 million impact on Ontario's gross domestic product.

"We are grateful for this support and hope that this innovation between the Stratford Festival and Montreal's Théatre du Nouveau Monde will continue in the future," said Richard Monette, the Festival's artistic director. "It will be very exciting for our patrons to hear Molière's play in its original language."

"This year marks the 20th anniversary of the French Language Services Act," said Madeleine Meilleur, Minister Responsible for Francophone Affairs. "This grant reflects the McGuinty government's ongoing commitment to the province's French-language communities, while also recognizing their social, economic and cultural contributions."

Characteristics of international travellers Fourth quarter and annual 2005

Canadians went globe-trotting at a record pace last year, taking an all-time high 6.2 million overnight trips to destinations other than the United States, and spending a record high $9.4 billion in the process.

Nearly half of all Canadians going overseas, around 3.8 million, visited Europe. The United Kingdom was the most popular overseas destination as Canadian travellers made an estimated 899,000 visits there, up 19.1% from 2004.

However, the biggest increase, 49.6%, was to Italy. An estimated 382,000 tourists visited Italy, possibly to witness the events related to the death of Pope John Paul II and the subsequent installation of Pope Benedict XVI.

The Caribbean remained a strong second, although travel to the region fell 3.5% from 2004. It was the only region to which Canadian travel declined. Overnight visits to Cuba tumbled 8.9%, while they were down 4.2% to the Dominican Republic. More than a million Canadians made overnight visits to these two nations last year.

Top 12 overseas countries visited by Canadian residents
  2004r 2005p 2004 to 2005
  Overnight visits  
  thousands % change
United Kingdom 754 899 19.1
Mexico 705 792 12.2
France 590 617 4.5
Cuba 570 519 -8.9
Dominican Republic 527 505 -4.2
Italy 255 382 49.6
Germany 328 317 -3.2
Netherlands 188 197 4.9
Spain 166 168 1.5
China 162 161 -0.6
Hong Kong 149 152 1.4
Switzerland 142 139 -2.0

Canadian travel to Asia continued to rebound from the decline in 2003 when concerns about SARS (severe acute respiratory syndrome) peaked. Overnight travel to Asia hit 1.1 million visits. Although this was up only 7.9% from 2004, travel to Asia has surged 60.1% since 2000.

In total, Canadians made nearly 21.1 million overnight trips abroad, both to overseas nations and the United States. It was the highest year on record since 1992 and the third highest ever for travel outside the country. Canadians spent nearly $19.0 billion on their overnight travel outside the country, up 8.6%.

Overseas travel to Canada continues to rise

Travel from overseas nations into Canada rose for the second straight year, following three consecutive years of declines.

The number of overnight trips to Canada from countries other than the United States increased 7.1% to more than 4.2 million. Overseas tourists spent $5.7 billion in Canada in 2005, up 6.5% from 2004.

The United Kingdom retained its status as the most important overseas market to Canada. The number of trips to Canada reached 888,000, a 10.8% gain from 2004.

All top 12 overseas markets recorded year-over-year increases in the number of trips to Canada, except for Hong Kong (-5.3%), and Taiwan (-7.7%). China (+18.8%) registered the largest annual increase as 113,000 residents visited Canada in 2005.

Travel to the United States up, but fewer Americans coming here

Overnight travel by Canadians to the United States rose 7.3% to nearly 14.9 million trips last year, perhaps reflecting a 7.4% gain in the value of the Canadian dollar against the US greenback. Canadian tourists spent $9.5 billion south of the border, up 10.1% from 2004.

New York State remained the most popular overnight destination for Canadians as more than 2.3 million visited the state, up 3.9%. Canadians spent nearly $660 million in New York State, a 4.0% increase from the year previous.

Canadians continued to spend more in Florida than any other state, spending about $2.3 billion there last year, up 11.9% from 2004. Although Florida was the second most popular state in terms of the number of overnight visits, Canadians spent almost 39 million nights in Florida, more than five times the number of nights spent in New York State.

Overnight travel to the United States rose in every major trip purpose and transportation mode category in 2005. Travel by car remained the most popular method to visit the United States, and pleasure travel was the primary purpose for about 55% of all overnight trips by Canadians south of the border.

In the opposite direction, Americans not only made fewer trips to Canada but spent less as well. The number of overnight trips from the United States fell 4.6% to only 14.4 million, and US tourists spent about $7.5 billion here, down 8.6% compared to 2004.

Among the top 10 states of origin, 8 recorded declines in overnight trips to Canada, the largest from Massachusetts (-12.9%) and Ohio (-11.8%). The only two increases were from Florida (+10.5%) and Minnesota (+2.9%). New York, Michigan and Washington remained the top three states for overnight visitors to Canada. All top 10 states recorded declines in spending in Canada.

Overnight travel from the United States fell by both automobile (-6.7%) and air (-0.4%).

Business trips by American residents to Canada declined 1.3% in 2005. Pleasure trips, which accounted for 57% of all overnight travel from the United States, fell 7.6%. The only trip purpose that recorded an increase was the number of overnight trips for visiting friends and relatives, which rose 1.3% to 2.8 million.

Fourth quarter 2005: Record Canadian travel overseas

On a quarterly basis, Canadian residents took 1.2 million overnight trips to overseas countries in the fourth quarter of 2005, a record for the last three months of any year. This was up 4.3% from the fourth quarter of 2004, and the third consecutive year in which a fourth-quarter record was set.

Overnight trips by overseas residents to Canada increased 5.6% from the fourth quarter of 2004 to 781,000. They spent an estimated $958 million in Canada.

Nearly 3.1 million Canadians made overnight trips south of the border in the final three months of the year, up 2.4% from the same period in 2004. Their spending surged 13.0%.

American residents took 7.1% fewer overnight trips to Canada than in the fourth quarter of 2004 as fewer than 2.5 million made the trek north. Their spending also declined 14.8% to $1.2 billion.

Person-trips, person-nights and expenditures of selected market segments
  Non-residents travelling to Canada, 2005 
  Overnight person-trips Person-nights Average number of nights Spending Spending/trip Spending/night  2004 to 2005  Person-trips
  thousands   $ millions $ % change
From the United States              
Total 14,390 57,316 4.0 7,462 519 130 -4.6
Auto 8,774 34,033 3.9 3,371 384 99 -6.7
Plane 3,915 18,240 4.7 3,382 864 185 -0.4
Business 1,964 6,065 3.1 1,523 776 251 -1.3
Pleasure 8,140 33,424 4.1 4,435 545 133 -7.6
Visiting friends and relatives 2,824 12,818 4.5 813 288 63 1.3
From Overseas              
Total 4,221 67,392 16.0 5,738 1,359 85 7.0

Overnight travel between Canada and other countries
  Trips Expenditures
  Fourth quarter 2004r Third quarter 2005r Fourth quarter 2005p  2004 to 2005 Fourth quarter 2004r Third quarter 2005r Fourth quarter 2005p  2004 to 2005
  thousands % change $ millions % change
Canadian trips abroad 4,155 6,261 4,277 2.9 3,520 4,520 3,931 11.7
To the United States 2,987 4,803 3,059 2.4 1,722 2,051 1,946 13.0
To other countries 1,168 1,458 1,217 4.3 1,798 2,469 1,984 10.3
Travel to Canada 3,395 7,826 3,248 -4.3 2,352 5,678 2,156 -8.3
From the United States 2,656 6,100 2,466 -7.1 1,406 3,259 1,198 -14.8
From other countries 740 1,726 781 5.6 946 2,419 958 1.3
rrevised
ppreliminary

Overnight travel between Canada and other countries
  Trips Expenditures
   2004r  2005p  2004 to 2005  2004r  2005p  2004 to 2005
  thousands % change $ millions % change
Canadian trips abroad 19,595 21,091 7.6 17,475 18,973 8.6
To the United States 13,856 14,862 7.3 8,664 9,539 10.1
To other countries 5,739 6,229 8.5 8,811 9,434 7.1
Travel to Canada 19,031 18,612 -2.2 13,557 13,200 -2.6
From the United States 15,088 14,390 -4.6 8,168 7,462 -8.6
From other countries 3,944 4,221 7.0 5,389 5,738 6.5
rrevised
ppreliminary

First quarter 2006 International travel account

Record spending by Canadians in both the United States and in overseas nations pushed Canada's international travel deficit to a 14-year high during the first three months of 2006.

The deficit (the difference between spending by Canadian residents abroad and spending by foreigners in the country) climbed to an estimated $1.8 billion, $158 million higher than in the fourth quarter of 2005 and the largest since the end of 1991.


Spending abroad between January and March hit an unprecedented $5.8 billion, up 1.7% from the fourth quarter last year.

Lower travel spending by foreigners in Canada, which fell for the fifth consecutive quarter, also contributed to the higher deficit. Foreigners spent just under $4.0 billion, a 1.6% decline and the lowest level since the fourth quarter of 2003.

Travel deficit with United States highest in 12 years

A prolonged downswing in spending by American residents in Canada widened Canada's travel deficit with the United States to just over $1.1 billion during the first quarter of 2006. This was a $101 million increase from the previous quarter and the highest level since the end of 1993.

American residents spent an estimated $2.1 billion in Canada, down 1.2% and the fifth consecutive quarterly decline. The decline was fuelled by a 0.4% slide in overnight travel to Canada, which reached 3.4 million trips between January and March.

Meanwhile, spending by Canadian residents in the United States climbed to an all-time high of $3.2 billion, up 2.4% from the end of 2005. A 5.2% increase in overnight travel to the United States contributed to the higher spending.

The Canadian dollar averaged $0.87 US cents in the first quarter of 2006, up 1.6% from the previous three-month period and the highest level since the end of 1991.

Deficit with overseas countries third highest ever

Canada's travel deficit with overseas countries hit its third highest level ever, increasing by $57 million to $720 million in the first quarter. The deficit was higher only in the third and fourth quarters of 2003.

Record spending overseas, which increased for the sixth consecutive quarter, contributed to the jump in the deficit. Canadians spent nearly $2.6 billion in overseas countries, up 0.8% from the fourth quarter last year.

An increase in travel contributed to the record spending, as over 1.6 million Canadians visited overseas countries in the first quarter, up 5.0% from the fourth quarter of 2005.

Meanwhile, spending by residents of overseas countries fell for a second consecutive quarter, down 2.0% from the previous quarter to $1.8 billion. The drop in spending came despite a 1.5% increase in overnight travel to Canada, which reached 1.1 million trips.

During the first quarter of 2006, the value of the Canadian dollar improved against major overseas currencies such as the British pound sterling, the Japanese yen and the euro.
International travel account receipts and payments
  First quarter 2005r Fourth quarter 2005r First quarter 2006p Fourth quarter 2005 to first quarter 2006
  Seasonally adjusted1  
  $ millions % change
United States        
Receipts 2,385 2,155 2,130 -1.2
Payments 3,092 3,174 3,250 2.4
Balance - 707 -1,019 -1,120  
All other countries        
Receipts 1,833 1,880 1,843 -2.0
Payments 2,405 2,542 2,563 0.8
Balance - 572 - 663 - 720  
Total        
Receipts 4,218 4,035 3,972 -1.6
Payments 5,497 5,717 5,812 1.7
Balance -1,279 -1,682 -1,840  
rrevised
ppreliminary
1.Data may not add to totals due to rounding.

Note to readers

This international travel account analysis is based on preliminary quarterly data, seasonally adjusted unless otherwise stated. Amounts are in Canadian dollars and are not adjusted for inflation.

Receipts represent spending by foreigners travelling in Canada, including education spending and medical spending. Payments represent spending by Canadian residents travelling abroad, including education spending and medical spending.

Overseas countries are those other than the United States.

Government of Canada Supports Mariposa Folk Foundation

ORILLIA - On behalf of Beverley J. Oda, Minister of Canadian Heritage and Status of Women, Bruce Stanton, Member of Parliament (Simcoe North), today announced $28,000 in funding for the Mariposa Folk Foundation's Folk Festival and Concert Series project.

"Organizations like the Mariposa Folk Foundation make a significant contribution to the vitality of our communities," said Minister Oda. "This Festival offers the Canadian public a great opportunity to appreciate and celebrate the rich diversity of folk and traditional music in Canada." "The Government of Canada is committed to supporting access to the arts for all Canadians and to fostering creativity, diversity and excellence," said Mr. Stanton. "This festival is an example of the artistic excellence which results from a community working together."

This festival, launched in 1961 in Orillia, is Canada's oldest folk music festival. The Mariposa Folk Foundation will hold the 46th annual folk music festival in Tudhope Park from July 7 to 9, 2006. It will also present a year round folk music series to be held at various venues in Orillia and Toronto. This summer festival, one of the major arts events in the region, offers music and dance presentations, as well as workshops and a program for children. There are also craft exhibits and an emporium.

Financial assistance is provided by the Department of Canadian Heritage through its Arts Presentation Canada program. This program seeks to give Canadians more access to direct experiences of the diversity and richness of Canada's culture through professional arts festivals, presentation of live professional performances, and other artistic experiences.

Funding announced was built into the existing fiscal framework.

Making Railway History in May and June

May is Locomotive 6167 month in California. A reproduction of Larry Fisher’s painting, "Guelph Welcomes 6167", is featured for May in the 2006 calendar by the Orchard Supply Hardware (OSH) company of California. Each year for the past 32 years, the company has published a calendar featuring railway scenes, recently from the paintings of Larry Fisher. Over 500,000 calendars are distributed free of charge to the customers of its approximately 80 stores throughout the state. As a result of the decision of the small Locomotive 6167 Restoration Committee of the City of Guelph to commission the painting by Larry Fisher to raise funds for the locomotive’s restoration, many thousands of Californians now know that Guelph exists and that our historic locomotive is situated near its impressive railway passenger station.

June is also an important month for railway history in Guelph as June 14, 2006 is the 150th anniversary of rail service to Guelph. That is the day in 1856 when several provincial dignitaries and officials of the Grand Trunk Railway travelled from Toronto to Guelph on the newly constructed railway to officially open the line for service.

With Father’s Day on June 18, giving Dad a print of Larry Fisher’s painting would be a great way to remember the opening of the railway which led to Guelph’s development and to support the restoration of Locomotive 6167. Information on purchasing a print is available from the Gift Shop of the Guelph Civic Museum by calling 836-1221. The Museum is open daily from 1 to 5 pm.


New Global Sales Director For Boutique Hotels & Resorts International®

MIAMI BEACH, FL - Boutique Hotels & Resorts International® announces the appointment of Ms. Stacy Dreyfus to Global Sales Director. With the constant growth of authentic member hotels and the continued need to introduce travel professionals of these genuine hotels, Boutique appointed a new Chicago based Global Sales Director. Boutique Hotels & Resorts International® provides the only trademarked collection of hand-selected genuine boutique hotels and resorts around the world.

“The decision to add new sales director and Chicago office reaffirms our position in bringing international business and leisure travelers the very best of boutique hotels throughout the world. Travelers and Travel Professionals worldwide have powerfully embraced the boutique concept and our goal is to ensure our independent member hotels receive the best resources from Boutique to compete with the industry giants. For member hotels, having a Chicago based seasoned Boutique sales director emphasizes our commitment to the Boutique brand and membership value,” commented EVP & COO, John Sears.

Ms. Dreyfus’ strong Boutique sales background was developed from assignments that include launching the New York Global Sales Office for Ian Schrager Hotels and senior leadership with HK Hotels, Hotel Gansevoort and Le Parker Meridien Hotels in New York. Over the past ten years Stacy has led the sales efforts with the most recognized Boutique hotel companies noted worldwide for leading services, quality, and style.

“Stacy brings a very rich base of industry knowledge, experience and professionalism to Boutique Hotels & Resorts International® that our hotels, travel planners and competition envy. We are very pleased to have Stacy leading our sales efforts in Chicago. Her experience in the Boutique segment with Schrager Hotels and Gansevoort are an exceptional fit and couldn’t have been better prepared. The long term relationship Stacy has with corporate, leisure, and agency travel professionals requiring high quality genuine Boutique Hotels are a certain benefit for those travel planner’s clients and will also contribute to the continued success of our boutique hotel member’s”. Sears continued, “In addition to the Chicago based sales activities Stacy will also introduce the new Boutique GDS booking code BT to the Chicago agencies.” Stacy can be contacted at stacy.dreyfus@boutiquemail.com or 800-577-9449.

Boutique Hotels & Resorts International® awards a distinct identity to boutique hotels around the world that is recognized by travelers and travel professionals for a genuine boutique lodging experience. To member hotels Boutique is a full service strategic alliance featuring inventive marketing and the very latest in reservation and global distribution technology that gives independent boutique hotels the ability to compete with the major hotel giants. These unique, individual boutique hotels and resorts are showcased in three distinctive Collections: The Diamond Collection (discreet world class service) such as L’Auberge Del Mar in Del Mar California and The Tsitouras Collection in Santorini, Greece; The Emerald Collection (the very best in their destination) like The Colony Palm Beach, Palm Beach, Florida and Les Suites Da An in Taipei, Taiwan; and The Sapphire Collection (distinctive style and décor of locale) which include Villa Graziadio in Malibu, California and City Hotel in Shanghai, China.

Waterloo Regional Children's Museum - A Big Adventure for Kids

On International Museums Day, Thursday, May 18, the Waterloo Regional Children’s Museum opened a new exhibit entitled The Big Adventure!

Children’s Museum Members were provided with a sneak peak on May 17 and loved it! They climbed to the top of Adventure Mountain, crawled through “dark and scary” tunnels, and ambitiously steered the kid-sized virtual flyer. Not only were our visitors challenged mentally and physically but they learned valuable problem-solving skills and real world lessons.

The Big Adventure continues at the Children’s Museum until September 3.

Domestic travel Second quarter 2005 (preliminary)

Canadian residents made 50 million visits within the country during the second quarter of 2005. About 42.2 million of them were to visit friends or relatives and for pleasure. Together, these two categories accounted for 84.4% of all visits in Canada by Canadian residents. Of the remaining visits, 2.7 million were for business reasons and 5.1 million for other reasons such as bringing someone to the hospital.

In the spring of 2005, the majority of visits made by Canadians in Canada were same-day, accounting for 60.4% of the total. Overnight visits reached 19.8 million.

When Canadians travelled in Canada during the second quarter of 2005, most of their visits, about 93%, were made by car or truck. Visits they made by bus or aircraft accounted for 4.5% of all domestic visits completed during this period.

For overnight visits, residents of Canada spent 51 million nights away from home. Of these nights, 51.9 % were spent in private homes, while 17.0 % were spent in hotels and motels.

These results represent some of the preliminary estimates of domestic travel for the second quarter of 2005 that are now available from the Travel Survey of Residents of Canada.

Note: In order to be considered a domestic visit, visits have to originate and take place in Canada; end during the reference period; be less than 365 days/nights in duration; and be outside of the respondent's "usual" environment.

EagleRider Revolutionizes Motorcycle Travel

LOS ANGELES, CA - EagleRider, already the world's leading motorcycle rental company, is now paving the way for a revolution in the way enthusiasts travel. EagleRider's world-renowned self-drive tours are now better than ever and experiencing an explosion in popularity.

Companies like EagleRider are springing up everywhere and are more than just motorcycle rental or tour organizations. They are complete travel and concierge service companies tailored for the motorcycle market. EagleRider offers the personal service of your own in-house trip planner with customized itineraries focusing on the most majestic motorcycle touring routes.

Joe Ricketts, Chairman and founder of Ameritrade, said, "Being able to leave a blustery winter in Omaha, go to Southern California and rent a motorcycle for a ride to Cabo is absolutely wonderful. EagleRider provides truly great service."

EagleRider self-drive tour customers rent a late model motorcycle, stay at first-rate accommodations, and receive a personalized Road Book designed with everything a rider would need including all mapped routing, suggestions for excellent restaurants, and interesting stops along the way. Round the clock roadside assistance and motorcycle concierge services come standard with your EagleRider rental, and customers can even choose to have a TomTom GPS navigation system installed with their personal trip routing for the ultimate in ease of travel.

EagleRider does all the planning and provides all the gear, leaving travelers the freedom to marvel at the scenery and experience the thrill of adventure on the road alone, or with the company of their own friends and family. Over a hundred self-drive tours are available out of every EagleRider location.

Travel Price Index First quarter 2006

The Travel Price Index (TPI) showed that prices Canadians paid to travel inside the country between the first quarters of 2005 and 2006 increased at a slower pace than the rate of inflation as measured by the Consumer Price Index.

The TPI reached 141.7 (1992=100) in the first quarter of 2006, up 1.4% compared to the first quarter of 2005. In comparison, the Consumer Price Index increased 2.4%.

The components which contributed the most to the growth in the Travel Price Index were the costs related to the operation of automotive vehicles and costs associated to the purchase of food from restaurant and served alcoholic beverages.

Costs related to operating automotive vehicles climbed 4.9% between the first quarters of 2005 and 2006. This growth was mainly due to the continuous rise in the price of gasoline during this period (+11.2%).

Between the first quarters of 2005 and 2006, both the costs of food purchased from restaurants and of served alcoholic beverages rose 3.1%.

Despite the 5.2% increase, costs incurred from using local and commuter transportation has only slightly influenced the TPI. The increase resulted from an 8.7% rise in taxi prices.

However, the growth in the TPI in the first quarter of 2006 compared to the first quarter of 2005 was mitigated by a 5.5% decline in the price of traveller accommodation.

Three of the remaining components of the TPI fell, namely clothing (-2.6%), footwear (-1.9%) and rental of automotive vehicles (-1.7%). The other components posted increases between 1.0% and 2.7%.

On a quarter-over-quarter basis, the TPI edged down 0.6% between the fourth quarter of 2005 and the first quarter of 2006.

Four components contributed to the slight quarterly decrease in the TPI. The price paid for traveller accommodation fell 3.6%, continuing the downward trend of last quarter.

Lower costs related to the purchase of footwear (-2.6%) and clothing (-1.1%) also negatively affected the index.

Finally, the 1.9% reduction in costs related to the use of inter-city transportation also contributed to the quarterly decrease of the TPI. A 2.5% drop in airplane ticket prices was responsible for the decrease in this component.

Two other components of the TPI declined between the fourth quarter of 2005 and the first quarter of 2006: rental of automotive vehicles (-1.9%) and operating automotive vehicles (-0.3%). The remaining components registered increases ranging between 0.4% and 2.3%.

Selected components of the Travel Price Index (1992=100)
Components First quarter 2006 Fourth quarter 2005 First quarter 2005 Fourth quarter 2005 to first quarter 2006 First quarter 2005 to first quarter 2006
  Unadjusted
        % change
Inter-city transportation 197.2 201.1 194.9 -1.9 1.2
Local and commuter transportation 158.3 154.7 150.5 2.3 5.2
Rental of automotive vehicles 125.1 127.5 127.3 -1.9 -1.7
Operation of automotive vehicles 166.8 167.3 159.0 -0.3 4.9
Traveller accommodation 91.6 95.0 96.9 -3.6 -5.5
Food purchased from stores 128.8 126.7 125.5 1.7 2.6
Food purchased from restaurants 134.6 133.5 130.6 0.8 3.1
Served alcoholic beverages 131.5 130.4 127.6 0.8 3.1
Alcoholic beverages purchased from stores 127.1 126.3 125.8 0.6 1.0
Spectator entertainment 169.2 168.6 164.8 0.4 2.7
Clothing 97.4 98.5 100.0 -1.1 -2.6
Footwear 100.7 103.4 102.6 -2.6 -1.9
Travel Price Index 141.7 142.6 139.7 -0.6 1.4
Consumer Price Index 128.9 128.3 125.9 0.5 2.4

Travel between Canada and other countries March 2006

Same-day car travel from the United States increased only slightly in March after falling to its lowest monthly level on record the month before.

Over 1.2 million Americans took same-day car trips to Canada in March, up a marginal 0.4% from February. (Unless otherwise specified, monthly data are seasonally adjusted.)

Despite steady declines in recent years, the number of same-day car trips from the United States has remained somewhat stable in the last six months, hovering around the 1.2 million mark.

Overnight car travel from the United States also increased in March, up 2.8% to 706,000 trips. As a result, total overnight travel by Americans to Canada rose 1.6% to just over 1.1 million trips.

Overall, 2.5 million Americans visited Canada in March, a 0.9% increase from February.

Meanwhile, Canadian travel to the United States hit 3.3 million trips in March, up 5.3% from the previous month. This was the second highest level since August 2001.

Both same-day travel and overnight travel recorded gains. Almost 2.0 million Canadians took same-day car trips to the United States in March, up 6.4% from February.

Overnight travel to the United States climbed to its second highest level in a decade, reaching 1.3 million trips. The 3.9% jump was fuelled by gains in all modes of transportation.

In terms of overseas travel, an estimated 395,000 foreign visitors came to Canada in March, up 6.9% from the previous month. This was the highest level since October 2004.

The biggest gains occurred in travel from the Netherlands (+37.5%), Germany (+11.8%) and the United Kingdom (+10.0%). Only 2 of Canada's top 12 overseas markets recorded declines — South Korea and Hong Kong.

In the opposite direction, Canadian travel to overseas countries continued its upward trend in March, increasing for the fourth consecutive month. A record 548,000 Canadian residents visited overseas countries, slightly more than in February.

The Canadian dollar slipped to 86.4 cents US on average in March, down 0.7% from February. The loonie also fell against other major international currencies such as the Japanese yen, the British pound sterling and the euro.

Travel between Canada and other countries
  February 2006r March 2006p February to March 2006 March 2006 March 2005 to March 2006
  Seasonally adjusted Unadjusted
  '000 % change '000 % change
Canadian trips abroad1 3,715 3,883 4.5 4,273 4.2
To the United States 3,167 3,335 5.3 3,483 3.2
To other countries 547 548 0.1 790 9.0
Same-day car trips to the United States 1,848 1,965 6.4 1,921 5.1
Total trips, one or more nights 1,813 1,862 2.7 2,286 3.4
United States2 1,265 1,314 3.9 1,496 0.7
Car 729 761 4.4 800 -3.1
Plane 444 458 3.2 637 8.6
Other modes of transportation 93 95 3.1 60 -19.9
Other countries3 547 548 0.1 790 9.0
Travel to Canada1 2,814 2,861 1.7 2,077 -9.7
From the United States 2,444 2,466 0.9 1,841 -10.3
From other countries 370 395 6.9 235 -3.9
Same-day car trips from the United States 1,202 1,207 0.4 1,058 -11.7
Total trips, one or more nights 1,480 1,524 2.9 953 -7.4
United States2 1,119 1,137 1.6 722 -8.5
Car 687 706 2.8 429 -10.1
Plane 307 306 -0.3 247 -4.4
Other modes of transportation 125 125 0.2 46 -15.0
Other countries3 361 386 6.9 231 -3.5
Most important overseas markets4          
United Kingdom 69 76 10.0 50 -13.4
Japan 37 39 3.4 28 0.1
France 29 31 6.9 17 3.8
Germany 27 31 11.8 13 -5.7
Mexico 18 19 4.9 11 -31.3
South Korea 17 17 -1.7 11 2.1
Australia 15 17 9.6 8 -2.0
Netherlands 9 13 37.5 6 28.4
China 11 11 7.6 7 26.2
Hong Kong 10 9 -2.1 6 -27.4
Taiwan 8 9 5.2 6 -1.8
Switzerland 8 8 7.2 4 -10.2
rrevised
ppreliminary
1.Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips.
2.Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods.
3.Figures for other countries exclude same-day entries by land only, via the United States .
4.Includes same-day and one or more night trips.

UNPRECEDENTED SUPPORT FROM THE RETAIL TRAVEL COMMUNITY FOR ACTA’S CALL TO ACTION TO AIR CANADA

Ottawa - Over 3,653 Canadian travel agency owners, managers, agents, and even consumers, have signed ACTA’s call to action for Air Canada to immediately reverse their May 2nd misguided anti-consumer move and to roll back their Tango fares on travel agencies channels (GDSs and Air Canada’s agent Website).

“Of course, retail travel professionals understand the importance of adapting and they appreciate that the travel industry has worked hard to make the market as efficient as possible. Implicit in this market efficiency are harmonious and reciprocal business relationships, a concept well entrenched between retail travel professionals and their clients. Despite the recent unfortunate events, we believe there is still time for Air Canada to commit itself to fostering the same relationships with retail travel professionals, who are, after all, its primary drivers for brand loyalty and revenue. Working together on behalf of our mutual customers is clearly a much better route.

With such unprecedented support from the retail travel community, ACTA is calling on Air Canada and the GDSs to end the current crisis by immediately rolling back all of their fare actions taken since May 2, which would restore Tango fares to the GDSs and stop the delisting of Air Canada services in the GDSs,” wrote Christiane Théberge, Vice-President, Public Affairs at ACTA in a letter accompanying the 3,653 signatures sent yesterday to Air Canada CEO, Montie Brewer.

ACTA wishes to thank everyone who stood up and spoke out against Air Canada’s decision to remove Tango fares from travel agencies’ channels. It is now up to Air Canada to choose dialogue over conflict in its dealings with the retail travel industry to avoid a repeat of the kinds of tumultuous times we have all experienced since the May 2 announcement.

UNWTO and Tralliance Corporation Agree to .travel Place Name Priority Right Extension Through 2006

OTTAWA-. Tralliance Corporation, the .travel Registry, announced an agreement with the UNWTO to continue the extension of the .travel Place Name Priority Right through December 31, 2006. The announcement took place during Online Revealed Canada, that country's premier online travel conference organized by the Canadian Tourism Commission, and demonstrates the full endorsement of The United Nations World Tourism Organization (UNWTO) for this global initiative.

Governments have already been given the sole right to their specific country names in the .travel industry-specific Internet space. However, Place Names, which are defined as cities, towns, heritage sites, sacred sites, national parks, etc., must be claimed and registered by their respective government authorities, according to Ron Andruff, president and CEO of Tralliance Corporation, the .travel Registry. The company had previously extended the deadline through April 30, 2006.

"We fully support this deadline extension through the end of the year, but believe that governments should act quickly and responsibly to protect the names of their national treasures in the .travel Internet space," said UNWTO Deputy Secretary General Dr. Taleb Rifai. "Based on feedback from our members, some nations of the world are just beginning to understand the potential power of .travel, and we believe that Tralliance Corporation is aiding the entire global travel industry by extending this deadline," said Rifai.

"The UNWTO continues to serve in a leadership role to alert nations about the importance and need to protect the names of individual nations' most recognized tourism assets on the .travel domain," said Andruff. "It is important that each individual tourism entity place name be secured by their nations so that travelers -- today and into the future -- will be assured that what they find on a .travel web site is exactly what they are seeking," Andruff said.

Tourism entities are strongly encouraged to visit www.travel.travel (Place Names Advisory) for information on how to complete the application process. As of the official .travel launch in January, tens of thousands of industry-exclusive domain names had been registered. At the same time, Tralliance unveiled the new .travel Directory (www.directory.travel) in development mode, as a free service for consumers and the travel trade seeking information online. Providing a precise catalog of virtually every product or service offered by .travel registrants, the .travel Directory is an unbiased search tool that distributes company, product and service information corresponding to each query, enabling users to expeditiously find exactly what they are looking for. The .travel Directory is currently available in ten languages with many more to come.

"Tourism leaders now have a better understanding of the Directory, and as more and more large tourism entities are actively using their .travel domains in large-scale marketing efforts, nations that have not registered are telling us that the additional time is critical," said Andruff. "We believe the extension is in the best interest of the global tourism industry and the leadership of the UNWTO agrees."

Travel industry associations have been encouraging widely-visited tourism and travel centers to properly register .travel names so that the sites and destinations are properly represented in the consumer .travel Directory. "We continue to rely on these partners to help engage their membership, but it is also important that nations and their governments act quickly to preserve their tourism assets as well," Andruff said.

Canada.travel Initiative Inspires Other Nations

The decision to extend the Place Name Priority Right was fueled, in part, by the Canadian Travel Commission's bold Canada.travel nationally focused travel portal initiative, a critical component of the Canada Keep Exploring brand campaign.

According to Michele McKenzie, president and CEO of the Canadian Tourism Commission, "Thanks to the support of the Tourism Industry Association of Canada (TIAC), the Association of Canadian Travel Agencies (ACTA), the Hotel Association of Canada (HAC), and many others that are consolidating our Canadian tourism assets under the Canada.travel domain, consumers will find it easier to find what they are looking for when exploring Canada online, instead of sifting through thousands of unrelated internet pages."

"Other nations are looking to adopt a similar template to the Canada.travel portal for protecting their own tourism assets," said Rafai. "Extending the Place Name Priority Right affords other countries the opportunity to replicate the process and streamline their own country's online travel information and communications systems."


Business Conditions Survey: Traveller accommodation industries Second quarter 2006

Despite labour shortage concerns, Canada's hotel operators continue to have a positive outlook for the second quarter, according to results from the Business Conditions Survey for the Travel Accommodation Industries.

Almost one in three hoteliers indicated they are experiencing a shortage of unskilled labour (32%). In contrast, only 15% of hotel managers recorded a shortage of unskilled labour a year ago. Furthermore, about one in four hoteliers (24%) reported a shortage of skilled labour across the country. In April 2006, there were fewer youths aged 15 to 24 in the labour force, keeping the unemployment rate for them among the lowest in 15 years, according to the most recent Labour Force Survey.

Since the inception of the survey, the proportion of hoteliers expecting their employees to work more hours is the highest. Twice as many hotel managers expect an increase (31%) in the number of hours worked than a decrease (15%). In comparison, 19% of respondents expected an increase in the same quarter of 2005.

As in the previous four quarters, hotel operators expect room rates to rise. The survey found that 45% of hoteliers expect an increase in room rates between April and June, while only 12% feel they will drop.

Occupancy rates are expected to go up. More than one in three (35%) respondents expects occupancy rates to rise while one in five expects a decrease. Similarly, close to half of the hotel operators (48%) anticipated their number of room nights booked to stay the same, while 32% expect an increase and 20% a decrease.

In addition to a labour shortage, other business impediments cited were excess room supply (22%) and general economic conditions (20%). Almost one-third (30%) of the hotel operators reported no difficulties at this time.

The survey of almost 1,200 businesses, mostly hotels, was conducted in April to assess their outlook about key indicators compared to the same period last year. Some of these key indicators include bookings, occupancy rates, room rates and hours worked by employees
.

Travel Industry Speaks Out Against Air Canada’s Unilateral Decision to Pull Tango Fares

On May 17 leading people in the Canada's Tourism Industry will speak out against Air Canada's decision to pull Tango Fares stating that Air Canada’s Decision Affects the Travel Industry, Business Travellers and General Consumers.

Leading spokespeople from within the travel industry:

Christiane Théberge, Vice-President, Public Affairs, ACTA
The Association of Canadian Travel Agencies represents and supports 2,800 small, medium and large travel retail corporations. Together, these corporations employ 18,000 travel professionals in communities across Canada.

Lyell Farquharson, Spokesperson, CCTA
The Canadian Corporate Travel Association consists of the 11 largest travel management companies in Canada and it promotes the collective interests of their customers on issues of importance in the industry.

Kevin Mitchell, Chairman, Business Travel Coalition

The Business Travel Coalition (BTC) is an advocacy organization that represents the interests of corporate buyers of business travel services.

Tom McCabe, Director Global Travel/Meeting Services, PerkinElmer, Inc.

PerkinElmer, Inc. is a global technology leader driving growth and innovation in Health Sciences and Photonics markets to improve the quality of life.

Jamie Joyes, CAA Manitoba

CAA Manitoba is an affiliate of the Canadian Automobile Association (CAA), serving members in Manitoba and Nunavut.

In the middle of the night on May 2, without warning, Air Canada removed Tango fares from Global Distribution Systems and agent websites. Now, various organizations representing travel agents and corporate travel managers and representative constituents are joining together to call for Air Canada to reverse the actions it took.

o Representatives will discuss how Air Canada’s decision has affected the travel industry, business travellers and those responsible for making business travel arrangements and, most importantly, consumers who rely on Air Canada for their air travel.

o Results from a recent survey of travel industry members about their views on Air Canada’s recent actions will be unveiled.

o Opportunities will be available at the end of the discussion for the media to ask questions to the panel of representatives.

Air Canada’s decision affects the entire travel industry and the consumers that it serves. It’s time that Air Canada shows respect for the travel agents that account for 70% to 80% of the airline tickets sold in Canada and the consumers that they represent.

Travel & Tourism leaders to discuss the future of UK tourism on 2 June on board Silver Cloud cruise ship at Tower Bridge

On Friday June 2, 2006 at 11.00 the World Travel & Tourism Council will launch its latest research on UK Travel & Tourism and Paul Deighton, CEO of the London Organising Committee for the 2012 Olympic Games will address Travel & Tourism leaders and speak about the immense opportunity presented by the Olympics.

The research will identify how the UK industry is performing against regional and international competitors, and industry leaders attending the event will discuss how issues such as the Olympics, perceptions of the UK and infrastructure developments may affect growth.

Members of the media are invited to join WTTC Members and other prominent public and private sector Travel & Tourism figures from across the UK for the special meeting on board the prestigious Silversea Cruise ship, the Silver Cloud, which will be docked near Tower Bridge. The event will be hosted by Silversea Chairman, Manfredi Lefebvre d’Ovidio.

According to WTTC’s Tourism Satellite Accounting research, produced by Oxford Economic Forecasting and sponsored by Accenture, in 2006, Travel & Tourism is expected to account for 9.4 per cent of UK GDP and 8.6 per cent of total employment, representing 2,661 million jobs.

EMBARKING ON A TRIP: START WITH SURFING THE INTERNET

Internet an Important and Growing Research Tool

TORONTO – Canadian Internet users are increasingly surfing the Internet to help them make their travel decisions according to an annual marketing research survey conducted by TNS Canadian Facts.

Findings from the firm’s annual Online Travel study suggest that online Canadians are more likely to use the Internet in their planning and more likely to find this stage important. Six in ten online Canadians (59%) say the Internet is very or extremely important for making travel plans, which is up from only one in three (34%) in 2002. “The Internet provides an easily accessible, rich source of information that allows consumers to research and plan their own vacations and consumers value this role,” said Richard Jenkins, a vice-president with TNS Canadian Facts and the market research firm’s corporate director of public opinion research. Much has changed in how Canadians use the Internet since 2002 when TNS Canadian Facts first asked about online travel activities. In 2002, the primary online activity was to research the weather conditions (44%) followed by researching the destination (41%). In 2006, these activities are important but the Internet is now used for more direct comparison shopping information such as researching travel costs (48%) and researching and comparing accommodations (47%).

“What we have witnessed is the maturity of the Internet over the past four years as service providers and consumers have realized the potential of the Web,” added Jenkins.

Online Canadians are placing a higher importance on the Internet for their travel plans and satisfaction with travel Web sites is improving. Just over one in three (36%) are very or extremely satisfied with the travel websites they visited, which is up from 27 per cent who were satisfied in 2002.

The Online Travel Study is conducted annually by TNS Canadian Facts using the firm’s national weekly Internet omnibus Service, TNS Express Online. E-mail invitations were sent to 2,500 members of the TNS Canadian Facts Internet panel comprising more than 90,000 Canadian Internet users who have agreed to participate in survey research from time to time. In total, 1,127 online interviews were completed between February 6 and 13, a 38 per cent response rate. The survey results are nationally representative of the online Canadian adult population and are considered accurate to within 2.9 percentage points, 19 times out of 20.
Ontario Government Supports Tourism Industry On Border Security Binational Tourism Conference To Set Action Agenda On The Passport Issue

NIAGARA-ON-THE-LAKE - Canadian and American business and political leaders will meet Friday May 12 to develop joint strategies for fighting a pending U.S. passport law that they feel will damage tourism and trade in both countries.

A forum organized by the Binational Tourism Alliance and co-sponsored by the Ministry of Tourism will bring together more than 200 tourism industry leaders and elected officials to learn the facts, hear how the passport issue will affect them and strategize on how to work for a more business-friendly security arrangement.

"We are redoubling our efforts to resolve the passport issue to help our tourism industry," said Ontario Tourism Minister Jim Bradley. "The Ontario tourism industry and the Binational Tourism Alliance are working together to let people know that a secure border does not require expensive, single- purpose documents that most people do not possess. We have time to fix this problem and a lot of allies in both Canada and the United States who will help us."

Arlene White, executive director of the Fort Erie-based Binational Tourism Alliance, said, "Canadian and American business and political leaders will be joining together to create an action plan for fighting border restrictions we fear will do serious economic harm to tourism and other commerce in both countries. We should be looking at existing forms of documentation like birth certificates or driver's licenses, documents readily available to Canadian and American citizens."

"The Western Hemisphere Travel Initiative is anything but a done deal" said Bradley. "There is still an opportunity to bring the influence of the tourism industry to bear on this issue and the Ontario government will support their efforts."

Ontario launches new summer tourism marketing campaign featuring exotic local travel destinations

TORONTO - A beautiful white sand beach. A walk in the clouds above a majestic forest. A place where wild animals roam free. A Caribbean carnival with bright colours and vibrant music. Sound like striking, tropical locales? No. These unique destinations can all be found in Ontario and are part of a new marketing strategy from the Ontario Tourism Marketing Partnership Corporation (OTMPC) to increase tourism this summer.

OTMPC unveiled its summer tourism marketing campaign to industry partners and media in Toronto May 11. The campaign is designed to intrigue and encourage consumers to discover the many experiences Ontario has to offer so close to home.

"Our research told us that many people perceive the province as a 'been there, done that' travel destination and that we need to give visitors - and Ontarians - compelling new reasons to vacation in Ontario this summer," said Sandra McInnis, OTMPC President and CEO. "This new campaign is meant to surprise consumers by highlighting the many diverse and unique discoveries that can easily be found right in their own backyards in Ontario."

The exciting campaign includes television, radio and billboard advertising throughout Ontario and the United States. Starting May 15, four 15-second TV commercials will run for five weeks. Four complementary 30-second radio spots will run for four weeks. Billboards, resembling vacation postcards depicting the unique Ontario locations featured in the broadcast ads, will round out and help personalize the campaign.

The summer campaign is also being customized to run in select U.S. markets (Rochester, Syracuse, Buffalo, Detroit and Cleveland); and a unique French-language campaign has been developed for Quebec with a launch event on May 29 in Montreal.

All communications drive consumers to the
www.ontariotravel.net website.

"This intriguing and eye-catching new marketing campaign will stimulate tourism growth in Ontario," said Ontario Tourism Minister Jim Bradley, who attended the launch event. "We have some stunning tourism products and experiences to offer in Ontario and we look forward to enjoying a vibrant summer tourist season."

The summer campaign, directed at families, provides unique vacation ideas and promotes memorable fun summer getaways.

"This province is a great place for family summer vacations and Ontario delivers just that," added William M. Duron, Chair, OTMPC. "Our new campaign encourages Ontario residents to explore and discover the many new and wonderful experiences we have here at home."

A number of other OTMPC marketing initiatives also support the new campaign and help showcase Ontario's diverse experiences, including the summer website www.ontariotravel.net/summer; Ontario Travel Discoveries magazine; inserts in select U.S. newspapers; and various partner programs to promote distinctive getaways, provincial attractions, great drives, golf, wine and culinary, theatre, resorts, spas and fine inns.

"The objective of the campaign is to present a refreshed and revitalized Ontario tourism brand that portrays the province as a fun, dynamic and diverse travel destination where it is easy for visitors to have a great time," explained McInnis. "We should be proud of the many enjoyable things to see and do in Ontario... it's Yours to Discover."

The Ontario Tourism Marketing Partnership Corporation is the tourism marketing agency of the Government of Ontario.

Kitchener City Council Endorses Collaborative Approach to Tourism in Waterloo Region

KITCHENER - On May 9, Kitchener City Council endorsed a discussion paper that encourages a more comprehensive and collaborative approach to tourism in Waterloo Region and proposes a framework for a new regional tourism model.

The ''Discussion Paper Regarding the Delivery of Tourism Services in Waterloo Region'' which City Council endorsed, is the culmination of several years of discussions between local municipalities on the future of tourism in the area.

Most recently, since 2005, the Chief Administrative Officers (CAO) of the Region's seven municipalities have been meeting to try and find a collaborative approach to regional tourism that will benefit the entire region by attracting more visitors and businesses to the area. This week, each CAO is seeking the endorsement of its findings and a proposed framework for a new tourism model from their respective City Councils. The proposed framework is outlined in the discussion paper which was presented to Kitchener City Council last night.

The endorsement of the proposed region-wide tourism model by local City Councils, will allow the CAOs to engage Waterloo Region's tourism industry in in-depth consultations to get their feedback and suggested changes to the proposal.

''There is clear recognition that the success of our local tourism industry would be enhanced by a more comprehensive, region-wide approach to the delivery of tourism services,'' said the City of Kitchener's Chief Administrative Officer Carla Ladd.

"'It's important that we co-operate on a wider regional approach to tourism and attracting visitors, people and business,'' added Kitchener Mayor Carl Zehr. ''We're always looking for ways to work more closely with other local municipalities on the delivery of services. This is one area where all local municipalities will benefit from a broader effort, rather than working in isolation as we have done in the past.''

Currently, municipalities within Waterloo Region spend approximately $1.1 million on tourism on both destination marketing activities and visitor services. However, marketing efforts remain singular, with no focus on the region as a whole and no comprehensive marketing strategy or branding to set the region apart as a tourism destination. The City of Kitchener currently spends roughly $200,000 a year on tourism efforts.

'Right now, people come here to visit a specific destination and they often leave the same day without realizing the just how many other opportunities exist in other communities in the region,'' said Ladd.

During their discussions, the CAOs working group reviewed previous reports and efforts at developing a broader approach to tourism and met with a number of experts in the field, and examined best practices and lessons learned. The proposed framework for a new tourism model was developed by the working group through this research and discussion.

Highlights of the proposed model include:

* The creation and implementation of a destination marketing program for the entire region that will include an inclusive branding and strategy.

* A co-ordinated approach to visitor services with each municipality continuing to be responsible for visitor services.

* A focus on the geographic region with provision for future partnerships beyond the region.

* The creation of an arms-length not-for-profit corporation similar to the current model used for Canada's Technology Triangle (CTT).

* Base funding of approximately $750,000-$1,000,000 to be shared between the Region, area municipalities and the tourism industry on an equal basis.

In 2004 Arts, entertainment and recreation services soared

Operating revenues for golf courses and fitness and recreation centres soared in 2004, reflecting the huge increase in golfers and the fitness rage among Canadians, according to new data for the arts, entertainment and recreation sector.

Fitness and recreation centres accounted for the biggest gain. These centres reported revenue of more than $1.5 billion in 2004, up 20.8% from the year before.

The number of fitness and recreational sports centres in Canada has also grown with overall spending encouraged by rising personal incomes, and increasing awareness of health and fitness among the burgeoning set of baby boomers.

The spectator sports industry, which includes professional and semi-professional sports clubs and teams as well as horse racing, reported operating revenues totalling nearly $2.3 billion. In current dollars, this was a 4.9% increase compared to 2003.

Operating profits in the spectator sports industry rose 0.9% in 2004, reversing a 3.1% decline the year before. Salaries and wages accounted for 48% of total operating expenses for the industry.

(Much of the 2004 data for sports teams represented the 2003/2004 sports season; accordingly, the results of the 2004/2005 hockey season are not reflected in these data.)

Golf courses and country clubs had operating revenues of $2.3 billion, up 15.1%, while they generated $141.6 million in operating profits. Although ski hills reported a more modest revenue increase of 2.6%, their operating profits rose 11.3% in 2004, slightly faster than the 9.3% gain in 2003.

The Annual Survey of Arts, Entertainment and Recreation Services provides a broad picture of the sector, and formerly covered performing arts companies. These companies are now covered by the Survey of Service Industries: Performing Arts. Data for 2004 from this new survey will be available in June 2006.

Statistics Canada reports that motor gasoline sales increased 58 000 cubic metres or 1.7% in March 2006

May indicated high gas prices only effecting commercial travel with passenger travel actually increasing.

Sales of refined petroleum products totalled 8 489 300 cubic metres in March, down 1.8% from March 2005. Sales decreased in five of the seven major product groups, with heavy fuel down 81 200 cubic metres or 11.0%. Diesel fuel oil sales rose 91 600 cubic metres or 4.1 %, while motor gasoline sales increased 58 000 cubic metres or 1.7%.

Sales of mid-grade (+13.0%) and regular non-leaded gasoline (+2.3%) rose while sales for premium (-7.3%) fell from March 2005.

Year-to-date sales of refined petroleum products at the end of March reached 23 967 100 cubic metres, down 4.8% from the same period of 2005. Sales fell in six of the seven major product groups, with the largest decrease in heavy fuel oil (-466 900 cubic metres or down 21.4%).

Canadian Alliance of Business Travel Supports Canadian-U.S. Border Issues

OTTAWA - On May 4 the Canadian Alliance of Business Travel, the leading Canadian corporate travel industry association, sponsored a luncheon of the Canadian/American Border Trade Alliance's conference - Canadian/U.S. Border: A Unified Focus - taking place this week in Ottawa. The luncheon featured Senator Jerry Grafstein, Co-chair of the Canada/U.S. Inter-Parliamentary Group. The conference is designed to raise awareness and advance the dialogue surrounding issues of trans-border travel and commerce between Canada and the United States.

Canadian Alliance President, Tanya Racz, with U.S. Ambassador to Canada, David H. Wilkins at Canadian/U.S. Border: A Unified Focus in Ottawa. The Can/Am Border Trade Alliance is an organization of businesses, private and public sector organizations, and individuals involved in U.S./Canadian trade and tourism. It seeks to ensure continued growth of two-way trade along the U.S./Canadian border and assure efficient, productive border crossing capabilities. The Canadian Alliance of Business Travel and its affiliate in the United States, the National Business Travel Association (NBTA), are working with the Can/Am Border Trade Alliance to help ensure the healthy conduct of business travel and commerce between the two nations, each of which is the other's most important trading partner.

One key issue for all three groups is the United States' Western Hemisphere Travel Initiative (WHTI). WHTI is a program that will require all U.S. citizens, Canadians, citizens of the British Overseas Territory of Bermuda, and citizens of Mexico to have a passport or other accepted secure document to enter and re-enter the U.S. by January 1, 2008. Currently, U.S. citizens, Canadians and some citizens of other countries in the western hemisphere are not required to present a passport to enter or re-enter the U.S. when traveling within the western hemisphere.

The Canadian Alliance and NBTA work together on both sides of the border to advocate for changes to WHTI designed to eliminate problems the program is likely to pose for Canadian and U.S. businesses. Most recently, NBTA expressed the two groups' views to the leadership of the Senate Committee on Foreign Relations, which held a hearing on WHTI last week.

Canadian Alliance President, Tanya Racz, CCTE, said of the Can/Am Border Trade Alliance conference, "The Canadian Alliance of Business Travel is pleased to support the Can/Am Border Trade Alliance conference. Our research shows that Canadian corporate travel managers oversee travel for an average of 269 trans-border travelers within their respective companies. As the voice of the Canadian business travel industry, we want to ensure the border is secured using systems that facilitate the safe and smooth passage of those travelers, whose work helps drive the economies of two nations."

NBTA will sponsor a Canadian/American Border Trade Alliance conference in Washington, D.C., in September.

Restaurant and bar owners welcome GST cut

TORONTO - The one-point cut to the goods and services tax announced in today's federal budget is welcome news for Canadian consumers and the small business owners that operate the majority of bar and restaurant businesses in Canada, says the 31,000-member Canadian Restaurant and Foodservices Association (CRFA).

"A cut to the GST is tax relief that's hard-wired into the economy," says Michael Ferrabee, Executive Vice President of Government Affairs with the CRFA. "The July 1 reduction in the GST to 6% will provide visible and much- needed tax relief for Canadian consumers on virtually every purchase they make, putting money directly into their pockets."

A GST cut will also help thousands of small business owners whose customers pay largely by credit card. These businesses pay credit card companies a transaction fee of anywhere from 1.6% to 3.5% of the purchase charged to the credit card, including GST, imposing a significant financial penalty on business owners to collect the federal government's tax. The 7% GST costs the foodservice industry alone an estimated $18 million a year in extra credit card fees.

"A reduction in the GST is an important step toward easing an unfair financial burden on business owners who collect the tax," says Mr. Ferrabee. The CRFA has asked the federal government to fulfill its commitment to further cut the GST to 5% as quickly as possible.

The Canadian Restaurant and Foodservices Association is one of Canada's largest business associations. Since its founding in 1944, CRFA has grown to more than 31,000 members, representing restaurants, bars, cafeterias and social and contract caterers, as well as accommodation, entertainment and institutional foodservice. Canada's $50-billion foodservice industry employs more than one million Canadians.