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2006 Archive
Tourism
Jan 1 - Feb 6
Feb 7-April 11
April 12 - May 15
May 16 - June 16
June 16 -Sept 11
Sept 12- Oct 23
Oct 24 - Dec 1
2007 Archive
2006 - Feb 5


Tourism - Tourism News is brought to you by
River Run Unveils Plans for Tenth Anniversary Celebrations

Guelph - Volunteers, supporters, staff and local dignitaries gathered today at River Run Centre for the official launch of THE RIVER RUN TENTH, the performing arts centre’s tenth anniversary celebrations. Details of the celebrations, which will culminate in a weekend of festivities, October 4-6, were announced on the Main Stage, where so many memorable performances have captivated audiences since Opening Day, October 4, 1997.

Thousands of people are expected to attend the celebratory events at River Run Centre. Canadian Juno Award-winning soul band Jacksoul will perform with the Kitchener-Waterloo Symphony at THE PARTY, an evening fundraiser to support River Run programming on Thursday, October 4. The following night will feature THE CONCERT, an intimate evening with Blue Rodeo frontman Jim Cuddy and his band, The Jim Cuddy Band.

On Saturday, October 6, River Run will open its doors to the community for THE CELEBRATION. This free all-day event will provide a behind-the-scenes look at the workings of the theatre through a series of hands-on activities for the whole family. Finally, later that afternoon, THE REUNION will bring together hundreds of current and past volunteers and staff to celebrate ten years of excellence and friendship.

“The support the community has lent to River Run since it opened its doors on October 4, 1997 has been nothing short of astonishing. Our anniversary celebrations are designed to thank everyone who has contributed to our success over the past ten years, and to welcome those who have not yet had a chance to experience this great facility,” said Colleen Clack, River Run Theatre Manager. “If there’s one thing River Run knows how to do, it’s put on a show. And that’s exactly what we plan for The Tenth.”

“River Run Players” entertained the audience with an energetic performance of the top 10 reasons for our community to celebrate River Run Centre. The crowd in attendance at today’s event were invited to share their most memorable River Run experience by posting their comments in the lobby before leaving. Over the next few months, River Run will encourage members of the public to submit their favourite memories, which will be shared with the community through the Centre’s website and other media.

“This is the community’s theatre, so it’s wonderful and entirely appropriate that everyone in Guelph will have a chance to share their memories and participate in the celebrations,” said Kathy Bardswick, president and CEO of The Co-operators and honourary chair of The Tenth.

Will Mactaggart, chair of the River Run Centre Board of Directors, also announced that The Co-operators is the anniversary celebrations’ Diamond Sponsor. Sapphire sponsors are Blackmont Capital, Deloitte & Touche LLP, Guelph Downtown Board of Management, Guelph Tool Inc., Knar Jewellery, MacMillan Marketing Group, Reid’s Heritage Homes, and Stone Road Mall. Barzotti Woodworking Limited, Colt Reproductions, eBiz Professionals Inc. and the Guelph Chamber of Commerce are Emerald sponsors; Ampersand Printing, Synnex Canada, Woolwich Arms and Arrow Pub and Zehrs Markets are Ruby sponsors; and Syngenta is sponsoring The Jim Cuddy Band.

Tickets for the October 4 and 5 events go on sale April 20. For more information on The River Run Tenth, please visit riverrun.ca.

An Anniversary Weekend
October 4 – 6, 2007

THE PARTY · October 4
An Anniversary Fundraiser
An elegant and fun-filled evening featuring 10 entertaining stations throughout the building, exquisite cuisine and a sizzling Main Stage show with Canadian Juno Award-winning soul band Jacksoul and the Kitchener-Waterloo Symphony.

THE CONCERT · October 5
The Jim Cuddy Band
An intimate evening with Blue Rodeo frontman Jim Cuddy, whose captivating voice and fine song writing place him among Canada’s best.

THE CELEBRATION · October 6
A Community Open House
A free all-day event featuring a behind-the-scenes look at the workings of the theatre through a series of hands-on activities for the whole family. It’s Your Turn on Stage!

THE REUNION · October 6
A Volunteer & Staff Social
Celebrating ten years of excellence and friendship.



Switzerland, Austria and Germany lead the way in the World Economic Forum’s first-ever Travel & Tourism Competitiveness Report

Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism (T&T) industry, according to the very first ranking of its kind in the Travel & Tourism Competitiveness Report 2007, released by the World Economic Forum. Iceland, the United States, Hong Kong, Canada, Singapore, Luxembourg and the United Kingdom complete the top ten list.



more...

Restaurants, caterers and taverns increase sales by 5.6% for January 2007

Total estimated sales of the restaurants, caterers and taverns industry reached $3.1 billion in January, a 5.6% increase over January 2006 on a year-over-year basis. (Data are neither seasonally adjusted, nor adjusted for inflation).

The increase in sales, at the national level, was due to higher sales at limited service restaurants (+8.2%) and full service restaurants (+6.2%). These two sectors account for almost 87% of the sales for the industry. Food service contractors (-6.5%) and caterers (-1.8%) posted declines and accounted for 7% of the sales for the industry in January.

Tourism spending by Canadians in Canada rose in 2006 at its fastest pace in a decade

-spending by foreign visitors fell for the second year in a row

Tourism spending advanced for the 14th consecutive quarter at the end of 2006, bolstered by tourism outlays by Canadians and a turnaround in spending by non-residents visiting Canada.


Overall tourism spending (resident and non-resident) was up 1.8% in the fourth quarter. Tourism demand has been on the rise since the second quarter of 2003.

Tourism registered its third consecutive year of solid growth in 2006 following a downturn in 2003 related to severe acute respiratory syndrome (SARS) and the war in Iraq. Tourism demand climbed 4.6%, following gains of 3.9% in 2005 and 5.2% in 2004.

Tourism spending (in current dollars) in Canada reached $66.9 billion in 2006. Canadians accounted for three-fourths of this total, a proportion that has risen from two-thirds during the late 1990s.

Tourism spending by Canadians in Canada rose last year at its fastest pace in a decade, while spending by foreign visitors fell for the second year in a row.

Tourism spending by Canadians continues upward trend

Domestic tourism spending in Canada rose 2.0% in the fourth quarter, bringing the annual gain to 7.7%, the strongest annual advance since 1997. Solid gains in personal disposable income (+6.1%), low unemployment and a healthy labour market stimulated domestic tourism.

Canadians travelling abroad also spent more in the fourth quarter, boosting the country's international travel deficit to a record $2.1 billion. A deficit indicates that Canadian travellers spend more abroad than international travellers spend in Canada. The record deficit occurred despite increased travel spending by non-residents in Canada.


The increase in Canadian travel abroad was reflected in the 3.1% hike in domestic spending on air transportation in the fourth quarter. In this release, Canadians' spending on travel with Canadian carriers is counted as spending in Canada and is thus included in domestic demand. In 2006, domestic demand for air transportation jumped 10%, the third consecutive annual double-digit gain since 2003.

As for other tourism commodities, Canadians' spending increased by 1.5% for accommodation services and 1.6% for food and beverage services in the fourth quarter. The year 2006 was a good one for accommodation services, with domestic demand up 10%, the strongest annual increase in nine years.


Increase in international tourism spending

Tourism exports were up 1.5% in the fourth quarter of 2006. This occurred despite a decline in the number of international visitors to Canada, which was driven by a substantial drop in same-day travel from the United States.

The number of travellers staying more than one day was up in the fourth quarter, however, with 3.4% more American visitors and 2.3% more visitors from other countries. On average, overnight visitors stay three or four days in the country and spend eight times as much as same-day visitors.


The results for tourism exports for the quarter were mixed. Non-resident spending on air transportation (+4.8%) and accommodation (+1.0%) recorded gains, reflecting the greater number of travellers visiting for more than one day. Spending on food and beverage services (-0.2%) and on vehicle fuel (-2.4%) on the other hand was weak, reflecting fewer same-day travellers.

Tourism exports fell 3.9% in 2006, following a similar decline in 2005. Declines were widespread across spending categories. Outlays on vehicle repairs and parts and fuel, items associated with same-day visits to Canada, fell sharply. For the year as a whole, the number of same-day travellers from the United States was down 12%. This was the seventh straight year of decline, bringing the number of these travellers to half of what it was in 1999.

Tourism employment continues to grow

Tourism employment rose 0.4% in the fourth quarter of 2006, pushed up mainly by job gains in food and beverage services (+0.9%) and recreation and entertainment. Employment in accommodation services and in the travel agency industry edged down.

For the year 2006 overall, tourism employment advanced 1.4%, almost three times the average pace of the previous five years (+0.5%). Half the increase came from the accommodation industry, which registered its strongest job gains (+3.0%) since 1990. Gains were recorded in all other industries, with the exception of travel agency services and rail transportation, which lost jobs.

Tourism gross domestic product outpaces overall economic growth

Tourism gross domestic product (GDP) advanced 1.9% in the fourth quarter of 2006, nearly five times the 0.4% growth in economy-wide GDP. The strength this quarter came from the transportation sector (+2.2%), due mainly to the solid performance of the airline industry. Accommodation services also posted healthy gains.

Tourism GDP grew 4.2% in 2006, the third consecutive annual increase since 2003 when it declined 2.3%. Tourism's share of economy-wide GDP was 2.1% in 2006, up from 2.0% three years earlier.

Looking ahead

According to the Business Conditions Survey for the Traveller Accommodation Industries, 73% of hotel operators expected almost the same or higher occupancy rates in the first quarter of 2007, while 27% expected them to fall.

The Canadian dollar lost ground against its US counterpart and the euro early in the quarter, making it less expensive for Americans and Europeans to shop and travel in Canada. This also made it more costly for Canadians to travel to the United States and to Europe.

Finally, implementation of the requirement for passports to enter the United States by air could adversely affect travel, in the short term at least, between Canada and the United States.

National tourism indicators
  Fourth quarter 2005 First quarter 2006 Second quarter 2006 Third quarter 2006 Fourth quarter 2006 Third to fourth quarter 2006
  millions of dollars at 1997 prices, seasonally adjusted % change
Total tourism expenditures            
Tourism demand in Canada 13,847 14,024 14,220 14,371 14,636 1.8
Tourism demand by non-residents 3,559 3,488 3,541 3,449 3,500 1.5
Tourism domestic demand 10,287 10,536 10,679 10,921 11,136 2.0
Transportation            
Tourism demand in Canada 5,162 5,214 5,327 5,395 5,513 2.2
Tourism demand by non-residents 918 894 883 861 881 2.3
Tourism domestic demand 4,245 4,320 4,444 4,534 4,632 2.2
Accommodation            
Tourism demand in Canada 1,934 1,967 1,989 2,004 2,030 1.3
Tourism demand by non-residents 821 808 829 803 811 1.0
Tourism domestic demand 1,114 1,158 1,160 1,201 1,220 1.5
Food and beverage services            
Tourism demand in Canada 1,912 1,950 1,961 1,981 2,002 1.1
Tourism demand by non-residents 563 550 560 549 548 -0.2
Tourism domestic demand 1,349 1,400 1,401 1,432 1,454 1.6
Other tourism commodities            
Tourism demand in Canada 2,360 2,399 2,412 2,428 2,456 1.2
Tourism demand by non-residents 476 465 475 457 466 1.9
Tourism domestic demand 1,883 1,934 1,937 1,970 1,990 1.0
Other commodities            
Tourism demand in Canada 2,479 2,495 2,530 2,563 2,634 2.8
Tourism demand by non-residents 782 771 794 779 795 2.0
Tourism domestic demand 1,697 1,724 1,736 1,784 1,840 3.1

National tourism indicators
  Fourth quarter 2005 First quarter 2006 Second quarter 2006 Third quarter 2006 Fourth quarter 2006 Third to fourth quarter 2006
  millions of dollars at current prices, seasonally adjusted % change
Total tourism expenditures            
Tourism demand in Canada 16,078 16,337 16,739 16,881 16,987 0.6
Tourism demand by non-residents 4,321 4,263 4,365 4,252 4,324 1.7
Tourism domestic demand 11,758 12,073 12,374 12,630 12,663 0.3
Transportation            
Tourism demand in Canada 6,022 6,049 6,330 6,370 6,317 -0.8
Tourism demand by non-residents 1,216 1,191 1,201 1,172 1,221 4.2
Tourism domestic demand 4,806 4,858 5,129 5,198 5,096 -2.0
Accommodation            
Tourism demand in Canada 2,431 2,502 2,568 2,588 2,621 1.3
Tourism demand by non-residents 1,031 1,029 1,069 1,035 1,029 -0.6
Tourism domestic demand 1,400 1,473 1,498 1,553 1,593 2.6
Food and beverage services            
Tourism demand in Canada 2,363 2,429 2,458 2,486 2,528 1.7
Tourism demand by non-residents 696 685 702 687 693 0.9
Tourism domestic demand 1,667 1,744 1,755 1,799 1,835 2.0
Other tourism commodities            
Tourism demand in Canada 2,678 2,718 2,740 2,771 2,807 1.3
Tourism demand by non-residents 566 557 569 550 560 1.8
Tourism domestic demand 2,111 2,161 2,170 2,221 2,247 1.2
Other commodities            
Tourism demand in Canada 2,586 2,639 2,645 2,667 2,714 1.8
Tourism demand by non-residents 812 801 824 808 821 1.7
Tourism domestic demand 1,773 1,838 1,821 1,859 1,893 1.8

Note to readers

Levels and shares of tourism spending are expressed in current dollars, adjusted for seasonal variations. Growth rates of tourism spending and GDP are expressed in real terms (i.e., adjusted for price changes) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates.


Ontario not part of Canadian Regulators as They Seek Comment on Passport System

VANCOUVER - The Canadian Securities Administrators (CSA), except for the Ontario Securities Commission, published today their proposal for implementing the second phase of the securities regulation passport for Canada.

Proposed National Instrument 11-102 Passport System is a major step toward meeting the commitments set out in the memorandum of understanding regarding securities regulation among the governments of all provinces and territories, except Ontario.

The passport will allow someone to clear a prospectus, register as a dealer or adviser, or obtain a discretionary exemption from the home province regulator and have that clearance, registration or exemption apply in all other provinces and territories. It also ensures that public companies are subject to only one set of harmonized continuous disclosure requirements.

"The passport will give market participants faster and simpler access to Canada's capital markets by allowing them to deal only with one regulator and one set of harmonized requirements," said Jean St-Gelais, Chair of the CSA and President & Chief Executive Officer of the Autorité des marchés financiers. "We look forward to discussing the proposed rule with industry and then moving ahead to implement it as soon as we can."

The foundation for the passport is a set of harmonized regulatory requirements consistently interpreted and applied throughout Canada. The proposed rule would be finalized by the end of 2007 and implemented in stages starting in early 2008 as the proposed new national rules on prospectus requirements (NI 41-101) and registration requirements (NI 31-103) are finalized.

"The passport we propose is a Pan-Canadian system that will simplify regulation and benefit businesses and investors in all provinces and territories," said Mr. St-Gelais. "Although the Ontario Securities Commission is not participating in the proposal, we have designed it so Ontario can join if it makes the necessary legislative changes."

The proposed rule and related documents are available on various CSA members' websites. The comment period is open until May 28, 2007.

The CSA, the council of the securities regulators of Canada's provinces and territories, co-ordinates and harmonizes regulation for the Canadian capital markets. <<

-------------------------------------------------------------------------

What is passport?

A system that gives a public company or an investment firm access to markets across Canada by dealing only with its principal regulator and complying only with harmonized laws

How does it work?
- Each market participant has a principal regulator
- A market participant can clear a prospectus, register as a dealer, adviser or representative, or obtain an exemption across Canada through its principal regulator
- Market participants are subject only to harmonized prospectus, registration and continuous disclosure requirements across Canada

------------------------------------------------------------------------- What are the benefits of passport?

Simpler - need only one decision
- comply only with harmonized laws

Faster
- deal with one regulator

Cheaper
- eliminate professional costs for dealing with multiple regulators and different laws

-------------------------------------------------------------------------

Prospectuses

A market participant filing a prospectus across Canada will

- need to comply only with harmonized prospectus requirements
- have its prospectus reviewed by only one regulator
- need a receipt for the prospectus from only one regulator

Registration

A firm or individual already registered as a dealer or adviser across Canada

- is automatically transferred to passport unless the dealer or
adviser opts out
- continues to deal with the IDA, where applicable

A firm or individual seeking registration as a dealer or adviser across Canada will

- file an application only in one jurisdiction
- have its application reviewed by only one regulator
- need a decision from only one regulator

All firms and individuals under passport will need to comply with

- harmonized registration requirements
- a few local requirements that CSA will attempt to harmonize
- only with the terms and conditions imposed by their principal regulator

Discretionary exemptions

A market participant that needs a discretionary exemption in multiple jurisdictions will

- file an application only in one jurisdiction
- have its application reviewed by only one regulator
- need a decision from only one regulator

Continuous disclosure

An issuer that is a reporting issuer across Canada will
- need to comply only with harmonized continuous disclosure requirements
- have any continuous disclosure exemption granted to it under the principal regulator system (MI 11-101) grandfathered >>

"Tourism Keys" Workshop Will Help Build Tourism

PICTON - Picton area tourism companies and organizations learned today how to use their websites to attract more visitors and business at a "Tourism Keys" workshop held by the Ministry of Tourism.

"The Ontario government recognizes the importance of the tourism industry to Picton and local communities across Ontario," said Minister of Tourism Jim Bradley. "These workshops help develop local tourism and sustain tourism related jobs, which in turn help to build strong communities."

"Tourism Keys" is a one-day customer relationship management and Internet Enhancement workshop custom-designed for owners and managers of tourism businesses and organizations. The workshops encourage attendees how to develop a customer-focused strategy using the internet and design their websites to grow their business.

The sessions include identifying who your key customers are. They identify features of a compelling website that attract and maintain those key customers. The sessions also alert attendees to identify key words to assure their website is found through search engine optimization.

Tourism contributes more than $21 billion a year to the Ontario economy, and supports more than 200,000 jobs.

"By working with tourism businesses and organizations we are helping to provide the necessary tools to grow their businesses and attract visitors," said Bradley.

Ontario Government Supports Tourism In Windsor - "Tourism Keys" Workshop Will Help Build Tourism

WINDSOR - Windsor area tourism companies and organizations learned March 27, 2007 how to use their websites to attract more visitors and business at a "Tourism Keys" workshop held by the Ministry of Tourism.

"The Ontario government recognizes the importance of the tourism industry to Windsor and local communities across Ontario," said Minister of Tourism Jim Bradley. "These workshops help develop local tourism and sustain tourism related jobs, which in turn help to build strong communities."

"Tourism Keys" is a one-day customer relationship management and Internet Enhancement workshop custom-designed for owners and managers of tourism businesses and organizations. The workshops encourage attendees to develop a customer-focused strategy using the internet.

The sessions include identifying who your key customers are. They identify features of a compelling website that attract and maintain those key customers. The sessions also alert attendees to identify key words to assure their website is found through search engine optimization.

Tourism contributes more than $21 billion a year to the Ontario economy, and supports more than 200,000 jobs.

"By working with tourism businesses and organizations we are helping to provide the necessary tools to grow their businesses and attract visitors," said Bradley.

U of G to Host Scottish Studies Colloquium

The University of Guelph’s Scottish studies spring colloquium March 31 will explore religion and military history.Members of the public, the media and the academic community are welcome to attend.

Four experts will discuss historical military and religious conflicts throughout the day. The event will be held at the University of Toronto’s Knox College, 59 St. George St. in Toronto.

The conference talks will begin at 1 p.m. Stuart Macdonald, a University of Toronto professor, will examine the legacy of Margaret Wilson, who was allegedly drowned in 1685 for refusing to swear loyalty to the king.

“Historical debate has raged over whether the execution ever took place, and Margaret Wilson has become a major figure for historians of 17th-century Scotland,” said Graeme Morton, U of G's Scottish Studies Foundation Chair. “Dr. Macdonald will explore Wilson’s heritage as ‘martyr, mascot or icon.’”

U of G post-doctoral researcher Karly Kehoe will examine the status of Scottish Catholics and their relationship to a national identity that was long based on Presbyterianism.

Also from Guelph’s Scottish studies program, Prof. Kevin James, a panellist for History Television’s Ancestors in the Attic will take participants behind the scenes of the fast-paced new series. On the show, James uses his expertise in Scottish and Irish history to explain the potential limits of using different kinds of archival sources.
U of G PhD student Kris Gies will discuss how the British territorial force was reformed after the Boer War and immediately prior to the First World War.

Cost of the conference is $25 general, $20 for members of the Scottish Studies Foundation. Lunch and refreshments are included.

For more information or to register, call 519-824-4120, Ext. 53209, or send e-mail to scottish@uoguelph.ca. For more details about the colloquium, visit the Scottish studies website: www.uoguelph.ca/scottish.

Ontario Government Supports Tourism In Stratford - "Tourism Keys" Workshop Will Help Build Tourism

STRATFORD - Stratford area tourism companies and organizations learned today how to use their websites to attract more visitors and business, at a "Tourism Keys" workshop held by the Ministry of Tourism.

"The Ontario government recognizes the importance of the tourism industry to Stratford and local communities across Ontario," said Minister of Tourism Jim Bradley. "These workshops help develop local tourism and sustain tourism related jobs, which in turn help to build strong communities,"

"Tourism Keys" is a one-day customer relationship management and Internet Enhancement workshop that is custom-designed for owners and managers of tourism businesses and organizations. The workshops encourage attendees to develop a customer-focused strategy using the internet and design their websites to grow their business.

The sessions include identifying who your key customers are. They identify features of a compelling website to attract and maintain those key customers. The session also alert attendees to identify key words to assure their website is found through search engine optimization.

Tourism contributes more than $21 billion a year to the Ontario economy, and supports more than 200,000 jobs.

"By working with tourism businesses and organizations we are helping to provide the necessary tools to grow their businesses and attract visitors," said Bradley.

ORHMA WELCOMES ROB EVANS AS PRESIDENT & CEO

Toronto - The Board of Directors of the Ontario Restaurant Hotel & Motel Association (ORHMA) is pleased to announce the appointment of Rob Evans as the new President & CEO, effective April 23, 2007.

"Rob was selected from an outstanding pool of candidates and brings an impressive combination of skills and experience to the position of President & CEO," said Tony Elenis, Chair of the ORHMA Board of Directors.

For more than 25 years Rob has held senior positions in both the foodservice and accommodation sectors in Canada and the U.S., and he comes to the ORHMA from the Atlanta-based hotel ownership and management company Lodgian.

While previously based in Windsor Rob served as an Executive Member and Director on the ORHMA Provincial Board of Directors, as well as Regional President for the ORHMA Windsor region. He is a past board member of the Windsor Convention and Visitors Bureau, and as an ORHMA representative, has served as a Director on the Hotel Association of Canada (HAC) board.

Rob's wealth of experience allows him to understand the issues and recognize the economic realities faced by the industry. His proven leadership and strategic abilities will be indispensable in meeting the diverse needs of the ORHMA members and in enhancing the industry's competitive position.

"I am pleased to be coming home to our great province to put my skills and experience to work for the ORHMA," Evans said. "I've been working in this industry my whole life and I'm honoured to be given the opportunity to speak for and collaborate with all the people whose passion and hard work make hospitality such a great industry."

The ORHMA is the largest provincial hospitality industry association in Canada, with over 4,000 members representing more than 11,000 establishments across the province. The ORHMA is a member-driven and service-focused non-profit organization representing the interests of the province's $20 billion foodservice and hospitality industry, which employs over 415,000 people.

Guelph Baseball Championship a finalist for a Canadian Sport Tourism PRESTIGE Award

The finalists for the Canadian Sport Tourism Alliance (CSTA) 2007 PRESTIGE Awards were announced today and the Rogers 2006 Canadian Junior Baseball Championship held in Guelph last August is one of three finalists in the Sport Event of the Year with a budget under $250,000 category. Winner of the award will be announced at the Canadian Sports Tourism Alliance Conference in Gatineau on April 4th.

As the first Canadian baseball championship hosted by Guelph, this event attracted more than 300 participants, 8,000 spectators and 150 volunteers to the Larry Pearson Complex. Funded by the City of Guelph’s Special Event grant program to the tune of $40,000 over two years, the economic impact generated by the four day event was $1.4 million. Part of the surplus was invested in a permanent scoreboard for one of the secondary fields at Larry Pearson Complex, adding to its appeal and functionality for future provincial and national events.

“The success of this event has confirmed that Guelph has the facilities and the volunteer strength to host national or international baseball events,” said Sue Trerise, Senior Business Development Specialist for the Tourism Sector. “Nomination for a national award is a great tribute to the hard work and commitment made by the events’ volunteer committee,” she added.

The CSTA leverages its expertise and leadership as a catalyst to grow the $2 billion a year sport tourism industry in Canada, promoting the development of partnerships between events rights holders and host cities. The PRESITIGE Awards recognize people and organizations that have achieved excellence in this field.

Tourism Toronto names International Tourism Marketer as new President and CEO

TORONTO - Tourism Toronto, the Toronto Convention and Visitor Association, announced today that David Whitaker will join the organization as President and Chief Executive Officer, effective April 30, 2007. In this role he will assume strategic leadership of destination marketing and sales for the Toronto Region and to grow the economic and social contribution tourism makes to the region.

Mr. Whitaker comes to Toronto following 17 years in senior leadership roles with the Greater Miami Convention and Visitors Bureau, most recently as Executive Vice President and Chief Marketing Officer. He was an influential leader in transforming Miami's global image over the past decade to become a premiere leisure and business travel destination. Like Toronto, Miami attracts significant visitors from overseas and offers a strongly international, cosmopolitan visitor experience.

"David knows how to sell cities. I am confident that David's record of success in attracting new U.S. and international visitors can help ensure a thriving tourism industry in Toronto," said Lyle Hall, Chair of Tourism Toronto's Board of Directors.

Mr. Whitaker was selected following an international search led by Tourism Toronto's Vice Chair Charles Cutts and a search committee that included members of the Board of Directors and members at large.

"Toronto is a great city and highly regarded travel destination. I am excited to be given the opportunity to help elevate the region's profile to achieve its potential as one of the world's prestige travel experiences," said Mr. Whitaker. "I look forward to joining a strong team that has made great strides in the past five years. The tremendous surge in new cultural product, combined with an outstanding hotel product and tourism infrastructure, gives us a powerful foundation to attract more visitors and create more jobs throughout the region."

Prior to his work in the tourism sector, Mr. Whitaker spent six years with the United Way of Greater Miami, including a period as Vice President of Marketing. He is a graduate of the University of South Florida where he earned a degree in Mass Communications/ Public Relations.

Bill Allen, Interim President of Tourism Toronto and former Ontario Deputy Minister of Tourism, will continue to serve as President until Mr. Whitaker begins.

Budget moves in the right direction for tourism

OTTAWA - Yesterday's budget delivered some positive items for the tourism industry, including the creation of the new Foreign Convention and Tour Incentive Program, which indicates the government is hearing tourism's message and is committed to moving forward in a positive way, according to Canada's national tourism advocacy group.

"The industry advocated strongly for preservation of the whole GST/HST Visitor Rebate Program and there is disappointment that the VRP was not kept intact," says Randy Williams, President and CEO of the Tourism Industry Association of Canada (TIAC). "However, this budget demonstrates that Minister Flaherty takes tourism's concerns seriously and is willing to work together with our industry to improve the fiscal landscape for an industry that has faced a series of challenges over the last several years."

The Canadian tourism industry has been suffering from the effects of a strong Canadian dollar, post 9/11 security measures, SARS, and confusion over new U.S. passport requirements under the Western Hemisphere Travel Initiative, which have all negatively affected the industry and Canada's ability to compete in an increasingly competitive global marketplace.

Since 2000, the number of U.S visitors to Canada has fallen 34%, with same-day U.S. car trips to Canada currently at the lowest level since record keeping began in 1972. In addition, Canada's travel deficit-the difference between spending by Canadians abroad and spending by foreigners in Canada-has hit a record high of $7.2 billion. Just five years ago, the travel deficit was $1.5 billion.

"These crises have hit the industry hard and this budget is a good sign that the government is ready to help turn it around," says Williams.

Budget 2007 highlights for tourism include:

<< - Creation of the Foreign Convention and Tour Incentive Program, which allows for GST/HST rebates for non-resident attendees at foreign conventions in Canada as well as Canadian conventions beginning after March 31, 2007. In addition the program will allow a GST/HST rebate for the accommodation portion of a tour package;

- $51 million over two years to improve the Foreign Workers Program, which may ease labour shortages for the tourism industry;

- $39 million in funding for new local arts and heritage festivals;

- $10 million investment in Parks protected areas in the Northwest Territories;

- A new $2.1 billion fund for gateways and border crossings to improve the flow of goods and people between Canada and the rest of the world; and - $5 million for historical sites and heritage buildings.

GTHA applauds tourism initiatives in federal budget

TORONTO - The Greater Toronto Hotel Association (GTHA) commended Finance Minister Jim Flaherty for measures in today's federal Budget that will help Toronto's tourism industry.

"We appreciate that the federal government has recognized tourism as an important economic sector - and nowhere is it more important than in Canada's largest city and chief tourist gateway," said GTHA President Terry Mundell.

"Minister Flaherty took steps today that will help Toronto's tourism industry stay competitive in a fierce global marketplace."

The GTHA welcomes the Foreign Convention and Tour Incentive Program, which will provide GST exemptions or rebates for convention, group and tour business - important markets for hotels and others in the tourism industry.

"Conventions alone in the GTA were worth nearly $300 million in direct spending by delegates and exhibitors last year. We are pleased that Minister Flaherty has listened to our industry and implemented incentives to help us attract more business and leisure travel groups," Mundell said. "This also sends a positive signal to convention planners, group organizers and tour operators that Toronto is a welcoming destination."

The voice of the hotel industry in the Greater Toronto Area, the GTHA represents more than 160 hotels, with approximately 34,000 guest rooms and more than 32,000 full time jobs.

Border crossings into Ontario by foreigners reached a low point

Border crossings into Ontario by foreigners reached a low point in January, as heavy snowfalls, freezing rain and extreme cold advisories in Canada's most visited province likely kept United States travellers away.

Overall, travellers from the United States made an estimated 1.2 million trips to Canada through Ontario border crossings in January, a record low and a 15.3% drop from December. (Unless otherwise specified, monthly data are seasonally adjusted.)

While declines in the number of entries into Canada were recorded in all provinces, except British Columbia, none were nearly as significant as in Ontario. This suggests that exceptional events in Ontario during January, such as the unfavourable weather encountered, might be responsible for the decline in border crossings.

Although new passport requirements for air travel into the United States were implemented on January 23, it is not very likely that they were the principal reason for the drop in travel to Canada. Country-wide regulations such as this should have had a similar impact in each province.

Same-day car travel to Canada by United States residents fell to 961,000 trips, down 12.3% from the previous month. This was the first time since record-keeping started in 1972 that same-day car travel failed to reach 1.0 million trips.

Overnight travel to Canada by residents of the United States fell to its lowest level since the height of the severe acute respiratory syndrome (SARS) outbreak in May 2003. Tourists from the United States made 1.1 million overnight trips to Canada in January, down 7.1% from the previous month.

Overnight car travel from the United States fell 7.7% to 664,000, while overnight travel by plane and other means of transportation fell 5.8% and 6.7%, respectively.

Travel from overseas countries also fell 0.9% to 387,000 trips. However, travel from the United Kingdom, Canada's most important overseas market, edged up 0.4% to 74,000 trips. Among the top 12 overseas markets, Australia recorded the largest decline (-5.4%) while travel from India jumped 7.4%.

In the opposite direction, Canadian residents made 2.0 million same-day car trips to the United States in January, down 2.6% from the previous month.

However, overnight travel to the United States by Canadians increased to 1.4 million trips, up 3.2% and the highest level in over 13 years.

Overnight car travel to the United States jumped 5.8% to 838,000 trips, its highest level in over a decade. Overnight travel by plane edged up 1.8% while travel by other means of transportation fell 10.8%.

Travel to overseas countries continued its upward trend in January, as Canadian residents made a record 609,000 trips to non-US destinations, a 1.6% increase from December.

The Canadian dollar fell 2.0% to 85.0 US cents in January, its lowest level in more than a year. The loonie also fell against the British pound sterling and the euro, but edged up against the Japanese yen.

Note: Seasonally adjusted data have been revised back to January 2004.

Same-day and overnight data for United States residents entering by commercial plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the first and second quarter of 2006.

Same-day and overnight data for Canadian residents returning from the United States by commercial plane, private plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the first and second quarter of 2006.

VIA Rail covers Canada with rail-inclusive packages thoughout the country

Visit viarail.ca/packages for multi-destination getaways from coast to coast

MONTREAL - From the picturesque charm of Peggy's Cove in Nova Scotia to the awesome wilderness of the Canadian Rockies, VIA Rail offers travellers lots to choose from for this summer travel season. Offering a variety of rail-inclusive vacation packages through Canada's most scenic, cultural and adventurous regions, VIA's dedicated website helps travellers find their dream getaway with a simple click or two. Whether exploring the untouched Canadian northwest or sightseeing in Canada's most bustling, historic cities, the something-for-everyone appeal of viarail.ca/packages offers a perfect tour for seemingly any traveller.

VIA's website enables consumers and travel planners to find vacation packages based on their individual tastes, interests, and budget. Category selections include:

- Type of vacation experience, such as outdoor/adventure, festival- hopping and cultural events. From skiing at Jasper's Marmot Basin, to world-class theatre in Toronto, and fabulous festivals like the International Jazz Festival in Montréal.

- Destination, VIA Rail takes travellers from spots as trendy as Vancouver and its chic boutiques, to the rugged tundra in Churchill, Manitoba, the Polar Bear capital of the world.

- Type of accommodation and price level. See Canada on a budget or pamper yourself at the prestigious Fairmont Hotels & Resorts available in many destinations serviced by VIA Rail.

Upon finding a travel package of interest, one click brings visitors to an overview of the itinerary and a direct link to the pre-screened tour-operator providing the program. Travellers then book directly through these tour operators. Some of the season's featured packages are listed below.

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"Discover Atlantic Canada" - Originating in Montréal, Discover Holiday's "Discover Atlantic Canada" package includes a trip to Prince Edward Island home of Anne of Green Gables, a tour of historic Halifax and an excursion to Peggy's Cove, one of North America's most picturesque settings. Between Montréal and Moncton, travellers enjoy VIA Rail's premier Easterly Class, which features private sleeping accommodations, regional cuisine in the dining car, and activities with the train's learning coordinator, who acquaints travellers with the Maritime provinces. Packages begin at CAD $953, based upon double occupancy, and are available June 1 - September 30, 2007.

Website:
http://www.trainpackages.ca/packages/Discover-Atlantic-Canada.html

"High Tides and Scenic Trains" - Discover the pleasures of overnight rail travel between Montréal and New Brunswick on this ten-day, nine-night round-trip voyage of discovery featuring two overnights in VIA Rail's premier Easterly Class. Seven nights in a variety of hotels ranging from the elegant and historic to the intimate and quaint. Other highlights include city sightseeing, a Shediac Bay lobster dinner cruise and sightseeing at Saint John's famous Reversing Falls. Rates begin at CAD $2,002 per person, based upon double occupancy. This package is offered June 1 - October 31, 2007.

Website:
http://www.trainpackages.ca/packages/High-Tides-and-Scenic-Trains--Cartan-Tour s.html

See Northwest British Columbia on the Skeena and Canadian
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"Skeena Rail Trail" - Ushering passengers through the dense forests of northern British Columbia and over the peaks of the Canadian Rockies, Anderson Vacations offers travellers a five-day/four-night getaway. Highlights include accommodations in Totem Deluxe Class onboard VIA's Skeena, with reserved seating in the scenic domed Panorama cars and at-seat meal service. In Jasper, enjoy a Maligne Lake hike or boat cruise. This package begins at CAD $1,028 per person, based upon double occupancy. Available year-round, the added features of VIA's Totem Deluxe Class are offered May 16 - September 30, 2007.

Website:
http://www.trainpackages.ca/packages/Skeena-Rail-Trail.html

"Scenic Skeena Rail Journey"- Originating in Vancouver, Cartan's eight-day, seven-night "Scenic Rail Journeys" program features Silver & Blue Class - private sleeping compartments, and regionally inspired cuisine in the dining car - aboard VIA's flagship Canadian as well as Totem Deluxe Class service on the northwestern Skeena service, with its unique scenic panorama viewing cars. Once off the train, enjoy sightseeing tours in Vancouver, Jasper and Prince Rupert. Combining premier rail and rustic inn and lodge accommodations, this package is available May 12 - October 24, 2007 and priced from CAD $1,967 per person, based upon double occupancy.

Website:
http://www.trainpackages.ca/packages/Scenic-Rail-Journeys--Cartan-Tours.html

Cross-country Adventure Aboard the Canadian
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"The Transcontinental Express" - For those vacationers who want to see it all, there is no better choice than Trains Across Canada's "Transcontinental Express." Operated between Vancouver and Toronto, the program provides a relaxing way to see Canada's heartland and Canadian Rockies. The six-day, five-night package features a three-day journey in VIA's premier Silver & Blue Class aboard the Canadian, where amenities include private sleeping compartments, regionally inspired cuisine in the classically romantic dining car, and panoramic views of the breathtaking Canadian landscape from the 360-degree dome car. Book-ending the rail journey is the opportunity to explore both Vancouver and Toronto, two of Canada's most sophisticated cities. Available year round, rates for summer trips begin at CAD $1,999 per person, based upon double occupancy.

Website:
http://www.trainpackages.ca/packages/TransContinental-Express.html

SCPRT Director Prosser to Testify at U.S. Senate Hearing

COLUMBIA, S.C.-- Director Chad Prosser of the S.C. Department of Parks, Recreation & Tourism will testify about state and federal efforts to boost tourism at a U.S. Senate hearing scheduled for 10 a.m. Tuesday, March 20, on Capitol Hill in Washington, D.C.

Prosser, who has led South Carolina's statewide tourism efforts through four years of unprecedented growth, will testify before the Subcommittee on Interstate Commerce, Trade and Tourism of the Senate Committee on Commerce, Science and Transportation.

Tourism is South Carolina's largest single industry, accounting for 11 percent of the state's total employment and about $16 billion in annual sales. About 19 million people from out of state visit South Carolina each year.

Prosser will focus on SCPRT's success in promoting travel to South Carolina and share his perspective on federal efforts to boost state tourism nationwide and on recommendations made recently by the U.S. Travel and Tourism Advisory Board and Discover America Partnership.

The committee is chaired by Sen. Daniel Inouye of Hawaii and the hearing will be presided over by Sen. Byron Dorgan of North Dakota. Sen. Jim DeMint of South Carolina is a member of the committee.

The hearing will be held in Room 253 of the Russell Senate Office Building in Washington, D.C.

TRAVELOCITY.CA HIGHLIGHTS 10 DELICIOUS DESTINATIONS FOR FOODIES IN 2007

58 PECENT OF ALL U.S. LEISURE TRAVELLERS PICK TRIPS WITH CULINARY INTERESTS IN MIND, TRAVELOCITY.CA NAMES FAVOURITE GOURMET DESTINATIONS

Toronto – No matter what culinary indulgence you are searching for, it’s only a flight away. According to a recent Travel Industry Association of America (TIA) study, 58 percent of all U.S. leisure travellers say they are somewhat/very interested in taking a trip to engage in culinary or wine-related activities in the next year. With this in mind, Travelocity’s editors scoured all corners of the globe with their taste buds to highlight some unique foodie finds ranging from destinations both old and new as well as a few that often get overlooked.

"Culinary tourism has become very popular over the past few years," said Jennifer Gaines, Travelocity.ca Editor. "People are travelling to cities around the world just to have an opportunity to savour the local cuisine."

While several destinations are determined to hang on to the foodie population, newcomers are making their mark with new inventions, combining design and dining or seafood and stellar Asian cuisine. Based on extensive research combined with many first-hand accounts, Travelocity.ca’s favourite foodie list includes:

Barcelona, Spain

Barcelona: This Spanish city started getting recognition just within the last five years. Catalan influences dominate both the culture and cuisine with French and Mediterranean-inspired dishes more prevalent than traditional Spanish fare. Catalan cuisine features a unique combination of ingredients such as red meat and fish; poultry and fruit; and pork sausage with white beans. Each dish is unique, original and utterly impossible to put down.

Boulder, Colorado

Boulder: It's no secret that Boulder is about as eco-friendly and earthy as it gets, but what may come as a surprise is how the recent addition of urban dwellers has led to a more sophisticated and trend-setting approach to organic dining. Take The Kitchen Café for example, which offers an eclectic menu with superior organic ingredients, but moreover, is completely green - they even compost all of the kitchen scraps and use wind power. On top of this green approach, Boulderites have access to some of America’s finest boutique ingredients, such as hormone-free Colorado lamb, local cheeses, and even organic microbrews.

Charleston, South Carolina

Charleston: Some may call it soul food, but in Charleston they call it Low Country cuisine. Prevailing as the undisputed local favourite, this culinary specialty infuses restaurant menus with dishes such as Frogmore Stew, She-Crab Soup and Hoppin' John. Rice, grits and fresh, local produce play an integral role in the creation of these truly Southern meals, and the waters that surround South Carolina's Low Country inspire local cooks more often than not with seafood dishes found on just about every menu.

Las Vegas, Nevada

Las Vegas: In the spirit of Liberace, Vegas' recent restaurant boom is completely over the top-and we mean that in the best possible way. If you want your foie gras topped with shaved truffles and dusted with gold, it's a sure bet it can be found here. Top chefs from NYC, Paris, and London are opening namesake outposts in hotels and casinos with much fanfare, so keep an eye out for Emeril, Thomas Keller, and Bobby Flay. Fortunately for our wallets, Vegas' famous buffets are still a beloved part of life on The Strip.

London, United Kingdom

London: London is shaking its reputation for having mediocre cuisine (we think it was undeserved anyway!). Celebrity chefs like Gordon Ramsey have built on the English penchant for exquisite service and fine surroundings, and have made the current restaurant scene world famous. All the while, specialty gourmet shops have continued operations for nearly 300 years, as in the case of Fortnum & Mason, known for its fine teas, and Paxton & Whitfield, cheesemonger to the royal family. Choose from afternoon tea, Indian curries, and classic pub fare, like shepherd's pie - then wash it down with a black and tan before hitting the museums.

Montreal, Quebec

Montreal: Known ubiquitously for its French cuisine, the Montreal culinary scene also boasts imaginative carte du jour's from more than 80 countries. Dine at one of the city's 5,000 restaurants, or spend the day meandering through local markets in search of the same culinary treasures used by Montreal chefs. While there, sample a Montreal-style bagel topped with cream cheese or a smoked meat sandwich, two local treats.

New Orleans, Louisiana

New Orleans: Many first time visitors head to New Orleans to experience events such as Mardi Gras or JazzFest, but they return time and time again for its food. NOLA's most famous restaurants include Emeril's, Commander's Palace and Antoine's, but local favourites such as Jacques-Imos and Port of Call deserve a spot on the map of culinary treasures as well. Cajun and Creole dishes throughout the city tempt the taste buds, and no visit to Crescent City is complete without indulging in a beignet dusted with powdered sugar and a cup of café au lait laced with chicory at Café Du Monde.

New York, New York

New York: Cabbies and billionaires alike clamour for the city's famous slices, pretzels with mustard, and roasted chestnuts in paper bags, but beyond streetfood, NYC boasts more restaurants per capita than any other American city. Whether one is looking for a neighbourhood Italian joint or sweeping views of Central Park at Per Se, there's something for everyone. The city is also home to some of the best foodie souvenir shops around, including DiPalo's homemade mozzarella, the Doughnut Plant's pistachio glazed version, and Vintage's Long Island wines.

Vancouver, British Columbia

Vancouver: Top restaurants in Vancouver subscribe to the "buy local, eat seasonal" philosophy, using the freshest ingredients from the area. Many menus feature fresh seafood from the Pacific and homegrown veggies from farms in the Fraser Valley. Spend a day in the scenic Okanagan Valley sipping British Columbian wines, which are often overlooked by wine enthusiasts but well deserving of a taste.

San Francisco, California

San Francisco: Alice Waters is credited with changing the way Americans eat, and now her local, seasonal approach to cuisine is an integral part of San Francisco's venerable restaurant scene. With Wine Country vintages at hand, Bodega Bay oysters on the half-shell, and Northern California's bounty, visitors are able to try ingredients they wouldn't have access to at home. As if that weren't enough, the City by the Bay is a hotbed for artisanal products, such as Cowgirl Creamery's Mt. Tam cheese, McEvoy Ranch olive oil, and Scharfenberger chocolates, all of which can be found at the foodie mecca known as the Ferry Building.
Food services and drinking places popular destinations in 2005

The food services and drinking places industry edged ahead in 2005, as operating revenue reached $38.9 billion, up 4.0% from 2004. While the industry continued to advance, the pace of growth was more moderate than the revised 6.0% gain observed in 2004.

A generally strong economy, with notable increases in consumer spending and personal disposable income, helped stimulate the growth in 2005. While all regions experienced solid growth in 2004, stronger regional differences emerged in 2005.

The Prairie provinces and British Columbia led the way in 2005, with operating revenues increasing by 6.0% and 5.9% respectively. High commodity prices spurred economic expansion while at the same time attracting Canadians from other regions, increasing the demand for services. Although limited by weakness in the manufacturing sector, Quebec (+5.1%) achieved strong growth in food services and drinking places while growth in Ontario was only 2.2%. In Atlantic Canada, limited economic and population growth meant only a minor increase (+0.3%), while the territories experienced a decline (-4.4%). The majority of revenue in the industry was generated by sales of food and non-alcoholic beverages at 84% followed by sales of alcoholic beverages (14%).

Operating profit margins inched up to 3.8% in 2005 (up from 3.7% in 2004), as growth of operating revenue just outpaced that of operating expenses. The majority of expenses in the industry come from the cost of goods sold (37%) and labour costs (32%), with rental and leasing costs a distant third at 8%.

Buoyed by impressive results for food service contractors, the special food services segment of the industry (comprised of contractors, social caterers and mobile food services) showed the most growth in operating revenue in 2005, up 9.1% versus 2004. Full-service restaurants (+4.9%) and limited-service restaurants (+3.5%) experienced moderate growth, while drinking places contracted by 4.0%. Overall, the industry remains dominated by full-service and limited-service restaurants, which together account for 84% of operating revenues generated.

Results from the 2005 Annual Survey of Food Services and Drinking Places are now available. These data provide information on the industry's operating revenue, operating expenses, salaries and wages and operating margin. Data for 2004 have been revised to reflect more accurate coverage of the target population for this industry.

Quebecers from all regions invited to debate: Is globalization threatening our culture?

What is Quebec culture becoming in times of Internet and the planet?

MONTREAL - Quebecers from all regions are invited to participate in an unprecedented forum on their culture. Following the success of the meetings on February 2 and 3, with the participation of 850 citizens throughout Quebec, people in great numbers are expected at the next debate on March 16 and 17. The theme will be What is Quebec culture becoming in times of Internet and the planet? Held simultaneously in nine cities, this second regional meeting will be followed by a national rendez-vous in Montreal on April 27 and 28.

In times of new digital technologies, iPods, cell phones and the Internet - in brief, the global village - we ask ourselves: how does all this influence Quebec culture and what are our future avenues? Is globalization threatening our culture? These are some of the important questions that will be debated this weekend at the Strategic Rendez-Vous on Culture, organized by the Institut du Nouveau Monde (INM).

The population is also invited to debate these questions on the interactive forum at INM's website (www.inm.qc.ca Rendez-vous - Forum interactif section).

The objective of INM's Strategic Rendez-Vous on Culture is to allow citizens, through dialogue with experts and practitioners, to suggest strategic choices on crucial cultural issues to public decision-makers and stakeholders from the various sectors in question. The co-presidents of the committee are Gérard Bouchard, sociologist and historian, professor in the Department of Humanities of Université du Québec à Chicoutimi and holder of the Canada Research Chair on Comparative Dynamics and Collective Imaginaries, and Céline Saint-Pierre, sociologist and President of the Board of Directors of the Fernand Dumont Chair on Culture and past President of the Conseil supérieur de l'éducation.

"The Quebec cultural landscape has greatly diversified over the last decades and this trend seems to be increasing, notably due to the Internet and other recent means of communication that allow all individuals to build their own universe of reference," states Mr. Bouchard. "The result is a great diversification of cultural life with references, methods of production and consumption that are, at times, very individualized. Do these changes reflect an enrichment or a weakening of Quebec culture? In exchange for this 'individualized' culture, is there currently an emergence of new forms of a culture shared by the majority of Quebecers?"

"In the new communication space created by globalization, a threat or a new horizon of expansion and affirmation of Quebec culture can be observed," continues Céline Saint-Pierre. "In this regard, are Quebecers waiting, defensive and withdrawn? Or are they inventive, taking initiative and showing leadership? New information and communication technologies, given their potential and versatility, can contribute to making our culture more accessible to a greater number of citizens."

INM's Strategic Rendez-Vous on Culture includes the participation of some one hundred prominent figures, such as author Dany Laferrière in Montreal, and actress Marie Gignac in Québec City. The general public is invited to come and discuss Quebec culture in their company. Together, the participants will determine the strategies required to consolidate Quebec culture and ensure its dissemination and development.

"The purpose of the Rendez-Vous is to encourage citizens to reflect on the state of Quebec culture and provide them with the opportunity to debate its future," explains Michel Venne, Executive Director of the INM. "Choices, approaches and concrete suggestions will be brought out and the INM is committed to disseminating these on a large scale, particularly to decision-makers."

Downtown Vancouver BIA Calls for Civil Protests

VANCOUVER - The Downtown Vancouver Business Improvement Association (DVBIA) is calling for Vancouverites to stand up and be counted among the current silent majority that wants Vancouver to be a City that welcomes peaceful protests, that encourages the civil expression of opinions and that is safe for all citizens to get together to celebrate.

The DVBIA's call comes in reaction to recent criminal and disruptive behaviour at Olympic-related ceremonies.

"We want Vancouver, in particular downtown Vancouver, to be a beacon for citizens of all stripes to congregate peacefully," says Bill Rempel, President of the DVBIA.

"This is a right for all Vancouverites and an illustration of our tolerance and acceptance of all ideas and people." Rempel says if local citizens don't feel safe enjoying a celebration of the coming 2010 Winter Games, for example, what hope do we have staging a Games that welcomes the world.

The DVBIA believes there are lawful ways to get your message heard that are respectful of both people and property. "Vancouverites should not let the criminal behaviour of a few dampen their enthusiasm to celebrate in public," Rempel says. "In fact, we hope it encourages more people to do it more often."

The DVBIA advocates on behalf of all 8,000 businesses that own or lease property within its 90-block area and champions for a vibrant, healthy and diverse downtown. As the largest business improvement association in the province, the DVBIA is the "Voice of Downtown Business." The 90-block DVBIA area includes 2,490 properties, 884 owners, and a combined assessed property value of $5.6 billion.

U-Haul Names Toronto as Top 2006 Canadian Destination

PHOENIX - U-Haul, celebrating more than 50 years of serving the do-it-yourself household moving industry in Canada, today released results of the 2006 U-Haul National Migration Trend Report titled "Top 25 Canadian Destination Cities." According to moving data reflective of nationwide statistics for calendar year 2006, Toronto was ranked No. 1 for the fifth year in a row, while Calgary, Edmonton and Montreal all held their positions respectively for the third year in a row. Ottawa, Vancouver, London, Victoria, Hamilton and Quebec City rounded out the top 10.

U-Haul President John "J.T." Taylor said, "Since 1945 U-Haul has built a long and proud history of helping families move and store their belongings. Now more than ever, Canadian families are relying on U-Haul to provide affordable services. We are proud to be able to offer an economical and dependable way for families to move."

The ranking reflects destinations for movers traveling more than 50 miles, and considers every city in the country, regardless of size. However, the data is not stated as a percentage of population and is not reflective of overall growth.

The 2006 Top 25 Canadian Destination Cities Report was compiled from over 83,000 U-Haul transactions occurring between Jan.1 and Dec. 31, 2006.

Ontario Government Launches Domestic Tourism Campaign

Announces $4.5 Million For Festivals And Events, And Launches Multi-Media Campaign

TORONTO - Ontarians are being encouraged to holiday in Ontario this year by a multi-pronged campaign designed to stimulate the economy and create new jobs, Tourism Minister Jim Bradley announced March 15, 2007.

The campaign, using funds from the $22 million allocated to tourism in the McGuinty government's $190 million economic stimulus package, includes $4.5 million in new funding for Ontario festivals and events, bringing more conventions to the province, and a multi-media campaign to boost domestic tourism that includes billboards, web-based promotions and cinema and television ads.

"Getting more Ontarians travelling in Ontario is the best way to increase tourism in the province this year," said Bradley. "Our campaign is designed to help expand festivals and events and make it easier to plan your Ontario holiday, and encouraging Ontarians to explore the province."

Fifty-seven festivals and events across the province will be receiving programming funding of up to $75,000, and marketing funding up to $18,750 from the Celebrate Ontario initiative for total funding of as much as $93,750 each. This is a one-time funding initiative to support the growth of existing festivals and events.

"The McGuinty government's decision to invest in festivals and events recognizes the important economic contributions that festivals make in communities across Ontario," said Larry Blundell, President, Festivals and Events Ontario. "Communities can look forward to enhanced festivals and events that will attract more visitors and create more employment."

The multi-media campaign includes television ads, cinema ads, a print campaign, billboards, and web marketing. Print ads will also appear in several languages. There is an on-line component to the campaign at www.ontariotravel.net, where visitors can order customized printed brochures and sign up to receive emails with specific vacation suggestions. The television ads will begin running March 19 on TV and in cinemas, and print ads will appear in several languages. An on-line component to the campaign at www.ontariotravel.net, where visitors can order customized printed brochures and sign up to receive emails with specific vacation suggestions, will also be available after March 19.

The economic stimulus package investments are in addition to the government's regular support for the tourism industry.

Breaking Barriers, Managing Growth

London, UK - Travel & Tourism’s leading private sector forum today issued the list of the top priorities and critical issues affecting the industry over the coming decade. This list (in the form of the Global Travel & Tourism Summit programme) is the framework for face to face discussions among private sector leaders, governments and NGOs, representing a wide array of views and conflicting visions from across the world.

The Summit will take place on May 10 to 12, 2007 in Lisbon, and will be hosted by the President of the Portuguese Republic and the Prime Minister of Portugal. The list of participants also includes some of the most outspoken leaders of the industry, including Sir easyGroup Founder & Chairman Stelios Haji-Ioannou, Zagat Survey Co-Founder, Co-Chair & CEO Tim Zagat and Expedia President & CEO Dara Khosrowshahi.

In order to start the debate now, WTTC has opened the global industry’s first Interactive Web Channel. This can be accessed at http://www.globaltraveltourism.com/webchannel/.

Industry leaders are lining up to join the online debate as a platform to share their visions of the future landscape of Travel & Tourism. According to WTTC research, Travel & Tourism accounts for 10.4 per cent GDP and over 230 million jobs. Set to grow at more than 4.3 per cent per annum over the next ten years, this industry has attracted a great deal of attention

Conflicting views have already emerged on ways in which to manage this growth, to break down the barriers that inhibit Travel & Tourism’s full and sustainable potential. The agenda will focus on infrastructure, red tape, and the eminent role of the industry in relation to the environment and corporate social responsibility.

Inviting opinions from all parties interested and affected by Travel & Tourism, Jean-Claude Baumgarten, President, WTTC said, ‘The Interactive Web Channel will help us to open the dialogue to a worldwide audience, to generate and bring together new ideas which will help the Summit define the role of Travel & Tourism in the future’.

The Weather Network Selects DMTI Spatial to Drive Improved Travel Intelligence to Consumers

MARKHAM - DMTI Spatial, a leading provider of location intelligence solutions, has been selected by The Weather Network to support the development and implementation of its enriched national traffic and transportation product. Using DMTI's CanMap(R) Route Logistics and Enhanced Points of Interest products, consumers visiting The Weather Network's web site (www.theweathernetwork.com) will soon be able to source information about current road conditions, traffic patterns such as speed and incidents and determine directions on how to reach destinations of choice.

Nationally, The Weather Network and MeteoMedia is available to 10.1 million households representing 99 percent of Canadian cable and satellite subscribers. Weather forecasts can be localized for up to 1,200 communities across Canada. For 15 years The Weather Network has offered winter highway and road conditions via the web and television. The success of this feature has prompted the company to develop a national, robust year-round traffic and transportation product that will enhance the quality of a driver's experience by providing vital traffic information. Through points of interest, innovative features such as golf course, route alternatives, national park locations and weather conditions reports will support superior travel intelligence. Over time these new services will be available via wireless devices in order to serve consumers at any location.

"When planning these products we looked at several different offerings in the marketplace and found that DMTI Spatial had the most comprehensive, national data available," said Pierre Morrissette, President & CEO, Pelmorex Media Inc. "By increasing the amount of local content available to users in the traffic and transportation areas, we expect significant growth in our customer base by better meeting the needs of Canadians coast to coast." CanMap(R) RouteLogistics provides an exceptional map fabric for applications deriving location intelligence to support vehicle routing, personal navigation, site selection and customer serviceability. The Enhanced Points of Interest (EPOI) file is a national database of over 1 million Canadian business and recreational points of interest.


Two new lines of business for RV enthusiasts along with valuable partnerships granting discounts - La Capitale General Insurance targets the watercraft and caravan/motorhome market as a stand-alone line of business

QUEBEC - La Capitale General Insurance continues its pursuit within the recreational vehicle insurance field with its RV Solutions Insurance(TM) product, by enhancing its scope to now include watercraft and caravan/motorhome insurance (all types) as a stand-alone insurance product. There is no obligation to obtain a home or automobile insurance contract in order to purchase watercraft, caravan and/or motorhome insurance. La Capitale is, once again, the first direct writer to offer such a product without an intermediary. <<

Everything needed for a watercraft

RV Solutions Insurance for watercrafts offers distinctive coverage to all boating enthusiasts, including :

- The boat, its fixed equipment and its inboard and inboard/outboard motors
- Motors, including portable fuel tanks and related equipment
- Fixed or portable electronic and communication equipment
- Accessories, trailers and cradles
- Personal effects and the personal property of guests

In addition to comprehensive coverage, La Capitale General Insurance offers considerable discounts such as 15% when equipped with a tracking system and 10% when bearing antitheft markings. Furthermore, when insured with La Capitale, the navigational limits expand generously, extending all the way to the port of New York, the Gulf of St-Lawrence waters, the Great Lakes and certain Alberta lakes. A brand new and complete insurance product for all individuals with "sea legs".

La Capitale is also proud to announce the arrival of Mr. Mario Larosée as a new affiliated agent. Mr. Larosée brings with him more than 20 years of experience in the marine insurance field. His watercraft market expertise and knowledge ensures a considerable breakthrough in this sector for La Capitale.

Tailored caravanning

Whether insurance is needed for a motorhome, a caravan and even a stationary caravan, La Capitale General Insurance offers their RV insurance without insisting on the home or automobile insurance as well. Coverage is tailored to motorhomes and to each type of caravan, accompanied by enticing discounts (e.g.: for various theft- deterrent systems, multi-vehicle, and so on).

To caravan and motorhome owners, La Capitale offers, free of charge, the benefits of CAP Roadside Assistance, a complete support system that includes roadside emergency services, personalized road itineraries and much more. For a motorhome, a premium credit is granted for the vehicle's storage period - an exclusive benefit in this domain! Numerous other advantages are proposed based on the type of RV, such as waiver of depreciation in the event of a loss, reimbursement for the return of a travel trailer (in the event of theft or total loss affecting the towing vehicle), added personal property coverage, etc. Regardless of caravan or motorhome type, all policyholders will be enchanted by the coverage offered through La Capitale General Insurance.

Valuable partnerships... leading to discounts!

VRcamping.com is an important Internet community comprised of over 30,000 members, all of whom share the same passion for caravanning. Via the Internet site www.vrcamping.com, members can discover all there is to know about their passion: current events, tips, various product information, informative newsletters, a discussion forum, and so on. The founders of the site have built a cohesive relationship with their membership through a monthly newsletter that provides various opportunities, such as Spanish courses, classified ads, etc. La Capitale General Insurance is proud to offer a 10% discount on motorhome or caravan insurance premiums to all VRcamping.com members.

Furthermore, it is a great pleasure to announce that La Capitale has established a partnership with one of the most important independent publications in the recreational vehicle's field, the magazine Vie en plein air. Each new policyholder who teams up with La Capitale for their motorhome or caravan insurance needs, will receive a free, one-year subscription to the Vie en plein air magazine. Here is another example of a partnership designed to provide added-value benefits to La Capitale General Insurance clients.

Context

Last October, La Capitale General Insurance announced that they were becoming the first direct writer to target the recreational vehicles' market with RV Solutions Insurance(TM). At the onset, this new insurance program was designed for all snowmobile, ATV, motorcycle and motorhome enthusiasts. The program now adds another notch or two to its belt, by extending its reach to all types of caravans, as well as watercrafts. Overall, this program offers a wide range of coverage tailored to each type of RV. Since its inception, the number of policyholders continues to grow by leaps and bounds, with a clientele that is more than satisfied with such an innovative product, both in terms of comprehensive coverage and competitive pricing. There is no doubt about La Capitale General Insurance being proud to offer, to all RV enthusiasts, the choice of dealing with a direct writer, without the use of an intermediary!

VRP cut will cost Canadain Tourism says new study

OTTAWA - A federal government decision to cancel the GST Visitors' Rebate Program in order to save program dollars will cost Canada - hurting Canadian tourism and negatively impacting the economy as a whole, according to a new study.

The first-round impact of abolishing the VRP will reduce international tourism spending in Canada by an estimated $213 million per year, according to the revised Economic Impact of Abolishing Canada's Visitors' Rebate Program. The study, carried out by CRA International, was commissioned by Global Refund Canada and endorsed by the Tourism Industry Association of Canada and the Frontier Duty Free Association.

This new report supplements a study released in January 2007 and includes revisions and clarifications that were made in response to constructive dialogue with federal Finance Department officials.

"The industry is pleased with the helpful feedback it has received from Finance," said Chris Jones, TIAC's Vice President of Public Affairs. "We believe the revised study reflects the department's legitimate concerns while supporting our position that getting rid of the VRP will cause substantial damage to an already weakened tourism industry."

Using an established international trade model, the report's economy-wide analysis indicates that cancelling the VRP will: <<

- Reduce GDP by approximately $114 million per year;
- Reduce net national product-a good measure of the net income impact on Canadians-by some $40 million per year;
- Cost 1,900 jobs.

The report also states that around 13% of tourists currently use the program-much more than the 3% figure cited by the government - and well in line with similar programs in other countries.

While all people believe their country is unique, the report indicates that every country offers 'unique' experiences and international tourists readily substitute one destination for another. The consequence is that even a small rise in the cost of visiting Canada, as a result of abolishing the VRP, would see tourists choose other destinations.

"The Visitor Rebate Program is one of the financial incentives in Canadian tourism's toolkit that helps lure foreigners to Canada and induces them to spend while they are here," said Kevin Boughen of Global Refund Canada. His company, and those in the duty-free sector, are expected to lose a sizeable number of employees if the rebate program for international visitors is indeed terminated.

As an alternative to cancelling the VRP, the tourism industry has proposed an industry-delivered mechanism based on user-pay principles. This solution would eliminate administrative costs to Canadian taxpayers, while maintaining a program that contributes to international visitors' positive impressions of Canada, thereby encouraging return visitation.

The full report is available at www.tiac.travel/images/2007/VRPReport_March07.pdf.

The Tourism Industry Association of Canada (TIAC) is the national private-sector advocate for Canada's $62.7 billion tourism industry. It performs a unique and pivotal role in ensuring the Canadian business and policy environment works for tourism, by communicating its importance to Canadians, advocating positive measures, and lobbying government for action. Contact Chris Jones 613.295.9530.

Global Refund has local organizations in 37 countries, with over 200 international Cash Refund offices on four continents, supporting clients in Europe, Asia and the Americas. The strength of our organization and global presence enable us to provide over 30,000 travellers a day with tax refunds through Global Refund. Contact Kevin Boughen 416.509.4047.

Frontier Duty Free Association represents the interests of its members, including Canada's 31 land border Duty Free Shops, Canadian Airport and U.S. land border duty free shops, and duty free trade suppliers. Contact Laurie Karson 613.868.6369.

Ontario Government Supports Tourism In Niagara - "Tourism Keys" Workshop Will Help Build Tourism

NIAGARA FALLS - Niagara area tourism companies and organizations learned today how to use their websites to attract more visitors and business, at a "Tourism Keys" workshop held by the Ministry of Tourism.

"These workshops help develop local tourism and sustain tourism related jobs, which in turn help to build strong communities," said Minister of Tourism Jim Bradley. "The Ontario government recognizes the importance of the tourism industry to Niagara and communities across Ontario."

"Tourism Keys" is a one-day customer relationship management and Internet Enhancement workshop that is custom-designed for owners and managers of tourism businesses and organizations. The workshops encourage attendees to develop a customer-focused strategy using the internet and design their websites to grow their businesses.

The sessions include identifying who your key customers are. They identify features of a compelling website that attract and maintain those key customers. The sessions also alert attendees to identify key words to assure their website is found through search engine optimization.

Tourism contributes more than $21 billion a year to the Ontario economy, and supports more than 200,000 jobs.

"By working with tourism businesses and organizations we are helping to provide the necessary tools to grow their businesses and attract visitors," said Bradley.

Great Lakes Largest Fresh Water Eco Museum -- Georgian Bay

Georgian Bay Ontario - The new virtual museum " The Georgian Bay Eco Museum " will help position Georgian Bay in the international tourism markets and build awareness for one of Canada's largest fresh water lakes. Georgian Bay is often referred to as Canada's Sixth Great Lake. The Eco Museum icon will represent a functioning and thriving ecosystem, an ecosystem that is diverse, essential, accessible, vital to the future of Ontario and the Great Lakes. This is the only Great Lake that has two internationally recognized United Nations designated Biosphere Reserves. Georgian Bay is 100% Canadian and it needs to be recognized internationally as unique and standing on its own. The icon will help position Ontario and Canada to defend the Georgian Bay water resource and capture the emerging eco tourism market. (See editors' note)

The Georgian Bay Eco Museum team continues to assemble a virtual website representing Georgian Bay and the watersheds that feed into the Bay. It brings together a collection of resources that present a cohesive image of an ecological region around the Georgian Bay area.

"This is an icon that can be embraced by the many stakeholders in the Georgian Bay region as well as those in the watersheds that feed into the Bay. The Tourism Industry is the bread and butter of Georgian Bay, and we need to be aware of the threats to the water resource while at the same time tell the Georgian Bay story to the world." said Ron Taylor, publisher of the website.

In addition to the two Biosphere Reserves there are several national parks, numerous provincial parks, municipal parks and protected wetland areas. "I don't know of another freshwater body of water with as many designated protected areas," Taylor added.

Georgian Bay and the watersheds are well positioned to capture the emerging eco tour market. Despite the existing protected areas the Bay is fragile as are the watersheds feeding into the Bay. Georgian Bay needs to be recognized as the most important lake in Ontario. The Bay needs to gain the necessary support to maintain a healthy ecosystem and build back the water levels before wetlands begin to disappear and aquatic life is affected.

The concept for a Georgian Bay Eco Museum, was first identified by Taylor's, son, Jason, now Director of Education at the Ecological Society of America in Washington D.C. He grew up in Barrie and worked along the Bay as a volunteer at the Wye Marsh, and as an on-site naturalist at Delawana Inn Resort. He also provided nature interpretation at several of the provincial and national parks along Georgian Bay.

Robin Tapley, one of Ontario's foremost naturalists and Georgian Bay enthusiasts will be instrumental in developing ecotours and guiding trips around Georgian Bay.

Tapley operates Tapley's Nature Trails and provides guided tours, nature talks, and consulting services throughout Canada, South America and Antarctica. He has conducted numerous guided trips along Georgian Bay, and is planning a spring guided Zodiac trip through the north side of the 30,000 Islands. In addition to running Tapley's Nature Trails from his location in Dwight near Huntsville and his sail boat in Penetanguishene on Georgian Bay, Tapley is working on a book that will review many of the watersheds throughout the world.

"I keep my sailboat in Penetanguishene and feel that this new icon will create a long term vision of what we want Georgian Bay to be like 100 years from now---a recognizable icon for "freshest" and "cleanest" water in a vibrant and healthy ecosystem," Tapley said.

Visitors to the web site www.georgianbayecomuseum.com can find information on conservation, recreation, area accommodation, eco tours, boating, Georgian Bay history and much more.

World Travel & Tourism Climbs to US$ 7 Trillion in 2007

Berlin, GERMANY – World Travel & Tourism is expected to generate in excess of US$7 trillion in 2007, rising to over US$13 trillion over the coming decade according to the World Travel & Tourism Council’s (WTTC) Tourism Satellite Account (TSA) research, sponsored by Accenture and prepared by Oxford Economics.

The new TSA results show strong performance for Travel & Tourism Demand in 2007, growing at a rate of 3.9 per cent. This forecast points to a mature but steady phase of growth for World Travel & Tourism in the short and medium term, averaging 4.3 per cent per annum, between 2008 and 2017.

WTTC’s latest findings reveal that the world’s largest Travel & Tourism Economies are holding strong in the top 10 list for 2007. The United States continues in its pole position with Travel & Tourism Demand accounting for more than US$1,689.3 billion this year.

Over the next ten years considerable ground will be gained by China which currently stands in third position behind Japan and is forecast to move up to second position by 2017. This progression is buoyed by a percentage growth in real terms of 9.6 per cent, per annum, over the next 10 years.

Notably, by 2017 the Russian Federation will enter the top 10 list of countries expected to total the largest amount (in absolute terms) on Travel & Tourism Demand, where it has not figured previously.

The world’s high performers - defined as countries set to grow fastest over 2007 and the decade to come – WTTC results show that Montenegro, China and India top the list, with demand growing each year at a rate of 10.1 per cent, 9.1 per cent and 7.9 per cent respectively. These countries have consistently appeared in the top three positions over the past 4 years, consolidating their growth year on year. Their strong foothold in terms of performance is underscored by a sustained expansion in their Travel & Tourism industry as a result of focussed strategic development and targeted investment. On the other hand, countries such as the Democratic Republic of the Congo and Chad who also figure in the top ten are boosted to these positions as a result of a sudden or sharp rebound in their economy and Travel & Tourism activity.

Other countries featured on WTTC’s high performers list include Croatia, Romania and Namibia, all of which are countries that recently adopted a Simulated Tourism Satellite Account, empowering them with an economic measurement tool that can direct sound decision-making.

In summary, this year’s forecasts show all-round consolidated growth. In contrast to the steep end of the curve experienced in 2006, 2007 is a year where growth trajectories are rounding off to more mature levels. The outlook is one of healthy and stable progress for the industry.

“Companies that balance innovative solutions and focus on cost effectiveness are those that will profit from the predicted growth in this market”, said Guido Haarmann, senior executive, Accenture’s Transportation & Travel Service practice. “Travellers will increasingly lose interest in commodity products. Instead, they will demand solutions designed around their needs, and market leaders are perfecting their ability to achieve the right mix of distribution channels – such as the Web, agents or catalogues – to provide them.”

“The continued growth in global Travel & Tourism demand, presented by our 2007 TSA forecasts, presents a more dynamic and challenging business environment than ever before”, said WTTC President, Jean-Claude Baumgarten. “Our thriving industry can certainly generate jobs and can spread prosperity around the world. However, the full potential of Travel & Tourism can only realized, with the full and long term support of government. Issues such as infrastructure, education and the sustainable development of Travel & Tourism can only be addressed – effectively – with public and private sector partners working in synergy.”

Newly elected WTTC Chairman, Geoffrey Kent added, “As an industry, we must manage growth responsibly and invest now for a sustainable future. In addition to managing growth and profits, each organization within the Travel & Tourism sector must act as a responsible world citizen, balancing business needs with cultural, social and environmental factors.”

British Airways Launches Worldwide Sale

$438 Roundtrip Fares Between Toronto and London With $50 Off Land Arrangements

TORONTO - A 'worldwide' airfare sale, with opportunities to visit the U.K., Europe, Africa and Asia, is being launched today by British Airways.

Roundtrip airfares begin at $438 between Toronto or Montreal and London, with comparable sale fares available to other cities including Cairo, Mumbai, Nairobi, Accra, Hong Kong, Paris, Barcelona, Milan and Prague.

Travelers also have the option to upgrade to World Traveller Plus, the airline's premium economy cabin for an additional fee.

Travelers purchasing roundtrip tickets within this period will also receive a $50 discount on land arrangements throughout Europe and Asia, including hotel, car, transfer and sightseeing, such as London Sightseeing Pass, Paris A La Carte, Cityrama Tour, and Hong Kong Island Tour.

Prices are available for sale through Wednesday midnight (EDT), Mar. 14, 2007. Travel is valid from Apr. 30, 2007, through Jun. 3, 2007.

Comparable airfares are available from all four British Airways' Canadian cities to select destinations around the world. Sample roundtrip fares include Montreal/Nairobi starting at $1302, Toronto/Hong Kong beginning at $1208, Vancouver/Paris from $841 and Calgary/Prague starting at $927.

World Traveller roundtrip fares are based in Canadian Dollars, must be booked and purchased seven days in advance and are non-refundable. World Traveller Plus roundtrip fares must be booked and purchased 42 days in advance. Fares may be higher for other travel dates, from other Canadian departure gateways and to other worldwide destinations. Weekend (Thursday-Sunday) surcharge applies at $30 each way. Fares are subject to government approval and do not include security, insurance and fuel surcharges, airport fees, Air Travellers Security Charges and taxes. Minimum stay of Saturday night is required and maximum stay is 11 months. Other significant restrictions apply.
Further information on this worldwide airfare sale and British Airways flight schedules is available by visiting the airline's website, www.ba.com

* Sample roundtrip fares from all four Canadian gateways to London:
Toronto $438
Montreal $438
Vancouver $538
Calgary $538

* World Traveller Plus (premium economy) features a 38-inch pitch reclining seat with its own separate cabin on all British Airways wide body longhaul aircraft.

* ba.com has been recently relaunched to include an intuitive booking engine, international online check-in facility for individuals and groups and the capability for printing boarding passes at home or the office in selected markets

Walking in the footsteps of giants

British woman comes to Canada in her quest to be the first solo woman to walk to the North Pole

TORONTO - Today, British adventuress, Rosie Stancer, will attempt to become the first woman to complete a solo expedition to the North Pole. Having already completed an expedition to the South Pole in January of 2004, successful completion of this journey will make Rosie the first woman in the world to walk to both Poles. If she completes her journey in 60 days, Rosie will break the world record her mentor, Pen Hadow, set in May 2003 and become the fastest person to reach the North Pole on foot.

Because she will be burning an enormous amount of energy during her expedition, Rosie will need to eat in excess of 6,000 calories each day. Her diet will include such things as energy drinks, cheese, dehydrated chicken, and of course, Mars(R) bars!

Described previously as "Tinkerbell meets Terminator", the diminutive 47 year old will walk, ski, climb and swim 415 nautical miles, the equivalent of 18 back-to-back marathons, while dragging behind her everything she needs to survive in a "paulk" weighing close to 100 kilograms (220 pounds)! The contents will include everything from food to firearms for safety and survival.

"The hardest challenge is psychological," explains Rosie Stancer. "Knowing you can wake up in the morning miles from where you finished and exhausted the night before, can play with your mind and sap your will to continue."

Effem Inc., the maker of Mars(R), has teamed up with Rosie as her title sponsor to assist her in achieving her goal.

"Mars(R) is thrilled to be supporting Rosie as her title sponsor in her record breaking attempt," says Sumit Luthra, marketing director, Effem Inc. "Rosie embodies the importance of having an active and balanced lifestyle, and we are pleased that her solo journey will be powered by Mars(R). We wish her the best of luck on her journey and look forward to seeing her upon her return."

With backing from Pen Hadow, and the support from His Royal Highness and Patron of the Expedition, The Prince of Wales, Rosie will no doubt have the motivation to reach her goal.

A New Icon For Georgian Bay - The Georgian Bay Eco Museum

Georgian Bay -The new virtual museum "The Georgian Bay Eco Museum" will help position Georgian Bay in the international tourism markets and build awareness for one of Canada's largest fresh water lakes. Georgian Bay is often referred to as Canada's Sixth Great Lake. The Eco Museum icon will represent a functioning and thriving ecosystem, an ecosystem that is diverse, essential, accessible, vital to the future of Ontario and the Great Lakes. This is the only Great Lake that has two internationally recognized United Nations designated Biosphere Reserves. Georgian Bay is 100% Canadian and it needs to be recognized internationally as unique and standing on its own. The icon will help position Ontario and Canada to defend the Georgian Bay water resource and capture the emerging eco tourism market. (See editors' note)

The Georgian Bay Eco Museum team continues to assemble a virtual website representing Georgian Bay and the watersheds that feed into the Bay. It brings together a collection of resources that present a cohesive image of an ecological region around the Georgian Bay area.

"This is an icon that can be embraced by the many stakeholders in the Georgian Bay region as well as those in the watersheds that feed into the Bay. The Tourism Industry is the bread and butter of Georgian Bay, and we need to be aware of the threats to the water resource while at the same time tell the Georgian Bay story to the world." said Ron Taylor, publisher of the website.

In addition to the two Biosphere Reserves there are several national parks, numerous provincial parks, municipal parks and protected wetland areas. "I don't know of another freshwater body of water with as many designated protected areas," Taylor added.

Georgian Bay and the watersheds are well positioned to capture the emerging eco tour market. Despite the existing protected areas the Bay is fragile as are the watersheds feeding into the Bay. Georgian Bay needs to be recognized as the most important lake in Ontario. The Bay needs to gain the necessary support to maintain a healthy ecosystem and build back the water levels before wetlands begin to disappear and aquatic life is affected.

The concept for a Georgian Bay Eco Museum, was first identified by Taylor's, son, Jason, now Director of Education at the Ecological Society of America in Washington D.C. He grew up in Barrie and worked along the Bay as a volunteer at the Wye Marsh, and as an on-site naturalist at Delawana Inn Resort. He also provided nature interpretation at several of the provincial and national parks along Georgian Bay.

Robin Tapley, one of Ontario's foremost naturalists and Georgian Bay enthusiasts will be instrumental in developing ecotours and guiding trips around Georgian Bay.

Tapley operates Tapley's Nature Trails and provides guided tours, nature talks, and consulting services throughout Canada, South America and Antarctica. He has conducted numerous guided trips along Georgian Bay, and is planning a spring guided Zodiac trip through the north side of the 30,000 Islands. In addition to running Tapley's Nature Trails from his location in Dwight near Huntsville and his sail boat in Penetanguishene on Georgian Bay, Tapley is working on a book that will review many of the watersheds throughout the world.

"I keep my sailboat in Penetanguishene and feel that this new icon will create a long term vision of what we want Georgian Bay to be like 100 years from now---a recognizable icon for "freshest" and "cleanest" water in a vibrant and healthy ecosystem," Tapley said.

Visitors to the web site www.georgianbayecomuseum.com can find information on conservation, recreation, area accommodation, eco tours, boating, Georgian Bay history and much more.

SWITZERLAND, AUSTRIA AND GERMANY LEAD THE WAY IN THE RANKINGS OF THE WORLD ECONOMIC FORUM’S FIRST-EVER TRAVEL & TOURISM COMPETITIVENESS REPORT

Canada, United States, Hong Kong and Singapore among the top ten

Geneva, Switzerland, 1 March 2007 – Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the very first ranking of its kind in the Travel & Tourism Competitiveness Report 2007, released today by the World Economic Forum. Iceland, the United States, Hong Kong, Canada, Singapore, Luxembourg and the United Kingdom complete the top ten list.

“Our study is not a ‘beauty contest’, or a statement about the attractiveness of a country. On the contrary, we aim to measure the factors that make it attractive to develop the travel and tourism industry of individual countries. The top rankings of Switzerland, Austria and Germany, Hong Kong and Singapore demonstrate the importance of supportive business and regulatory frameworks, coupled with world-class transport and tourism infrastructure and a focus on nurturing human and natural resources, for fostering an environment that is attractive for developing the travel & tourism (T&T) sector,” said Jennifer Blanke, Senior Economist of the World Economic Forum’s Global Competitiveness Network.
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Passport exemption for children "huge win" for tourism

OTTAWA - Last week's announcement that children would be exempt from new passport rules under the Western Hemisphere Travel Initiative is cause for celebration, says the head of Canada's foremost advocacy group for the tourism industry.

"This is a huge win," said Randy Williams, President and CEO of the Tourism Industry association of Canada. "By excusing children from WHTI passport requirements, the U.S. government is making cross-border travel much simpler and cheaper for families, schools and the other vulnerable youth travel groups. We have been lobbying for this exemption for some time and are extremely pleased and relieved that the Americans have listened to our concerns."

On February 22, the U.S. Department of Homeland Security said that children under 16 will not have to show a passport at the border. A certified copy of their birth certificate and parental consent will be enough.

This exemption will also apply to 16- to 18-year-olds traveling in certain adult-supervised groups, such as school and religious groups, social or cultural organizations and sports teams. However, 16- to 18-year-olds traveling alone, with family or with non-exempt groups will still need a passport to enter the U.S. And children of any age will still need a passport for air travel.

"We are extremely pleased by this news," said Chuck Loewen, Vice President of the Frontier Duty Free Association and General Manager of Peace Bridge Duty Free in Niagara Falls, Ont. "Employees in our stores handle questions about passport requirements every day. Both our American and Canadian customers have expressed concern over needing passports for their kids. This softening of the rules will be much appreciated not only by families, but by the many businesses on both sides of the border that depend on visitors."

Since the WHTI was introduced in April 2005, TIAC and its partners have successfully pushed for improvements to the original legislation. Our joint efforts have resulted in investment in a bi-lateral communication strategy, delayed passport requirements for marine travel, more affordable passport alternatives such as the PASS card, expansion of frequent, low-risk traveler programs such as FAST and NEXUS and increased awareness of WHTI issues among government officials.

WHTI passport requirements went into effect for air passengers on January 23, 2007. They will be extended to marine points of entry and land border crossings sometime between January 1, 2008 and June 1, 2009.

The Tourism Industry Association of Canada (TIAC) is the national private-sector advocate for Canada's $62.7 billion tourism industry.

Frontier Duty Free Association represents the interests of Canada's 31 land border Duty Free Shops, Canadian airport and U.S. land border duty free shops, and duty free trade suppliers.

Top 10 travel tips for 2007

MISSISSAUGA - Whether you're planning to ski in Whistler or cruise the Caribbean, having fun on your next vacation is a top priority. Here are a few tips.

1. If you are vacationing outside of Canada, make sure your passport is current and you have your tickets, documents and identification with you when you arrive at the airport. Many countries will not permit entry if your passport will expire several months beyond your date of arrival, so make sure you obtain a new passport before leaving home if there is any possibility that your passport will expire while you travel. Also, don't forget that, as of January 23, 2007, Canadians need a passport when flying to the United States. For crossing the Canada-U.S. border by land and sea, Canadians can continue to use their birth certificates and driver's licence.

2. Don't leave your province or territory of residence without medical insurance, as you may not have as much coverage as you think. Medical treatment can be very expensive - even if you are travelling within Canada - and your government health insurance plan usually covers only a limited part of these costs. Make sure to carry proof of travel insurance with you, along with the travel insurance company's name and phone number. Leave a copy of this information at home with family or friends, as well.

3. Travel arrangements are often non-refundable so don't risk losing your entire travel investment should something unexpected happen. Purchasing cancellation and interruption insurance can help protect your investment in case you have to cancel your trip, come home early, or stay longer at your destination.

4. Increased security at airports has led to longer waiting times for travellers. Go early to give yourself plenty of time to make your flight. Don't leave your luggage unattended in public areas and don't accept packages from strangers.

5. Keep credit cards, travellers' cheques, passports and other identification in different places. Make two copies of the identification page of your passport. Carry one copy with you, separate from your passport, and leave one with family or friends at home. You can also e-mail yourself this information so that if you do lose your documents you can log into your e-mail and get the relevant information.

6. Use pockets or purses only for items you will need frequently. Otherwise, use a money belt or take advantage of hotel safety deposit boxes to store important documents and additional cash, so if your wallet or purse is lost or stolen, you won't be left without identification or money. If you lose your passport, immediately call the nearest embassy or consulate and contact the local authorities.

7. Make sure you're up to date on all your immunizations. Contact your doctor or a travel medicine clinic well in advance of your trip to see if you need any specific medication or immunizations. Health Canada provides a list of travel clinics across Canada at http://www.phac-aspc.gc.ca/tmp-pmv/travel/clinic_e.html.

8. Check to see if any travel advisories or warnings have been issued for your destination. This information can be obtained from the Department of Foreign Affairs and International Trade at 1-800-267-8376 or www.dfait-maeci.gc.ca.

9. Eat fruits and vegetables that have been freshly peeled or cooked and other foods that have been well cooked. Drink bottled beverages, or hot beverages such as coffee or tea, and avoid ice that isn't made with purified water. Don't underestimate the importance of good personal hygiene - wash your hands frequently and thoroughly.

10. Tell your neighbours you're going on vacation. It helps if they can pick up your mail, park a car in your driveway and even shovel snow. Just don't forget to return the favour when it's time for their vacation!

New Aerial Tour of the Normandy D-Day Beaches

LONDON - The London-based tour operator, British Tours Ltd, is now offering aerial guided tours by low flying aircraft of the D-Day invasion beaches.

Accompanied by a military expert guide, the tour flies by private twin- engined plane over Portsmouth Harbour, where General Eisenhower's headquarters were stationed and across the English Channel to the Normandy beaches.



Dramatic views of D-Day's historic landmarks can be witnessed from low- altitude, including:

- Omaha beach, where the U.S. 1st infantry division and 29th infantry division came ashore

- The Pointe du Hoc cliffs, scaled by 2 U.S. Rangers on D-Day

- Utah Beach, where the U.S. 4th infantry division landed

- Pegasus Bridge, captured by British 6th Airborne Division Glider Troops

- Juno and Sword Beaches, where British commandos and Canadian infantry divisions came ashore

- Mulberry Harbour, which protected the landings of the vast numbers of men and vehicles during the invasion

Landing at Cherbourg, the tour continues by ground to St. Mere Eglise -- the first town to be liberated by the Allies -- Omaha Beach, the Pointe du Hoc cliffs and the American Cemetery featured in the opening scenes of 'Saving Private Ryan', where 9,387 American military dead are laid to rest. Lunch is in a local fishing port. The return journey to England flies over Chichester, Arundel Castle and Guildford Cathedral.

Apart from the unique drama of the day, the new flying tours have hugely cut the journey time to reach Normandy, allowing the sights to be offered in a single day tour from London of just 10 to 11 hours. Normandy tours by train from London, and by car from Paris are also available.

The cost for a party of 5 people is 3,350 pounds Sterling (per party), which includes airport transfers, tour guide, private plane flights and aerial tour, and transportation in Normandy.

British Tours Ltd has trained seven guides for this tour. They include a former pilot in the Royal Air Force, a former diplomat, a military lecturer and a modern historian educated at Oxford.

British Tours Ltd has specialised in private tours in London, Britain, and Europe since 1958.

Annual Survey of Traveller Accommodation 2005

In 2005, the traveller accommodation industry posted its strongest performance since 2000, which was one of the better years for Canadian tourism.

The industry's operating profit margin reached 15.3%, largely because its operating revenues rose 8.3%. According to the latest National tourism indicators release, domestic travellers were the main reason for the overall increase in tourism spending. Spending by Canadian tourists on accommodations climbed 9.8% in 2005, the largest annual gain since 2000.

In most of the provinces and territories, all of the different types of accommodation providers recorded double-digit profits margins. Traveller accommodations providers in Alberta once again surpassed all of them with the highest operating profits (22.1%). As well, operating revenues increased in nearly all of the provinces. British Columbia continued to lead the way in terms of growth by registering the highest increase in operating revenues (+13.7%). Incidentally, Alberta and British Columbia continued to experience strong economic growth.

Over 16,000 establishments in the industry generated operating revenues of $14.3 billion in 2005. Hotels and motels, which accounted for 87% of the industry revenue, grew 7.9% in 2005 to attain revenues of $12.4 billion. Other types of accommodations providers, which represented the remaining 13% of the industry, grew by 11.1%. These include mostly campgrounds and outfitters. In most provinces, operating revenues in these businesses increased in 2005.

Data for the 2005 traveller accommodation industry (NAICS industry category 721, which includes hotels and motor hotels, motels and other accommodation industries) are now available. These data provide information on revenue, expenses, salaries and wages, establishments and profit margins.

Characteristics of international travellers - Third quarter 2006

Canada's attraction as a travel destination continued to slide last summer, as the number of overnight trips from both the United States and overseas nations declined between July and September.

Third-quarter travel from the United States fell for the second consecutive year. It was also the sixth consecutive quarter in which travel from the United States recorded a year-over-year decrease.

In addition, the number of overnight trips from overseas declined between July and September, with 6 of Canada's top 10 overseas markets, including Japan and the United Kingdom, recording declines.

In total, visitors from the United States and overseas took just under 7.5 million overnight trips to Canada in the third quarter of 2006, an overall decline of 4.2% compared to the same period in 2005.

Outward bound, however, it was a different story. More Canadians travelled to the United States, and Canadian travel to overseas countries kept up its record pace.

Canadian residents took 6.8 million overnight trips to the United States and overseas countries, up 8.2% from the third quarter of 2005. They spent $4.9 billion, up 8.5%.

Declines in both trips and spending by Americans in Canada

American residents took 5.8 million overnight trips to Canada between July and September last year, down 5.3% from the third quarter of 2005. These visitors spent just over $3.1 billion, a 3.4% decline.

Both overnight automobile and plane travel by Americans fell. The number of car trips declined 7.0%, while the number of plane trips was down 1.8%. Car travel accounted for the majority (61.6%) of overnight travel from the United States.

Pleasure travel, which accounted for two-thirds of all American overnight travel, dropped 2.3%. Overnight travel for business dropped 2.1%, while there was a 10.5% decline in overnight travel to visit friends and relatives.

Overall, 7 of the top 10 American states of origin recorded declines in overnight travel to Canada compared to the third quarter of 2005, including the top three: New York State, Michigan and Washington.

Residents of New York State made just over 700,000 overnight trips to Canada, down 10.2%. Travel from Michigan fell 12.2%, and it was down 6.0% from Washington State.

However, the largest decline in overnight travel among the top 10 states of origin was from Minnesota (-23.0%). The biggest gain was in travel from California (+20.3%).

Fewer visitors from overseas

Travel to Canada from overseas countries edged down in the third quarter of 2006. Overseas residents took about 1.7 million overnight trips to Canada, down 0.5% from the same period in 2005.

The United Kingdom continued to lead the list of Canada's top overseas markets. United Kingdom residents took about 333,000 overnight trips to Canada in the third quarter of 2006, down 5.9%. This decline coincided with the travel alert at London's Heathrow Airport in August 2006 that subsequently resulted in restrictions of non-essential liquid carry-on items.

Overall, 6 of the top 10 overseas markets recorded declines in overnight travel to Canada, with Japan posting the largest decline (-9.8%). In contrast, overnight trips from China surged 37.0%, the biggest gain. This increase coincided with the introduction of additional direct flights between Toronto and the cities of Beijing and Shanghai.

Overseas tourists spent $2.3 billion in Canada between July and September, down 2.9% from the same three months in 2005.

Top 10 overseas countries of origin for travellers to Canada1
  Third quarter 2005r Third quarter 2006p Third quarter 2005 to third quarter 2006
  Overnight trips (thousands) % change
United Kingdom 354 333 -5.9
France 162 163 0.8
Germany 153 139 -8.7
Japan 145 131 -9.8
Mexico 74 80 8.2
South Korea 67 71 6.8
Australia 67 64 -5.5
Netherlands 57 56 -3.0
China 41 56 37.0
Switzerland 48 44 -7.7
1.Might include other countries.

Canadians keep heading overseas in record numbers

Canadians set another record for travel to overseas countries between July and September last year.

In total, they took a record 1.6 million overnight trips to nations other than the United States, up 9.0% from the previous high in the third quarter of 2005.

Europe continued to be one of the most popular destinations, accounting for 7 of the top 10 countries overseas that Canadians visited. Topping the list again were the United Kingdom, France, Germany and Italy.

Overall, Canadian travellers spent an estimated $2.6 billion on overseas trips in the third quarter, up 6.1% from the same three months of 2005.

The value of the Canadian dollar continued to rise and was stronger against the euro, the Japanese yen and the British pound in the third quarter of 2006, compared to the same period in 2005.

Canadian travel to the United States rises with the dollar

Canadian travel to the United States increased with the loonie between July and September last year.

Canadians made nearly 5.2 million overnight trips to the United States during these three months, up 7.9% from the same period in 2005. The loonie was worth 89.2 US cents in the third quarter of 2006, up 7.2% from the third quarter of 2005.

Canadian residents spent almost $2.3 billion on overnight trips to the United States in the third quarter of 2006, up 11.3%. About 7 of every 10 overnight trips Canadians made to the United States were by automobile.

Combined, the three border states of New York, Washington and Michigan hosted 2.2 million Canadian overnight visitors between July and September last year.

New York State was the most popular destination for Canadian residents during the third quarter, with 1.0 million overnight visits. They spent more than $250 million during these visits.

Washington was the second most popular visited state, with 700,000 overnight visits. California was second in terms of Canadian spending on overnight visits, amounting to $192 million.

Travel to the United States rose in every trip purpose category. Canadians took 3.2 million pleasure trips to the United States in the third quarter of 2006, up 13.4%.

Travel by both car (+9.0%) and air (+8.3%) jumped noticeably. However, car travel was the most popular mode, as Canadians made almost 3.6 million overnight auto trips to the United States.

Person-trips, person-nights and expenditures of selected market segments
  Non-residents traveling to Canada, third quarter 2006 Third quarter 2005 to third quarter 2006
  Overnight person-trips Person-nights Average number of nights Spending Spending/trip Spending/night Person-trips
  thousands  % change $ millions $ % change
From the United States              
Total 5,778 25,681 4.4 3,150 545 123 -5.3
Auto 3,558 15,792 4.4 1,523 428 96 -7.0
Plane 1,336 7,059 5.3 1,271 951 180 -1.8
Business 520 1,809 3.5 441 848 244 -2.1
Pleasure 3,904 17,397 4.5 2,181 559 125 -2.3
Visiting friends and relatives 968 4,834 5.0 313 323 65 -10.5
From overseas              
Total 1,718 24,327 14.2 2,348 1,367 97 -0.5

Overnight travel between Canada and other countries
  Trips Expenditures
  Third quarter 2005r Second quarter 2006r Third quarter 2006p Third quarter 2005 to third quarter 2006 Third quarter 2005r Second quarter 2006r Third quarter 2006p Third quarter 2005 to third quarter 2006
  thousands % change $ millions % change
Canadian trips abroad 6,261 5,454 6,773 8.2 4,520 5,232 4,902 8.5
To the United States 4,803 3,888 5,183 7.9 2,051 2,879 2,284 11.3
To other countries 1,458 1,566 1,590 9.0 2,469 2,353 2,618 6.1
Travel to Canada 7,826 4,853 7,495 -4.2 5,678 3,436 5,498 -3.2
From the United States 6,100 3,706 5,778 -5.3 3,259 1,943 3,150 -3.4
From other countries 1,726 1,146 1,718 -0.5 2,419 1,493 2,348 -2.9
rrevised
ppreliminary

International travel account for the Annual 2006 and fourth quarter 2006 (preliminary)

Canada's international travel deficit soared to an all-time high in 2006, as spending by Canadians in both the United States and overseas countries climbed to record levels.

The deficit, the difference between spending by Canadians abroad and spending by foreigners in Canada, jumped $1.4 billion to an estimated $7.2 billion in 2006. The travel deficit has increased every year since 2002, and in that span, has more than quadrupled.


The burgeoning deficit was the result of record spending abroad. Canadian residents spent an estimated $23.6 billion outside the country in 2006, up 6.2% from the previous high in 2005.

Foreigners in Canada spent an estimated $16.4 billion in 2006, a slight decline from the previous year.

While there has been little movement in foreign spending in Canada compared to 2001, Canadian spending abroad has gone up 27.9%.

Travel deficit with the United States highest in 13 years

Canada's travel deficit with the United States climbed to $4.5 billion in 2006, the highest since the early 1990s when record deficits flirted with the $6.0-billion mark. In contrast, the travel deficit with the United States was as low as $544 million in 2002.

The increase in the deficit, estimated at $1.0 billion, was the result of higher spending by Canadians in the United States and lower spending by residents of the United States in Canada.

Canadian travellers spent a record $13.2 billion in the United States in 2006, up 6.3% from the previous year. Increased travel south of the border contributed to the higher spending, as Canadians took 16.0 million overnight trips to the United States in 2006, 7.6% more than the previous year and the highest level since 1993.

Meanwhile, travellers from the United States spent 2.9% less in Canada in 2006 than in 2005. Spending by United States residents in Canada slipped to $8.7 billion, its lowest level since 1998. Americans took 13.8 million overnight trips to Canada, 4.3% less than the previous year and the lowest level since 1997.

Another likely contributor to the drop in spending by American travellers is the prolonged slide in the number of same-day car trips from the United States. Same-day car travel from the United States fell for the seventh consecutive year in 2006, down 12.5% to a record low of 13.7 million trips. Although spending on these trips represent only about one-ninth of total spending by American travellers in Canada, the drop in travel was significant enough to have an impact.

The Canadian dollar averaged 88.2 US cents in 2006, up 6.8% from the previous year and the highest level since the late 1970s.

Travel deficit with overseas countries hits record high

Canada's travel deficit with overseas countries climbed to a record $2.8 billion in 2006, an estimated $368 million increase over the previous year. The rise in the deficit, the sixth consecutive of its kind, was attributable to higher spending by Canadian residents overseas, which climbed 6.2% to $10.4 billion.

Over the past 25 years, spending by Canadians overseas has fallen only once, in 1991. This trend in spending is likely the result of an increased desire by Canadians to visit overseas destinations, as travel overseas has also steadily edged up since the early 1980s. In 2006, Canadians made 6.7 million overnight trips overseas, 8.0% more than in 2005.

Travellers from overseas countries spent $7.7 billion in Canada in 2006, 3.2% more than the previous year. Residents of overseas countries made 4.4 million overnight trips to Canada, up 0.7% and the highest level in six years.

The Canadian dollar edged up against other major international currencies in 2006, including the euro, the British pound sterling and the Japanese yen.

Fourth quarter: Travel deficit highest ever

On a quarterly basis, the international travel deficit climbed to $2.1 billion in the fourth quarter, topping the $2.0-billion mark for the first time ever.

The increase in the deficit occurred despite higher travel spending in Canada. Foreigners spent $4.2 billion in Canada, 1.4% more than the previous quarter. However, a jump in spending by Canadians abroad more than offset this increase, as Canadian travellers spent $6.2 billion in the fourth quarter, up 3.7% from the previous quarter.

The travel deficit with the United States remained fairly stable in the fourth quarter, edging up only $34 million to $1.2 billion. Despite the small increase, the deficit climbed to a 13-year high.

Travel spending by visitors from the United States in Canada climbed to $2.2 billion, up 0.4% from the previous quarter. The increase in spending was fuelled by a 1.3% gain in overnight travel from the United States, which reached 3.4 million.

Spending by Canadians travelling to the United States reached $3.4 billion, up 1.3%. The higher spending was the result of a similar increase in overnight travel south of the border, which climbed 1.2% to 4.1 million trips.

There was more movement in the travel deficit with overseas countries. It reached a record $819 million, up $132 million from the third quarter. The unmatched deficit was the result of record spending overseas, whose increase more than offset the rise in spending by residents of overseas countries in Canada.

Spending by travellers from overseas countries climbed to $2.0 billion, 2.5% more than the previous quarter. Higher spending by travellers from overseas countries was the result of increased overnight travel to Canada, which climbed 2.2% to 1.1 million trips.

Meanwhile, Canadians spent a record $2.8 billion in overseas countries, up 6.9% from the previous quarter. Record spending overseas is not surprising, as travel by Canadian residents overseas reached unprecedented levels in the fourth quarter, up 4.6% to 1.8 million trips.

The Canadian dollar fell against other major international currencies in the fourth quarter of 2006, including the US dollar, the euro, the British pound and the Japanese yen.


International travel account receipts and payments
  First quarter 2006r Second quarter 2006r Third quarter 2006r Fourth quarter 2006p 2005r 2006p Third to fourth quarter 2006 2005 to 2006
  Seasonally adjusted1
  $ millions % change
United States                
Receipts 2,149 2,256 2,163 2,172 9,003 8,739 0.4 -2.9
Payments 3,242 3,175 3,368 3,411 12,417 13,197 1.3 6.3
Balance -1,093 -919 -1,206 -1,239 -3,414 -4,457 ... ...
All other countries                
Receipts 1,868 1,914 1,932 1,981 7,457 7,695 2.5 3.2
Payments 2,482 2,548 2,620 2,800 9,843 10,449 6.9 6.2
Balance -614 -633 -687 -819 -2,386 -2,754 ... ...
Total                
Receipts 4,017 4,170 4,095 4,152 16,460 16,434 1.4 -0.2
Payments 5,724 5,723 5,988 6,211 22,260 23,646 3.7 6.2
Balance -1,707 -1,553 -1,893 -2,058 -5,800 -7,211  ... ...
rrevised
ppreliminary
...not applicable
1.Data may not add to totals due to rounding.

Note to readers

This international travel account analysis is based on preliminary quarterly data, seasonally adjusted unless otherwise stated. Amounts are in Canadian dollars and are not adjusted for inflation.

Receipts represent spending by foreigners travelling in Canada, including education spending and medical spending. Payments represent spending by Canadian residents travelling abroad, including education spending and medical spending.

Overseas countries are those other than the United States.

President of Cheap Tickets and Travel Takes Family of Seven on Two-Month Tahitian Adventure - and Blogs to Tell About It

VANCOUVER - Thrilling stories about a Peruvian taxi adventure. Valuable lessons about why never to lose your passports while abroad (and what happens if you do). And basic and helpful travel tips on everything from traveling through Toronto's Pearson Airport to an exotic journey through Japan.

Normand Schafer, president of Cheap Tickets and Travel talks about all this and more in his company's new travel blog on the Cheap Tickets website.

"Based on our various client communications, we felt there was a genuine need for us to create some sort of interactive network to help connect with our new and existing clients," says Schafer. "Whether you're an armchair or seasoned traveler, I hope this blog - in conjunction with our photo gallery - will be a helpful, informative and entertaining source for useful travel news, updates and tips."

As an example, Schafer is now embarking on a two-and-a-half month adventure - with five young children in tow - through the South Pacific. Along the way, he will share his travel experiences and stories about the challenges, joys and issues in traveling overseas with a young family.

Accompanying Schafer on this journey-of-a-lifetime are his wife and five children - ranging in age between three and 12 years. The family will spend the first two weeks in the Cook Islands, before heading for Tahiti where they will spend the remaining two months.

Schafer explains in an excerpt from his blog: "If everything goes according to plan, we will leave on February 21st and return on May 9th. As adventure travelers, we've left many gaps in our plans to allow our journey to take us down predictable and unpredictable paths. But, not to worry, we are prepared... we think."

From traveling on cargo ships through the South Pacific to learning to live like - and learn from - the locals, Schafer's family travel blog will cover all the adventure angles and perspectives (his blogging kids will also offer their own unique insights and stories).

"We'll continue updating our online travel blog throughout the trip so our family, friends and clients can read about the adventures we're experiencing - or about to experience," adds Schafer.

Travel between Canada and other countries climbs to five month high in December 2006

Travel to Canada climbed to a five-month high in December, with gains in both same-day and overnight travel from the United States, as well as increased travel from overseas.

Residents of the United States took an estimated 1.1 million same-day car trips to Canada in December, up 2.5% from November. This was the second consecutive monthly increase. (Unless otherwise specified, monthly data are seasonally adjusted.)

However, for 2006 as a whole, the number of same-day car trips from the United States fell 12.5% to 13.7 million, the lowest level since record-keeping started in 1972. Same-day car travel reached a high of 27.3 million trips in 1999.

American travellers made 1.2 million overnight trips to Canada in December, a 2.9% jump from November and the highest level since June. Overnight travel by car, plane and other means of transportation all posted figures higher than the previous month.

Travel from overseas countries reached its highest monthly level in over two years in December, a 2.5% gain to 389,000. Travel from the United Kingdom, Canada's most important overseas market, increased slightly to 74,000. Among the top 12 markets, only Japan recorded a decline in travel to Canada (-3.7%), while travel from Taiwan soared 36.0%.

In the opposite direction, travel to overseas countries by Canadian residents reached unprecedented levels in December, up 2.0% to 597,000 trips. Annually, the number of trips by Canadians to non-US destinations has risen in 14 of the last 15 years (2002 being the exception).

For 2006 as a whole, Canadians made a record 6.7 million trips overseas, up 8.0% from 2005.

Travel to the United States also increased compared to November, as the gain in same-day car travel more than offset the drop in overnight travel south of the border. Canadians took over 2.0 million same-day car trips to the United States, up 2.8% from November and the highest monthly figure in over five years.

However, overnight travel to the United States slipped, with Canadian tourists taking 1.4 million trips south of the border, down 1.2% from the 13-year high observed in November. Overnight travel by car decreased 2.1% while travel by plane edged up 0.7%.

The Canadian dollar fell for the third consecutive month in December, slipping 1.5% to 86.7 US cents. It also declined compared to other major international currencies, such as the British pound sterling, the euro and the Japanese yen.

Travel between Canada and other countries
  November 2006r December 2006p November to December 2006 December 2006 December 2005 to December 2006
  Seasonally Adjusted Unadjusted
  '000 % change '000 % change
Canadian trips abroad1 4,002 4,061 1.5 3,588 10.2
To the United States 3,417 3,464 1.4 3,066 9.0
To other countries 585 597 2.0 522 17.5
Same-day car trips to the United States 1,969 2,024 2.8 1,992 6.9
Total trips, one or more nights 1,974 1,969 -0.2 1,529 14.4
United States2 1,388 1,372 -1.2 1,007 12.9
Car 804 787 -2.1 506 12.3
Plane 475 478 0.7 446 12.6
Other modes of transportation 109 106 -2.8 56 21.2
Other countries3 585 597 2.0 522 17.5
Travel to Canada1 2,683 2,754 2.6 2,181 -5.0
From the United States 2,304 2,365 2.7 1,880 -6.3
From other countries 380 389 2.5 301 3.8
Same-day car trips from the United States 1,062 1,088 2.5 975 -11.3
Total trips, one or more nights 1,503 1,541 2.6 1,142 1.9
United States2 1,131 1,164 2.9 847 1.1
Car 687 708 3.0 530 2.5
Plane 311 316 1.8 275 -0.1
Other modes of transportation 133 140 5.3 42 -6.3
Other countries3 372 377 1.5 296 4.0
Travel to Canada: Top overseas markets, by country of origin4          
United Kingdom 74 74 0.1 61 -4.4
France 33 34 2.3 26 17.3
Japan 31 30 -3.7 18 -22.5
Germany 26 28 10.2 15 12.3
Mexico 19 19 3.9 18 18.3
South Korea 19 19 0.2 15 17.3
Australia 17 18 7.1 18 3.2
China 12 13 4.2 10 14.8
Netherlands 10 10 3.6 6 4.1
Hong Kong 9 10 4.6 8 2.1
Taiwan 7 10 36.0 5 9.2
Italy 8 8 3.1 6 3.5
ppreliminary
rrevised
1.Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips.
2.Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods.
3.Figures for other countries exclude same-day entries by land only, via the United States.
4.Includes same-day and one or more night trips.

SNORKELERS AND DIVERS CAN JOIN UNDERWATER EASTER EGG HUNT

KEY LARGO, Florida Keys -- When the cuddly, floppy-eared Easter bunny stands 6 feet 4 inches tall (sans ears) and weighs in at 240 pounds (dry), he gets to hide his Easter eggs anywhere he wants to. So snorkelers and divers should be happy to know those eggs are to be hidden in barely 10 feet of azure Florida Keys water.

The annual Underwater Easter Egg Hunt at Captain Slate's Atlantis Dive Center, mile marker 106.5 oceanside, is set for the 8:30 a.m. dive Sunday, April 8. Warm, clear water and a pristine, shallow reef are to highlight the fun.

The shallow dive offers divers more bottom time and snorkelers an easy kick to recover the eggs. Crowds of other divers will not be in anyone's way because the Atlantis crew anchors at a secret spot, which cannot be divulged lest the unfortunate taleteller be hopped upon by the aforementioned 240-pound bunny.

Owners of underwater cameras can expect great photo conditions at the shallow reef -- clear water and lots of light. Photographers also can expect to glimpse the bunny overseeing the egg hunt.

All proceeds from the underwater egg-stravaganza benefit Kids In Special Situations, a nonprofit organization that provides holiday cheer and presents to kids in need who would not otherwise have a Christmas celebration.

For reservations and more information, call (305) 451-3020 or (800) 331-3483.
Canada's Ultimate Outdoor Adventure and Travel Show Returns to the International Centre!

TORONTO - Don't miss the thrill and excitement at Canada's largest outdoor adventure and travel marketplace as The Outdoor Adventure Show presented by Ontario Parks returns to the International Centre with a huge selection of exhibitors, interactive demos, and celebrity guest appearances.

The Outdoor Adventure Show, produced by National Event Management, provides outdoor enthusiasts with amazing pre-season deals from over 300 exhibits featuring camping, canoeing, kayaking, scuba diving, hiking, mountain biking, outdoor getaways plus adventure sports and travel products and accessories. Consumers are invited to this exciting three-day event to learn about the latest trends and equipment in outdoor adventure and participate in exciting show features.

For globe-trotting tourists looking for their next memorable travel experience, The Adventure Travel Pavilion presents a wide variety of wilderness expeditions, nature hikes, eco-tours, cultural journeys, and African safaris. For adventures closer to home, The Great Ontario Outdoor Adventure Pavilion is a collection of exhibitors that provide nearby day trips, weekend getaways, and family excursions. In addition, you can book your next Adventure Travel Getaways! Destinations around the world, weekend getaways, whitewater adventure tours, cultural journeys, hiking tours, safaris and much more!

Experience the adventure by participating in demonstrations taking place all weekend long in the Mazda Whitewater Wave Pool. Assess and test the latest scuba diving gear in the Cayman Islands Scuba Dive Demo Tank and observe industry professionals teaching dynamic techniques in kayaking, canoeing, scuba diving, and snorkeling. Challenge your navigation skills by flying over mountains and valleys with the amazing hang-glide simulator!

Back by popular demand, Scuba World offers unforgettable underwater adventure destinations from domestic retreats to exotic international hotspots, as well as pre-season deals from the best names in dive gear.

The Climbing Wall challenges visitors to test their vertical skills and scale to the top of a 40ft rock-climbing wall. The Mazda Canoe & Kayak Expo, the largest showcase of its kind in Canada, is the place to discover a limitless world of paddle sport products and accessories.

Breathtaking slide presentations, including highlights of the 2005-2006 Banff Mountain Film Festival, will be hosted in the Adventure Theatre, Travel Experience Theatre and Ontario Parks Theatre. Seminar topics and times can be found at www.outdooradventureshow.ca. <<

The Outdoor Adventure Show takes place Friday, February 23rd through to Sunday, February 25th, 2007.

International Centre
Friday, February 23rd 12pm - 9pm
Saturday, February 24th: 10am - 6pm
Sunday, February 25th: 10am - 5pm
Adult Admission: $10 / Youths under 17: $8


DISCOVER SKIING & SNOWBOARDING UNLIMITED WINTER FUN!

Ski areas across the country have united for the 2007 ski season to offer Canadians economical ways to discover unlimited winter fun.

Discover Skiing and Discover Snowboarding are inexpensive, all-inclusive packages designed to help newcomers of all ages learn to ski and snowboard. Discover deals at more than 125 Canadian ski areas include lift tickets, lessons and rental equipment-everything they need to get started-in one low, introductory price.

"It's an incredible opportunity for Canadians interested in learning more about skiing and snowboarding," says Colin S. Chedore, president of the Canadian Ski Council. "Ski areas have united, they've opened up their slopes to first-timers, and are offering economical ways to discover these healthy, outdoor sports."

Prices for Discover programs start as low as $30 Cdn* and include a day (or night) lift ticket that's valid on beginner lifts and beginner terrain. Rental fees for skis, snowboard, boots and poles - all the equipment you'll need to learn to ski or ride are included along with a lesson with a certified ski or snowboard instructor.

It's an inexpensive three-in-one package for first-timers that is offered at ski areas in the Atlantic provinces in the east, the Rocky Mountain and Coastal Mountain provinces in the west, as well as in Quebec, Ontario, Manitoba and Saskatchewan.

To find out more about these special learn-to-ski and learn-to-snowboard deals, simply call your local ski area and ask about their Discover Skiing and Discover Snowboarding packages, or Iniski and Inisurf programs in Quebec. A complete list of participating areas is also included on the Canadian Ski Council's website (www.skicanada.org).

The Canadian Ski Council is a national, not-for-profit ski and snowboard association that was founded in 1977 to work on the behalf of the Canadian snowsports industry to increase participation in recreational snowboarding, alpine and cross-country skiing in Canada. The Canadian Ski Council is celebrating its 30th anniversary this year.

Canadian Family Wins Big at the Walt Disney World Resort in Florida

~ First Canadian family selected to stay overnight in Disney’s Cinderella Castle ~

LAKE BUENA VISTA, Fla - A Prince Albert, Saskatchewan family made history Tuesday night (February 13, 2007) as the first Canadian guests to win a night's stay inside Cinderella Castle in Magic Kingdom Park as part of the unique Disney Dreams Giveaway. The Day family gained the key to the new Cinderella Castle Suite during "The Year of a Million Dreams," a Disney spectacular celebrating the dreams of guests at Walt Disney World Resort in Florida and Disneyland Resort in California.

Danielle Day and her family spent Tuesday night in the regal dwelling place -- the world's most exclusive resort, with only one room available and no reservations accepted -- through the Disney Dreams Giveaway, which awards extra-special dreams through a totally random process. Now, nearly every night for the remainder of 2007, other eligible lucky guests will win a similar stay.

The Day family was honoured in a special ceremony, dined at Cinderella's Royal Table restaurant, and bed down for the night amid the splendour of Cinderella Castle Suite some four stories above the surrounding Magic Kingdom -- a salon, bedchamber and bathroom off of a private marble-floored foyer, all replete with rich details. The Suite was created from unused space within the Magic Kingdom landmark once envisioned as in-park living quarters for members of the Disney family.

Danielle and her family were on their first ever trip to WDW when they were approached by the Disney Dream Squad and awarded their prize that was randomly determined by the Disney Dreams Giveaway computer to award the Cinderella Castle Suite.

“It was the first day of our first family trip to Disney. We were on the first attraction and it was within the first hour that we were selected to stay the night in the Cinderella Castle Suite! We were treated like royalty," explained Danielle Day. "We called our friends and family from the suite that night and said, ‘We are the only guests inside the Magic Kingdom! When we wake up tomorrow we will already be inside the Magic Kingdom: nobody else can say that except for us!”

For the first time, Disney is awarding more than a million Disney dreams large and small -- including many money-can't-buy experiences such as a night in the Cinderella Castle Suite -- to eligible guests and mail-in participants selected through a random process as part of the unique Disney Dreams Giveaway. During the celebration that continues throughout 2007, guests will be recipients of Disney dreams such as unique Disney vacation experiences, admission to special events in the Disneyland and Walt Disney World parks, a Dream FASTPASS badge to enjoy some of Disney's most popular attractions, exclusive pin and lanyard sets, and travelling to each Disney resort around the world to serve as grand marshal in a Disney parade.

Business Conditions Survey: Traveller accommodation industries First quarter 2007

According to the recent results from the Business Conditions Survey for the Traveller Accommodation industries, the expectation of Canadian hotel operators' improved slightly from the previous quarter. Increases were recorded in the anticipated occupancy rates, average daily room rates, room nights booked, number of business travellers and number of hours worked.

The number of corporate travellers is expected to decrease as registered by 22% of the hotel managers while 17% anticipated an increase. More hotel managers (29%) expected less room nights booked than those expecting an increase (26%).

Slightly more hoteliers (28%) anticipated the occupancy rate to increase than those expecting a decline (27%). As has been the case for the past seven quarters, hoteliers continued to anticipate higher average daily room rates. For the first quarter of 2007, 41% of respondents indicated higher room rates, while 16% anticipated a decline.

Abnormal weather and/or natural disasters are more of a concern than they have ever been in the past as reported by 14% of the hoteliers. As well, Canada's reputation as a desired tourist destination continues to be a business impediment. The shortage of labour was less of a concern this quarter than it was in the previous three quarters. A shortage of unskilled labour as a major impediment was cited by 28% of the hoteliers and 25% noted a shortage of skilled labour. In comparison, 36% of the hotel managers noted that a shortage of unskilled labour was a concern in the previous quarter. According to the most recent Labour Force Survey, there were 24,000 more jobs in the accommodation and food services industries in January 2007.

The survey of around 1,500 businesses, mostly hotels, was conducted in January to assess their outlook about key indicators compared to the same period last year. Some of these key indicators include bookings, occupancy rates, room rates and hours worked by employees.

Note: The Business Conditions Survey for the Traveller Accommodation Industries is made possible with the support of industry partners, the Canadian Tourism Commission and the Ontario Ministry of Tourism. Results are based on survey questionnaires sent to traveller accommodation providers and are weighted by their operating revenues. Consequently, the larger businesses have a correspondingly larger impact on the results than smaller businesses.

Traveller accommodation industries
  Second quarter 2005 Third quarter 2005 Fourth quarter 2005 First quarter 2006 Second quarter 2006 Third quarter 2006 Fourth quarter 2006 First quarter 2007
Number of room nights booked will be:                
About the same (%) 49 47 48 48 48 46 50 45
Higher (%) 31 31 27 30 32 26 18 26
Lower (%) 20 23 25 22 20 28 32 29
Balance of opinion 10 8 3 8 12 -2 -14 -3
Occupancy rate will be:                
About the same (%) 51 46 50 48 46 44 51 45
Higher (%) 30 32 25 31 35 29 20 28
Lower (%) 20 23 25 22 20 27 29 27
Balance of opinion 10 9 0 9 15 2 -8 1
Number of corporate/commercial travellers will be:                
About the same (%) 59 57 57 55 56 55 56 60
Higher (%) 23 22 22 24 27 17 15 17
Lower (%) 18 21 21 21 18 27 28 22
Balance of opinion 4 2 1 3 9 -10 -13 -5
Average daily room rate will be:                
About the same (%) 46 44 46 53 44 43 40 44
Higher (%) 39 39 35 34 45 40 40 41
Lower (%) 15 18 19 13 12 18 21 16
Balance of opinion 24 21 16 21 34 22 19 25
Total number of hours worked by employees:                
About the same (%) 63 62 56 59 54 58 59 61
Higher (%) 19 20 20 19 31 25 16 18
Lower (%) 17 18 24 22 15 17 26 21
Balance of opinion 2 2 -4 -3 16 8 -10 -3
  First quarter 2005 Second quarter 2005 Third quarter 2005 Fourth quarter 2005 First quarter 2006 Second quarter 2006 Third quarter 2006 Fourth quarter 2006
  %
Business impediments                
Shortage of unskilled labour 15 21 22 24 32 34 36 28
Excess room supply 25 26 21 23 22 22 19 26
Shortage of skilled labour 21 23 23 21 24 31 29 25
Lack of attractions or complementary facilities in the vicinity 19 16 13 16 12 22 23 25
Canada's reputation as a desired tourist destination 9 11 8 11 11 12 15 19
General economic conditions 32 19 21 20 20 27 22 18
Abnormal weather and/or natural disasters 12 11 4 9 4 4 3 14
Access to financing 8 8 7 6 4 8 7 6
Public health and safety concerns 3 2 2 2 2 3 2 2
Third-party distribution channels (global distribution systems) 1 2 1 1 1 1 1 2
No difficulties at this time 30 32 38 31 30 26 23 26
Note:Due to rounding, components may not add to total.

Travel arrangement services a relatively strong 2005

Travel arrangement services had a relatively strong year in 2005, earning $8.9 billion in operating revenues, as the industry regained much of the momentum it lost after facing difficulties such as the threat of severe acute respiratory syndrome (SARS) and the war in Iraq earlier in the decade.

The travel arrangement services industry, which is composed primarily of two industries (tour operating and travel agency industries), saw 10.5% growth in operating revenues over 2004, which were offset by an 11.1% increase in operating expenses. The overall outcome was a moderate weakening in the industry's operating profits with businesses posting a 2.0% before-tax operating profit margin, compared with 2.6% in 2004.

The International Travel Survey indicated that Canadians spent nearly $19.0 billion on overnight trips abroad in 2005; an 8.5% increase over the previous year. Canadians made nearly 21.1 million overnight trips abroad, making it the highest year on record since 1992 and the third highest ever for travel outside the country. About 9 out of every 10 dollars earned by travel arrangers came from sales to clients travelling outside the country.

The tour operator industry continued to be the largest of the travel arrangement services industries and accounted for about four-fifths of total operating revenues in 2005. Canadian tour operators earned $7.0 billion in operating revenues in 2005; an increase of 11.6% over the previous year. At the same time, operating expenses for tour operators have increased by 12.2% to $6.9 billion, keeping profit margins for this industry relatively thin (1.1%).

The largest revenue source of the tour operating industry came from sales of tour packages, either directly to clients or to travel retailers (61%). Transportation fares ranked as the second most important revenue source (28%).

In terms of revenue growth, the travel agency industry experienced a record year in 2005 with a 6.1% year-over-year increase, as travel agencies generated $1.6 billion in operating revenues. However, before-tax operating profit margins decreased slightly to 5.2%; down from 5.8% in 2004, as operating expenses grew by 6.7%.

Travel agencies drew 61% of their revenue from selling travel services and products to individuals or households for leisure purposes. Sales to business or government travellers accounted for 35% of revenue. In comparison, 83% of revenue for tour operators came from sales to leisure travellers.

In 2005, travel agencies continued to rely heavily on commissions charged from suppliers. Over a third (35%) of total revenue for this industry came from selling and reserving transportation fares. Commissions obtained for selling tour packages (27%) followed in relative importance.

Cambridge Chamber once again recognized for tourism marketing excellence

Cambridge - The Ontario Economic Development Awards were held last week at the Toronto Marriott Eaton Centre Hotel. The Cambridge Chamber of Commerce took top honours in the category of "Publications - Visitors Guide" for their 2006 Discover Cambridge Guide. The ceremony recognizes excellence in marketing and product development and allows local communities to see how their work compares to that of other municipalities across the province in promoting location, investment & tourism opportunities. This year, more than 190 entries were submitted.

Greg Durocher, President and CEO of the Cambridge Chamber, said that "It is a real honour to be recognized by such a dynamic organization and elite group. Knowing that our submission was up against some very stiff competition makes the taste of victory even sweeter. We are certainly a proud organization today, and I would like to congratulate Anita Tomins, the Chamber's Marketing and Communications Manager, for her work on this publication. The Cambridge Chamber of Commerce is certainly proud of our accomplishments, but even more proud of our creative and dedicated staff."

This is the second award that the 2006 Discover Cambridge Guide has earned, having won national recognition with a First Place trophy in September from the Economic Developers Association of Canada. Durocher noted that "2006 has been a great year for our tourism marketing efforts, with three national and now a provincial award for tourism marketing and economic development."

CAA expands travel services and products through new partnership with AmericanTours International

THORNHILL - CAA South Central Ontario (CAA SCO), a member club of the Canadian Automobile Association, which in turn is a member club of the American Automobile Association, is pleased to announce a strategic equity partnership in AmericanTours International, LLC ("ATI LLC").

CAA SCO joins the Alberta Motor Association, Ohio Auto Club, AAA Mid-Atlantic and ATI Inc. as partners in ATI LLC. CAA SCO adds approximately 1.7 million members to the LLC partnership, increasing the total representation to approximately 8.8 million members in the U.S. and Canada. Each LLC partner will benefit by being able to offer a wider range of high-value travel products and services to a much larger customer base through multiple distribution channels.

CAA SCO, along with the other LLC partners is seriously committed to growing its travel business. This partnership will position ATI LLC as a major partner for supplying our members with private label travel products and developing standard and customized tour packages for the domestic and international markets.

"Through this partnership CAA SCO will continue to develop highly competitive North American, Caribbean, Asian and other exotic tour packages that will meet the needs of our travel customers," said Nick Parks, President and CEO of CAA SCO. "We are proud to have the opportunity to expand our strategic relationship with ATI, moving it from a preferred supplier status to becoming a part-owner. By using the expertise of ATI LLC for product development and on-line technology we can create better value, better delivery and a wider range of travel offerings for our members. ATI LLC has a solid reputation for innovative products, state of the art technology and a highly respected travel team and we look forward to working with them to deliver outstanding travel experiences to our members."

CAA SCO offers a variety of products and services to its members related to emergency road service, driver education, travel, insurance, registry services, and community involvement. As a leading advocate of traffic safety, travel and consumer protection, crime prevention and the environment, CAA SCO represents the interests of its members and the motoring public to industry and all levels of government.

CAA, the largest wholly-owned leisure travel agency in Canada and AAA, the largest leisure travel agency in the USA, with combined annual sales of more than $4.45 billion, named ATI as a preferred provider of online North American travel products for its combined 50 million members.

ATI is connected online to all AAA/CAA clubs and offers AAA/CAA travel agents, counselors and members direct access to ATI's entire product range. CAA and AAA are well recognized for quality service, reliable travel information and value, which ATI is integral in delivering its members.

"For ATI, this growth strategy on the domestic market with another "blue chip" equity partner is deliberate and unique as we expand the partnership with CAA SCO," said ATI president and founder, Michael Fitzpatrick.

"The combination of ATI Inc., the majority owner of ATI LLC, CAA SCO, Alberta Motor Association, AAA Mid-Atlantic, and Ohio Auto Club as strategic partners creates a very powerful entity in the North America travel industry," added ATI Chairman and CEO, Noel Irwin Hentschel.

"Our joint buying power will help us provide the best value and the most competitive pricing for our international clients and AAA/CAA members. Our suppliers will also benefit by having a larger and more diverse source of business for the future. By leveraging our combined strengths, we can achieve our mutual goals as a major force in the North American travel market of tomorrow."

Canada's Wonderland Explores GTA For Talent

VAUGHAN, ON - Canada's Wonderland is in search of talented and trained figure skaters, singers, actors, variety artists, musicians, show technicians, and stage managers to star in the new 2007 show line-up. This season the Park will feature two brand new signature shows: The International Association of Amusement Parks and Attractions' "Best Entertainment" award winning show "Twisting to the 60's" and the "Endless Summer", the Park's first ice show in 12 years.

The audition tour will run from February 9-13, 2007 at various locations throughout Toronto and the GTA.

Public Audition Schedule:

-------------------------

February 9 & 10 - University of Toronto - St. Vladimir's Institute: Lower Level
February 11 - Canada's Wonderland - Paramount Theatre

Private auditions and interviews will also be conducted for students enrolled at the following educational institutions: Sheridan College, Humber College, Ryerson Polytechnic Institute, and York University.

With over 27 years of casting up and coming stars, Canada's Wonderland is a leader in the entertainment industry. The Park environment provides excellent opportunities for aspiring entertainers to work alongside seasoned professionals in a variety of show settings. Many of Wonderland's alumni have gone on to successful careers on or behind the stage and screen. For more information on the audition tour call the Audition Hotline at (905) 832 7454 or log onto www.canadaswonderland.com.

Canada's Wonderland is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol "FUN." In addition to Canada's Wonderland, Cedar Fair owns and operates eleven other amusement parks, five water parks, one indoor water park resort, and six hotels. Cedar Fair also owns and operates Star Trek: The Experience, an interactive adventure located in Las Vegas, and operates the Bonfante Gardens in Gilroy, Calif. under a management contract.

EDS: Media wishing to attend the Audition Tour, interview with applicants and/or a Park spokesperson are encouraged to attend on Saturday February 10, 2007 between 1-2pm. Please make arrangements in advance with Dineen Beaven at 905-832-7482 or via email at dineen.beaven@canadaswonderland.com

Canadian Travel Management Company Wins International Award

SOUTHLAKE, TX and TORONTO - GetThere(R), the world's leading online corporate travel reservation technology, announced on Monday the 11 travel management company (TMC) winners of its new Luminary Awards. The agencies were honored for their achievements in driving increased travel savings for their corporate clients via use of the GetThere booking system in 2006.

GetThere developed several categories for the Luminary Awards to appropriately address the excellence of TMCs earning recognition for their performance in 2006. The categories are: Best Overall Program, Best Sabre Small Business Division Partner, Best Use of New Features, Most Successful Customer Implementations and Most Year Over Year Growth.

The only Canadian based Travel Agency to win an award was Vision 2000 Travel Group Inc. They received a Luminary Award for Best Use of New Features.

"These agencies set a new standard for defining how online booking can work for businesses big and small, and then putting those plans into action for the clients they serve," said Bev Heinritz, general manager of GetThere. "The Luminary Awards represent our appreciation for the effort these TMCs put in to advance the deployment of GetThere's online booking system and make the promised savings of travel technology a reality for corporations."
City of Toronto partners with Caribana 2007 to celebrate 40 years of Caribbean culture

TORONTO - The City of Toronto is pleased to once again partner with Caribana to celebrate its 40th anniversary. Caribana has become the largest festival of its kind in North America, attracting more than one million visitors from across Canada, the United States, Britain, the Caribbean and other countries around the world.

"As one of Toronto's most important international events, I am very pleased that the 40th anniversary celebration will be bigger and better than ever," said Mayor David Miller. "All the festival organizers should be commended and recognized for their invaluable contribution to life in our city, and for all the hard work and dedication of the last 40 years that has made Caribana Toronto's most exciting cultural celebration of the summer."

Caribana contributes more than $300 million annually to Toronto's economy, creating numerous jobs and generating revenue for businesses across the city. With an expanded calendar to mark the festival's 40th anniversary, Caribana 2007 promises to be an even larger tourist attraction.

"Caribana is a cornerstone festival," said Councillor Joe Mihevc, Council Liaison to the Caribana Festival. "Caribana is so much a part of the cultural and economic life in our City that one can hardly think of summer in Toronto without Caribana."

Toronto is Canada's largest city and sixth largest government, and home to a diverse population of more than 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years Toronto has won more than 50 awards for quality and innovation in delivering public services. Toronto's government is dedicated to prosperity, opportunity and liveability for all its residents.