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Accommodation Industry Profits Reach New Highs
OTTAWA - Strong travel spending by Canadians and healthy price increases will enable Canada's hoteliers to post their second consecutive year of record profits in 2007, according to the Conference Board's Canadian Industrial Outlook: Canada's Accommodation Industry - Summer 2007.
"After three years of improvement, accommodation profits are expected to
rise slightly to $982 million in 2007," said Michael Burt, Senior Economist.
"However, with labour shortages and the resulting increases in wage costs
limiting profits, the industry can expected weaker profits next year."
An ongoing decline in foreign spending on accommodation is also limiting
the profit outlook. Although visitors from countries other than U.S. rose in
2006, the declining number of U.S. visitors caused real foreign spending on
accommodations to fall. This trend is expected to continue due to the surging
Canadian dollar and the ongoing implementation of the Western Hemisphere
Travel Initiative (WHTI).
However longer term, strong growth in domestic travel spending will
continue to support the industry. Once the WHTI is fully implemented, foreign
spending will also start to recover. Finally, the Vancouver Olympics in 2010
are expected to provide a boost to the industry's performance.
Note: Due to a revision in Statistics Canada data, historical and
forecast profit levels for the industry have been revised upward since the
previous Accommodation industry outlook.
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Canadians 'Tip' Toe around Etiquette
Survey finds Canadians Don't Tip Enough
TORONTO - Canadians may need some 'tips' on tipping. According to a recent Bank of Montreal survey, 78 per cent of Canadians tip 15 per cent or more in restaurants. However, Canadians are not nearly as generous to workers in other service sectors. In fact, fewer than 40 per cent of Canadians tip 15 per cent or more to food delivery workers, taxi drivers, aestheticians, hair stylists. Salon owners are snubbed entirely by more than 54 per cent of Canadians.
That could be unwelcome news for the ranks of students who join the
service sector work force each summer hoping to replenish their bank accounts
in preparation for the financial demands of the upcoming school year.
The annual surge of summer jobs is expected to swell Canada's work force
significantly between July and August. Most of those jobs will be
service-related positions filled by students who count on the generous
gratuities of satisfied patrons to boost their summer earnings beyond minimum
wage. However, the size of those tips may depend more on where they work
rather than how hard they work.
Nancy Marescotti, Director, BMO Mosaik MasterCard, speculates that one
reason some Canadians don't tip is that they simply hadn't planned for it.
"Tipping does not have to be painful experience if you're prepared for it. A
credit card is always handy because it eliminates the problem of not having
enough change and it lets you be more discreet about how much you tip," she
said.
"And if you use a credit card with a rewards program, you can even get
some of that tip back," added Ms. Marescotti. "For example, Mosaik MasterCard
holders can triple their AIR MILES reward miles with the new Mosaik
RewardsPlus program by paying with their credit card at participating
restaurants. Adding the tip on the credit card just increases the number of
rewards you earn and provides a permanent record of the total cost of the meal
which is also useful for bookkeeping and budgeting."
"Tipping is a very personal decision that can be influenced by
circumstance, quality of product or service and mood," said Ms. Marescotti.
"Most of our customers tip 15 per cent or more, whether at brunch, lunch
or dinner," said Biana Zorich, owner of popular Toronto restaurant, Bistro &
Bakery Thuet. Francois Pellerin, chef-of-the-year and co-owner of Fourquet
Fourchette restaurants in Montreal and Chambly, Quebec agreed. "When they dine
out, people are prepared to tip based on the quality of their experience; and
while 15 per cent seems to be the norm for good service, some definitely go
beyond that to demonstrate how much they enjoyed themselves."
Contrary to the tipping norms practiced in the restaurant industry, BMO's
survey showed that Canadians are not nearly as certain about who to tip or how
much to tip for services provided at retail outlets such as a spa or nail
salon. In fact the BMO Mosaik MasterCard Tipping Etiquette survey found that
24 per cent of Canadians never leave a tip for these services.
"Patrons are confused when it comes to tipping staff at a spa or a nail
bar," said Kristen Gale, owner of 10 Spot Nail Bar in Toronto. "People often
tip only five to 10 per cent and sometimes not at all. It really should be a
standard 15 per cent, just as it is in the restaurant industry."
The same confusion occurs at hair salons. Canadians, unsure of who to tip
or how much, often don't tip at all. For example, 42 per cent of Canadians do
not tip an assistant stylist, such as the person who shampoos their hair.
"It is customary to tip the standard 15 per cent to everyone separately,"
said Howard Barr, John Frieda Canadian Creative Consultant. "The stylist, the
hair assistant and colourist should all receive tips."
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Almost two-thirds of domestic visits recorded in the first quarter of 2006 were same-day visits (27.0 million), while overnight visits reached 15.4 million.
Statscan - The visits made by Canadian travellers in Canada totalled 42.5 million during the first quarter of 2006.
Visits for pleasure, vacation, holiday and visiting friends and relatives represented 86% of all domestic visits. Together, these visits increased 2% in the first quarter of 2006 compared with the same period in 2005.
Intra-provincial visits reached 39.2 million in the first quarter of 2006, while inter-provincial visits totalled 3.4 million.
In Canada, 9 domestic visits out of 10 were taken in the traveller's province of residence.
Almost two-thirds of domestic visits recorded in the first quarter of 2006 were same-day visits (27.0 million), while overnight visits reached 15.4 million.
Canadian residents spent an average of three nights away from home during overnight visits. Of the 41.0 million nights spent away from home, 11.8 million were spent in a commercial establishment.
Distributed by month, the number of visits in Canada was 14.7 million in January, 13.7 million in February and 14.0 million in March.
Canadian travellers spent $5.9 billion within the country during the first quarter of 2006. When taking inflation into account, spending on domestic visits totalled $5.6 billion (in 2002 dollars) for this same quarter.
More than 60% of all domestic expenditures were for transportation ($1.9 billion) and food and beverage ($1.7 billion).
In the first quarter of 2006, Canadian spending on domestic visits for pleasure, vacation, holiday and visiting friends or relatives increased 7.1% compared with the same period in 2005.
Note: The total domestic visit estimates for the first quarter of 2006 are preliminary and are not comparable with the preliminary data released for the first quarter of 2005. Two categories of visits (business and other) are affected as a result of changes made to the TSRC questionnaire, starting from the reference month of September 2005. These two categories represented 14% of domestic visits in the first quarter of 2006. The remaining categories of visits, which include pleasure, vacation, holiday and visiting friends and relatives, are comparable.
This survey, which started in 2005, provides estimates of domestic travel that are more in line with international guidelines as recommended by the World Tourism Organization.
A domestic visit is one that originates and occurs within Canada, is less than 365 days in duration, ends during the reference period, and is outside the respondent's "usual" environment.
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Tourism Toronto adds to sales team in key markets
TORONTO - Tourism Toronto announced today an expanded commitment to the international convention market with a new sales office in London, England, and important staff appointments in the U.S. and Canada.
"We've had good success growing leisure travel from the UK and now we're
on the ground in London to generate more high-value meetings business to
Toronto," said David Whitaker, President and CEO of Tourism Toronto.
Tourism Toronto opens its first-ever overseas sales office with the
appointment of Gill Sage as Account Director for the U.K. meetings and
incentive travel market.
Ms. Sage joins Tourism Toronto with two decades of sales experience and
strong knowledge and contacts in the U.K. market. She most recently held the
position of Head of Sales, Airport Express Alliance in London, and previous to
that held the position of Director, Charter and Incentive Sales for Carnival
Corporation.
"Toronto is a vibrant place which remains a hidden secret for many event
planners," said Sage.
"Overseas visitors are becoming more and more important to both
convention and leisure travel to the Toronto region, and the United Kingdom is
one of our most important overseas markets," said Mr. Whitaker. "By expanding
our international team we are putting Toronto in the best position to
capitalize on the growing U.K. prospects."
Maria Rivera has also been named Regional Citywide Director for the
Washington D.C. sales office, and brings with her experience in senior sales
roles within the Washington, Hawaii and Puerto Rico Convention and Visitor
Bureaus. Ms. Rivera will be driving efforts to continue to convert momentum
from the Professional Convention Management Association convention held here
in January into business for Toronto.
Tourism Toronto has also appointed Debbie Miller to the post of Corporate
Account Director, Eastern United States. Ms. Miller rejoins the Association
with over a decade experience with Tourism Toronto, including three years as
Account Director for Eastern US Associations, most recently holding the
position of U.S. Association Manager for Ottawa Tourism.
Meghan Bowness has been named Tourism Toronto's Client Services Manager
for key citywide meetings. Ms. Bowness joins Tourism Toronto with four years'
experience as Manager, Meetings and Events for Accucom Corporate
Communications Inc.
In the 2006 Flaspohler survey of more than 400 influential North American
meeting planners, Toronto was the only Canadian city in the top ten, and
Tourism Toronto was rated the number one convention and visitors bureau in
Canada, fourth in North America.
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Future Inns Cambridge Grand Opening - Future Inns Opens Newest Hotel & Conference Centre in Cambridge
CAMBRIDGE - The newly built 138 room Future Inns Hotel and Conference Centre officially opened its door July 19, 2007 with over 300 people in attendance. Mayor Doug Craig of Cambridge officially cut the ribbon. His Worship emphasized the need for more accommodations to match the dramatic growth of business and tourism throughout the region.
Martin Castellan, General Manger for the Future Inns Hotel and Conference
Centre stated, "This is our first venture into the hospitality industry and
our approach was from what we wanted to incorporate into the property as a
frequent business traveller and not a cookie cutter hotelier. I believe that
we have created a quality, mid-priced property that meets or exceeds the guest
demands. Just one example is our decision to make the hotel 100% smoke free."
Aside from the 138 guest rooms and suites, there is up to 10,000 square
feet of meeting and banquet space which can handle everything from a boardroom
meeting of 6 executives to a wedding or special event banquet for up to
200?people. The Bruce Restaurant & Lounge with seasonal outdoor patio offers
both an opportunity for an after business day get together or an evening of
fine dining by the award winning Chef, Garry Wiffin. As a primary business
hotel, each guest room has a work station with high speed wireless/wired
internet connection and a fully equipped business centre. For after hours, our
guests can also unwind in our fitness facility or book our licensed golf
simulator.
Martin Castellan further added, "We are the new kids on the block and so
our task is to make our name and hotel known to the business and leisure
traveler. I do know our hotel and facilities and friendly staff are more than
eager to meet our guest demands."
The Future Inns Hotel and Conference Centre is located at 700 Hespeler
Road, Hwy 24, just south of the 401 (exit 282). For reservations, call
1-866-622-1505 or 519-622-1505.
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Grand Opening - First RIU Property in Aruba
Riu Palace Aruba exceeds all expectations by offering guests a new way to experience this incredible destination.
Mallorca, Spain (July 20, 2007) - Today the Riu Palace Aruba officially opens its doors on the magical island of Aruba.
A true Riu Palace resort in every way, the new hotel brings RIU's legendary service, the option to use the 24h all-inclusive concept by Riu and highest level of amenities to this popular destination for the first time.
"Already demand from the North American and European markets especially from the Dutch, German and British travelers have far exceeded our highest expectations and it is clear that our loyal RIU guests are extremely interested in visiting this charming, beautiful and extremely popular island", stated Luis Riu, Chairman and Owner of Riu Hotels & Resorts.
Deriving its name from the words "Oro Ruba" or red gold, Aruba is a stunning paradise with a rich cultural history and a wide variety of natural wonders including white-sand beaches, unique rock formations, caves, grottos and a desert landscape that is defined by its signature divi-divi trees. Located on world-famous Palm Beach just 2.5 miles from the capital of Oranjestad and 6 miles from the airport, the Riu Palace Aruba is perfectly situated in the heart of everything that makes this enchanting island one of the true gems of the Caribbean.
Featuring beautiful architecture, exceptional decor and details and the finest amenities imaginable, this five-star property offers 450 luxurious guestrooms and suites with magnificent views of the water and the surrounding landscape. Intended to be a magical playground, on the property guests can enjoy two swimming pools each with an integrated Jacuzzi, a private stretch of beach, a five-star fitness center, a spa and a full-service casino.
As with all Riu Palace resorts, the Riu Palace Aruba provides a number of exciting and inviting culinary options including the very new trend setting concept of Riu gourmet restaurants "Krystal", a "Japanese" restaurant, an "Italian" one, a steakhouse and a variety of unique bars suited to every taste and temptation. A wide array of activities and entertainment offerings ensures that there is always something fun to do and enjoy.
The Riu Palace Aruba is the 22nd Riu Palace resorts in the Riu portfolio. It provides the highest degree of opulence, comfort and service. A luxurious, elegant and sophisticated place to experience the gracious hospitality, unsurpassed beauty and breathtaking sunsets that define this exquisite island destination.
"As the initial popularity of this new resort is recognized by our partners around the globe, we believe Aruba will become a 'can't miss' destination for those seeking the perfect vacation," said Mr. Riu. "We can't wait to provide discerning travelers the opportunity to experience the timeless beauty, wonder and magic of this storied island in our way - the RIU way."
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Travel between Canada and Other Countries Sets New Record in May 2007
Canadians set yet another record for travel to overseas countries, as travel to and from Canada rebounded in May.
Canadian residents took an estimated 606,000 trips to overseas countries in May. This is only the third month since record-keeping began in 1972 that the number of trips overseas by Canadians crossed the 600,000 mark. All three months occurred in 2007. (Unless otherwise specified, monthly data are seasonally adjusted.)
Overall, Canadians took nearly 4 million trips abroad, an increase of 0.7% over April.
Canadians took more than 3.3 million trips to the United States in May, an increase of 0.6% compared with the previous month. This included 1.9 million same-day car trips to the US, up 0.8% from April. Overnight travel by Canadian residents to the US rose 0.6% to nearly 1.4 million trips. Although the number of overnight plane trips declined 0.5% in May compared with April, overnight travel by car and by other modes of transportation both increased.
While trips by Canadian residents abroad increased, so did travel to Canada from abroad. There were 2.6 million trips to Canada in May, a 2.0% rise compared with April.
Although travel by overseas residents decreased 0.8% to 383,000 trips, American residents took 2.2 million trips to Canada in May, a 2.6% gain from the previous month.
Overnight travel from the United States rose 3.6% in May compared with April, as American residents took more than 1.1 million trips to Canada. Overnight plane travel increased 5.1%, while the number of overnight car trips rose 1.6% from the previous month. Overnight travel by other modes of transportation jumped 10.3% in May compared with April.
Americans took an estimated 966,000 same-day car trips to Canada in May, a 0.9% gain from April. Although this was the highest figure since January, it was also the fifth consecutive month during which the 1-million mark was not reached.
Travel from 7 of Canada's top 12 overseas markets was down in May compared with April. Among the top 12 markets, travel from Italy posted the largest decline, down 14.6%, while travel from South Korea recorded the largest increase, up 6.3%.
| Travel between Canada and other countries |
| |
April 2007r |
May 2007p |
April to May 2007 |
May 2007p |
May 2006 to May 2007 |
| |
Seasonally Adjusted |
Unadjusted |
| |
thousands |
% change1 |
thousands |
% change |
| Canadian trips abroad2 |
3,922 |
3,950 |
0.7 |
4,005 |
1.4 |
| to the United States |
3,324 |
3,344 |
0.6 |
3,460 |
0.3 |
| to other countries |
598 |
606 |
1.3 |
544 |
8.9 |
| Same-day car trips to the United States |
1,899 |
1,915 |
0.8 |
2,008 |
-2.4 |
| Total trips, one or more nights |
1,961 |
1,976 |
0.8 |
1,942 |
5.6 |
| United States3 |
1,363 |
1,370 |
0.6 |
1,398 |
4.4 |
| Car |
790 |
798 |
1.0 |
769 |
4.0 |
| Plane |
475 |
473 |
-0.5 |
483 |
5.7 |
| Other modes of transportation |
97 |
99 |
2.6 |
145 |
2.2 |
| Other countries4 |
598 |
606 |
1.3 |
544 |
8.9 |
| Travel to Canada2 |
2,536 |
2,588 |
2.0 |
2,653 |
-7.4 |
| from the United States |
2,150 |
2,205 |
2.6 |
2,235 |
-8.8 |
| from other countries |
386 |
383 |
-0.8 |
418 |
1.0 |
| Same-day car trips from the United States |
958 |
966 |
0.9 |
980 |
-16.3 |
| Total trips, one or more nights |
1,470 |
1,507 |
2.5 |
1,534 |
-1.1 |
| United States3 |
1,095 |
1,134 |
3.6 |
1,129 |
-1.8 |
| Car |
654 |
664 |
1.6 |
641 |
-1.7 |
| Plane |
313 |
329 |
5.1 |
329 |
-3.2 |
| Other modes of transportation |
128 |
142 |
10.3 |
159 |
1.0 |
| Other countries4 |
375 |
373 |
-0.6 |
405 |
0.8 |
| Travel to Canada: Top overseas markets, by country of origin5 |
|
|
|
|
|
| United Kingdom |
75 |
76 |
1.1 |
86 |
2.4 |
| France |
32 |
32 |
-0.4 |
26 |
-0.7 |
| Japan |
30 |
28 |
-8.6 |
29 |
-21.5 |
| Germany |
27 |
26 |
-3.7 |
33 |
-1.4 |
| Mexico |
20 |
21 |
4.3 |
19 |
19.9 |
| Australia |
20 |
20 |
-1.1 |
32 |
12.0 |
| South Korea |
17 |
18 |
6.3 |
18 |
7.7 |
| China |
13 |
14 |
5.7 |
13 |
5.8 |
| Netherlands |
10 |
11 |
5.7 |
13 |
1.9 |
| India |
9 |
9 |
-3.9 |
14 |
21.3 |
| Hong Kong |
9 |
9 |
-3.6 |
9 |
-7.5 |
| Italy |
9 |
8 |
-14.6 |
7 |
-0.4 |
| r | revised |
| p | preliminary |
| 1. | Percentage change is based on unrounded data. |
| 2. | Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips. |
| 3. | Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods. |
| 4. | Figures for other countries exclude same-day entries by land only, via the United States . |
| 5. | Includes same-day and overnight trips. |
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Downtown Ribfest & Craft Beer Show
KITCHENER - It's one of the most tasteful competitions of the summer and it's happening this weekend in Victoria Park: the Downtown Kitchener Ribfest & Craft Beer Show.
Everyone wants to be the best and this two-sided taste event gives them the chance to prove it in a unique display of tasteful food and drink. Besides showcasing numerous craft breweries the event also features the Ribfest, where professional teams from across North America compete for the right to be named for best sauce, chicken and ribs.
Competitions aside, the participants are the real winners as they can enjoy samples or entire meals of chicken and ribs while tasting samples of craft beer. Add to that the attraction of live entertainment and it's a summer party in the park.
Anyone wishing to sample beer just purchases a souvenir glass for $5, which they can use all weekend, for each day of the event. A four-ounce sample of beer will cost $1. Barbequed food is purchased directly from each vendor and prices will range from $6-$20.
There is no admission charge to enter these events.
The Ribfest and Craft Beer Show's times during this tasteful weekend are: July 20 from 5-10 p.m.; Saturday, July 21 from noon to 10 p.m.; and Sunday, July 22 from noon to 6 p.m.
Kids accompanied by an adult are welcome.
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Canadians on holiday may not be prepared for perils on the road: RBC survey Two-day emergency care in U.S. hospital can cost US$10,800
TORONTO - With the kids out of school, many Canadian families are loading up the car and heading out on road trips this summer. However, a new survey from RBC Insurance reveals many may not be prepared for unexpected travel incidents, such as sudden illness or accidents. In fact, only just over half of all Canadians (52 per cent) are fully prepared if their car breaks down.
"While many Canadians spend a large amount of time planning their trips,
it's also important to prepare properly for emergencies," said Stan Seggie,
president and CEO of the travel insurance division of RBC Insurance. "Holidays
should be about making good memories, rather than having one bad experience
that could ruin a trip or leave a family with extensive unforeseen costs."
The survey also found that only 51 per cent of Canadians have an
emergency supply kit in their car that includes first aid supplies, blankets
or extra clothing and other essential items. Even fewer (43 per cent) report
they are fully prepared for medical emergencies.
"This RBC Insurance survey is particularly timely considering a record
number of Canadians are planning to take a vacation trip this summer," said
David Redekop, principal research associate of The Conference Board of Canada.
"Summer travel plans for 2007 are up 16 per cent from 2006, with nearly seven
in ten Canadians planning to take a summer vacation trip. More Canadians are
planning to visit the United States this summer to take advantage of the high
exchange rate. Plans to visit another province this summer are also strong."
Preparing financially for an emergency while travelling is not even on
the radar for many Canadians, particularly those who travel out of province,
but within Canada. Two-thirds (64 per cent) of survey respondents report they
have never purchased travel insurance when venturing out of province but still
within Canada, despite the fact their health or car insurance policies might
not be in full effect when travelling outside their home province. Four-in-ten
(37 per cent) say they have never purchased travel insurance while travelling
in the United States; one quarter (26 per cent) say they have never purchased
travel insurance when travelling outside of Canada or the United States.
Even though 61 per cent of travellers surveyed feel they would be able to
pay for needed medical care if something happened to them or their family
while on vacation, many Canadians are not aware that provincial government and
employee health plans do not cover everything when they leave their province
of residence.
In fact, seven in ten Canadians (72 per cent) believe that the majority
of their medical expenses would be covered by a provincial health insurance
plan when they travel within Canada and outside their province of residence.
However, government health insurance plans may limit reimbursement for
expenses such as air ambulance service, prescription drugs and X-rays. Without
additional travel insurance, this can get very costly - an air ambulance with
a full medical team from New Brunswick to Toronto, for example, can cost
$15,000 and is not covered by a government health insurance plan (GHIP).
Two-day emergency care in U.S. hospital can cost US$10,800
For those travelling to the United States, a two-day stay in a U.S.
hospital for chest discomfort could cost US$10,800, with only US$400 being
covered by GHIP. A 13-day U.S. hospital stay for trauma associated with a
motor vehicle accident could cost US$113,300, with only US$5,200 covered by
GHIP. An appendectomy, which usually involves a two-day stay, could cost
US$18,500, with GHIP covering only US$800.
"It's easy to overlook insurance, especially when travelling to another
province or the United States, because there's a sense of familiarity about
destinations within North America," added Seggie. "Anytime you travel outside
your home province - whether it's to the province next door, across the
continent or around the world - you should have insurance to protect yourself
and your family."
These are the findings of an RBC Insurance/Ipsos Reid survey conducted
between May 1 and May 20, 2007. The poll was based on a randomly selected
sample of 2,000 adult Canadians who were interviewed by telephone. With a
sample of this size, the results are considered accurate to within +/-2.19
percentage points, 19 times out of 20, of what they would have been had the
entire adult Canadian population been polled. The margin of error will be
larger within regions and for other sub-groupings of the survey population.
The data was statistically weighted to ensure the sample's regional and
age/sex composition reflects that of the actual Canadian population according
to the 2001 Census data.
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THE HAZELTON HOTEL TO HOST VIP SCREENINGS DURING THE TORONTO INTERNATIONAL FILM FESTIVAL
Toronto – The Hazelton Hotel is delighted to announce that they will host Special Private and VIP Screenings for Guests and Delegates of the 32nd Toronto International Film Festival, September 6-15, 2007. The exclusive 25-seat screening room offers 24-hour viewing, which can be booked directly through the Festival Sales & Industry Office.
"Toronto is home to one of the most prestigious film festivals in the world,” says Klaus Tenter, Chief Operating Officer of The Hazelton Hotel. “We are thrilled to be the first hotel in Toronto to offer its clientele a private theatre with comfort, luxury and equipment on par with the finest facilities in the world.”
In order to construct the highest quality screening room, The Hazelton Hotel called upon Hollywood veteran Christopher Hanson of Simply Homes Entertainment in Beverly Hills, a company that specializes in private screening rooms for Hollywood luminaries, sports stars and major studios.
The hotel spared no expense when it came to the engineering and design behind the $2 million facility. The screening room features state-of-the-art sound isolation, 16-foot ceilings, mohair-lined walls and sumptuous custom theatre seating.
Ideal for pre-screening cocktails during the film festival, guests will enjoy the mirrored private lounge cleverly designed by Yabu Pushelberg. Following the Toronto International Film Festival, the private screening room is ideally outfitted for intimate lectures and presentations, in addition to private film screenings.
The Hazelton Hotel, scheduled to open in August 2007, will be the only member of "Leading Small Hotels of the World" in Toronto. Located in the heart of Yorkville at 118 Yorkville Avenue, the hotel will consist of 77 guest rooms and suites, meeting space, a private screening room, spa and Mark McEwan’s restaurant “One.”
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Live poetry? Why not?
CTC pioneers new-school tourism marketing and leads Canada Brand with new visual ID
This isn’t any ordinary marketing campaign. The Canadian Tourism Commission (CTC) brought our new Brand visual identity to life, quite literally, with two live poetry performances marking Canada’s 140th birthday.
We unveiled Ivan Bielinski’s “La première fois” and Shane Koyczan’s “We Are More” at Ottawa’s Canada Day festivities on July 1, 2007. We hired these spoken-word artists to create verses celebrating Canada — our vibrant people, places and progressive nature — in both official languages (French and English). The poets will also perform at select festivals this summer and Canadians can listen via mp3 download on our website at www.canada.travel/keepexploring.
Koyczan’s “We are more” is a love poem to Canada. He reminds us all that “Canada is more…And what’s more, we didn’t just say it, we made it be.”
* We are more than lonely landscapes. We are vibrant colour, music, art, personality and face over place. The CTC is updating Canada’s image after 60 years of selling pretty scenery.
* We are more than a marketing organization. We’re telling great stories and selling life-changing experiences.
* We are more than another pleasant country to visit. The CTC’s five-year strategy aims to improve Canada’s standing in the global tourism rankings by turning us into a must-see-now destination.
“The CTC is always looking for innovative and ground-breaking ways to promote our new brand identity for Canada,” says Greg Klassen, CTC vice president of Marketing. “This month, we’re taking Canada, the brand, to places it’s never been — using a real ‘take-it-to-the-people’ attitude.”
The CTC has unleashed an integrated campaign to reach Canadian travellers in places where the competition is silent: MySpace, Facebook, Yahoo, Flickr, spoken-word performance and guerilla-marketing tactics across the country.
Active as of Canada Day, the CTC has kicked off an interactive contest. Canadians can post online what inspires them about Canada for a chance to win an explore-the-country-by-rail trip. The message: inspiring Canadians to get out and discover Canada (www.canada.travel/keepexploring).
In another campaign, “street teams” will get Canadians to challenge perceptions of Canada. How? Portable slide viewers with photos of hidden gems across the country, plus CD soundtracks of Koyczan’s and Bielinski’s poems.
“We felt that it was time to present the true visage of Canada to visitors andCanadians, who love to travel at home and learn more about what makes this country distinctive and wonderful,” says Klassen.
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Consumers Using the Internet to Research Travel Continue to Outnumber Those Booking Online
Only 30 Percent of Consumers Express a High Level of Satisfaction With Travel Websites
North America - Consumers are continuing to use the Internet to make their travel arrangements, but usage has declined over the past few years, The Conference Board and TNS report July 10, 2007. “Consumers conducting travel research online continue to outnumber those booking online,” says Lynn Franco, Director of The Conference Board Consumer Research Center. “Among consumers whose online travel arrangements increased this year, ease of use and instant availability are the key drivers.” Among those using the Internet to make travel arrangements, the ability to book airfares online garnered the highest level of satisfaction, with 48 percent of customers claiming they are “extremely” satisfied. The ability to make car rental arrangements online also received high marks with nearly 42 percent of customers saying they are extremely satisfied.
The Consumer Internet Barometer – produced by The Conference Board, the global business research
and membership organization, and TNS, a global market insight and information group – surveys 10,000
households across the country and tracks who’s doing what on the Internet.
More women than men, 21 percent versus nearly 19 percent, used travel websites solely to research
their travel arrangements. However, more men than women, 34 percent versus 33 percent, researched and also
booked their travel arrangements via a travel website. In terms of satisfaction with travel websites, only 30
percent of consumers expressed a high level of satisfaction with these sites, although an additional 55 percent
say they are somewhat satisfied.
Two out of every ten consumers say they have used the Internet more this year than last to research
travel arrangements, while 18 percent have increased their online bookings. Ease of use was the primary
reason behind the boost in online usage, followed by instant availability. Past experience and promotions are
also among the top reasons consumers cited for their increased usage. Conversely, nearly one out of every
four consumers say they used the Internet less than last year for making travel arrangements.
“Clearly, there appears to be room for continued growth in the online travel arena,” says Franco.
RESEARCH CONTINUES TO OUTPACE BOOKING BY NEARLY TWO TO ONE
The proportion of consumers planning to use the Internet in the next three months to research travel
continues to outnumber those intending to book online by nearly two to one. Overall activity, however, has
declined over the past three years. Women are more likely than men to research travel activities online, but
both are equally likely to book travel arrangements online.
Lodging is the most researched activity while airline tickets are the most booked online. Currently, 27
percent of men versus 29 percent of women intend to research lodging online, while 25 percent of men versus
27 percent of women intend to research airline rates/availability online. When it comes to booking, close to 18
percent of men and women plan to book airline tickets online and 16 percent intend to book lodging online.
Close to 30 percent of consumers said they do not intend to research nor book travel arrangements online in
the next three months.ÿÿÿ
|
Ontario Government Supporting Tourism In Toronto
Ontario Place Receives $2.5 Million For Capital Repairs
TORONTO - The Ontario government is helping attract more visitors to Toronto with an investment of more than $2.5 million to keep Ontario Place in good condition, Jim Bradley, Minister of Tourism, announced Sunday.
Capital support for Ontario Place will fund repairs to existing property
and equipment, as well as improvements to ensure Ontario Place meets current
provincial requirements, including building, fire code and accessibility
regulations.
"The Ontario government realizes the vital role Ontario Place plays in
attracting local and international visitors to our province," said Bradley.
"The Ministry of Tourism works with its agencies like Ontario Place and
Ontario's tourism industry to strengthen and build tourism across the
province."
The McGuinty government is providing funding totaling nearly
$9.8 million, for 2007-2008, to address repair and rehabilitation needs at
four provincial tourism agencies and attractions - Ontario Place, Huronia
Historical Parks, Fort William Historical Park and the St. Lawrence Parks
Commission.
"Ontario Place is a popular summer attraction for parents and their kids,
so we are pleased to receive support from the Ontario government to keep our
grounds safe and accessible," said Ontario Place chair David Crombie. "Regular
maintenance of our facilities will help ensure that Ontario Place remains a
family-favourite for years to come."
Ontario Place Corporation is an agency of the Ministry of Tourism and has
welcomed millions of visitors since opening in May 1971. Starting July 19,
Ontario Place will again host the Rogers Chinese Lantern Festival, back by
popular demand after a successful run last year that drew more than
200,000 people and generated $3.8 million in gate receipts.
|
Ontario Government Supporting Tourism In Midland
Huronia Historical Parks Receives $1 Million For Capital Repairs
MIDLAND - The McGuinty government is supporting tourism in Midland with an investment of more than $1 million to keep the Huronia Historical Parks attractions in good condition, Tourism Minister Jim Bradley announced Sunday.
"This funding will help maintain Huronia Historical Parks as a vital
attraction for both tourists and residents," said Bradley. "Supporting tourism
puts people to work, supports small business and contributes to a strong and
prosperous economy."
The capital support for Huronia Historical Parks will fund repairs to
existing property, as well as improvements to help meet current provincial
requirements, including building, fire code and accessibility regulations.
"I am pleased that our government realizes the importance of our
attractions, Sainte-Marie among the Hurons and Discovery Harbour, to Midland,
Penetanguishene and Southern Georgian Bay," said Huronia Historical Parks
general manager Jan Gray. "The parks play an important role in boosting
tourism and stimulating our local economy."
Sainte-Marie among the Hurons is celebrating 40 years as a provincial
tourist attraction this season, showcasing four decades of bringing the world
to the Southern Georgian Bay area. The attraction also presents education
programs to tens of thousands of school children from across Ontario every
year. Special exhibits commemorating Sainte-Marie's 40th Anniversary are
located throughout the facility.
Huronia Historical Parks is a Ministry of Tourism agency. For more
information about the parks, please visit the agency's website, www.hhp.on.ca.
The McGuinty government is providing funding totaling nearly
$9.8 million, for 2007-2008, to address repair and rehabilitation needs at
provincial tourism agencies and attractions.
|
Chair of Multicultural Festival Honoured with Provincial Award
Guelph - Delfino Callegari, the volunteer chair of the Guelph and District Multicultural Festival, has been honoured with a Newcomer Champion Award from the Ontario Ministry of Citizenship and Immigration.
Mayor Karen Farbridge nominated Callegari for the award in April.
Callegari is one of only 14 individuals across the province to be distinguished with a Newcomer Champion Award. Minister of Citizenship and Immigration Mike Colle will present the awards at a ceremony on Monday, July 9th in Toronto.
The Newcomer Champion Awards program honours individuals for their contributions toward fostering cultural diversity or making their communities more welcoming for newcomers.
“I am delighted that Delfino is being recognized with this award,” said Mayor Farbridge. “He is well-known in this community for his vision, energy, and commitment. We are grateful for everything he has done for our city.”
In her nomination, Farbridge noted that, as the volunteer chair of the Guelph and District Multicultural Festival for the past ten years, Callegari resurrected the Festival and turned it into one of the most anticipated community events of the year.
“In the process,” the submission states, “Delfino has brought people of all cultures together, helping newcomers to our city feel more comfortable in their new home and helping Guelphites appreciate our community’s richness and diversity.”
Farbridge also noted the significant community outreach aspects of the Festival, including the poster and writing contest for students, the Multicultural Award, and the Newcomer tent that provides information about resources and programs for new Canadians.
“As Guelph’s population grows and becomes even more diverse, the cross-cultural understanding and the access to newcomer services that the Festival promotes will become even more important,” said Farbridge.
Farbridge’s nomination package also included testimonial letters from several community members who have experienced the benefits of Callegari’s volunteer work, as well as news articles about the Festival
|
Restaurants, caterers and taverns April 2007
Total estimated sales in the restaurants, caterers and taverns industry reached $3.3 billion in April, a 1.9% increase over April 2006 on a year-over-year basis. (Data are neither seasonally adjusted nor adjusted for inflation).
The increase in sales at the national level was due to higher sales at limited service restaurants (+2.3%). Sales for full service restaurants increased by 1.5%. These two sectors accounted for more than 85% of industry sales in April. Food service contractors saw sales increase by 11.3%. That sector accounted for more than 6% industry sales in April.
| Food services sales |
| |
April 2006r |
March 2007r |
April 2007p |
April 2006 to April 2007 |
| |
Not seasonally adjusted |
| |
$ thousands |
% change |
| Total, food services sales |
3,232,896 |
3,397,041 |
3,293,279 |
1.9 |
| Full-service restaurants |
1,487,016 |
1,562,774 |
1,508,965 |
1.5 |
| Limited-service restaurants |
1,278,106 |
1,323,908 |
1,307,252 |
2.3 |
| Food service contractors |
180,316 |
229,463 |
200,777 |
11.3 |
| Social and mobile caterers |
62,574 |
64,932 |
63,381 |
1.3 |
| Drinking places |
224,884 |
215,964 |
212,904 |
-5.3 |
| Provinces and territories |
|
|
|
|
| Newfoundland and Labrador |
32,155 |
34,663 |
32,194 |
0.1 |
| Prince Edward Island |
10,567 |
11,203 |
10,615 |
0.5 |
| Nova Scotia |
74,279 |
72,922 |
70,049 |
-5.7 |
| New Brunswick |
54,143 |
54,748 |
52,072 |
-3.8 |
| Quebec |
669,351 |
647,518 |
662,014 |
-1.1 |
| Ontario |
1,262,706 |
1,324,789 |
1,289,351 |
2.1 |
| Manitoba |
79,638 |
85,063 |
80,023 |
0.5 |
| Saskatchewan |
83,286 |
90,139 |
86,277 |
3.6 |
| Alberta |
412,066 |
486,169 |
450,876 |
9.4 |
| British Columbia |
545,973 |
578,296 |
549,602 |
0.7 |
| Yukon |
2,298 |
2,981 |
2,807 |
22.2 |
| Northwest Territories |
6,068 |
8,236 |
7,129 |
17.5 |
| Nunavut |
366 |
315 |
270 |
-26.2 |
|
|
National tourism indicators First quarter 2007 11 consecutive Advance led by Backyard Tourist
Tourism spending by non-residents slipped 0.4%, for a cumulative decrease of 13% since the end of 2004.
Tourism spending in Canada increased during the first three months of 2007, the 15th consecutive quarterly increase.
Overall spending on tourism in Canada advanced 1.2% as spending by Canadians continued to climb, while that by international visitors slipped for the third consecutive quarter.
Spending up on tourism at home
Spending by Canadians on tourism in Canada was up 1.8% in the first quarter of 2007, a somewhat slower pace than the 2.6% increase during the last three months of 2006. However, it was the 11th consecutive advance since the second quarter of 2004.
Since then, tourism domestic spending has advanced a cumulative 23%. Several factors have contributed to further expansion on the home front, including healthy gains in disposable income, low unemployment and low interest rates.
Canadians accounted for 76.5% of the $17.3 billion in tourism spending in the quarter. This share has increased steadily since the fourth quarter of 2004, when it stood at 69.8%, as a result of continued strength on the domestic front coupled with continued weakness in spending by international visitors.
Continued weakness in spending by international visitors
Spending by international visitors continued to show weakness in the first quarter. Non-resident outlays on tourism in Canada have fallen in eight out of the last nine quarters.
Tourism spending by non-residents slipped 0.4%, for a cumulative decrease of 13% since the end of 2004.
The number of travellers to Canada fell 6.7%, as both same-day and overnight travel from the United States turned down sharply. This was the 10th consecutive quarterly decline in visitors from south of the border. The decline brought the number of US visitors to 6.4 million for the quarter, 27% below its level 10 quarters earlier.
The number of visitors from other countries, who stay longer and spend more on average than US visitors, was up 3.3% for the quarter.
The decline in spending by non-residents was widespread, with the notable exception of air transportation. Spending on accommodation, food and beverage services and other tourism commodities all declined about 1% during the first quarter. Outlays on fuel and vehicle repairs and parts decreased significantly, reflecting less same-day travel from the United States.
Higher spending on air transportation
Tourism spending (by Canadians and non-resident visitors) on air transportation was up 1.6% in the first quarter of 2007. Non-resident outlays rose 4.1%, as more overseas visitors travelled to Canada on Canadian airlines.
Canadians' outlays on airline tickets were up 1.0%, only half the gain of 2.0% in the fourth quarter of 2006. This deceleration reflected slower growth in the number of Canadians travelling by plane to US and overseas destinations.
Overall spending on accommodation services edged up as a 1.0% increase in spending by Canadians was mostly offset by a 1.2% decline in the outlays of non-residents.
Recreation and entertainment services were up 1.3%, as lower spending by international visitors, who contribute over 30% to the total, was more than made up by higher spending by Canadians.
Tourism GDP rising in tandem with the rest of the economy
Tourism gross domestic product (GDP) expanded 1.1% in the first quarter of 2007, just ahead of the 0.9% pace posted for the economy as a whole.
The strength came from the transportation industry and other tourism industries (recreation and entertainment and travel agent services) as well as other non-tourism industries.
Employment attributable to tourism rose 0.8% between January and March 2007, largely the result of gains in air transportation jobs. Job losses were recorded in other transportation industries, accommodation services and travel agent services.
Looking ahead
Economic indicators remain positive for the tourism industry. According to the latest results from the Business Conditions Survey for the Traveller Accommodation Industries, the outlook of Canadian hoteliers for the second quarter is much better than in the first. Expectations for number of room nights booked, occupancy rates, number of business travellers, average daily room rates and number of hours worked are all positive.
On the international front, the Organisation for Economic Co-operation and Development's (OECD) composite leading indicators for April indicate that moderate economic expansion lies ahead for OECD countries. An expansion is foreseen for the United States, Canada, France and the United Kingdom, while the outlook for Japan, Germany and Italy is less positive. The latest indicators for major non-OECD countries point to continued growth in China, India and Brazil, but a weaker outlook for Russia.
On the currency front, the Canadian dollar appreciated against several key currencies including the US dollar, the euro, the Japanese yen, the Chinese yuan, the Mexican peso and the UK pound in April and May 2007. An appreciation of the Canadian dollar makes it more expensive to visit Canada, and cheaper for Canadians to travel outside the country.
| National tourism indicators |
| |
First quarter 2006 |
Second quarter 2006 |
Third quarter 2006 |
Fourth quarter 2006 |
First quarter 2007 |
Fourth quarter 2006 to first quarter 2007 |
| |
$ millions at 2002 prices, seasonally adjusted |
% change |
| Total tourism expenditures |
|
|
|
|
|
|
| Tourism demand in Canada |
15,653 |
15,852 |
15,907 |
16,150 |
16,351 |
1.2 |
| Tourism demand by non-residents |
3,974 |
4,023 |
3,944 |
3,880 |
3,863 |
-0.4 |
| Tourism domestic demand |
11,679 |
11,829 |
11,963 |
12,270 |
12,488 |
1.8 |
| Transportation |
|
|
|
|
|
|
| Tourism demand in Canada |
5,600 |
5,771 |
5,783 |
5,898 |
5,956 |
1.0 |
| Tourism demand by non-residents |
1,126 |
1,130 |
1,092 |
1,069 |
1,076 |
0.7 |
| Tourism domestic demand |
4,473 |
4,641 |
4,690 |
4,829 |
4,880 |
1.1 |
| Accommodation |
|
|
|
|
|
|
| Tourism demand in Canada |
2,605 |
2,609 |
2,603 |
2,632 |
2,639 |
0.2 |
| Tourism demand by non-residents |
979 |
990 |
966 |
942 |
931 |
-1.2 |
| Tourism domestic demand |
1,626 |
1,619 |
1,637 |
1,690 |
1,707 |
1.0 |
| Food and beverage services |
|
|
|
|
|
|
| Tourism demand in Canada |
2,195 |
2,201 |
2,236 |
2,282 |
2,298 |
0.7 |
| Tourism demand by non-residents |
607 |
623 |
619 |
611 |
605 |
-0.9 |
| Tourism domestic demand |
1,587 |
1,579 |
1,617 |
1,671 |
1,693 |
1.3 |
| Other tourism commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,557 |
2,575 |
2,584 |
2,615 |
2,683 |
2.6 |
| Tourism demand by non-residents |
500 |
511 |
500 |
495 |
490 |
-0.9 |
| Tourism domestic demand |
2,056 |
2,064 |
2,085 |
2,120 |
2,193 |
3.4 |
| Other commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,697 |
2,696 |
2,701 |
2,723 |
2,774 |
1.9 |
| Tourism demand by non-residents |
760 |
770 |
767 |
763 |
760 |
-0.4 |
| Tourism domestic demand |
1,936 |
1,926 |
1,934 |
1,959 |
2,014 |
2.8 |
| National tourism indicators |
| |
First quarter 2006 |
Second quarter 2006 |
Third quarter 2006 |
Fourth quarter 2006 |
First quarter 2007 |
Fourth quarter 2006 to first quarter 2007 |
| |
$ millions at current prices, seasonally adjusted |
% change |
| Total tourism expenditures |
|
|
|
|
|
|
| Tourism demand in Canada |
16,287 |
16,760 |
16,809 |
16,904 |
17,252 |
2.1 |
| Tourism demand by non-residents |
4,098 |
4,203 |
4,126 |
4,047 |
4,051 |
0.1 |
| Tourism domestic demand |
12,189 |
12,557 |
12,683 |
12,857 |
13,201 |
2.7 |
| Transportation |
|
|
|
|
|
|
| Tourism demand in Canada |
5,864 |
6,201 |
6,174 |
6,125 |
6,261 |
2.2 |
| Tourism demand by non-residents |
1,136 |
1,162 |
1,123 |
1,085 |
1,089 |
0.4 |
| Tourism domestic demand |
4,728 |
5,039 |
5,051 |
5,040 |
5,172 |
2.6 |
| Accommodation |
|
|
|
|
|
|
| Tourism demand in Canada |
2,615 |
2,660 |
2,659 |
2,696 |
2,754 |
2.1 |
| Tourism demand by non-residents |
982 |
1,009 |
986 |
965 |
971 |
0.7 |
| Tourism domestic demand |
1,633 |
1,651 |
1,673 |
1,731 |
1,783 |
3.0 |
| Food and beverage services |
|
|
|
|
|
|
| Tourism demand in Canada |
2,429 |
2,445 |
2,480 |
2,541 |
2,575 |
1.3 |
| Tourism demand by non-residents |
672 |
691 |
687 |
680 |
678 |
-0.4 |
| Tourism domestic demand |
1,757 |
1,753 |
1,793 |
1,861 |
1,897 |
1.9 |
| Other tourism commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,639 |
2,673 |
2,701 |
2,742 |
2,805 |
2.3 |
| Tourism demand by non-residents |
535 |
548 |
538 |
535 |
533 |
-0.5 |
| Tourism domestic demand |
2,104 |
2,125 |
2,164 |
2,207 |
2,273 |
3.0 |
| Other commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,739 |
2,781 |
2,795 |
2,799 |
2,857 |
2.1 |
| Tourism demand by non-residents |
772 |
793 |
793 |
781 |
781 |
-0.1 |
| Tourism domestic demand |
1,968 |
1,988 |
2,002 |
2,018 |
2,076 |
2.9 |
Note to readers
With the first quarter 2007 release of the National Tourism Indicators (NTI), all estimates have been revised from the first quarter of 2001 through to the fourth quarter of 2006. This revision is in accordance with the revision policy established three years ago. More information on the revision can be found in an article published in this issue of the NTI.
In addition, all data series expressed at 1997 prices (i.e., adjusted for inflation) have been rebased to the 2002 reference year. This is in line with the re-referencing of the volume and price estimates in the national income and expenditure accounts published with their first quarter 2007 release. This change affects NTI estimates adjusted for inflation from 1986 to date. The existing CANSIM vector identifiers for the constant price NTI estimates have been retained.
Levels and shares of tourism spending are expressed in current dollars, adjusted for seasonal variations. Growth rates of tourism spending and GDP are expressed in real terms (i.e., adjusted for price change) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates.
|
Canadians Staying Close to Home for Summer Vacations, According to Scotiabank Study
Three-year Trend Suggests Canadians Continue to Support the Local Tourism
Industry
TORONTO - One-half of Canadians are planning to take a vacation this summer with Canada as the destination of choice, according to Scotiabank's third-annual study on Canadians' summer travel intentions.
"Staying closer to home is good news for Canada's travel and tourism
industry that depends on domestic travellers for the vast majority of its
revenue dollars," said Adrienne Warren, Senior Economist, Scotiabank. "The
rise in the Canadian-U.S. exchange rate to a 30-year high appears to have had
little discernible impact on the summer holiday plans of Canadians."
According to the study, 51 per cent of Canadian travellers plan to
vacation within the country's borders. Quebec (12 per cent), Ontario (11 per
cent), British Columbia (10 per cent) and Alberta (five per cent) continue to
be the biggest draws for Canadians.
The study also reveals that the popular destination for many Canadians is
their own backyards. Among Canadians who like to travel in their home
provinces, Quebecers lead the way, with 38 per cent choosing to travel in
Quebec. Meanwhile 29 per cent of B.C. travellers plan to vacation in both B.C.
and Alberta equally, and 21 per cent of Ontarians will travel in Ontario. As
for international destinations, 16 per cent say they are planning to visit the
U.S. and seven per cent say they are planning a European vacation.
"With high gas prices and an abundance of prime domestic tourism
destinations, many Canadians are again choosing to stay closer to home.
Uncertainty related to border documentation requirements with our American
neighbours may also be a factor slowing southbound traffic," said Ms. Warren.
The study also shows that overall summer vacation spending remains steady
at around $2,600. However compared to last year, decreases in intended
spending can be seen in entertainment and sight-seeing, down $131 to $425,
accommodations down $129 to $706, and meals and beverages down $91 to $401.
"Employment conditions remain healthy across the country, but have
moderated somewhat from last year's red-hot performance. Combined with high
gas prices, many Canadians are finding their travel dollar stretches further
at home," added Ms. Warren.
As for how Canadians plan to pay for their holiday, the majority of
travellers will use their credit cards (61 per cent) to pay for items such as
hotels, meals and entertainment, while almost half will use cash (47 per
cent).
Decima Research conducted this national omnibus telephone poll (teleVox)
on behalf of Scotiabank between April 19, 2007 and May 7, 2007. Overall
results are based on a randomly selected sample of 3,061 English and
French-speaking Canadian adults aged 18 years and older. A random probability
sample of this size delivers results with a statistical margin of error of
+/-1.8 percentage points, 19 times out of 20. Travel results are based on a
randomly selected sample of 1,458 English and French-speaking Canadian adults
aged 18 years and older who intend to take a leisure trip between late April
and the end of August 2007. A random probability sample of this size delivers
results with a statistical margin of error of +/-2.6 percentage points, 19
times out of 20. The margin of error will be larger within subgroupings of the
survey sample. Data have been weighted to reflect a representation of the
gender, age and regional distribution in Canada.
|
Family Time, Fireworks and Summer Fun on VIA Rail Canada
Children Under 12 Travel Free to Canada's Most Exciting Summer Festivals
and Special Events
MONTREAL - Canada takes summer seriously - as in serious celebration. With fireworks, marching bands, and festivals for music lovers, performance art fans and of course, the kiddies. On virtually any weekend, pull into any city from Vancouver to Halifax and chances are there will be a parade, party or special event celebrating history, heritage, food or the performing arts.
For families looking for a memorable, enriching and affordable vacation,
Canada is the answer, and there is no better or easier way to make the most of
a weekend or a week than by taking the train. Three VIA Rail Canada services
in particular connect the country's most fabulous summer events and provide
comfortable, value-added travel along the way. During the summer, children
under 12 even travel for free when accompanied by an adult age 18 or older in
Comfort (economy) Class.
THE VANCOUVER-JASPER-TORONTO CANADIAN TRAIN
The flagship of VIA's services, the Canadian, travels between Vancouver
and Toronto, taking in the awesome Canadian Rockies (Jasper), the western
plains (Edmonton, Winnipeg), and the picturesque lakelands of northern Ontario
(Sudbury) enroute. Special events this summer along the way include:
- Vancouver's 2007 annual fireworks competition, the HSBC Celebration
of Light, runs from July 25 to August 4. Watch the competing
countries light up the sky with spectacular multicoloured effects set
to meticulously selected music.
- Edmonton, Alberta - Canada's Cultural Capital for 2007, is host to
over 30 festivals over the summer period including Canada's first
fringe theatre festival, one of the world's finest folk music
festivals and the popular Capital Ex Festival (formerly Klondike
Days) which runs from July 19-28, 2007.
- Winnipeg, Manitoba is home to Folklorama, the largest and longest
running multicultural festival of its kind. From August 5 to 18,
visitors can delight in the food, song and dance of a multitude of
ethnic communities.
Families will find that service on the Canadian exceeds all expectations,
from the variety of activities featured in the "Activity Car" to the
magnificent scenery along the route. In VIA's premier Silver & Blue class
meals, which are included in the ticket price, feature such regional
delectables as Atlantic Fish Chowder, Alberta Bison Rib roast, Canadian
cheeses and a decadent chocolate torte, all prepared by an on-board chef.
Silver & Blue Class travellers also enjoy sleeping compartments with large
picture windows and down duvet bedding, as well as the opportunity to take in
the scenery from VIA's trademark domed-observation "Park" car with its 360-
degree viewing.
THE ONTARIO-QUÉBEC CORRIDOR SERVICES
VIA's Corridor services are the ideal way to festival-hop between
Toronto, Ottawa, Montréal and Québec. Among the highlights this summer:
- The Toronto Jazz Festival, from June 22 to July 1, is beyond a doubt
one of the best known in the country. With 1500 concerts on over
30 indoor and outdoor stages located throughout downtown Toronto,
this renowned international festival attracts Canadian artists from
the jazz scene, from traditional to fusion and from blues to bebop.
- On July 1, head for Canada's birthday party on Parliament Hill!
Whether you come to visit our National Capital or to join in the
Canada Day celebrations, there are many ways to mark the occasion
including picnics, barbecues, parades, concerts and fireworks. Watch
our country's artists perform on stage. There's no better way to
celebrate Canada than in Ottawa!
- The Montréal Jazz festival has been alive for close to three decades.
This June-July tradition now welcomes over a million spectators to
roughly 500 concerts annually. Choose from Jazz, Blues, Latin-Jazz,
Brazilian, Cuban, African, Reggae, Contemporary and Electronica
concerts presented both indoor and outdoor, each day of the festival.
- Québec City is home to Loto-Québec's International Fireworks
competition, from July 21-August 8, 2007. Prepare to be amazed by the
magic as five competing teams light up the skies with their magic.
The grand finale on August 8th is sure to blow you away!
Travellers can choose from Comfort Class (economy) or premier VIA 1
Class, where passengers are pampered with a hearty meal and beverages included
with the ticket price.
THE MONTRÉAL - HALIFAX OCEAN TRAIN
The whole family will learn a thing or two from a visit to Montréal and
while travelling on VIA's Montréal - Halifax Ocean service. Travellers won't
want to miss:
- The Halifax Busker festival, the largest festival of its kind! For
eight days, see the city's waterfront transformed into a huge
theatrical stage. Artists and performers will come together to
entertain through acting, dancing, acrobatics, fire throwing, and
more.
The Ocean's Easterly Class: A Maritime Learning Experience, operating
from June 13, to October 14, 2007, continues to make the grade with
experiential learning presentations at conveniently scheduled times throughout
the trip. Learning components presented by an on-board learning coordinator
include history, geography, culture and cuisine of Atlantic Canada. Regionally
inspired meals, private sleeping compartments and exclusive access to VIA's
signature 360-degree domed observation car are included in the learning
experience package.
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Province Gives Boost To Great Ontario Salmon Derby
Funding To Help Reel In More Visitors To Ontario
TORONTO - With participation exceeding 25,000, the Great Ontario Salmon Derby has become the world's largest freshwater fishing derby, and the Ontario government is providing $50,000 to attract even more anglers and spectators, Jim Bradley, Minister of Tourism announced June 24.
"The Great Ontario Salmon Derby provides a boost to the economy of
communities along the shores of Lake Ontario - and an unforgettable experience
for visitors," said Bradley. "Tourists fishing for the perfect outdoors
vacation will find what they are looking for here in Ontario."
The funding will help market the derby across Canada and in U.S. border
states, through print advertising. Event organizers expect the Derby to
generate more than $10 million in economic impact to the region.
"Thanks to the Ontario government's support of our marketing efforts, we
can attract more participants to our salmon derby and showcase Ontario as the
best choice for sport tourists," said Walter Oster, Chairman and CEO, Canadian
National Sportsmen's Shows.
The derby takes place from July 7 to August 25, along the shores of Lake
Ontario, from Oshawa to St. Catharines. It draws visitors from across Canada
and American border states, with more than 65 per cent of visitors traveling
from at least 100 kilometres away. The average length of stay for most
visitors is two days.
"Every year, the Great Ontario Salmon Derby brings visitors to our many beautiful lakeside communities where they can have fun, relax and explore cultural, culinary and historical experiences," said Bradley. "The [Ontario] government is pleased to promote this Ontario tourism success story."
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McGuinty Government Making Summer More Affordable 1.4 Million Children Get In Free At Provincial Attractions Starting
KINGSTON, ON - Ontario's Fun Pass gets kids in free to 15
exciting provincial summer attractions across the province, starting on Canada
Day, Tourism Minister Jim Bradley announced today at Fort Henry.
The pass, worth more than $120 in ticket prices for all attractions,
gives 1.4 million students, aged 14 and under, across the province free
admission to provincial attractions, when accompanied by a paying adult. The
Fun Pass also provides a discount on the daily vehicle permit for provincial
parks.
"Keeping kids active during the summer can be challenging," said Bradley.
"That's why the McGuinty government is happy to help parents by making
Ontario's great attractions more affordable for families."
Bradley, joined by the Fort Henry Honour Guard, made the announcement to
more than 250 elementary school children from the Kingston area. Fort Henry,
part of the St. Lawrence Parks Commission, is one of many area attractions
celebrating the 175th anniversary of the Rideau Canal this summer. The fort is
home to the Rideau 175 exhibit, an interactive display highlighting the
history and importance of the Rideau Canal.
Launched in 2005 as a pilot program, the pass is now distributed to
school boards throughout Ontario. This year's Fun Pass program is funded by
the Ministry of Tourism's Ontario Tourism Marketing Partnership Corporation.
The Fun Pass boosts local tourism by promoting attractions and parks
across the province. In 2004, 75 per cent of tourists in the province were
Ontario residents.
Participating attractions and agencies include:
- Art Gallery of Ontario - Ontario Science Centre
- Discovery Harbour - Royal Botanical Gardens
- Fort Henry National Historic Site - Royal Ontario Museum
- Fort William Historical Park - Sainte-Marie among the
- McMichael Canadian Art Collection Hurons
- Niagara Parks Butterfly Conservatory - Science North
- Old Fort Erie - Ontario Heritage Trust
- Ontario Place - Uncle Tom's Cabin
- Upper Canada Village - Barnum House
- Ontario Parks - Fulford Place
- Homewood Museum
- Elgin and Winter
Garden Theatre
"The Fun Pass is a big hit for families looking for inexpensive ways to
keep busy and enjoy summer in Ontario," said Culture Minister Caroline Di
Cocco. "With this pass, kids can learn about our history and culture and have
fun at the same time."
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| Travel between Canada and other countries
Travel between Canada and other countries declined in April, with decreases recorded in both directions.
Travel by Canadian residents abroad declined 0.5% in April to an estimated 3.9 million trips. The number of trips from the United States and other countries to Canada dropped 0.6% to 2.5 million. (Unless otherwise specified, monthly data are seasonally adjusted.)
Canadian residents took 597,000 trips to overseas destinations in April, making it the third highest month on record. However, this was a 1.0% decrease compared to March, when a record high was set.
Canadians also made more than 3.3 million trips to the United States in April, a decrease of 0.4% compared to March.
The number of same-day car trips by Canadian residents dipped slightly from March to April, while overnight travel by all modes declined 0.9% to less than 1.4 million. While overnight car travel dropped 2.2% to 790,000 trips, overnight air travel rose 1.0% to 475,000 trips.
United States residents took over 2.1 million trips to Canada in April, a decrease of 0.2% compared to March.
Overnight travel from the United States to Canada remained relatively steady in April at nearly 1.1 million trips. While there was a 0.2% decline in the number of overnight trips by air by American residents, there was a 0.5% increase in overnight car travel.
Americans took an estimated 943,000 same-day car trips to Canada in April, virtually unchanged from March. This was also the fourth consecutive month during which trips did not reach the 1-million mark.
Overseas visitors took 389,000 trips to Canada in April, a drop of 2.8% from March, and the lowest figure recorded since November 2006.
Travel from 7 of Canada's top 12 overseas markets was down in April compared to March. Among the top 12 markets, travel from Italy posted the largest gain (+9.7%), while travel from Mexico recorded the largest decline (-12.7%). Also, April was the highest month on record for travel to Canada by Australian residents, as they registered 20,000 trips.
Note: Same-day and overnight data for United States residents entering by commercial plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the third and fourth quarters of 2006.
Same-day and overnight data for Canadian residents returning from the United States by commercial plane, private plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the third and fourth quarters of 2006.
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