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Travel between Canada and other countries August 2006
The number of Americans travelling to Canada on same-day car trips continued to plummet in August, setting another record low.
An estimated 1.1 million US residents took same-day car trips to Canada in August, down 2.0% from the previous month and the fourth consecutive month that a record low was established. (Unless otherwise specified, monthly data are seasonally adjusted.)
The decrease in same-day car trips resulted in an overall decline in travel from the United States. Overnight car trips, however, rose 0.9% and overnight travel by plane jumped 2.4%. Overall, total overnight travel to Canada rose 0.7% to 1.1 million trips in August.
The number of Canadian residents taking same-day car trips to the United States also fell in August compared to July. About 1.9 million same-day car trips were taken in August, down 0.7% compared to the previous month.
In contrast, overnight travel to the United States by Canadian residents rose 1.7% to its highest monthly level since December 1993. Canadians took over 1.3 million overnight trips in August. Overnight car travel led the way with a 2.5% increase followed by overnight plane travel, up 1.3%. Overnight travel by other means fell 2.2% compared to July.
Overall, Canadians took 3.3 million trips to the United States in August, up 0.3% compared to July, while travel by American residents to Canada declined 0.9% to less than 2.4 million trips.
Travel to countries other than the United States dropped for the second consecutive month, as 551,000 Canadian residents took trips to overseas countries. This follows the record high set in June when 566,000 Canadians took overseas trips.
In August, travel to Canada from overseas countries rose 2.3% compared to the previous month, as 377,000 residents of overseas countries took trips to Canada.
Among Canada's top 12 overseas markets, 8 posted increases in August, including the top 6 markets. Germany recorded the largest increase (+6.3%) in travel to Canada while Hong Kong had the largest decrease (-8.1%).
The Canadian dollar was worth 89.4 US cents on average in August, up 1.0% compared to July. The loonie gained against the Japanese yen, declined against the British pound sterling and was unchanged against the euro.
| Travel between Canada and other countries |
| |
July 2006r |
August 2006p |
July to August 2006 |
August 2006p |
August 2005 to August 2006 |
| |
Seasonally adjusted |
Unadjusted |
| |
thousands |
% change |
thousands |
% change |
| Canadian trips abroad1 |
3,880 |
3,885 |
0.1 |
4,946 |
4.4 |
| To the United States |
3,323 |
3,334 |
0.3 |
4,352 |
4.4 |
| To Other Countries |
558 |
551 |
-1.2 |
594 |
4.0 |
| Same-day car trips to the United States |
1,938 |
1,925 |
-0.7 |
2,303 |
1.5 |
| Total trips, one or more nights |
1,885 |
1,901 |
0.9 |
2,595 |
6.9 |
| United States2 |
1,327 |
1,350 |
1.7 |
2,000 |
7.8 |
| Car |
778 |
797 |
2.5 |
1,438 |
8.8 |
| Plane |
457 |
463 |
1.3 |
410 |
9.0 |
| Other modes of transportation |
92 |
90 |
-2.2 |
153 |
-3.6 |
| Other countries3 |
558 |
551 |
-1.2 |
594 |
4.0 |
| Travel to Canada1 |
2,758 |
2,745 |
-0.5 |
4,370 |
-7.5 |
| from the United States |
2,389 |
2,367 |
-0.9 |
3,760 |
-8.7 |
| from Other Countries |
369 |
377 |
2.3 |
610 |
1.0 |
| Same-day car trips from the United States |
1,152 |
1,128 |
-2.0 |
1,472 |
-14.9 |
| Total trips, one or more nights |
1,479 |
1,497 |
1.2 |
2,677 |
-2.7 |
| United States2 |
1,120 |
1,128 |
0.7 |
2,083 |
-3.9 |
| Car |
680 |
686 |
0.9 |
1,323 |
-4.1 |
| Plane |
309 |
317 |
2.4 |
461 |
-0.2 |
| Other modes of transportation |
131 |
125 |
-4.2 |
299 |
-8.3 |
| Other countries3 |
360 |
369 |
2.6 |
594 |
1.8 |
| Most important overseas markets4 |
|
|
|
|
|
| United Kingdom |
72 |
75 |
3.9 |
117 |
-4.9 |
| Japan |
33 |
33 |
1.3 |
48 |
-9.3 |
| France |
31 |
31 |
0.4 |
56 |
-0.2 |
| Germany |
24 |
26 |
6.3 |
51 |
-7.5 |
| Australia |
17 |
18 |
4.2 |
24 |
1.8 |
| Mexico |
17 |
17 |
1.0 |
26 |
13.1 |
| South Korea |
16 |
15 |
-3.2 |
24 |
-3.7 |
| China |
13 |
12 |
-7.7 |
18 |
23.5 |
| Netherlands |
10 |
10 |
-2.2 |
17 |
-7.5 |
| Hong Kong |
10 |
9 |
-8.1 |
13 |
7.4 |
| Italy |
8 |
8 |
3.0 |
21 |
-4.4 |
| Taiwan |
8 |
8 |
0.1 |
10 |
0.0 |
| p | preliminary |
| r | revised |
| 1. | Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips. |
| 2. | Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods. |
| 3. | Figures for other countries exclude same-day entries by land only, via the United States. |
| 4. | Includes same-day and one or more night trips. |
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Ontario Government Honours Winners Of Ontario Tourism Marketing Awards
TOWN OF THE BLUE MOUNTAINS, ON - The Ontario government is pleased to honour tourism industry professionals who have achieved creative excellence in promoting Ontario's great regions, attractions and activities, Minister of Tourism Jim Bradley announced October 18, 2006 at the Ontario Tourism Marketing Awards, held at the Blue Mountain Resort near Collingwood.
"Ontario has a massive selection of outstanding travel experiences that
deserve the award-winning marketing and advertising we are honouring here
October 18, 2006," said Bradley. "The Ontario Tourism Marketing Awards celebrate some of
the best marketing campaigns and news stories that have successfully attracted
new audiences and effectively showcased some of our province's many exciting
destinations."
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, and include:
- Best Tourism Advertising, Gold: Art Gallery of Ontario, for a multi-
faceted campaign to promote 'Catherine The Great - Masterpieces from
the State Hermitage Museum Russia'
- Best Tourism Advertising, Silver: Ottawa Tourism, for its 'Surprising
Contrasts' ad campaign
- Best Tourism Advertising, Bronze: Windsor, Essex County and Pelee
Island Convention and Visitors' Bureau, for its 'This is the Life'
marketing campaign, aimed at London couples, males and young women
- Best Marketing Initiative under $25,000: Bruce County and Grey
County, for its 'Ride Grey Bruce' campaign, aimed at attracting
motorcycle enthusiasts to the Grey-Bruce region
- Best Tourism Marketing Partnership: Ontario's South Coast and Beyond,
for its one-stop-shop catalogue of tours, aimed at the motorcoach and
group tour market
- Best Interactive Marketing: Art Gallery of Ontario, for expanding the
reach of its 'Catherine The Great - Masterpieces from the State
Hermitage Museum Russia' exhibit to the Internet, including podcasts,
blogsites and e-contests
- Best Printed Collateral Material: Hamilton Civic Museums, for its
'Learning Adventures' Field Trip Planner, aimed at the school group
market
- Best Travel Journalism: Bruce Kemp, for his 'Perfect Pelee' article,
featured in Boatguide magazine
- Best Travel Photography: Jean Lavac, for his editorial photography
accompanying an Ottawa Citizen series about two journalists who lived
at Upper Canada Village for 14 days and nights.
The awards, administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), recognized marketing campaigns and news stories that
successfully promoted the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry, including travel trade, journalism and photography. OTMPC Chair
William Duron emceed the ceremony.
"We are thrilled to honour these outstanding recipients who have shown
marketing excellence and innovation in the tourism industry," said Robin
Garrett, OTMPC president and CEO. |
'Catherine The Great' Wins Double Gold Awards For Art Gallery Of Ontario
Ad Campaign For Popular Exhibit Receives Two Ontario Tourism
Marketing Awards
TORONTO - 'Catherine the Great' was also Catherine the Popular, thanks to a creative marketing campaign successfully executed by the Art Gallery of Ontario, Tourism Minister Jim Bradley announced tonight at the Ontario Tourism Marketing Awards.
"The Art Gallery of Ontario used a variety of tactics, including
blogging, podcasting and online advertising to draw more visitors from Canada
and border states to see 'Catherine The Great - Masterpieces from the State
Hermitage Museum Russia', resulting in a successful run for the exhibit," said
Bradley.
The ads used pieces of the exhibition to replace iconic Toronto landmarks
or placed them in familiar city settings. The campaign received the province's
gold awards for best tourism advertising and for the best interactive
marketing award for extending the exhibition beyond the gallery walls and onto
the web.
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held at the Blue
Mountain Resort near Collingwood.
The awards are administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), and recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron emceed the ceremony.
"Congratulations to the Art Gallery of Ontario for winning two awards for
a creative campaign that successfully drew visitors to a spectacular exhibit
that entertained and educated people about a significant icon in world
history," said Robin Garrett, OTMPC President and CEO.
|
Brantford Area Partnership Wins Top Tourism Honour
Campaign Targeted At Motorcoach Tour Market Earns Best Tourism
Partnership Award
BRANTFORD - The motorcoach and group tour market have more reasons to visit Southern Ontario thanks to an award-winning Ontario's South Coast and Beyond tour catalogue put together by an enterprising collective of six regions, Tourism Minister Jim Bradley announced tonight at the Ontario Tourism Marketing Awards.
"The Ontario South Coast and Beyond campaign does a great job of
promoting Southern Ontario as an ideal destination for tourists who want the
ease of a bus tour that includes beautiful gardens, historical sites, theatre
or shopping," said Bradley. "The motorcoach market remains a strong audience
for Ontario's tour operators, and this initiative provides more options and
better service to support its growth."
The group is made up of tourism representatives from six destinations in
Southern Ontario: Brantford, the County of Brant, Six Nations, Haldimand,
Norfolk and Oxford. The packages fall under four main themes: Tour the
Seasons, Down the Garden Path, Heritage and Culture and Let Us Entertain You.
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held at the Blue
Mountain Resort near Collingwood.
The awards are administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), and recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron emceed the ceremony.
"Congratulations to Ontario South Coast and Beyond for collaborating as a
group to create a unique, one-stop-shop catalogue that features a range of
different experiences for tourists to enjoy across Southern Ontario," said
Robin Garrett, OTMPC President and CEO.
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Windsor, Essex County and Pelee Island Convention Bureau Wins Award
Pelee Island Also The Focus of Best Travel Journalism Award
WINDSOR - The Ontario government presented the bronze award for best tourism advertising to the Windsor, Essex County and Pelee Island Convention and Visitors' Bureau for its creative "This is the Life" campaign aimed at attracting residents from London, Ontario, Tourism Minister Jim Bradley announced tonight at the Ontario Tourism Marketing Awards ceremony.
"The Convention and Visitors' Bureau did a great job of showing how
Windsor, Essex County and Pelee Island are top destinations for golfing,
fishing, shopping and dining," said Bradley. "The ad campaign raised awareness
among people in the London area that a luxurious vacation is just a short
drive away."
The campaign successfully targeted couples and fun-seeking young men and
women, resulting in an increase in inquiries from the target audience.
Pelee Island was also the focus of a magazine article that won the Best
Travel Journalism award. Bruce Kemp wrote the "Perfect Pelee" feature for
Boatguide, a national magazine. The article offered a personal and
experiential approach to the attractions on Pelee Island.
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held at the Blue
Mountain Resort near Collingwood.
The awards are administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), and recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron emceed the ceremony.
"Congratulations to Windsor, Essex County and Pelee Island Convention and
Visitors' Bureau for its creative domestic ad campaign and to Bruce Kemp for
his award-winning piece on Pelee Island, a beautiful part of Ontario's natural
landscape," said Robin Garrett, OTMPC President and CEO.
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Hamilton Civic Museums Wins Provincial Tourism Award
'Learning Adventures' Guide For School Groups Wins Ontario Tourism
Marketing Award
HAMILTON - The Ontario government presented the award for Best Printed Collateral Material to Hamilton Civic Museums for its outstanding "Learning Adventures" field trip planner targeted at the school group market, Tourism Minister Jim Bradley announced tonight at the Ontario Tourism Marketing Awards ceremony.
"Through the Learning Adventures guide, Hamilton Civic Museums made it
easy for teachers to take their students on a fun, educational and cultural
trip," said Bradley. "The guide also represents a unique way for the City of
Hamilton to attract new audiences and encourage cultural tourism among city
residents."
The field trip planner was notable for its cover photography, user
friendly layout and content. Hamilton Civic Museums was also praised for its
distribution and measurement, and for delivering an outstanding product within
a limited budget.
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held at the Blue
Mountain Resort near Collingwood.
The awards are administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), and recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron emceed the ceremony.
"Congratulations to the Hamilton Civic Museums for producing a fun field
trip planner that inspires teachers and their students to learn more about
Ontario's fascinating history by visiting our province's historical sites and
museums," said Robin Garrett, OTMPC President and CEO.
|
Ottawa Tourism Wins Silver Award For Tourism Marketing
Ottawa Citizen Photographer Jean Lavac Also
Receives Gold Award For Travel Photography
OTTAWA - The Ontario government presented the Silver Award for best tourism advertising to Ottawa Tourism for its compelling "Surprising Contrasts" campaign, which resulted in increased summer visits to the nation's capital, Tourism Minister Jim Bradley announced tonight at the Ontario Tourism Marketing Awards.
"Ottawa Tourism's advertising campaign used a series of captivating
images that invited travellers to discover a city that is cultured yet
comfortable, impressive yet intimate and urban but also beautifully
unspoiled," said Bradley.
Ottawa Citizen photographer Jean Lavac also received the best travel
photography award. Lavac's photos accompanied a series in the paper about two
travel journalists who lived at Upper Canada Village for 14 days and nights.
His images captured the essence of the attraction as a living history museum
that authentically preserves Ontario's past and effectively conveyed the
benefits of discovering Ontario through travel.
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held at the Blue
Mountain Resort near Collingwood.
The awards are administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), and recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron emceed the ceremony.
"Congratulations to Ottawa Tourism for a campaign that successfully draws
tourists to a great Canadian city and to Jean Lavac for his compelling photos
of another great Ontario treasure - Upper Canada Village," said Robin Garrett,
OTMPC President and CEO.
|
Bruce and Grey Counties Win Award for Attracting Motorcycle Riders to New Routes
Campaign Wins Ontario Tourism Marketing Award for Best Marketing
Initiative Under $25,000
BRUCE COUNTY - The Ontario government presented the award for best marketing initiative under $25,000 to Bruce County and Grey County for their innovative campaign persuading motorcycling enthusiasts to ride new routes in the Grey-Bruce region, Tourism Minister Jim Bradley announced tonight at the Ontario Tourism Marketing Awards ceremony.
"Ontario's lovely country roads provide the perfect summer drive for
motorcycle enthusiasts and the 'Ride Grey Bruce' campaign successfully pitched
that advice using a variety of tactics," said Bradley. "Thanks to the efforts
of this regional tourism partnership in promoting a niche product to an
under-served audience, the marketing strategy has expanded and new products
are constantly being developed."
The campaign provided motorcyclists with a pre-planned trip guide to
riding Bruce and Grey counties, motorcycle key fobs and a dedicated website.
The winners of the second Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held at the Blue
Mountain Resort near Collingwood.
The awards are administered by the Ontario Tourism Marketing Partnership
Corporation (OTMPC), and recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron emceed the ceremony.
"Congratulations to Bruce and Grey counties for coming up with an
innovative campaign that tapped a new market and offered travellers an
exciting alternative to exploring Ontario's beautiful countryside," said Robin
Garrett, OTMPC President and CEO.
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Statement from Tourism Toronto Chairman
TORONTO - Lyle Hall, Chair of the Board of Directors of Tourism Toronto, issued the following statement on October 12, 2006.
This morning Tourism Toronto's Executive Committee met and reluctantly
accepted the resignation of Bruce MacMillan from his position as President and
CEO. He has accepted the role of President and CEO with Meeting Professionals
International (MPI) in Dallas, Texas beginning in December.
We hired Bruce away from MPI almost four years ago where he previously
held the role of Vice President, Marketing. At that time, in late 2002, Bruce
joined us with a mandate to rebuild our organization on a number of fronts in
order to more effectively lead and make a difference for the community's
tourism industry.
No one could have then imagined the significant challenges that would
manifest for our industry and membership in the coming years but through it
all, our organization has made substantial advances on all fronts: a landmark
dedicated funding source, almost 1,100 members - a 50% growth since 2002, a
remarkable new team, new regional, provincial and national marketing
partnerships and a new brand platform. These changes have helped the
organization earn accolades by our clients as one of the top five convention
and visitor bureaus in North America and diversify our visitor base by growing
strategic new markets.
As an organization we are well-positioned to address any challenges the
future might hold and be successful.
Bruce will work the Board and me in the coming weeks to ensure an orderly
transition of association business. We will immediately commence a search for
a new CEO, recognizing that this will be neither an easy nor a quick process.
We are committed to finding the right individual to build on the recent
success of the organization.
On behalf of the Board I would like to thank Bruce for his hard work and
dedication since 2003 and know that he will continue to make a difference in
his new role.
We wish Bruce, his wife Judy and their children continued success.
Lyle Hall
Chair, Board of Directors
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Celebrate grape harvest season this fall at some lesser known wine regions across north america
The High Season for Wine Lovers Has Begun: From Wine Trails to Grape Stomps, Travelocity.ca Highlights Offbeat Destinations for Wine Sipping
TORONTO, ON While British Columbia’s famed Okanagan Valley lures travellers each fall with the promise of flavourful wine and scenic landscapes, there are travel-worthy destinations across North America that boast a plentiful grape harvest season and countless wines worth exploring. Travelocity.ca’s editor-at-large has unearthed wineries, festivals and tasting events across North America that travellers should add to their fall itineraries.
“Wine tours and events have become increasingly popular over the past decade,” said Amy Ziff, Travelocity.ca editor-at-large. “While most wineries stay open year-round, fall marks grape harvest season and the best time to celebrate the art of wine making and a successful harvest through events such as wine tours and fall festivals.”
For the wine lover who wishes to try something new, Ziff suggests conducting taste-tests at these great fall destinations:
Prince Edward County: Prince Edward County in southeastern Ontario is Canada’s fastest growing wine region. It has grown from having one winery in 2000 to almost a dozen now and there are more planned for the future. This area has some of the most unique and suitable soils for growing wine grapes which produce some of the finest wines in the world including Pinot Noir, Riesling, Chardonnay, Cabernet Franc and others.
Connecticut Wine Trail: Sixteen wineries dot the Connecticut Wine Trail, which winds through the picturesque New England countryside. Stop by Sharpe Hill Vineyard located on a sweeping 110 acres in Pomfret with a stunning vista of three states; Stonington Vineyard in Mystic offers a good “how to” tour of the wine cellar; and Hopkins Vineyard for $5 wine tasting and a beautiful Lake Waramaug view.
Pelee Island: This Ontario destination is Canada’s southernmost point and it enjoys a longer growing season than any other wine region in Canada. The Pelee vineyards stretch across 550 acres, making it the largest private estate in Canada. The region’s soil and temperature are ideal for producing award-winning wines, including Riesling, Chardonnay, Pinot Noir, Gamay Noir, Cabernet Franc and Baco Noir.
Southern Idaho: This spunky up-and-comer in the wine world sits at a higher altitude than most wine-growing regions, and its soil has greater volcanic ash content, producing grapes recognized for their flavorful and distinctive character. Taste award-winning Rieslings at the Ste. Chapelle Winery, and enjoy live jazz at The Winery at Eagle Knoll.
Oklahoma: A latecomer to the wine industry, dozens of wineries and vineyards have popped up across Oklahoma in recent years. Experience Stone Bluff Cellars’ award winning wines in a rustic yet elegant setting. Nestled in the hills near Tulsa, the winery hosts a monthly Sunset at Stone Bluff event where Culinary Institute of Arts Chef Mikael Harp creates a five-course menu for the guests.
Vancouver Island: Vancouver Island, situated off British Columbia’s southwest coast, is the province’s newest wine-growing region. The nutrient-rich soils of Vancouver Island and the Gulf Islands produces wines of quality, vastly, gaining reputation as the “Napa Valley of the North”. Together, Vancouver Island and the Gulf Islands comprise the Wine Islands whose wineries and vineyards win high praise, recognition and accolades from wine critics from around the world.
Wine Tour Tips
§ Pick up a winery map at your destination so you don’t miss out on the best stops.
§ Eat a good breakfast before the wine tasting journey begins, and make sure to break for lunch.
§ Visit a few wineries in the morning and a few in the afternoon, giving your palate a rest in between.
§ Take notes at each winery so you don’t forget what you did and did not like. If there is a wine you like, ask to ensure it’s available where you live, and if not, find out how to order.
§ Most importantly…don’t drink and drive. If possible, have a designated driver.
Wine Country Retreats
During the harvest season, let your taste buds lead the way toward adventures with food and wine. Live spontaneously or plan ahead for your next getaway--just be sure to try something new. Visit www.travelocity.ca/winecountry for some great deals on your next Wine Country vacation. A sampling of these getaways include:
Niagara Falls, ON
Great Wolf Lodge Ripley's Water Park Resort - Room Rates from C$157 starting Nov 3. Book now and save 10% - Receive free breakfast & parking.
Santa Barbara, CA
Brisas Del Mar Inn At The Beach - Room Rates from C$155 starting Oct 10. Save 15% on Sunday through Thursday.
Best Western Encina Lodge and Suites - Room Rates from C$150 starting Oct 10. Stay 2 nights and save 10%, stay 3 nights and save 15%, stay 4 and save 20%, and stay 5 or more and save 25%. Stay 6 and get the 6th night free.
Napa/Sonoma, CA
Quality Inn and Suites Santa Rosa - Room Rates from C$86 starting Oct 26. Book now and save 10%.
MacArthur Place Room Rates from C$253 starting Nov 14. Receive complimentary welcome martini upon arrival.
Monterey, CA
Sea Breeze Lodge Room Rates from C$81 starting Oct 10. Stay 2 nights Sunday through Thursday and save 10%, stay 3 or more nights Sunday through Thursday and save 15%.
San Diego/Temecula, CA
Embassy Suites Hotel Temecula Valley Wine Country Room Rates from C$117 starting Oct 15. Receive a complimentary breakfast.
Radisson Suite Hotel Rancho Bernardo Room Rates from C$117 starting Dec 1. Receive a complimentary breakfast.
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Kick Off Oktoberfest with Kitchener Council's Seventh Annual Grillefest
KITCHENER - All are welcome to celebrate the opening of Oktoberfest this Friday at Kitchener Council's Grillefest.
Members of Kitchener City Council, the Kitchener Fire Department, and staff volunteers will serve up sausage on a bun and pop or water for a donation of $3. All proceeds benefit the Food Bank of Waterloo Region.
The event will take place on Civic Square in front of City Hall from 11:00 a.m. to 2:00 p.m., during the Oktoberfest opening ceremonies.
Additional donations of non-perishable food items will also be gratefully accepted. Bins will be set up at the event to collect donations.
'Grillefest has become an Oktoberfest tradition. It's also a vital part of the Food Bank of Waterloo Region's Thanksgiving Food Drive - the largest food drive of the year,'' said Ward 3 Councillor John Gazzola.
According to the Food Bank, approximately 25,000 people in the region need emergency food each year. Donations of food and funds are always needed to assist them.
Ward 6 Councillor Christina Weylie said, ''We appreciate the generous sponsorships of M&M Meat Shops and Pepsi for making this event possible.''
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SPECTACULAR WHALE WATCHING IN BAJA CALIFORNIA SUR
Whales Close Enough to Touch Offer the Thrill of a Lifetime
La Paz, Mexico - Each year in early autumn, one of nature’s most delightful signs of seasonal change occurs -- the migration of hundreds of whales from the frigid waters of the arctic to the warm, calm waters surrounding the Baja Peninsula. And, from January March, there is no better place to view such a spectacular event than Baja California Sur.
These magnificent creatures complete the 12,000-mile journey by late December and stay until late March, when they repeat their journey. The whales make their way south at an average speed of four miles per hour. They travel continuously during the day and on moonlit nights, while resting for a few hours on moonless, dark evenings.
Baja’s Magdalena Bay is a natural preserve for gray whales arriving to fulfill their biological cycles. Ideal climate, shallow waters, salinity and abundant marine life make the bays and lagoons of Baja California Sur the perfect place for whales to birth and rear their young. The female whales, impregnated the year before, arrive first. The males and younger whales come soon thereafter. The primary breeding areas are Magdalena Bay, San Ignacio, Vizcaino Preserve, and Laguna Ojo de Liebre. It is in these tranquil, warm waters that entice the females to give birth and nurse their young calves in these coastal reserves as well as teach them to swim and prepare them for the long journey back to the frigid waters in the north.
The six-month, round trip sojourn is the longest trip made by any animal in the world. Migrating whales travel half the year and rest the other half. Scientific studies have shown that 90 percent of the migrating whales travel south to the waters of Baja California Sur, while the remaining 10 percent make their way to the waters off Korea.
Whales have a unique internal clock. There is never more than a five-day delay from the beginning of their journey to their arrival off the Baja Peninsula. The breeding grounds are primarily on the Pacific side, but some whales travel around the cape to the Sea of Cortes.
Of the 11 species of whales found worldwide, eight venture to the waters of the Baja lagoons, including Minke, Bryde, Fin, Sei, Humpback, Beluga, Gray and Blue. The most common are small Minke, but the crowds come to view the colossal Grays.
There are several ways to observe the magnificent cetaceans in their natural habitat. Many local tour companies also offer whale-watching trips that provide an up close and personal introduction to these gentle giants. Small fishing boats called “pangas” take the whale watchers out among the whales. The sweet-tempered leviathans often approach the boats and welcome a friendly rub from humans. Hotels and marinas throughout Baja California Sur can arrange whale watching excursions for their guests.
Eco-tourists, families, honeymooners, mature travelers, artists, photographers, and others delight in their discovery of Baja California Sur. Within convenient driving distance from Los Cabos and with non-stop flights or connecting service to La Paz and Loreto from numerous U.S. and Mexican cities, Baja California Sur is both accessible and exotic. For more information about Baja California Sur call (877) MY-BAJA SUR or visit www.mybajasur.com.
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A WAY FORWARD FOR USA TRAVEL & TOURISM
London & New York - Less than 6 months after WTTC’s Global Travel & Tourism Summit held in Washington DC where great debate was had on the need to open minds to the potential of the Travel & Tourism industry and its shifting geographical landscape, WTTC and its US Members are determined to call on US Government to recognize the state of the industry. Over the past 15 years the US national economy has lost an average of US$20 billion a year due to the declining status. According to Travel Industry Association of America calculations, an investment in growth could generate an estimated 8.1 million extra foreign visitors, representing an additional US$13.4 billion contribution to GDP and 153,000 more jobs for every one per cent of world market share regained.
While WTTC was glad to see the support of four US Cabinet Secretaries and one Special Ambassador at the Summit in Washington DC in April at the Summit in Washington DC in April and felt that this was a very positive step in the right direction, WTTC President Jean-Claude Baumgarten asserted that; “The next step needs to be taken in order to firmly cement public and private sector cooperation in a bid to reverse the current trend in the US to lose world market share.”
WTTC Chairman Vincent A Wolfington added, “WTTC, along with the Travel Business Roundtable and Tourism Industry Association of America endorse the Travel and Tourism Advisory Board’s National Strategy recommendations for Department of Commerce Secretary Gutierrez. However, we stand together in saying that the document and its vital recommendations must be adequately funded otherwise the US risks continually falling behind its global competitors. An investment in the Travel & Tourism industry now is an investment in not only the economic future of the US but also the social cohesion and security, which contributes to world peace.”
WTTC’s Manifesto for the US Travel & Tourism Industry outlines the following five recommendations:
The economic and social importance of Travel & Tourism needs to be recognized at the highest levels of government. Those countries around the world whose governments have committed to stimulating Travel & Tourism development through constructive dialogue and marketing activity with the private sector are the ones that have been most successful in terms of growth in both arrivals and visitor spending.
The White House Conference on Travel & Tourism, which was held more than ten years ago, and the creation in 2005 of the US Travel & Tourism Advisory Board (TTAB), operated through the US Department of Commerce, were timid steps in the right direction. Yet resolutions made at the conference have not been implemented and the TTAB has not been empowered to take any actions. Some progress has been made as a result of the Board’s recommendations to the Bush Administration. Restoring America’s Travel Brand: A National Strategy to Compete for International Visitors addresses the barriers that impede international visitors from taking a trip to the USA. The TTAB should be provided with the necessary resources and co-operation from the federal government to assist in achieving the goals laid out in this strategy.
In order to mobilize all the players and give substance to the Rice-Chertoff initiative, we propose that US stakeholders from both government federal and state and the private sector meet at a nationwide conference around the theme Reconquer Markets, Regain Confidence. The main aim of this conference should be to develop a three-year agenda with clearly defined objectives geared towards regaining the status of the USA as the most important Travel & Tourism destination in the world.
Security is a major challenge for the Travel & Tourism industry, yet seamless access to transport is critical for the future growth of the industry. Five years after 9/11, the traveller has accepted the need for enhanced security measures. The US Government must focus and finish its plans to introduce new security measures based on biometric technology. This will not only boost public confidence but will also provide a positive image of the USA, thanks to the technology engaged for the benefit of both visitors and resident citizens. Leaders of the security industry will play an important role in the proposed nationwide conference.
Since the US Government has fully recognized the potential of Travel & Tourism and is working towards finding the delicate balance between security at borders and efficient travel across those borders, it is time to embrace a national marketing strategy. That strategy should mandate a significant national promotional budget directed towards those markets that represent the greatest potential for the destination. WTTC estimates that US$200 million would be a realistic starting point from which a marketing campaign could make a significant impact.
For the entire Manifesto document, please click here: http://www.wttc.org/publications/pdf/US%20Manifesto.pdf.
|
Restaurants, caterers and taverns July 2006
Total estimated sales of the restaurants, caterers and taverns industry reached a new high in July, buoyed by strong growth in sales for limited service restaurants. Sales advanced to $3.6 billion, representing a 3.0% increase over July 2005 (data are neither seasonally adjusted, nor adjusted for inflation). Excluding sales from the limited service restaurant sector, total sales remained stable in July.
All provinces posted higher sales except Prince Edward Island (-2.2%) and New Brunswick (-1.6%). For the fourth consecutive month, the largest year-over-year increases were recorded in Saskatchewan (+11.0%) and Alberta (+9.9%). The strong growth in sales in Alberta was in large part due to Alberta's surging economy over the last four years, a strong labour market where the wages are the highest in Canada, and the steady increase in Alberta's population since 2001.
The increase in sales, at the national level, was due to higher sales at limited service restaurants (+8.1%). Food service contractors and caterers also did well with respective increases of 8.7% and 2.0%. Sales for the full service restaurant sector remained stable (-0.2%) while the drinking places sector declined for an 11th straight month in July (-6.0%).
| Food services sales |
| |
July 2005r |
June 2006r |
July 2006p |
July 2005 to July 2006 |
| |
Not seasonally adjusted |
| |
$ thousands |
% change |
| Total, food services sales |
3,502,025 |
3,480,498 |
3,606,413 |
3.0 |
| Full-service restaurants |
1,718,946 |
1,615,874 |
1,715,689 |
-0.2 |
| Limited-service restaurants |
1,329,638 |
1,386,260 |
1,437,436 |
8.1 |
| Food service contractors |
147,980 |
178,499 |
160,812 |
8.7 |
| Social and mobile caterers |
67,800 |
85,459 |
69,155 |
2.0 |
| Drinking places |
237,660 |
214,407 |
223,321 |
-6.0 |
| Provinces and territories |
|
|
|
|
| Newfoundland and Labrador |
43,994 |
40,764 |
45,097 |
2.5 |
| Prince Edward Island |
16,742 |
13,186 |
16,381 |
-2.2 |
| Nova Scotia |
87,315 |
80,082 |
87,658 |
0.4 |
| New Brunswick |
65,942 |
59,200 |
64,865 |
-1.6 |
| Quebec |
752,750 |
738,306 |
754,742 |
0.3 |
| Ontario |
1,396,082 |
1,387,998 |
1,421,816 |
1.8 |
| Manitoba |
86,058 |
86,005 |
89,586 |
4.1 |
| Saskatchewan |
80,284 |
88,977 |
89,150 |
11.0 |
| Alberta |
390,217 |
417,659 |
428,863 |
9.9 |
| British Columbia |
570,751 |
557,623 |
596,901 |
4.6 |
| Yukon |
3,690 |
3,141 |
3,435 |
-6.9 |
| Northwest Territories |
7,369 |
7,162 |
7,531 |
2.2 |
| Nunavut |
832 |
392 |
389 |
-53.2 |
|
|
Toronto Not To Blame For Blue Man Group Closing
TORONTO - Toronto's rich theatre history is being tarnished yet again by Blue Man Group, ironically by the very fact that it is closing. "Placing the blame for the show's failure on our city instead of squarely where it belongs, with the show's deliberate inability to make itself part of our community, continues a pattern of disrespect for Toronto evidenced by Blue Man from day one," says Susan Wallace, Executive Director of Canadian Actors' Equity Association.
The closing of Blue Man Group is instead evidence of Toronto's astute
theatre audiences choosing not to support a production that eschewed this
city's established professional associations and unions of actors, musicians
and stage technicians. Blue Man's efforts to join the Toronto theatre "family"
have been seen for what they truly are - attempts to break-up Toronto's
close-knit theatrical community.
The theatre-going spirit of Toronto remains strong and vibrant, evidenced
by the recent overwhelmingly positive response to the Canadian's Opera Company
debut at the Four Seasons Centre for the Performing Arts, a spate of recent
local theatre season openings and the city's excitement on the eve of "Nuit
Blanche".
Artists and technicians eagerly await the chance to perform and work in
the well-equipped and perfectly situated Panasonic Theatre venue. Blue Man's
closure will allow for this beautiful and much-needed theatre to become a
venue that Toronto can be truly proud of.
Blue Man is not only experiencing labour woes in Toronto but also south
of the border.
The Las Vegas, Nevada, IATSE local voted overwhelming to support a union
organizing campaign, but Blue Man then refused to meet at the bargaining
table. On September 14, the National Labor Relations Board in Washington D.C.
issued an unfair labour practice against Blue Man Group.
|
Tourism Toronto names new ad agency to carry the Toronto story to the world
TORONTO- On September 28, Tourism Toronto announced that it has named Leo Burnett Canada as its new lead marketing agency working with Starcom Mediavest Group as its media partner.
"The Leo Burnett team - its people and ideas - stood out as the ideal
partner to help us present Toronto as an inspiring urban destination in a
highly competitive environment," said Bruce MacMillan, President and CEO of
Tourism Toronto.
In making its selection, Tourism Toronto noted Leo Burnett's integrity
and longevity with clients and its strong level of integration.
"We recognized their strong record of carrying big ideas through a wide
range of executions - print and broadcast advertising, online and events,"
said Joel Peters, Tourism Toronto's Chief Marketing Officer.
Launched last year, Toronto's new "Unlimited" brand platform is built
around presenting Toronto as a creative city energized by diverse and
open-minded people.
"This is a dream assignment for any ad agency, and we're thrilled to have
earned the right to work with Tourism Toronto," said David Moore, President
and CEO of Leo Burnett Canada. "Toronto has all the elements it needs to
succeed in attracting visitors, and we're excited to help get that story
told."
Today's announcement concludes a formal agency review process by Tourism
Toronto. The planned three-year review was undertaken, in part, to consolidate
agency relationships with a single marketing partner. Tourism Toronto retained
Level 5 Strategic Brand Advisors to advise on the search process and help
focus the search criteria and candidates.
"The tourism industry faces a profoundly changing marketplace.
Traditional markets are in decline while new markets are emerging and showing
long-term promise. We believe we have the right team to spark curiosity in new
markets and reignite our base to build a more robust tourism business for our
members and community," said MacMillan.
|
National tourism indicators - Second quarter 2006
Tourism spending advanced 0.8% in the second quarter of 2006, bolstered by spending of international visitors. The pace of domestic tourism spending slowed markedly after seven quarters of solid gains.
Turnaround of international tourism spending
Spending by international visitors to Canada regained lost ground in the second quarter, growing 1.6% after having slipped 8.9% over the previous five quarters.
A 2.5% increase in the number of overnight visitors from the United States, the first increase in seven quarters, was the major factor behind the turnaround. On average, overnight visitors stay three or four days in the country and spend eight times as much as same-day visitors.
The number of same-day visitors to Canada from the United States, in contrast, fell 2.3%. This resulted in lower spending by international visitors on fuel and on vehicle repairs and parts.
Slowdown of domestic tourism spending
The pace of domestic spending on tourism in Canada slowed to 0.6%, the weakest quarterly gain in two years. Declines were registered notably in spending on accommodation, food and beverage services, and recreation and entertainment.
In contrast to the weakness on the domestic front, the number of Canadians travelling outside the country increased for the fourth quarter in a row. This contributed to a solid 3.7% hike in Canadians' spending on passenger air transport, which bolstered domestic tourism demand (fares paid by Canadians travelling abroad on Canadian carriers are included in domestic tourism spending).
Increase in air transportation spending
Total tourism spending on air transportation, including that by residents and non-residents, was up 2.4% in the second quarter, reflecting the increase in domestic spending on passenger air transportation. Outlays on passenger air transportation by international visitors on the other hand declined 4.1%.
Spending on other tourism commodities (excluding transportation) moderated in the second quarter. Total tourism spending on accommodation services, food and beverages services and other tourism commodities (which includes recreation and entertainment and travel agents) was flat.
Tourism employment continues to grow
The number of jobs attributable to tourism was up 0.7% in the second quarter of 2006. Much of the strength came from increased hiring in the accommodation industry, where tourism jobs were up 1.9%, and in food and beverage services (+0.4%).
Tourism gross domestic product in line with overall economy
Tourism gross domestic product expanded 0.5% in the second quarter, about half the pace (+1.1%) registered in the first quarter and in line with the overall economy. The transportation industry continued to be the main source of strength, posting its 12th consecutive quarterly gain in tourism gross domestic product.
Looking ahead
Early indicators are mixed for the third quarter of 2006. According to the Business Conditions Survey for the Traveller Accommodation industries, almost as many hotel operators (27%) expect that occupancy rates will be lower in the third quarter, compared to one year ago, as those who expect rates will be higher (29%). On the other hand, hoteliers expecting room rates to rise (40%) outnumbered two-to-one those expecting them to fall (18%).
| National tourism indicators |
| |
Second quarter 2005 |
Third quarter 2005 |
Fourth quarter 2005 |
First quarter 2006 |
Second quarter 2006 |
First to second quarter 2006 |
| |
millions of dollars at 1997 prices, seasonally adjusted |
% change |
| Total tourism expenditures |
|
|
|
|
|
|
| Tourism demand in Canada |
13,651 |
13,719 |
13,847 |
14,014 |
14,130 |
0.8 |
| Tourism demand by non-residents |
3,664 |
3,581 |
3,559 |
3,489 |
3,544 |
1.6 |
| Tourism domestic demand |
9,987 |
10,138 |
10,287 |
10,525 |
10,586 |
0.6 |
| Transportation |
|
|
|
|
|
|
| Tourism demand in Canada |
5,082 |
5,118 |
5,162 |
5,227 |
5,322 |
1.8 |
| Tourism demand by non-residents |
946 |
918 |
918 |
889 |
868 |
-2.5 |
| Tourism domestic demand |
4,136 |
4,200 |
4,245 |
4,338 |
4,455 |
2.7 |
| Accommodation |
|
|
|
|
|
|
| Tourism demand in Canada |
1,914 |
1,916 |
1,934 |
1,956 |
1,957 |
0.1 |
| Tourism demand by non-residents |
852 |
830 |
821 |
810 |
832 |
2.7 |
| Tourism domestic demand |
1,062 |
1,086 |
1,114 |
1,146 |
1,126 |
-1.8 |
| Food and beverage services |
|
|
|
|
|
|
| Tourism demand in Canada |
1,906 |
1,908 |
1,912 |
1,935 |
1,937 |
0.1 |
| Tourism demand by non-residents |
583 |
575 |
563 |
551 |
567 |
2.9 |
| Tourism domestic demand |
1,324 |
1,332 |
1,349 |
1,384 |
1,369 |
-1.1 |
| Other tourism commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,304 |
2,324 |
2,360 |
2,392 |
2,391 |
-0.1 |
| Tourism demand by non-residents |
483 |
476 |
476 |
463 |
471 |
1.7 |
| Tourism domestic demand |
1,821 |
1,848 |
1,883 |
1,929 |
1,920 |
-0.5 |
| Other commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,445 |
2,453 |
2,479 |
2,503 |
2,524 |
0.8 |
| Tourism demand by non-residents |
800 |
782 |
782 |
775 |
806 |
4.1 |
| Tourism domestic demand |
1,644 |
1,671 |
1,697 |
1,729 |
1,717 |
-0.7 |
| National tourism indicators |
| |
Second quarter 2005 |
Third quarter 2005 |
Fourth quarter 2005 |
First quarter 2006 |
Second quarter 2006 |
First to second quarter 2006 |
| |
millions of dollars at current prices, seasonally adjusted |
% change |
| Total tourism expenditures |
|
|
|
|
|
|
| Tourism demand in Canada |
15,567 |
15,940 |
16,078 |
16,298 |
16,694 |
2.4 |
| Tourism demand by non-residents |
4,407 |
4,347 |
4,321 |
4,243 |
4,347 |
2.5 |
| Tourism domestic demand |
11,160 |
11,593 |
11,758 |
12,055 |
12,347 |
2.4 |
| Transportation |
|
|
|
|
|
|
| Tourism demand in Canada |
5,701 |
5,979 |
6,022 |
6,097 |
6,432 |
5.5 |
| Tourism demand by non-residents |
1,233 |
1,218 |
1,216 |
1,175 |
1,174 |
-0.1 |
| Tourism domestic demand |
4,468 |
4,761 |
4,806 |
4,921 |
5,258 |
6.9 |
| Accommodation |
|
|
|
|
|
|
| Tourism demand in Canada |
2,376 |
2,400 |
2,431 |
2,485 |
2,513 |
1.1 |
| Tourism demand by non-residents |
1,057 |
1,039 |
1,031 |
1,027 |
1,066 |
3.9 |
| Tourism domestic demand |
1,319 |
1,361 |
1,400 |
1,458 |
1,446 |
-0.8 |
| Food and beverage services |
|
|
|
|
|
|
| Tourism demand in Canada |
2,324 |
2,342 |
2,363 |
2,410 |
2,428 |
0.7 |
| Tourism demand by non-residents |
711 |
706 |
696 |
687 |
712 |
3.6 |
| Tourism domestic demand |
1,614 |
1,635 |
1,667 |
1,723 |
1,716 |
-0.4 |
| Other tourism commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,608 |
2,647 |
2,678 |
2,707 |
2,703 |
-0.1 |
| Tourism demand by non-residents |
571 |
566 |
566 |
553 |
563 |
1.8 |
| Tourism domestic demand |
2,037 |
2,080 |
2,111 |
2,154 |
2,140 |
-0.6 |
| Other commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,558 |
2,572 |
2,586 |
2,600 |
2,618 |
0.7 |
| Tourism demand by non-residents |
835 |
817 |
812 |
801 |
832 |
3.9 |
| Tourism domestic demand |
1,723 |
1,754 |
1,773 |
1,799 |
1,786 |
-0.7 |
Note to readers
Levels and shares of tourism spending are expressed in current dollars, adjusted for seasonal variations. Growth rates of tourism spending and gross domestic product are expressed in real terms (i.e., adjusted for price changes) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates.
|
Ontario Government Helps Attract New Tourism Business
Funding Provided To Promote Great Lakes Cruising To International Ship
Owners
TORONTO - With its picturesque ports and interesting history, the Great Lakes offer visitors an outstanding cruising experience and the Ontario government is providing $60,000 to promote this destination to international ship owners and operators, Tourism Minister Jim Bradley announced September 24.
"The cruising industry is growing at a remarkable rate, and we want
travelers from around the world to know that the Great Lakes is an exciting
destination for a summer cruise holiday," said Bradley. "We are delighted to
support the growth of Great Lakes cruising as a novel way for visitors to
explore Ontario."
Funding is being provided to Cruise Ontario and the Great Lakes Cruising
Coalition to host a week-long familiarization tour of the Great Lakes region
for international ship owners and operators. The tour begins in Toronto and
includes stops at Parry Sound, Little Current, Mackinac Island, Thunder Bay
and Sault Ste Marie, where the owners and operators will take the Agawa Canyon
Tour Train ride to see Northern Ontario's beautiful, rugged landscape.
"I am pleased that the Ontario government recognizes the Great Lakes
cruising industry as an important contributor to building tourism in this
province," said Stephen Burnett, executive director of Cruise Ontario. "By
supporting this familiarization tour for international ship owners and
operators, the province is helping to put the Great Lakes on the map as a top
destination for international travellers."
From 1980 to 2004, the North American cruise market grew by more than
eight per cent annually, from 1.4 million to more than nine million
passengers. Consumers are increasingly demanding closer-to-home vacations.
With more than one hundred million people living within one day's drive of a
Great Lakes port, cruising in Ontario is a convenient and accessible way to
travel for families. The cruising season typically runs from May until
October.
"The cruising industry helps create more jobs and contributes to our
economy in port communities," said Bradley. "We want international ship owners
and tour operators to know that Ontario is open for business and we look
forward to welcoming their passengers."
<<
Other recent initiatives by the Ontario government aimed at boosting
tourism include:
- Investing $5.3 million annually to help increase tourism in Northern
Ontario
- Investing $1.9 million in 84 festivals and events across Ontario so
far this year
- Promoting Ontario to an emerging Chinese tourism market with the
launch of a new Chinese-language tourism website and the North
American premiere of the Chinese Lantern Festival at Ontario Place
- Investing $5 million in a cultural tourism advertising campaign, to
increase awareness of Ontario as a premier destination for cultural
attractions and events, from theatre packages to culinary getaways.
|
Travel between Canada and other countries - July 2006
Same-day car travel from the United States continued its downward spiral in July as American travel to Canada fell to its lowest level since the late 1970s.
Same-day car trips by Americans have been at historic lows since the beginning of 2005. Once again a new record low was set in July when just 1.2 million Americans made same-day car trips, down 0.6% from the previous month. (Unless otherwise specified, monthly data are seasonally adjusted.)
Although same-day car travel is currently about half as popular as it was prior to September 11, 2001, the decrease may be linked to other factors. These include the higher Canadian dollar, which averaged 64.9 US cents in August 2001 and higher gas prices, which are nearly 60% higher than they were before 9/11. However, the new security policies at the border following 9/11 and travellers' perception of them might also have contributed to the decrease.
In July, overnight car travel, which is historically more stable than same-day travel, fell to its lowest level in nearly nine years, slipping 2.6% to 681,000 trips.
Declines in overnight travel by plane (-5.1%) and other modes of transportation (-0.2%) were also observed, bringing the total number of overnight trips to its lowest level since the height of the Severe Acute Respiratory Syndrome (SARS) crisis in May 2003. American travellers made 1.1 million overnight trips to Canada in July, down 3.0% from the previous month.
While overnight travel from the United States was 17.1% lower than in August 2001, the decline is likely caused by factors other than 9/11. Overnight car travel from the United States was actually higher for most of 2002 than it was prior to 9/11, while overnight plane travel hit an all-time high in August 2004.
Overall, travel from the United States fell to its lowest level since May 1979, slipping 1.3% to 2.4 million trips between June and July.
Trips from overseas markets fell to their lowest level since May 2005, down 1.6% to 368,000. Travel from Canada's six most important overseas markets all recorded declines, with Australia being the hardest hit (-6.0%). Travel from the United Kingdom, Canada's biggest overseas market, fell 1.4% to 71,000 trips but travel from China reached a record high of 13,000 trips.
While fewer foreigners visited Canada in July, more Canadians travelled abroad, specifically to the United States.
Travel to the United States climbed to 3.3 million trips, up 1.5% from June, as both same-day car and overnight travel increased in July.
Canadians made over 1.9 million same-day car trips south of the border, up 0.8% from the previous month. Same-day travel to the United States has trended up since it fell 32.4% to 1.5 million trips between August and October 2001.
With increases in both the number of trips by car (+3.5%) and plane (+2.2%), overnight travel to the United States climbed to 1.3 million trips in July, up 2.8% from the previous month. This was the third highest level since 1993 with only those of January and April of this year being higher.
However, travel to overseas countries fell for the first time since last November, after record highs were observed in each of the last five months. Canadians took an estimated 561,000 trips to overseas countries in July, down 1.4% from the previous month. This was still the second highest month on record.
While it is possible that an increasing number of Canadians are choosing overseas destinations instead of the United States, this does not seem to be a direct result of 9/11. Travel to overseas countries has increased steadily since the early 1980s, well before 9/11.
The Canadian dollar dropped to an average of 88.6 US cents in July, down 1.4% from June. The loonie also fell against the euro, British pound sterling and Japanese yen.
Note: Same day and overnight data for United States residents entering by commercial plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the fourth quarter of 2005 and the first quarter of 2006.
Same day and overnight data for Canadian residents returning from the United States by commercial plane, private plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the fourth quarter of 2005 and the first quarter of 2006.
| Travel between Canada and other countries |
| |
August 2001 |
June 2006r |
July 2006p |
August 2001 to July 2006 |
June to July 2006 |
July 2006 |
July 2005 to July 2006 |
| |
Seasonally adjusted |
Unadjusted |
| |
thousands |
% change |
thousands |
% change |
| Canadian trips abroad1 |
3,897 |
3,845 |
3,885 |
-0.3 |
1.1 |
4,679 |
5.8 |
| to the United States |
3,477 |
3,276 |
3,325 |
-4.4 |
1.5 |
4,175 |
5.0 |
| to other countries |
420 |
568 |
561 |
33.5 |
-1.4 |
504 |
12.3 |
| Same-day car trips to the United States |
2,222 |
1,929 |
1,944 |
-12.5 |
0.8 |
2,266 |
3.1 |
| Total trips, one or more nights |
1,602 |
1,856 |
1,884 |
17.6 |
1.5 |
2,363 |
8.4 |
| United States2 |
1,182 |
1,288 |
1,323 |
11.9 |
2.8 |
1,859 |
7.3 |
| Car |
656 |
750 |
776 |
18.2 |
3.5 |
1,332 |
8.6 |
| Plane |
419 |
446 |
455 |
8.8 |
2.2 |
365 |
6.8 |
| Other modes of transportation |
108 |
92 |
92 |
-14.3 |
-0.2 |
162 |
-1.1 |
| Other countries3 |
420 |
568 |
561 |
33.5 |
-1.4 |
504 |
12.3 |
| Travel to Canada1 |
4,223 |
2,813 |
2,775 |
-34.3 |
-1.3 |
4,793 |
-10.3 |
| from the United States |
3,853 |
2,439 |
2,407 |
-37.5 |
-1.3 |
4,126 |
-11.3 |
| from other countries |
370 |
374 |
368 |
-0.6 |
-1.6 |
667 |
-3.5 |
| Same-day car trips from the United States |
2,340 |
1,169 |
1,162 |
-50.3 |
-0.6 |
1,639 |
-14.0 |
| Total trips, one or more nights |
1,710 |
1,523 |
1,481 |
-13.4 |
-2.8 |
2,911 |
-8.6 |
| United States2 |
1,355 |
1,157 |
1,122 |
-17.1 |
-3.0 |
2,263 |
-10.0 |
| Car |
873 |
699 |
681 |
-22.0 |
-2.6 |
1,448 |
-11.7 |
| Plane |
336 |
326 |
310 |
-7.8 |
-5.1 |
494 |
-6.5 |
| Other modes of transportation |
146 |
132 |
132 |
-9.4 |
-0.2 |
321 |
-7.4 |
| Other countries3 |
355 |
366 |
359 |
1.0 |
-1.9 |
648 |
-3.3 |
| Most important overseas markets4 |
|
|
|
|
|
|
|
| United Kingdom |
75 |
72 |
71 |
-4.3 |
-1.4 |
120 |
-10.6 |
| Japan |
44 |
34 |
33 |
-25.8 |
-2.6 |
44 |
-3.6 |
| France |
31 |
31 |
31 |
1.3 |
-0.7 |
58 |
0.8 |
| Germany |
31 |
26 |
24 |
-20.1 |
-4.6 |
46 |
-14.5 |
| Australia |
14 |
18 |
17 |
20.7 |
-6.0 |
23 |
-7.6 |
| Mexico |
15 |
18 |
17 |
14.1 |
-5.6 |
43 |
0.1 |
| South Korea |
13 |
16 |
16 |
22.9 |
0.2 |
31 |
3.1 |
| China |
8 |
12 |
13 |
65.4 |
6.0 |
20 |
34.8 |
| Netherlands |
10 |
10 |
10 |
4.8 |
1.4 |
24 |
-1.4 |
| Hong Kong |
11 |
9 |
10 |
-9.7 |
8.8 |
19 |
5.6 |
| Taiwan |
10 |
8 |
8 |
-19.0 |
-2.8 |
14 |
-4.2 |
| Switzerland |
8 |
8 |
8 |
0.5 |
-0.8 |
20 |
-8.1 |
| r | revised |
| p | preliminary |
| 1. | Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips. |
| 2. | Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods. |
| 3. | Figures for other countries exclude same-day entries by land only, via the United States. |
| 4. | Includes same-day and one or more night trips. |
|
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WTTC LAUNCHES REPORT FOR NAMIBIA
London & Windhoek - The TSA project was commissioned by the Government of the Republic of Namibia, through the Ministry of Environment and Tourism (MET), under the project leadership of the Namibia Tourism Board (NTB). The World Travel & Tourism Council (WTTC), with its research partner, Oxford Economic Forecasting (OEF) was commissioned to conduct this National Tourism Satellite Account (TSA) research project for Namibia.
The World Travel & Tourism Council (WTTC) is the forum for global business leaders comprising the presidents, chairs and CEOs of 100 of the world's foremost companies. It is the only body representing the private sector in all parts of the Travel & Tourism industry worldwide. WTTC's mission is to raise awareness of the full economic impact of the world's largest generator of wealth and jobs - Travel & Tourism.
The project was funded by the Embassy of Finland, ComMark Trust (funded by DFID), with support from Air Namibia, Leading Lodges and Protea Hotels Namibia.
The main purpose of this project is to fully understand the value of Travel & Tourism to the economy and job creation of Namibia. Tourism as an industry has never been reflected separately in the National Accounts, as is the case with other industries such as Fisheries, Mining, Agriculture and Transport. Thus, TSA measures the real value of Travel and Tourism to the economy.
The TSA is a comprehensive quantification of the contribution of Travel & Tourism to the economy. It’s contribution to national income, employment, etc. The TSA is an extension of the standard National Accounts that measure the size and growth of the economy (GDP) The system provides a straight forward and efficient way to deal with data input, the calculation of the contribution of tourism, and the generation of output tables.
This TSA research quantified the impact of Travel & Tourism on the economy and employment of Namibia and made projections for the growth of Travel & Tourism in the country. Furthermore, a series of policy recommendations were provided with the intention to maximize the potential of Travel & Tourism to the country’s economy, and to tap its position as a leading catalyst for economic development and job creation. It also included training for the key Namibian partners, i.e Ministry of Environment and Tourism, Namibia Tourism Board, Bank of Namibia, National Planning Commission and NEPRU which will be responsible to update and implement the TSA
A WTTC/OEF team visited Namibia in January/February this year. The team consisted of experts on Travel & Tourism policy and economics. Focus groups were conducted to obtain input regarding Travel & Tourism policy issues and available data were collected for the TSA. In addition, the team interviewed different key stakeholders. These interviews helped them to better understand the local and regional political and economic climate as well as local peculiarities and sensitivities. Feedback meetings also took place to obtain final input from stakeholders on the draft report.
In Namibia for 2006, the research forecasted that:-
Demand: Encompassing all components of Travel & Tourism consumption, investment, government spending and exports to grow 8.2 per cent (real terms) and total N$9.1 billion (US$1.5 billion) in 2006. The ten-year annualized growth (2007-2016) forecast is 6.9 per cent per annum. This makes Namibia the 13th fastest growing country in the world in terms of Travel & Tourism Total Demand.
Visitor Exports: Spending by inbound international visitors is expected to total N$4.2 billion in 2006, representing 20.0 per cent of total exports.
Gross Domestic Product (GDP): Travel & Tourism’s contribution to Namibia’s economy is illustrated by the direct industry impact of 3.7 per cent of total GDP and the combined direct and indirect impact of the Travel & Tourism economy, which is expected to total 16.0 per cent in 2006.
Employment: The Namibian Travel & Tourism industry is expected to account for 18,800 jobs or 4.7 per cent of total employment in 2006. The broader perspective of the Travel & Tourism economy (direct and indirect), which includes the spill-over employment associated with industry capital investment and government spending, is expected to account for 71,800 jobs dependent on Travel & Tourism or 17.9 per cent of total employment.
In order for Namibia to realize its potential in Travel & Tourism, WTTC’s principal policy recommendations included:
Increase understanding at the top levels of government of Travel & Tourism and its impact on the economy
Incorporate Travel & Tourism into mainstream policies for employment, trade, investment, education and environment
Adopt as a Cabinet Directive a Master Plan/Tourism Growth Strategy for Namibian Travel & Tourism
Set up a private sector Tourism Advisory Council to advise the government on Travel & Tourism matters
Instil a culture of Travel & Tourism statistics and information-based decision-making
Assure sufficient funding to enable the Namibia Tourism Board to carry out its marketing and regulatory roles
Explore the full range of aviation business options to develop strong, dependable and profitable air service to Namibia
Restructure Namibia Wildlife Resorts so that the whole country can benefit from its precious resources
Develop and communicate incentives for Travel & Tourism investment to interested parties and establish a one-stop shop for investment
Understand that leakage is a common phenomenon of Travel & Tourism and promote linkages within the Namibian economy
Reduce bureaucracy regarding environmental planning and management and ensure that environmental regulations are followed
Establish a Pro-poor/Community-based Tourism Strategy for Namibia and ensure that community-based projects are financially viable
Increase transparency and allow self-regulation of tourism product pricing
Increase product quality through training and investment so that income generation is maintained and increased
Increase investment in education and training for tourism and introduce incentives for the private sector to invest in training
Prioritize product development, enhancement and extension and ensure that it is undertaken at regional as well as national level
Make the most of Namibia’s credentials in terms of sustainable tourism development, and ensure a long-term vision
Facilitate domestic tourism
Increase funding for NTB marketing and promotion efforts and define a unified national and regional branding strategy
Recognize the role that Travel & Tourism can play in developing information and communication technology, pursue an open telecommunications market and encourage web development for marketing and administration purposes.
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CANADIAN COMPANIES SPENDING DOUBLE ON TRAVEL AND
BUSINESS EXPENSES
Spending up $12.9 billion from nine years ago
MARKHAM - Spending on travel and business expenses by Canadian organizations in both the public and private sectors has nearly doubled in the last nine years, says American Express.
According to the 2006 American Express Travel Management and Business
Expense Study, conducted by Ipsos Reid, an independent research firm,
Canadian companies now spend approximately $24 billion annually on
travel and business expenses. That's up from $12.9 billion in 1997 when
Amex last published its in-depth report on this sector. The study also
reveals companies stand to reclaim as much as $2.4 billion dollars
through better control and cost savings.
"There has been a lot of change over the last few years," says Shawn
Klerer, Vice President and General Manager, Business Travel Canada,
American Express. "Turmoil in the travel industry and changes in the
corporate environment have transformed business travel and increased
emphasis on financial controls and accountability. At the same time,
Canada's strong economy is fueling a significant resurgence in travel
spending, as companies travel to meet with new customers and grow their
businesses."
All of this combined has put a spotlight on the issue of travel
management and business expenses and pushed it high up on the agenda for
senior management. Controlling these burgeoning costs has become a top
priority for business leaders.
"With travel and business expenditures among the top three costs for
companies, we're seeing a major shift in the level of focus and
attention being given to this area. Business leaders are now taking
responsibility over this huge expense category," says Andrew Pilkington,
Vice President and General Manager, Global Commercial Card Canada,
American Express. "We're seeing more CFOs and procurement professionals
playing an engaged and strategic role in expense management."
Key Findings
The American Express study, conducted in association with Ipsos Reid,
surveyed a total of 500 mid- and large-sized companies to learn more
about their travel management and business expense practices.
>From the results, it is clear that Canadian companies are applying more
management discipline to expense management, and their use of formal
controls is becoming common practice.
* Nearly three-quarters (73%) of companies have travel policies
- an increase from 62% in 1997.
* Even more have strong guidelines for purchasing everyday items
such as office supplies (76%), telecommunication services (76%) and
computer software/hardware (81%).
* And, almost one-third (32%) of companies say their most senior
executives are involved in the overall management of travel and business
expenses.
Where some companies are falling behind is in their lack of consistency
and commitment to the policies, practices and processes they have put in
place. In many cases, employees are not being mandated to follow travel
and expense policies and management tools are not being fully deployed.
"Too often, the systems for maintaining and controlling expenses remain
rooted in management practices that are out-of-date," says Andrew
Pilkington. "Most companies have travel and spending policies in place,
but there is no follow through to ensure and reinforce compliance."
As a result many are missing out on huge savings opportunities, leaving
as much as $2.4 billion on the table.
For example, study results show companies are:
* Hesitant to explore new technology - Online booking has
increased significantly, but more than one-third (37%) of companies say
they have no plans to move online. Through a carefully managed online
and offline booking approach, companies can meet their travellers' needs
and maximize savings for the company.
* Reluctant to mandate card usage - A majority of companies
(60%) have implemented a corporate card program - cards issued to
employees for travel and other business purchases. But just under half
(49%) require their employees to use it. This means, employees are using
cash or personal cards for business
purchases, making it difficult to track and reconcile expenses. By
making it mandatory for employees to use a corporate card, companies can
gather valuable spending information and uncover new ways to save money.
* Still relying on manual processes - Many companies (47%) are
automating their expense reporting system because it helps employees
save time, and it ensures compliance with spending policies and cuts
down on processing and administrative costs for the company. But half
continue to use paper-based processes that are labour intensive and have
little or no checks and balances in place. More companies should be
exploring ways to automate this process.
* Unwilling to commit resources - While most companies have the
resources they need to manage their travel program effectively - easy
access to data (73%), regular reviews of their travel agency (45%) and
annual senior management reviews of the overall program (59%) - almost
half (47%) have not assigned the task of regular oversight to a
dedicated resource. This means there is no one to oversee the day-to-day
program management to ensure and reinforce compliance. Appointing
someone to oversee the company's travel program can be the single most
important step to controlling expenses.
"Diligent management of travel and business expenses is core to running
a sophisticated organization," says Shawn Klerer. "The next phase in the
evolution of expense management is to bring to it the same degree of
rigour and governance as is applied to other areas of financial
responsibility."
Other Key Findings
The American Express study also found that business travel remains high
with 87% of companies either increasing or maintaining the same levels
over the past year. Almost half of the companies surveyed say their
business and customer base have grown and they need to travel. Even with
increased emphasis on traveller security, Canadian corporations
overwhelmingly believe that face-to-face meetings are a crucial part of
doing business.
"Over the last few years we've noticed a change in attitude towards
business travel," says Shawn Klerer. "Companies have always placed great
emphasis on the importance of meeting customers face-to-face. Now
they're seeking out and finding ways to better manage the costs
associated with these meetings."
About the Report
The 2006 American Express Travel Management and Business Expenses Study
is based on telephone interviews conducted among 500 medium- and
large-sized Canadian companies between January and April, 2006.
Organizations surveyed had annual revenues of $5 million to $250 million
or more. A sample of this size produces results that can be considered
accurate within 4.4% percentage points 19 times out of 20. The research
was conducted by Ipsos Reid.
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Intrawest reports fiscal 2006 results ALL DOLLAR AMOUNTS ARE IN U.S. CURRENCY
VANCOUVER - Intrawest Corporation, a world leader in destination resorts and adventure travel, today announced results for the fiscal year ended June 30, 2006.
For fiscal 2006, the company reported income from continuing operations
of $55.3 million compared with $24.1 million in 2005. Income per share from
continuing operations for the year, on a fully diluted basis, increased to
$1.12 per share in 2006 from $0.50 per share in 2005. Total Company EBITDA
(earnings before interest, income taxes, non-controlling interest,
depreciation and amortization and any non-recurring items) increased 19 per
cent to $267.5 million from $225.1 million during the same period last year.
"Our fiscal 2006 performance was highlighted by the sale of a majority of
our interests in both our real estate and mountain operations at Mammoth
Mountain, California, which demonstrates our proven ability to create value
through acquiring and developing world-class destination resort properties,"
said Joe Houssian, chairman and chief executive officer. "We also made
considerable progress during the year in strengthening our leadership position
in the destination resort and adventure travel industries through the
continued expansion of award-winning Abercrombie & Kent, as well as extending
our business reach into Europe."
<<
Fiscal 2006 Highlights
- Total revenue of $1.61 billion.
- Resort and Travel Operations revenue increased 16% to
$936.1 million from $806.6 million in 2005. The increase in
revenue was led by award-winning Abercrombie & Kent which
generated $294.9 million, an increase of 18 per cent over the same
period last year.
- Generated presales revenue of $534 million in December 2005 - a
record month for real estate launches.
- The sale of Mammoth Mountain Ski Area generated an after-tax gain
of $61.3 million and Intrawest has retained a minority interest in
the operations of this world-class resort.
- The sale of the majority of the company's land position at Mammoth
Mountain resulted in a pre-tax profit of $56.8 million. Intrawest
has retained a minority interest in the future development of the
village center.
- The sale of Lot Three Ka'anapali, a 26-acre beachfront parcel in
Maui, resulted in a pre-tax profit of $25.4 million.
- Strong balance sheet with year-end Net Debt to EBITDA ratio of
3.1 times, well within target leverage range.
- Expanded presence in Europe by adding three village development
locations in France and one location in Switzerland.
Other Highlights
- Entered into a definitive acquisition agreement with investment
funds managed by Fortress Investment Group LLC of New York for all
of Intrawest's outstanding shares at a price of $35.00 per share
payable in cash. A special meeting of shareholders is scheduled
for Tuesday, October 17, 2006 to consider the statutory
arrangement under the Canada Business Corporations Act. The
closing is subject to the affirmative vote cast by shareholders
and other regulatory closing conditions.
>>
"We spent the latter part of fiscal 2006 conducting an intensive and
thorough review of all available strategic alternatives for creating
shareholder value," continued Mr. Houssian. "This broad, public process
commenced in February 2006 and resulted in the definitive acquisition
agreement with Fortress that we announced in August. We are confident that
Intrawest and Fortress will make a formidable team as we embark on a new era
of significant growth and expansion for the company. We look forward to
working together to enhance the long-term value of Intrawest's irreplaceable
real estate and world-class brands and to achieving our goal of becoming the
trusted leader in global leisure travel."
On September 11, 2006, the Board of Directors declared a dividend of
Cdn.$0.08 per common share payable on October 16, 2006 to shareholders of
record on October 2, 2006.
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U.K. firm enters into an agreement to acquire itravel2000
Toronto On - Travelzest plc, the British online travel group offering specialist travel programmes, announces that it has entered into an agreement to purchase the entire issued share capital of itravel2000.com for a consideration of up to Can$51.5m which will be satisfied by cash and Exchangeable Shares.
itravel2000.com is a privately owned Canadian on-line travel agent specialising in the sale of travel and travel related products. Sales are made by internet web sites and a customer call centre located in Mississauga, Ontario, Canada.
Commenting on the acquisition Chris Mottershead, Travelzest's Chief Executive said:
"One of the key elements of Travelzest's strategy is to create a travel group which achieves profits throughout the year. itravel2000.com is one of Canada's largest privately owned online travel retailers, with a long and established track record. Importantly, the greater proportion of its business is generated in the winter months when many Canadians like to travel abroad, and will therefore provide counter-seasonal revenue and profit to the predominantly summer-based revenues and profits of Travelzest's businesses in Europe."
Commenting on the acquisition Jonathan Carroll, itravel2000's president said:
"Being part of the Travelzest group will increase itravel2000's ability to offer Canadian travel consumers ever expanding international and unique travel product lines and offers. This will allow our itravel2000 dedicated team of travel professionals and myself to continue to drive value and service to the Canadian travel consumer."
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World Travel & Tourism Council issues call for entries for 2007 Tourism for Tomorrow Awards
London, UK The World Travel & Tourism Council (WTTC) issued a call for entries for the 2007 Tourism for Tomorrow Awards. The Awards, now in their third year under WTTC stewardship, promote and reward best practice in Travel & Tourism all over the world.
There are four categories for entry, allowing for applications from tourism destinations, businesses and organization. The categories are:
Destination Award: for destinations of any size which show a commitment to responsible tourism development
Conservation Award: for any tourism organization committed to the protection of natural and cultural heritage
Investor in People Award: for any tourism organization which shows a commitment to human resource development and local community involvement
Global Tourism Business Award: for a tourism business of at least 200 employees operating in more than one destination which demonstrates responsible tourism practices
The Awards are sponsored by several WTTC Members and other organizations, including British Airways, Reed Travel Exhibitions, TAP, Espírito Santo Tourism Group and Opodo, as well as by Fairmont Hotels & Resorts and Adventure Travel Expo. Media sponsors include BBC World, National Geographic Adventure, E-Turbo, Travelmole and Newsweek.
Jean-Claude Baumgarten, WTTC President, said, “Travel & Tourism represents a huge economic and social importance. WTTC is firmly committed to realizing the industry’s potential for growth and ensuring maximum and sustainable benefits for everyone involved. In recent years global consciousness of the importance of tourism has triggered a fresh look at the opportunities it represents and we invite all sectors of the industry to applaud the best practices in tourism, helping the development of sustainable growth in the future.”
Costas Christ, Judging Chairman for the Tourism for Tomorrow Awards and an international expert on sustainable tourism, said, “Tourism continues to be an important opportunity for helping to protect the Earth's natural and cultural heritage while also promoting cross-cultural understanding and economic development. By recognizing the best models of socially and environmentally responsible tourism from around the world, the 2007 Tourism for Tomorrow Awards are demonstrating that sustainable tourism practices can be part of business success.”
The deadline for entries is 11 December, 2006 and, after a judging process involving 12 tourism experts from around the world and on-site verification visits for finalists, the winners will be announced at a special ceremony during the 7th Global Travel & Tourism Summit held in Lisbon from 10 to 12 May, 2007.
Benefits of winning include a free trip to the 7th Global Travel & Tourism Summit and considerable international media attention and promotion.
To find out more and download an application form please visit www.tourismfortomorrow.com or email info@tourismfortomorrow.com.
Previous Winners of the Tourism for Tomorrow Awards
The 2006 Tourism for Tomorrow Award winners are:
Destination Award: Sierra Gorda, Mexico www.sierragordamexico.org
Conservation Award: Campi Ya Kanzi, Kenya www.maasai.com
Investor in People Award: Hotel Punta Islita, Costa Rica www.hotelpuntaislita.com
Global Tourism Business Award: Fairmont Hotels & Resorts, Canada and Global www.fairmont.com
|
New tourism campaign invites residents and visitors to discover Ontario this fall
TORONTO - Ontario's new tourism campaign promotes seemingly far-away destinations that are actually close to home to encourage consumers to discover the many unique experiences Ontario has to offer this fall.
The intriguing campaign includes television, radio and coffee sleeve
advertising and presents Ontario as a dynamic and diverse travel destination.
Starting September 11, two 15-second TV commercials promoting Ottawa, the
Niagara wine region and 10 other unique city and outdoor fall experiences will
run province-wide for five weeks.
"This campaign reminds Ontarians that, from great drives to delicious
culinary experiences and fun festivals, our province offers exciting fall
vacations that are close and convenient," said Tourism Minister Jim Bradley.
Through partnerships with mainstream cable and specialty TV networks, the
campaign also features five-second brand spots on Global Television, online
promotions, banner advertising on websites and an Ontario getaway contest. In
conjunction with CTV and Alliance Atlantis stations, such as Food Network,
History Television, Life Network and HGTV, special Ontario trivia "Did you
know?" spots will air, asking viewers about the province and promoting the
Fall Tour of Indulgence contest to win a weekend getaway. All communications
drive consumers to the www.ontariotravel.net website.
Complementary 30-second radio spots will be broadcast in select markets,
along with 15-second spots sponsoring radio traffic reports running in Toronto
and Hamilton. Tourism messages promoting diverse Ontario experiences will also
appear on 150,000 coffee sleeves in high-end coffee locations in Toronto and
Ottawa.
The fall campaign, directed at affluent couples, promotes memorable and
unique urban and outdoor getaways.
"This new campaign showcases Ontario as surprisingly unique and gives
residents and visitors many reasons to explore the wonderful experiences we
have nearby," said Robin Garrett, President and CEO, Ontario Tourism Marketing
Partnership Corporation (OTMPC), the tourism marketing agency for the
province.
A similar campaign will also run in the Detroit market along with
additional innovative partnerships with Local 4 TV and WOMC Radio to entice
American visitors to vacation in Ontario this fall.
In Quebec, OTMPC's successful French-language "Toarino" campaign will
continue in the Montreal market in September and feature radio and out-of-home
boards promoting Ontario's wine regions. This campaign directs consumers to
www.toarino.com.
"This province is a great place for fall vacations," added Garrett, "and
our new campaigns offer many enjoyable and fun travel ideas to make it easy
for visitors to have a great time."
Other OTMPC marketing initiatives support the fall campaign and also help
showcase Ontario's diverse fall offerings, including the Ontario Travel
Discoveries magazine and various partner programs that promote distinctive
getaways, great fall drives, wine, culinary and theatre experiences (see
backgrounder).
Backgrounder on OTMPC fall domestic initiatives
Ontario Travel Discoveries magazine
The fall issue of Ontario Travel Discoveries magazine, available
September 11 in English and French, features many signature experiences to
enjoy in Ontario this fall. This issue profiles hiking in Haliburton;
Ontario's fall food festivals; scenic tour trains; and great escapes to
Norfolk County, the Kawarthas and Caledon.
Obtain the free 96-page magazine in select Ontario daily newspapers, or
by registering online at www.ontariotravel.net, calling 1-800-ONTARIO, or
visiting any of the 18 Ontario Travel Information Centres throughout the
province.
Published three times annually, Ontario Travel Discoveries magazine
showcases unique Ontario travel destinations and experiences for consumers and
visitors. It recently won the 2006 Award of Excellence for Custom-Published
Magazines and Journals.
Fall Distinctive Getaways brochure
OTMPC's fall Distinctive Getaways brochure launches early September just
in time for Ontario's peak wine and culinary travel season. This fall,
450,000 copies of the 16-page brochure can be found in LCBO's FOOD & DRINK
magazine, Ottawa magazine and the TVO members guide. You can also get a copy
online at www.ontariotravel.net/savour or www.ontariotravel.net/theatre, or by
calling 1-800-ONTARIO or visiting any Ontario Travel Information Centre.
For the first time, fall and Christmas theatre productions and wine
country "after the harvest" touring suggestions are included to encourage
shoulder season activity. The program also features 24 Ontario getaways,
insider's culinary tips, profiles of Ontario's culinary "hotspots" and
signature partner packages online.
For a taste of Ontario Distinctive Getaways, visit the Ontario Wine Fair
at Toronto's Summerhill LCBO store on the weekends of September 16-17 and
23-24, when featured chefs partner with over 40 Ontario wineries for wine and
food pairing demonstrations, organized by LCBO, the Wine Council of Ontario
and OTMPC.
Great Fall Drives booklet
OTMPC's Great Fall Drives touring routes, accompanying day trips and
overnight experiences have increased to 20, with five new drives this fall:
Heritage Hamlets (York-Durham); Savanna Shores (Grand Bend-Wallaceburg);
Shoreline Treasures (Oxford, Norfolk, Elgin); Grand Adventures
(Fergus-Cayuga); and the King's Highway (Burlington-Port Credit). There are
also new partner affiliations with Hertz and the Ontario Accommodation
Association.
In total, 66 experiences are profiled in the Great Fall Drives booklet
and online at www.ontariotravel.net/greatdrives. Full colour maps, a
comprehensive calendar of artisan tours and activity descriptions - from fall
kayaking to an Agawa Canyon train tour - are included. This fall,
200,000 booklets will be distributed in Good Times, Fifty-Five Plus and
Canadian Biker magazines and through 1-800-Ontario, Ontario Travel Information
Centres and partners.
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New HTM Scholarship Honours Former Ontario Deputy Minister, U of G Grad
Hospitality and tourism management (HTM) students at the University of Guelph are being served up a new $2,500 annual scholarship named for Bill Allen, former Ontario deputy minister of tourism and recreation. The inaugural scholarship will be awarded in March 2007.
Allen, a two-time graduate of U of G's Ontario Agricultural College, served in the provincial public sector for more than 30 years. His posts included the Ministry of Citizenship, where he was responsible for seniors' and women's issues and culture and recreation; the Ministry of Natural Resources; and the Ministry of Agriculture, Food and Rural Affairs. He was also a board member of the Canadian Tourism Commission, Toronto Tourism, the Ontario Place Corporation and U of G’s HTM program.
In addition, Allen, who currently sits on the advisory board of the Royal Agricultural Winter Fair, is a 2002 Queen's Jubilee Medal winner and a 2005 recipient of the Northern Ontario Tourism Outfitters Association's President's Award. He was named a fellow of the Ontario Hostelry Association in June 2006.
The scholarship was initiated by William Duron, executive producer of the Royal Agricultural Winter Fair, and was supported by many of the businesses and organizations that worked with Allen during his tenure. Duron wanted to honour Allen following the announcement of his retirement in April.
"Bill has been a hero to the tourism industry in Ontario, especially during the SARS crisis, when he displayed strong leadership and support for the industry," said Duron, who chaired a committee of senior hospitality and tourism executives that secured donations to fund the award from industry partners, tourism professionals and through a reception held on campus in Allen's honour in late June.
"He believes very strongly in the educational success of U of G students, and there's no question that donors felt really good about investing their money in them," said Duron, adding that the HTM program at Guelph is highly regarded and respected in the tourism industry.
The award will go a long way in making university more affordable to deserving students and will help increase the pool of qualified hospitality and tourism professionals, said Marion Joppe, director of the School of Hospitality and Tourism Management.
"I'm overwhelmed by the support this has received," said Allen. "When you retire, you hope you can leave some sort of legacy, and in my estimation, a scholarship is one of the best things you can leave because it's contributing to the success of the next generation."
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