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Accommodation Industry Profits Reach New Highs
OTTAWA - Strong travel spending by Canadians and healthy price increases will enable Canada's hoteliers to post their second consecutive year of record profits in 2007, according to the Conference Board's Canadian Industrial Outlook: Canada's Accommodation Industry - Summer 2007.
"After three years of improvement, accommodation profits are expected to
rise slightly to $982 million in 2007," said Michael Burt, Senior Economist.
"However, with labour shortages and the resulting increases in wage costs
limiting profits, the industry can expected weaker profits next year."
An ongoing decline in foreign spending on accommodation is also limiting
the profit outlook. Although visitors from countries other than U.S. rose in
2006, the declining number of U.S. visitors caused real foreign spending on
accommodations to fall. This trend is expected to continue due to the surging
Canadian dollar and the ongoing implementation of the Western Hemisphere
Travel Initiative (WHTI).
However longer term, strong growth in domestic travel spending will
continue to support the industry. Once the WHTI is fully implemented, foreign
spending will also start to recover. Finally, the Vancouver Olympics in 2010
are expected to provide a boost to the industry's performance.
Note: Due to a revision in Statistics Canada data, historical and
forecast profit levels for the industry have been revised upward since the
previous Accommodation industry outlook.
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Canadians 'Tip' Toe around Etiquette
Survey finds Canadians Don't Tip Enough
TORONTO - Canadians may need some 'tips' on tipping. According to a recent Bank of Montreal survey, 78 per cent of Canadians tip 15 per cent or more in restaurants. However, Canadians are not nearly as generous to workers in other service sectors. In fact, fewer than 40 per cent of Canadians tip 15 per cent or more to food delivery workers, taxi drivers, aestheticians, hair stylists. Salon owners are snubbed entirely by more than 54 per cent of Canadians.
That could be unwelcome news for the ranks of students who join the
service sector work force each summer hoping to replenish their bank accounts
in preparation for the financial demands of the upcoming school year.
The annual surge of summer jobs is expected to swell Canada's work force
significantly between July and August. Most of those jobs will be
service-related positions filled by students who count on the generous
gratuities of satisfied patrons to boost their summer earnings beyond minimum
wage. However, the size of those tips may depend more on where they work
rather than how hard they work.
Nancy Marescotti, Director, BMO Mosaik MasterCard, speculates that one
reason some Canadians don't tip is that they simply hadn't planned for it.
"Tipping does not have to be painful experience if you're prepared for it. A
credit card is always handy because it eliminates the problem of not having
enough change and it lets you be more discreet about how much you tip," she
said.
"And if you use a credit card with a rewards program, you can even get
some of that tip back," added Ms. Marescotti. "For example, Mosaik MasterCard
holders can triple their AIR MILES reward miles with the new Mosaik
RewardsPlus program by paying with their credit card at participating
restaurants. Adding the tip on the credit card just increases the number of
rewards you earn and provides a permanent record of the total cost of the meal
which is also useful for bookkeeping and budgeting."
"Tipping is a very personal decision that can be influenced by
circumstance, quality of product or service and mood," said Ms. Marescotti.
"Most of our customers tip 15 per cent or more, whether at brunch, lunch
or dinner," said Biana Zorich, owner of popular Toronto restaurant, Bistro &
Bakery Thuet. Francois Pellerin, chef-of-the-year and co-owner of Fourquet
Fourchette restaurants in Montreal and Chambly, Quebec agreed. "When they dine
out, people are prepared to tip based on the quality of their experience; and
while 15 per cent seems to be the norm for good service, some definitely go
beyond that to demonstrate how much they enjoyed themselves."
Contrary to the tipping norms practiced in the restaurant industry, BMO's
survey showed that Canadians are not nearly as certain about who to tip or how
much to tip for services provided at retail outlets such as a spa or nail
salon. In fact the BMO Mosaik MasterCard Tipping Etiquette survey found that
24 per cent of Canadians never leave a tip for these services.
"Patrons are confused when it comes to tipping staff at a spa or a nail
bar," said Kristen Gale, owner of 10 Spot Nail Bar in Toronto. "People often
tip only five to 10 per cent and sometimes not at all. It really should be a
standard 15 per cent, just as it is in the restaurant industry."
The same confusion occurs at hair salons. Canadians, unsure of who to tip
or how much, often don't tip at all. For example, 42 per cent of Canadians do
not tip an assistant stylist, such as the person who shampoos their hair.
"It is customary to tip the standard 15 per cent to everyone separately,"
said Howard Barr, John Frieda Canadian Creative Consultant. "The stylist, the
hair assistant and colourist should all receive tips."
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Almost two-thirds of domestic visits recorded in the first quarter of 2006 were same-day visits (27.0 million), while overnight visits reached 15.4 million.
Statscan - The visits made by Canadian travellers in Canada totalled 42.5 million during the first quarter of 2006.
Visits for pleasure, vacation, holiday and visiting friends and relatives represented 86% of all domestic visits. Together, these visits increased 2% in the first quarter of 2006 compared with the same period in 2005.
Intra-provincial visits reached 39.2 million in the first quarter of 2006, while inter-provincial visits totalled 3.4 million.
In Canada, 9 domestic visits out of 10 were taken in the traveller's province of residence.
Almost two-thirds of domestic visits recorded in the first quarter of 2006 were same-day visits (27.0 million), while overnight visits reached 15.4 million.
Canadian residents spent an average of three nights away from home during overnight visits. Of the 41.0 million nights spent away from home, 11.8 million were spent in a commercial establishment.
Distributed by month, the number of visits in Canada was 14.7 million in January, 13.7 million in February and 14.0 million in March.
Canadian travellers spent $5.9 billion within the country during the first quarter of 2006. When taking inflation into account, spending on domestic visits totalled $5.6 billion (in 2002 dollars) for this same quarter.
More than 60% of all domestic expenditures were for transportation ($1.9 billion) and food and beverage ($1.7 billion).
In the first quarter of 2006, Canadian spending on domestic visits for pleasure, vacation, holiday and visiting friends or relatives increased 7.1% compared with the same period in 2005.
Note: The total domestic visit estimates for the first quarter of 2006 are preliminary and are not comparable with the preliminary data released for the first quarter of 2005. Two categories of visits (business and other) are affected as a result of changes made to the TSRC questionnaire, starting from the reference month of September 2005. These two categories represented 14% of domestic visits in the first quarter of 2006. The remaining categories of visits, which include pleasure, vacation, holiday and visiting friends and relatives, are comparable.
This survey, which started in 2005, provides estimates of domestic travel that are more in line with international guidelines as recommended by the World Tourism Organization.
A domestic visit is one that originates and occurs within Canada, is less than 365 days in duration, ends during the reference period, and is outside the respondent's "usual" environment.
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Tourism Toronto adds to sales team in key markets
TORONTO - Tourism Toronto announced today an expanded commitment to the international convention market with a new sales office in London, England, and important staff appointments in the U.S. and Canada.
"We've had good success growing leisure travel from the UK and now we're
on the ground in London to generate more high-value meetings business to
Toronto," said David Whitaker, President and CEO of Tourism Toronto.
Tourism Toronto opens its first-ever overseas sales office with the
appointment of Gill Sage as Account Director for the U.K. meetings and
incentive travel market.
Ms. Sage joins Tourism Toronto with two decades of sales experience and
strong knowledge and contacts in the U.K. market. She most recently held the
position of Head of Sales, Airport Express Alliance in London, and previous to
that held the position of Director, Charter and Incentive Sales for Carnival
Corporation.
"Toronto is a vibrant place which remains a hidden secret for many event
planners," said Sage.
"Overseas visitors are becoming more and more important to both
convention and leisure travel to the Toronto region, and the United Kingdom is
one of our most important overseas markets," said Mr. Whitaker. "By expanding
our international team we are putting Toronto in the best position to
capitalize on the growing U.K. prospects."
Maria Rivera has also been named Regional Citywide Director for the
Washington D.C. sales office, and brings with her experience in senior sales
roles within the Washington, Hawaii and Puerto Rico Convention and Visitor
Bureaus. Ms. Rivera will be driving efforts to continue to convert momentum
from the Professional Convention Management Association convention held here
in January into business for Toronto.
Tourism Toronto has also appointed Debbie Miller to the post of Corporate
Account Director, Eastern United States. Ms. Miller rejoins the Association
with over a decade experience with Tourism Toronto, including three years as
Account Director for Eastern US Associations, most recently holding the
position of U.S. Association Manager for Ottawa Tourism.
Meghan Bowness has been named Tourism Toronto's Client Services Manager
for key citywide meetings. Ms. Bowness joins Tourism Toronto with four years'
experience as Manager, Meetings and Events for Accucom Corporate
Communications Inc.
In the 2006 Flaspohler survey of more than 400 influential North American
meeting planners, Toronto was the only Canadian city in the top ten, and
Tourism Toronto was rated the number one convention and visitors bureau in
Canada, fourth in North America.
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Future Inns Cambridge Grand Opening - Future Inns Opens Newest Hotel & Conference Centre in Cambridge
CAMBRIDGE - The newly built 138 room Future Inns Hotel and Conference Centre officially opened its door July 19, 2007 with over 300 people in attendance. Mayor Doug Craig of Cambridge officially cut the ribbon. His Worship emphasized the need for more accommodations to match the dramatic growth of business and tourism throughout the region.
Martin Castellan, General Manger for the Future Inns Hotel and Conference
Centre stated, "This is our first venture into the hospitality industry and
our approach was from what we wanted to incorporate into the property as a
frequent business traveller and not a cookie cutter hotelier. I believe that
we have created a quality, mid-priced property that meets or exceeds the guest
demands. Just one example is our decision to make the hotel 100% smoke free."
Aside from the 138 guest rooms and suites, there is up to 10,000 square
feet of meeting and banquet space which can handle everything from a boardroom
meeting of 6 executives to a wedding or special event banquet for up to
200?people. The Bruce Restaurant & Lounge with seasonal outdoor patio offers
both an opportunity for an after business day get together or an evening of
fine dining by the award winning Chef, Garry Wiffin. As a primary business
hotel, each guest room has a work station with high speed wireless/wired
internet connection and a fully equipped business centre. For after hours, our
guests can also unwind in our fitness facility or book our licensed golf
simulator.
Martin Castellan further added, "We are the new kids on the block and so
our task is to make our name and hotel known to the business and leisure
traveler. I do know our hotel and facilities and friendly staff are more than
eager to meet our guest demands."
The Future Inns Hotel and Conference Centre is located at 700 Hespeler
Road, Hwy 24, just south of the 401 (exit 282). For reservations, call
1-866-622-1505 or 519-622-1505.
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Grand Opening - First RIU Property in Aruba
Riu Palace Aruba exceeds all expectations by offering guests a new way to experience this incredible destination.
Mallorca, Spain (July 20, 2007) - Today the Riu Palace Aruba officially opens its doors on the magical island of Aruba.
A true Riu Palace resort in every way, the new hotel brings RIU's legendary service, the option to use the 24h all-inclusive concept by Riu and highest level of amenities to this popular destination for the first time.
"Already demand from the North American and European markets especially from the Dutch, German and British travelers have far exceeded our highest expectations and it is clear that our loyal RIU guests are extremely interested in visiting this charming, beautiful and extremely popular island", stated Luis Riu, Chairman and Owner of Riu Hotels & Resorts.
Deriving its name from the words "Oro Ruba" or red gold, Aruba is a stunning paradise with a rich cultural history and a wide variety of natural wonders including white-sand beaches, unique rock formations, caves, grottos and a desert landscape that is defined by its signature divi-divi trees. Located on world-famous Palm Beach just 2.5 miles from the capital of Oranjestad and 6 miles from the airport, the Riu Palace Aruba is perfectly situated in the heart of everything that makes this enchanting island one of the true gems of the Caribbean.
Featuring beautiful architecture, exceptional decor and details and the finest amenities imaginable, this five-star property offers 450 luxurious guestrooms and suites with magnificent views of the water and the surrounding landscape. Intended to be a magical playground, on the property guests can enjoy two swimming pools each with an integrated Jacuzzi, a private stretch of beach, a five-star fitness center, a spa and a full-service casino.
As with all Riu Palace resorts, the Riu Palace Aruba provides a number of exciting and inviting culinary options including the very new trend setting concept of Riu gourmet restaurants "Krystal", a "Japanese" restaurant, an "Italian" one, a steakhouse and a variety of unique bars suited to every taste and temptation. A wide array of activities and entertainment offerings ensures that there is always something fun to do and enjoy.
The Riu Palace Aruba is the 22nd Riu Palace resorts in the Riu portfolio. It provides the highest degree of opulence, comfort and service. A luxurious, elegant and sophisticated place to experience the gracious hospitality, unsurpassed beauty and breathtaking sunsets that define this exquisite island destination.
"As the initial popularity of this new resort is recognized by our partners around the globe, we believe Aruba will become a 'can't miss' destination for those seeking the perfect vacation," said Mr. Riu. "We can't wait to provide discerning travelers the opportunity to experience the timeless beauty, wonder and magic of this storied island in our way - the RIU way."
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Travel between Canada and Other Countries Sets New Record in May 2007
Canadians set yet another record for travel to overseas countries, as travel to and from Canada rebounded in May.
Canadian residents took an estimated 606,000 trips to overseas countries in May. This is only the third month since record-keeping began in 1972 that the number of trips overseas by Canadians crossed the 600,000 mark. All three months occurred in 2007. (Unless otherwise specified, monthly data are seasonally adjusted.)
Overall, Canadians took nearly 4 million trips abroad, an increase of 0.7% over April.
Canadians took more than 3.3 million trips to the United States in May, an increase of 0.6% compared with the previous month. This included 1.9 million same-day car trips to the US, up 0.8% from April. Overnight travel by Canadian residents to the US rose 0.6% to nearly 1.4 million trips. Although the number of overnight plane trips declined 0.5% in May compared with April, overnight travel by car and by other modes of transportation both increased.
While trips by Canadian residents abroad increased, so did travel to Canada from abroad. There were 2.6 million trips to Canada in May, a 2.0% rise compared with April.
Although travel by overseas residents decreased 0.8% to 383,000 trips, American residents took 2.2 million trips to Canada in May, a 2.6% gain from the previous month.
Overnight travel from the United States rose 3.6% in May compared with April, as American residents took more than 1.1 million trips to Canada. Overnight plane travel increased 5.1%, while the number of overnight car trips rose 1.6% from the previous month. Overnight travel by other modes of transportation jumped 10.3% in May compared with April.
Americans took an estimated 966,000 same-day car trips to Canada in May, a 0.9% gain from April. Although this was the highest figure since January, it was also the fifth consecutive month during which the 1-million mark was not reached.
Travel from 7 of Canada's top 12 overseas markets was down in May compared with April. Among the top 12 markets, travel from Italy posted the largest decline, down 14.6%, while travel from South Korea recorded the largest increase, up 6.3%.
| Travel between Canada and other countries |
| |
April 2007r |
May 2007p |
April to May 2007 |
May 2007p |
May 2006 to May 2007 |
| |
Seasonally Adjusted |
Unadjusted |
| |
thousands |
% change1 |
thousands |
% change |
| Canadian trips abroad2 |
3,922 |
3,950 |
0.7 |
4,005 |
1.4 |
| to the United States |
3,324 |
3,344 |
0.6 |
3,460 |
0.3 |
| to other countries |
598 |
606 |
1.3 |
544 |
8.9 |
| Same-day car trips to the United States |
1,899 |
1,915 |
0.8 |
2,008 |
-2.4 |
| Total trips, one or more nights |
1,961 |
1,976 |
0.8 |
1,942 |
5.6 |
| United States3 |
1,363 |
1,370 |
0.6 |
1,398 |
4.4 |
| Car |
790 |
798 |
1.0 |
769 |
4.0 |
| Plane |
475 |
473 |
-0.5 |
483 |
5.7 |
| Other modes of transportation |
97 |
99 |
2.6 |
145 |
2.2 |
| Other countries4 |
598 |
606 |
1.3 |
544 |
8.9 |
| Travel to Canada2 |
2,536 |
2,588 |
2.0 |
2,653 |
-7.4 |
| from the United States |
2,150 |
2,205 |
2.6 |
2,235 |
-8.8 |
| from other countries |
386 |
383 |
-0.8 |
418 |
1.0 |
| Same-day car trips from the United States |
958 |
966 |
0.9 |
980 |
-16.3 |
| Total trips, one or more nights |
1,470 |
1,507 |
2.5 |
1,534 |
-1.1 |
| United States3 |
1,095 |
1,134 |
3.6 |
1,129 |
-1.8 |
| Car |
654 |
664 |
1.6 |
641 |
-1.7 |
| Plane |
313 |
329 |
5.1 |
329 |
-3.2 |
| Other modes of transportation |
128 |
142 |
10.3 |
159 |
1.0 |
| Other countries4 |
375 |
373 |
-0.6 |
405 |
0.8 |
| Travel to Canada: Top overseas markets, by country of origin5 |
|
|
|
|
|
| United Kingdom |
75 |
76 |
1.1 |
86 |
2.4 |
| France |
32 |
32 |
-0.4 |
26 |
-0.7 |
| Japan |
30 |
28 |
-8.6 |
29 |
-21.5 |
| Germany |
27 |
26 |
-3.7 |
33 |
-1.4 |
| Mexico |
20 |
21 |
4.3 |
19 |
19.9 |
| Australia |
20 |
20 |
-1.1 |
32 |
12.0 |
| South Korea |
17 |
18 |
6.3 |
18 |
7.7 |
| China |
13 |
14 |
5.7 |
13 |
5.8 |
| Netherlands |
10 |
11 |
5.7 |
13 |
1.9 |
| India |
9 |
9 |
-3.9 |
14 |
21.3 |
| Hong Kong |
9 |
9 |
-3.6 |
9 |
-7.5 |
| Italy |
9 |
8 |
-14.6 |
7 |
-0.4 |
| r | revised |
| p | preliminary |
| 1. | Percentage change is based on unrounded data. |
| 2. | Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips. |
| 3. | Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods. |
| 4. | Figures for other countries exclude same-day entries by land only, via the United States . |
| 5. | Includes same-day and overnight trips. |
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Downtown Ribfest & Craft Beer Show
KITCHENER - It's one of the most tasteful competitions of the summer and it's happening this weekend in Victoria Park: the Downtown Kitchener Ribfest & Craft Beer Show.
Everyone wants to be the best and this two-sided taste event gives them the chance to prove it in a unique display of tasteful food and drink. Besides showcasing numerous craft breweries the event also features the Ribfest, where professional teams from across North America compete for the right to be named for best sauce, chicken and ribs.
Competitions aside, the participants are the real winners as they can enjoy samples or entire meals of chicken and ribs while tasting samples of craft beer. Add to that the attraction of live entertainment and it's a summer party in the park.
Anyone wishing to sample beer just purchases a souvenir glass for $5, which they can use all weekend, for each day of the event. A four-ounce sample of beer will cost $1. Barbequed food is purchased directly from each vendor and prices will range from $6-$20.
There is no admission charge to enter these events.
The Ribfest and Craft Beer Show's times during this tasteful weekend are: July 20 from 5-10 p.m.; Saturday, July 21 from noon to 10 p.m.; and Sunday, July 22 from noon to 6 p.m.
Kids accompanied by an adult are welcome.
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Canadians on holiday may not be prepared for perils on the road: RBC survey Two-day emergency care in U.S. hospital can cost US$10,800
TORONTO - With the kids out of school, many Canadian families are loading up the car and heading out on road trips this summer. However, a new survey from RBC Insurance reveals many may not be prepared for unexpected travel incidents, such as sudden illness or accidents. In fact, only just over half of all Canadians (52 per cent) are fully prepared if their car breaks down.
"While many Canadians spend a large amount of time planning their trips,
it's also important to prepare properly for emergencies," said Stan Seggie,
president and CEO of the travel insurance division of RBC Insurance. "Holidays
should be about making good memories, rather than having one bad experience
that could ruin a trip or leave a family with extensive unforeseen costs."
The survey also found that only 51 per cent of Canadians have an
emergency supply kit in their car that includes first aid supplies, blankets
or extra clothing and other essential items. Even fewer (43 per cent) report
they are fully prepared for medical emergencies.
"This RBC Insurance survey is particularly timely considering a record
number of Canadians are planning to take a vacation trip this summer," said
David Redekop, principal research associate of The Conference Board of Canada.
"Summer travel plans for 2007 are up 16 per cent from 2006, with nearly seven
in ten Canadians planning to take a summer vacation trip. More Canadians are
planning to visit the United States this summer to take advantage of the high
exchange rate. Plans to visit another province this summer are also strong."
Preparing financially for an emergency while travelling is not even on
the radar for many Canadians, particularly those who travel out of province,
but within Canada. Two-thirds (64 per cent) of survey respondents report they
have never purchased travel insurance when venturing out of province but still
within Canada, despite the fact their health or car insurance policies might
not be in full effect when travelling outside their home province. Four-in-ten
(37 per cent) say they have never purchased travel insurance while travelling
in the United States; one quarter (26 per cent) say they have never purchased
travel insurance when travelling outside of Canada or the United States.
Even though 61 per cent of travellers surveyed feel they would be able to
pay for needed medical care if something happened to them or their family
while on vacation, many Canadians are not aware that provincial government and
employee health plans do not cover everything when they leave their province
of residence.
In fact, seven in ten Canadians (72 per cent) believe that the majority
of their medical expenses would be covered by a provincial health insurance
plan when they travel within Canada and outside their province of residence.
However, government health insurance plans may limit reimbursement for
expenses such as air ambulance service, prescription drugs and X-rays. Without
additional travel insurance, this can get very costly - an air ambulance with
a full medical team from New Brunswick to Toronto, for example, can cost
$15,000 and is not covered by a government health insurance plan (GHIP).
Two-day emergency care in U.S. hospital can cost US$10,800
For those travelling to the United States, a two-day stay in a U.S.
hospital for chest discomfort could cost US$10,800, with only US$400 being
covered by GHIP. A 13-day U.S. hospital stay for trauma associated with a
motor vehicle accident could cost US$113,300, with only US$5,200 covered by
GHIP. An appendectomy, which usually involves a two-day stay, could cost
US$18,500, with GHIP covering only US$800.
"It's easy to overlook insurance, especially when travelling to another
province or the United States, because there's a sense of familiarity about
destinations within North America," added Seggie. "Anytime you travel outside
your home province - whether it's to the province next door, across the
continent or around the world - you should have insurance to protect yourself
and your family."
These are the findings of an RBC Insurance/Ipsos Reid survey conducted
between May 1 and May 20, 2007. The poll was based on a randomly selected
sample of 2,000 adult Canadians who were interviewed by telephone. With a
sample of this size, the results are considered accurate to within +/-2.19
percentage points, 19 times out of 20, of what they would have been had the
entire adult Canadian population been polled. The margin of error will be
larger within regions and for other sub-groupings of the survey population.
The data was statistically weighted to ensure the sample's regional and
age/sex composition reflects that of the actual Canadian population according
to the 2001 Census data.
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THE HAZELTON HOTEL TO HOST VIP SCREENINGS DURING THE TORONTO INTERNATIONAL FILM FESTIVAL
Toronto – The Hazelton Hotel is delighted to announce that they will host Special Private and VIP Screenings for Guests and Delegates of the 32nd Toronto International Film Festival, September 6-15, 2007. The exclusive 25-seat screening room offers 24-hour viewing, which can be booked directly through the Festival Sales & Industry Office.
"Toronto is home to one of the most prestigious film festivals in the world,” says Klaus Tenter, Chief Operating Officer of The Hazelton Hotel. “We are thrilled to be the first hotel in Toronto to offer its clientele a private theatre with comfort, luxury and equipment on par with the finest facilities in the world.”
In order to construct the highest quality screening room, The Hazelton Hotel called upon Hollywood veteran Christopher Hanson of Simply Homes Entertainment in Beverly Hills, a company that specializes in private screening rooms for Hollywood luminaries, sports stars and major studios.
The hotel spared no expense when it came to the engineering and design behind the $2 million facility. The screening room features state-of-the-art sound isolation, 16-foot ceilings, mohair-lined walls and sumptuous custom theatre seating.
Ideal for pre-screening cocktails during the film festival, guests will enjoy the mirrored private lounge cleverly designed by Yabu Pushelberg. Following the Toronto International Film Festival, the private screening room is ideally outfitted for intimate lectures and presentations, in addition to private film screenings.
The Hazelton Hotel, scheduled to open in August 2007, will be the only member of "Leading Small Hotels of the World" in Toronto. Located in the heart of Yorkville at 118 Yorkville Avenue, the hotel will consist of 77 guest rooms and suites, meeting space, a private screening room, spa and Mark McEwan’s restaurant “One.”
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Live poetry? Why not?
CTC pioneers new-school tourism marketing and leads Canada Brand with new visual ID
This isn’t any ordinary marketing campaign. The Canadian Tourism Commission (CTC) brought our new Brand visual identity to life, quite literally, with two live poetry performances marking Canada’s 140th birthday.
We unveiled Ivan Bielinski’s “La première fois” and Shane Koyczan’s “We Are More” at Ottawa’s Canada Day festivities on July 1, 2007. We hired these spoken-word artists to create verses celebrating Canada — our vibrant people, places and progressive nature — in both official languages (French and English). The poets will also perform at select festivals this summer and Canadians can listen via mp3 download on our website at www.canada.travel/keepexploring.
Koyczan’s “We are more” is a love poem to Canada. He reminds us all that “Canada is more…And what’s more, we didn’t just say it, we made it be.”
* We are more than lonely landscapes. We are vibrant colour, music, art, personality and face over place. The CTC is updating Canada’s image after 60 years of selling pretty scenery.
* We are more than a marketing organization. We’re telling great stories and selling life-changing experiences.
* We are more than another pleasant country to visit. The CTC’s five-year strategy aims to improve Canada’s standing in the global tourism rankings by turning us into a must-see-now destination.
“The CTC is always looking for innovative and ground-breaking ways to promote our new brand identity for Canada,” says Greg Klassen, CTC vice president of Marketing. “This month, we’re taking Canada, the brand, to places it’s never been — using a real ‘take-it-to-the-people’ attitude.”
The CTC has unleashed an integrated campaign to reach Canadian travellers in places where the competition is silent: MySpace, Facebook, Yahoo, Flickr, spoken-word performance and guerilla-marketing tactics across the country.
Active as of Canada Day, the CTC has kicked off an interactive contest. Canadians can post online what inspires them about Canada for a chance to win an explore-the-country-by-rail trip. The message: inspiring Canadians to get out and discover Canada (www.canada.travel/keepexploring).
In another campaign, “street teams” will get Canadians to challenge perceptions of Canada. How? Portable slide viewers with photos of hidden gems across the country, plus CD soundtracks of Koyczan’s and Bielinski’s poems.
“We felt that it was time to present the true visage of Canada to visitors andCanadians, who love to travel at home and learn more about what makes this country distinctive and wonderful,” says Klassen.
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Consumers Using the Internet to Research Travel Continue to Outnumber Those Booking Online
Only 30 Percent of Consumers Express a High Level of Satisfaction With Travel Websites
North America - Consumers are continuing to use the Internet to make their travel arrangements, but usage has declined over the past few years, The Conference Board and TNS report July 10, 2007. “Consumers conducting travel research online continue to outnumber those booking online,” says Lynn Franco, Director of The Conference Board Consumer Research Center. “Among consumers whose online travel arrangements increased this year, ease of use and instant availability are the key drivers.” Among those using the Internet to make travel arrangements, the ability to book airfares online garnered the highest level of satisfaction, with 48 percent of customers claiming they are “extremely” satisfied. The ability to make car rental arrangements online also received high marks with nearly 42 percent of customers saying they are extremely satisfied.
The Consumer Internet Barometer – produced by The Conference Board, the global business research
and membership organization, and TNS, a global market insight and information group – surveys 10,000
households across the country and tracks who’s doing what on the Internet.
More women than men, 21 percent versus nearly 19 percent, used travel websites solely to research
their travel arrangements. However, more men than women, 34 percent versus 33 percent, researched and also
booked their travel arrangements via a travel website. In terms of satisfaction with travel websites, only 30
percent of consumers expressed a high level of satisfaction with these sites, although an additional 55 percent
say they are somewhat satisfied.
Two out of every ten consumers say they have used the Internet more this year than last to research
travel arrangements, while 18 percent have increased their online bookings. Ease of use was the primary
reason behind the boost in online usage, followed by instant availability. Past experience and promotions are
also among the top reasons consumers cited for their increased usage. Conversely, nearly one out of every
four consumers say they used the Internet less than last year for making travel arrangements.
“Clearly, there appears to be room for continued growth in the online travel arena,” says Franco.
RESEARCH CONTINUES TO OUTPACE BOOKING BY NEARLY TWO TO ONE
The proportion of consumers planning to use the Internet in the next three months to research travel
continues to outnumber those intending to book online by nearly two to one. Overall activity, however, has
declined over the past three years. Women are more likely than men to research travel activities online, but
both are equally likely to book travel arrangements online.
Lodging is the most researched activity while airline tickets are the most booked online. Currently, 27
percent of men versus 29 percent of women intend to research lodging online, while 25 percent of men versus
27 percent of women intend to research airline rates/availability online. When it comes to booking, close to 18
percent of men and women plan to book airline tickets online and 16 percent intend to book lodging online.
Close to 30 percent of consumers said they do not intend to research nor book travel arrangements online in
the next three months.ÿÿÿ
|
Ontario Government Supporting Tourism In Toronto
Ontario Place Receives $2.5 Million For Capital Repairs
TORONTO - The Ontario government is helping attract more visitors to Toronto with an investment of more than $2.5 million to keep Ontario Place in good condition, Jim Bradley, Minister of Tourism, announced Sunday.
Capital support for Ontario Place will fund repairs to existing property
and equipment, as well as improvements to ensure Ontario Place meets current
provincial requirements, including building, fire code and accessibility
regulations.
"The Ontario government realizes the vital role Ontario Place plays in
attracting local and international visitors to our province," said Bradley.
"The Ministry of Tourism works with its agencies like Ontario Place and
Ontario's tourism industry to strengthen and build tourism across the
province."
The McGuinty government is providing funding totaling nearly
$9.8 million, for 2007-2008, to address repair and rehabilitation needs at
four provincial tourism agencies and attractions - Ontario Place, Huronia
Historical Parks, Fort William Historical Park and the St. Lawrence Parks
Commission.
"Ontario Place is a popular summer attraction for parents and their kids,
so we are pleased to receive support from the Ontario government to keep our
grounds safe and accessible," said Ontario Place chair David Crombie. "Regular
maintenance of our facilities will help ensure that Ontario Place remains a
family-favourite for years to come."
Ontario Place Corporation is an agency of the Ministry of Tourism and has
welcomed millions of visitors since opening in May 1971. Starting July 19,
Ontario Place will again host the Rogers Chinese Lantern Festival, back by
popular demand after a successful run last year that drew more than
200,000 people and generated $3.8 million in gate receipts.
|
Ontario Government Supporting Tourism In Midland
Huronia Historical Parks Receives $1 Million For Capital Repairs
MIDLAND - The McGuinty government is supporting tourism in Midland with an investment of more than $1 million to keep the Huronia Historical Parks attractions in good condition, Tourism Minister Jim Bradley announced Sunday.
"This funding will help maintain Huronia Historical Parks as a vital
attraction for both tourists and residents," said Bradley. "Supporting tourism
puts people to work, supports small business and contributes to a strong and
prosperous economy."
The capital support for Huronia Historical Parks will fund repairs to
existing property, as well as improvements to help meet current provincial
requirements, including building, fire code and accessibility regulations.
"I am pleased that our government realizes the importance of our
attractions, Sainte-Marie among the Hurons and Discovery Harbour, to Midland,
Penetanguishene and Southern Georgian Bay," said Huronia Historical Parks
general manager Jan Gray. "The parks play an important role in boosting
tourism and stimulating our local economy."
Sainte-Marie among the Hurons is celebrating 40 years as a provincial
tourist attraction this season, showcasing four decades of bringing the world
to the Southern Georgian Bay area. The attraction also presents education
programs to tens of thousands of school children from across Ontario every
year. Special exhibits commemorating Sainte-Marie's 40th Anniversary are
located throughout the facility.
Huronia Historical Parks is a Ministry of Tourism agency. For more
information about the parks, please visit the agency's website, www.hhp.on.ca.
The McGuinty government is providing funding totaling nearly
$9.8 million, for 2007-2008, to address repair and rehabilitation needs at
provincial tourism agencies and attractions.
|
Chair of Multicultural Festival Honoured with Provincial Award
Guelph - Delfino Callegari, the volunteer chair of the Guelph and District Multicultural Festival, has been honoured with a Newcomer Champion Award from the Ontario Ministry of Citizenship and Immigration.
Mayor Karen Farbridge nominated Callegari for the award in April.
Callegari is one of only 14 individuals across the province to be distinguished with a Newcomer Champion Award. Minister of Citizenship and Immigration Mike Colle will present the awards at a ceremony on Monday, July 9th in Toronto.
The Newcomer Champion Awards program honours individuals for their contributions toward fostering cultural diversity or making their communities more welcoming for newcomers.
“I am delighted that Delfino is being recognized with this award,” said Mayor Farbridge. “He is well-known in this community for his vision, energy, and commitment. We are grateful for everything he has done for our city.”
In her nomination, Farbridge noted that, as the volunteer chair of the Guelph and District Multicultural Festival for the past ten years, Callegari resurrected the Festival and turned it into one of the most anticipated community events of the year.
“In the process,” the submission states, “Delfino has brought people of all cultures together, helping newcomers to our city feel more comfortable in their new home and helping Guelphites appreciate our community’s richness and diversity.”
Farbridge also noted the significant community outreach aspects of the Festival, including the poster and writing contest for students, the Multicultural Award, and the Newcomer tent that provides information about resources and programs for new Canadians.
“As Guelph’s population grows and becomes even more diverse, the cross-cultural understanding and the access to newcomer services that the Festival promotes will become even more important,” said Farbridge.
Farbridge’s nomination package also included testimonial letters from several community members who have experienced the benefits of Callegari’s volunteer work, as well as news articles about the Festival
|
Restaurants, caterers and taverns April 2007
Total estimated sales in the restaurants, caterers and taverns industry reached $3.3 billion in April, a 1.9% increase over April 2006 on a year-over-year basis. (Data are neither seasonally adjusted nor adjusted for inflation).
The increase in sales at the national level was due to higher sales at limited service restaurants (+2.3%). Sales for full service restaurants increased by 1.5%. These two sectors accounted for more than 85% of industry sales in April. Food service contractors saw sales increase by 11.3%. That sector accounted for more than 6% industry sales in April.
| Food services sales |
| |
April 2006r |
March 2007r |
April 2007p |
April 2006 to April 2007 |
| |
Not seasonally adjusted |
| |
$ thousands |
% change |
| Total, food services sales |
3,232,896 |
3,397,041 |
3,293,279 |
1.9 |
| Full-service restaurants |
1,487,016 |
1,562,774 |
1,508,965 |
1.5 |
| Limited-service restaurants |
1,278,106 |
1,323,908 |
1,307,252 |
2.3 |
| Food service contractors |
180,316 |
229,463 |
200,777 |
11.3 |
| Social and mobile caterers |
62,574 |
64,932 |
63,381 |
1.3 |
| Drinking places |
224,884 |
215,964 |
212,904 |
-5.3 |
| Provinces and territories |
|
|
|
|
| Newfoundland and Labrador |
32,155 |
34,663 |
32,194 |
0.1 |
| Prince Edward Island |
10,567 |
11,203 |
10,615 |
0.5 |
| Nova Scotia |
74,279 |
72,922 |
70,049 |
-5.7 |
| New Brunswick |
54,143 |
54,748 |
52,072 |
-3.8 |
| Quebec |
669,351 |
647,518 |
662,014 |
-1.1 |
| Ontario |
1,262,706 |
1,324,789 |
1,289,351 |
2.1 |
| Manitoba |
79,638 |
85,063 |
80,023 |
0.5 |
| Saskatchewan |
83,286 |
90,139 |
86,277 |
3.6 |
| Alberta |
412,066 |
486,169 |
450,876 |
9.4 |
| British Columbia |
545,973 |
578,296 |
549,602 |
0.7 |
| Yukon |
2,298 |
2,981 |
2,807 |
22.2 |
| Northwest Territories |
6,068 |
8,236 |
7,129 |
17.5 |
| Nunavut |
366 |
315 |
270 |
-26.2 |
|
|
National tourism indicators First quarter 2007 11 consecutive Advance led by Backyard Tourist
Tourism spending by non-residents slipped 0.4%, for a cumulative decrease of 13% since the end of 2004.
Tourism spending in Canada increased during the first three months of 2007, the 15th consecutive quarterly increase.
Overall spending on tourism in Canada advanced 1.2% as spending by Canadians continued to climb, while that by international visitors slipped for the third consecutive quarter.
Spending up on tourism at home
Spending by Canadians on tourism in Canada was up 1.8% in the first quarter of 2007, a somewhat slower pace than the 2.6% increase during the last three months of 2006. However, it was the 11th consecutive advance since the second quarter of 2004.
Since then, tourism domestic spending has advanced a cumulative 23%. Several factors have contributed to further expansion on the home front, including healthy gains in disposable income, low unemployment and low interest rates.
Canadians accounted for 76.5% of the $17.3 billion in tourism spending in the quarter. This share has increased steadily since the fourth quarter of 2004, when it stood at 69.8%, as a result of continued strength on the domestic front coupled with continued weakness in spending by international visitors.
Continued weakness in spending by international visitors
Spending by international visitors continued to show weakness in the first quarter. Non-resident outlays on tourism in Canada have fallen in eight out of the last nine quarters.
Tourism spending by non-residents slipped 0.4%, for a cumulative decrease of 13% since the end of 2004.
The number of travellers to Canada fell 6.7%, as both same-day and overnight travel from the United States turned down sharply. This was the 10th consecutive quarterly decline in visitors from south of the border. The decline brought the number of US visitors to 6.4 million for the quarter, 27% below its level 10 quarters earlier.
The number of visitors from other countries, who stay longer and spend more on average than US visitors, was up 3.3% for the quarter.
The decline in spending by non-residents was widespread, with the notable exception of air transportation. Spending on accommodation, food and beverage services and other tourism commodities all declined about 1% during the first quarter. Outlays on fuel and vehicle repairs and parts decreased significantly, reflecting less same-day travel from the United States.
Higher spending on air transportation
Tourism spending (by Canadians and non-resident visitors) on air transportation was up 1.6% in the first quarter of 2007. Non-resident outlays rose 4.1%, as more overseas visitors travelled to Canada on Canadian airlines.
Canadians' outlays on airline tickets were up 1.0%, only half the gain of 2.0% in the fourth quarter of 2006. This deceleration reflected slower growth in the number of Canadians travelling by plane to US and overseas destinations.
Overall spending on accommodation services edged up as a 1.0% increase in spending by Canadians was mostly offset by a 1.2% decline in the outlays of non-residents.
Recreation and entertainment services were up 1.3%, as lower spending by international visitors, who contribute over 30% to the total, was more than made up by higher spending by Canadians.
Tourism GDP rising in tandem with the rest of the economy
Tourism gross domestic product (GDP) expanded 1.1% in the first quarter of 2007, just ahead of the 0.9% pace posted for the economy as a whole.
The strength came from the transportation industry and other tourism industries (recreation and entertainment and travel agent services) as well as other non-tourism industries.
Employment attributable to tourism rose 0.8% between January and March 2007, largely the result of gains in air transportation jobs. Job losses were recorded in other transportation industries, accommodation services and travel agent services.
Looking ahead
Economic indicators remain positive for the tourism industry. According to the latest results from the Business Conditions Survey for the Traveller Accommodation Industries, the outlook of Canadian hoteliers for the second quarter is much better than in the first. Expectations for number of room nights booked, occupancy rates, number of business travellers, average daily room rates and number of hours worked are all positive.
On the international front, the Organisation for Economic Co-operation and Development's (OECD) composite leading indicators for April indicate that moderate economic expansion lies ahead for OECD countries. An expansion is foreseen for the United States, Canada, France and the United Kingdom, while the outlook for Japan, Germany and Italy is less positive. The latest indicators for major non-OECD countries point to continued growth in China, India and Brazil, but a weaker outlook for Russia.
On the currency front, the Canadian dollar appreciated against several key currencies including the US dollar, the euro, the Japanese yen, the Chinese yuan, the Mexican peso and the UK pound in April and May 2007. An appreciation of the Canadian dollar makes it more expensive to visit Canada, and cheaper for Canadians to travel outside the country.
| National tourism indicators |
| |
First quarter 2006 |
Second quarter 2006 |
Third quarter 2006 |
Fourth quarter 2006 |
First quarter 2007 |
Fourth quarter 2006 to first quarter 2007 |
| |
$ millions at 2002 prices, seasonally adjusted |
% change |
| Total tourism expenditures |
|
|
|
|
|
|
| Tourism demand in Canada |
15,653 |
15,852 |
15,907 |
16,150 |
16,351 |
1.2 |
| Tourism demand by non-residents |
3,974 |
4,023 |
3,944 |
3,880 |
3,863 |
-0.4 |
| Tourism domestic demand |
11,679 |
11,829 |
11,963 |
12,270 |
12,488 |
1.8 |
| Transportation |
|
|
|
|
|
|
| Tourism demand in Canada |
5,600 |
5,771 |
5,783 |
5,898 |
5,956 |
1.0 |
| Tourism demand by non-residents |
1,126 |
1,130 |
1,092 |
1,069 |
1,076 |
0.7 |
| Tourism domestic demand |
4,473 |
4,641 |
4,690 |
4,829 |
4,880 |
1.1 |
| Accommodation |
|
|
|
|
|
|
| Tourism demand in Canada |
2,605 |
2,609 |
2,603 |
2,632 |
2,639 |
0.2 |
| Tourism demand by non-residents |
979 |
990 |
966 |
942 |
931 |
-1.2 |
| Tourism domestic demand |
1,626 |
1,619 |
1,637 |
1,690 |
1,707 |
1.0 |
| Food and beverage services |
|
|
|
|
|
|
| Tourism demand in Canada |
2,195 |
2,201 |
2,236 |
2,282 |
2,298 |
0.7 |
| Tourism demand by non-residents |
607 |
623 |
619 |
611 |
605 |
-0.9 |
| Tourism domestic demand |
1,587 |
1,579 |
1,617 |
1,671 |
1,693 |
1.3 |
| Other tourism commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,557 |
2,575 |
2,584 |
2,615 |
2,683 |
2.6 |
| Tourism demand by non-residents |
500 |
511 |
500 |
495 |
490 |
-0.9 |
| Tourism domestic demand |
2,056 |
2,064 |
2,085 |
2,120 |
2,193 |
3.4 |
| Other commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,697 |
2,696 |
2,701 |
2,723 |
2,774 |
1.9 |
| Tourism demand by non-residents |
760 |
770 |
767 |
763 |
760 |
-0.4 |
| Tourism domestic demand |
1,936 |
1,926 |
1,934 |
1,959 |
2,014 |
2.8 |
| National tourism indicators |
| |
First quarter 2006 |
Second quarter 2006 |
Third quarter 2006 |
Fourth quarter 2006 |
First quarter 2007 |
Fourth quarter 2006 to first quarter 2007 |
| |
$ millions at current prices, seasonally adjusted |
% change |
| Total tourism expenditures |
|
|
|
|
|
|
| Tourism demand in Canada |
16,287 |
16,760 |
16,809 |
16,904 |
17,252 |
2.1 |
| Tourism demand by non-residents |
4,098 |
4,203 |
4,126 |
4,047 |
4,051 |
0.1 |
| Tourism domestic demand |
12,189 |
12,557 |
12,683 |
12,857 |
13,201 |
2.7 |
| Transportation |
|
|
|
|
|
|
| Tourism demand in Canada |
5,864 |
6,201 |
6,174 |
6,125 |
6,261 |
2.2 |
| Tourism demand by non-residents |
1,136 |
1,162 |
1,123 |
1,085 |
1,089 |
0.4 |
| Tourism domestic demand |
4,728 |
5,039 |
5,051 |
5,040 |
5,172 |
2.6 |
| Accommodation |
|
|
|
|
|
|
| Tourism demand in Canada |
2,615 |
2,660 |
2,659 |
2,696 |
2,754 |
2.1 |
| Tourism demand by non-residents |
982 |
1,009 |
986 |
965 |
971 |
0.7 |
| Tourism domestic demand |
1,633 |
1,651 |
1,673 |
1,731 |
1,783 |
3.0 |
| Food and beverage services |
|
|
|
|
|
|
| Tourism demand in Canada |
2,429 |
2,445 |
2,480 |
2,541 |
2,575 |
1.3 |
| Tourism demand by non-residents |
672 |
691 |
687 |
680 |
678 |
-0.4 |
| Tourism domestic demand |
1,757 |
1,753 |
1,793 |
1,861 |
1,897 |
1.9 |
| Other tourism commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,639 |
2,673 |
2,701 |
2,742 |
2,805 |
2.3 |
| Tourism demand by non-residents |
535 |
548 |
538 |
535 |
533 |
-0.5 |
| Tourism domestic demand |
2,104 |
2,125 |
2,164 |
2,207 |
2,273 |
3.0 |
| Other commodities |
|
|
|
|
|
|
| Tourism demand in Canada |
2,739 |
2,781 |
2,795 |
2,799 |
2,857 |
2.1 |
| Tourism demand by non-residents |
772 |
793 |
793 |
781 |
781 |
-0.1 |
| Tourism domestic demand |
1,968 |
1,988 |
2,002 |
2,018 |
2,076 |
2.9 |
Note to readers
With the first quarter 2007 release of the National Tourism Indicators (NTI), all estimates have been revised from the first quarter of 2001 through to the fourth quarter of 2006. This revision is in accordance with the revision policy established three years ago. More information on the revision can be found in an article published in this issue of the NTI.
In addition, all data series expressed at 1997 prices (i.e., adjusted for inflation) have been rebased to the 2002 reference year. This is in line with the re-referencing of the volume and price estimates in the national income and expenditure accounts published with their first quarter 2007 release. This change affects NTI estimates adjusted for inflation from 1986 to date. The existing CANSIM vector identifiers for the constant price NTI estimates have been retained.
Levels and shares of tourism spending are expressed in current dollars, adjusted for seasonal variations. Growth rates of tourism spending and GDP are expressed in real terms (i.e., adjusted for price change) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates.
|
Canadians Staying Close to Home for Summer Vacations, According to Scotiabank Study
Three-year Trend Suggests Canadians Continue to Support the Local Tourism
Industry
TORONTO - One-half of Canadians are planning to take a vacation this summer with Canada as the destination of choice, according to Scotiabank's third-annual study on Canadians' summer travel intentions.
"Staying closer to home is good news for Canada's travel and tourism
industry that depends on domestic travellers for the vast majority of its
revenue dollars," said Adrienne Warren, Senior Economist, Scotiabank. "The
rise in the Canadian-U.S. exchange rate to a 30-year high appears to have had
little discernible impact on the summer holiday plans of Canadians."
According to the study, 51 per cent of Canadian travellers plan to
vacation within the country's borders. Quebec (12 per cent), Ontario (11 per
cent), British Columbia (10 per cent) and Alberta (five per cent) continue to
be the biggest draws for Canadians.
The study also reveals that the popular destination for many Canadians is
their own backyards. Among Canadians who like to travel in their home
provinces, Quebecers lead the way, with 38 per cent choosing to travel in
Quebec. Meanwhile 29 per cent of B.C. travellers plan to vacation in both B.C.
and Alberta equally, and 21 per cent of Ontarians will travel in Ontario. As
for international destinations, 16 per cent say they are planning to visit the
U.S. and seven per cent say they are planning a European vacation.
"With high gas prices and an abundance of prime domestic tourism
destinations, many Canadians are again choosing to stay closer to home.
Uncertainty related to border documentation requirements with our American
neighbours may also be a factor slowing southbound traffic," said Ms. Warren.
The study also shows that overall summer vacation spending remains steady
at around $2,600. However compared to last year, decreases in intended
spending can be seen in entertainment and sight-seeing, down $131 to $425,
accommodations down $129 to $706, and meals and beverages down $91 to $401.
"Employment conditions remain healthy across the country, but have
moderated somewhat from last year's red-hot performance. Combined with high
gas prices, many Canadians are finding their travel dollar stretches further
at home," added Ms. Warren.
As for how Canadians plan to pay for their holiday, the majority of
travellers will use their credit cards (61 per cent) to pay for items such as
hotels, meals and entertainment, while almost half will use cash (47 per
cent).
Decima Research conducted this national omnibus telephone poll (teleVox)
on behalf of Scotiabank between April 19, 2007 and May 7, 2007. Overall
results are based on a randomly selected sample of 3,061 English and
French-speaking Canadian adults aged 18 years and older. A random probability
sample of this size delivers results with a statistical margin of error of
+/-1.8 percentage points, 19 times out of 20. Travel results are based on a
randomly selected sample of 1,458 English and French-speaking Canadian adults
aged 18 years and older who intend to take a leisure trip between late April
and the end of August 2007. A random probability sample of this size delivers
results with a statistical margin of error of +/-2.6 percentage points, 19
times out of 20. The margin of error will be larger within subgroupings of the
survey sample. Data have been weighted to reflect a representation of the
gender, age and regional distribution in Canada.
|
Family Time, Fireworks and Summer Fun on VIA Rail Canada
Children Under 12 Travel Free to Canada's Most Exciting Summer Festivals
and Special Events
MONTREAL - Canada takes summer seriously - as in serious celebration. With fireworks, marching bands, and festivals for music lovers, performance art fans and of course, the kiddies. On virtually any weekend, pull into any city from Vancouver to Halifax and chances are there will be a parade, party or special event celebrating history, heritage, food or the performing arts.
For families looking for a memorable, enriching and affordable vacation,
Canada is the answer, and there is no better or easier way to make the most of
a weekend or a week than by taking the train. Three VIA Rail Canada services
in particular connect the country's most fabulous summer events and provide
comfortable, value-added travel along the way. During the summer, children
under 12 even travel for free when accompanied by an adult age 18 or older in
Comfort (economy) Class.
THE VANCOUVER-JASPER-TORONTO CANADIAN TRAIN
The flagship of VIA's services, the Canadian, travels between Vancouver
and Toronto, taking in the awesome Canadian Rockies (Jasper), the western
plains (Edmonton, Winnipeg), and the picturesque lakelands of northern Ontario
(Sudbury) enroute. Special events this summer along the way include:
- Vancouver's 2007 annual fireworks competition, the HSBC Celebration
of Light, runs from July 25 to August 4. Watch the competing
countries light up the sky with spectacular multicoloured effects set
to meticulously selected music.
- Edmonton, Alberta - Canada's Cultural Capital for 2007, is host to
over 30 festivals over the summer period including Canada's first
fringe theatre festival, one of the world's finest folk music
festivals and the popular Capital Ex Festival (formerly Klondike
Days) which runs from July 19-28, 2007.
- Winnipeg, Manitoba is home to Folklorama, the largest and longest
running multicultural festival of its kind. From August 5 to 18,
visitors can delight in the food, song and dance of a multitude of
ethnic communities.
Families will find that service on the Canadian exceeds all expectations,
from the variety of activities featured in the "Activity Car" to the
magnificent scenery along the route. In VIA's premier Silver & Blue class
meals, which are included in the ticket price, feature such regional
delectables as Atlantic Fish Chowder, Alberta Bison Rib roast, Canadian
cheeses and a decadent chocolate torte, all prepared by an on-board chef.
Silver & Blue Class travellers also enjoy sleeping compartments with large
picture windows and down duvet bedding, as well as the opportunity to take in
the scenery from VIA's trademark domed-observation "Park" car with its 360-
degree viewing.
THE ONTARIO-QUÉBEC CORRIDOR SERVICES
VIA's Corridor services are the ideal way to festival-hop between
Toronto, Ottawa, Montréal and Québec. Among the highlights this summer:
- The Toronto Jazz Festival, from June 22 to July 1, is beyond a doubt
one of the best known in the country. With 1500 concerts on over
30 indoor and outdoor stages located throughout downtown Toronto,
this renowned international festival attracts Canadian artists from
the jazz scene, from traditional to fusion and from blues to bebop.
- On July 1, head for Canada's birthday party on Parliament Hill!
Whether you come to visit our National Capital or to join in the
Canada Day celebrations, there are many ways to mark the occasion
including picnics, barbecues, parades, concerts and fireworks. Watch
our country's artists perform on stage. There's no better way to
celebrate Canada than in Ottawa!
- The Montréal Jazz festival has been alive for close to three decades.
This June-July tradition now welcomes over a million spectators to
roughly 500 concerts annually. Choose from Jazz, Blues, Latin-Jazz,
Brazilian, Cuban, African, Reggae, Contemporary and Electronica
concerts presented both indoor and outdoor, each day of the festival.
- Québec City is home to Loto-Québec's International Fireworks
competition, from July 21-August 8, 2007. Prepare to be amazed by the
magic as five competing teams light up the skies with their magic.
The grand finale on August 8th is sure to blow you away!
Travellers can choose from Comfort Class (economy) or premier VIA 1
Class, where passengers are pampered with a hearty meal and beverages included
with the ticket price.
THE MONTRÉAL - HALIFAX OCEAN TRAIN
The whole family will learn a thing or two from a visit to Montréal and
while travelling on VIA's Montréal - Halifax Ocean service. Travellers won't
want to miss:
- The Halifax Busker festival, the largest festival of its kind! For
eight days, see the city's waterfront transformed into a huge
theatrical stage. Artists and performers will come together to
entertain through acting, dancing, acrobatics, fire throwing, and
more.
The Ocean's Easterly Class: A Maritime Learning Experience, operating
from June 13, to October 14, 2007, continues to make the grade with
experiential learning presentations at conveniently scheduled times throughout
the trip. Learning components presented by an on-board learning coordinator
include history, geography, culture and cuisine of Atlantic Canada. Regionally
inspired meals, private sleeping compartments and exclusive access to VIA's
signature 360-degree domed observation car are included in the learning
experience package.
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Province Gives Boost To Great Ontario Salmon Derby
Funding To Help Reel In More Visitors To Ontario
TORONTO - With participation exceeding 25,000, the Great Ontario Salmon Derby has become the world's largest freshwater fishing derby, and the Ontario government is providing $50,000 to attract even more anglers and spectators, Jim Bradley, Minister of Tourism announced June 24.
"The Great Ontario Salmon Derby provides a boost to the economy of
communities along the shores of Lake Ontario - and an unforgettable experience
for visitors," said Bradley. "Tourists fishing for the perfect outdoors
vacation will find what they are looking for here in Ontario."
The funding will help market the derby across Canada and in U.S. border
states, through print advertising. Event organizers expect the Derby to
generate more than $10 million in economic impact to the region.
"Thanks to the Ontario government's support of our marketing efforts, we
can attract more participants to our salmon derby and showcase Ontario as the
best choice for sport tourists," said Walter Oster, Chairman and CEO, Canadian
National Sportsmen's Shows.
The derby takes place from July 7 to August 25, along the shores of Lake
Ontario, from Oshawa to St. Catharines. It draws visitors from across Canada
and American border states, with more than 65 per cent of visitors traveling
from at least 100 kilometres away. The average length of stay for most
visitors is two days.
"Every year, the Great Ontario Salmon Derby brings visitors to our many beautiful lakeside communities where they can have fun, relax and explore cultural, culinary and historical experiences," said Bradley. "The [Ontario] government is pleased to promote this Ontario tourism success story."
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McGuinty Government Making Summer More Affordable 1.4 Million Children Get In Free At Provincial Attractions Starting
KINGSTON, ON - Ontario's Fun Pass gets kids in free to 15
exciting provincial summer attractions across the province, starting on Canada
Day, Tourism Minister Jim Bradley announced today at Fort Henry.
The pass, worth more than $120 in ticket prices for all attractions,
gives 1.4 million students, aged 14 and under, across the province free
admission to provincial attractions, when accompanied by a paying adult. The
Fun Pass also provides a discount on the daily vehicle permit for provincial
parks.
"Keeping kids active during the summer can be challenging," said Bradley.
"That's why the McGuinty government is happy to help parents by making
Ontario's great attractions more affordable for families."
Bradley, joined by the Fort Henry Honour Guard, made the announcement to
more than 250 elementary school children from the Kingston area. Fort Henry,
part of the St. Lawrence Parks Commission, is one of many area attractions
celebrating the 175th anniversary of the Rideau Canal this summer. The fort is
home to the Rideau 175 exhibit, an interactive display highlighting the
history and importance of the Rideau Canal.
Launched in 2005 as a pilot program, the pass is now distributed to
school boards throughout Ontario. This year's Fun Pass program is funded by
the Ministry of Tourism's Ontario Tourism Marketing Partnership Corporation.
The Fun Pass boosts local tourism by promoting attractions and parks
across the province. In 2004, 75 per cent of tourists in the province were
Ontario residents.
Participating attractions and agencies include:
- Art Gallery of Ontario - Ontario Science Centre
- Discovery Harbour - Royal Botanical Gardens
- Fort Henry National Historic Site - Royal Ontario Museum
- Fort William Historical Park - Sainte-Marie among the
- McMichael Canadian Art Collection Hurons
- Niagara Parks Butterfly Conservatory - Science North
- Old Fort Erie - Ontario Heritage Trust
- Ontario Place - Uncle Tom's Cabin
- Upper Canada Village - Barnum House
- Ontario Parks - Fulford Place
- Homewood Museum
- Elgin and Winter
Garden Theatre
"The Fun Pass is a big hit for families looking for inexpensive ways to
keep busy and enjoy summer in Ontario," said Culture Minister Caroline Di
Cocco. "With this pass, kids can learn about our history and culture and have
fun at the same time."
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| Travel between Canada and other countries
Travel between Canada and other countries declined in April, with decreases recorded in both directions.
Travel by Canadian residents abroad declined 0.5% in April to an estimated 3.9 million trips. The number of trips from the United States and other countries to Canada dropped 0.6% to 2.5 million. (Unless otherwise specified, monthly data are seasonally adjusted.)
Canadian residents took 597,000 trips to overseas destinations in April, making it the third highest month on record. However, this was a 1.0% decrease compared to March, when a record high was set.
Canadians also made more than 3.3 million trips to the United States in April, a decrease of 0.4% compared to March.
The number of same-day car trips by Canadian residents dipped slightly from March to April, while overnight travel by all modes declined 0.9% to less than 1.4 million. While overnight car travel dropped 2.2% to 790,000 trips, overnight air travel rose 1.0% to 475,000 trips.
United States residents took over 2.1 million trips to Canada in April, a decrease of 0.2% compared to March.
Overnight travel from the United States to Canada remained relatively steady in April at nearly 1.1 million trips. While there was a 0.2% decline in the number of overnight trips by air by American residents, there was a 0.5% increase in overnight car travel.
Americans took an estimated 943,000 same-day car trips to Canada in April, virtually unchanged from March. This was also the fourth consecutive month during which trips did not reach the 1-million mark.
Overseas visitors took 389,000 trips to Canada in April, a drop of 2.8% from March, and the lowest figure recorded since November 2006.
Travel from 7 of Canada's top 12 overseas markets was down in April compared to March. Among the top 12 markets, travel from Italy posted the largest gain (+9.7%), while travel from Mexico recorded the largest decline (-12.7%). Also, April was the highest month on record for travel to Canada by Australian residents, as they registered 20,000 trips.
Note: Same-day and overnight data for United States residents entering by commercial plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the third and fourth quarters of 2006.
Same-day and overnight data for Canadian residents returning from the United States by commercial plane, private plane, train, commercial boat or other methods (for example, by foot or motorcycle) and any summation of these not seasonally adjusted series have been revised for each month of the third and fourth quarters of 2006.
| Travel between Canada and other countries |
| |
March 2007r |
April 2007p |
March to April 2007 |
April 2007 |
April 2006 to April 2007 |
| |
Seasonally Adjusted |
Unadjusted |
| |
thousands |
% change1 |
thousands |
% change |
| Canadian trips abroad2 |
3,929 |
3,911 |
-0.5 |
4,101 |
-0.4 |
| to the United States |
3,326 |
3,313 |
-0.4 |
3,409 |
-2.0 |
| to other countries |
603 |
597 |
-1.0 |
692 |
8.4 |
| Same-day car trips to the United States |
1,894 |
1,890 |
-0.2 |
1,864 |
-6.0 |
| Total trips, one or more nights |
1,976 |
1,958 |
-0.9 |
2,180 |
4.7 |
| United States3 |
1,373 |
1,360 |
-0.9 |
1,488 |
3.1 |
| Car |
808 |
790 |
-2.2 |
818 |
3.9 |
| Plane |
471 |
475 |
1.0 |
567 |
4.6 |
| Other modes of transportation |
94 |
95 |
0.7 |
103 |
-9.4 |
| Other countries4 |
603 |
597 |
-1.0 |
692 |
8.4 |
| Travel to Canada2 |
2,517 |
2,501 |
-0.6 |
1,931 |
-16.0 |
| from the United States |
2,117 |
2,112 |
-0.2 |
1,655 |
-18.0 |
| from other countries |
400 |
389 |
-2.8 |
275 |
-1.0 |
| Same-day car trips from the United States |
944 |
943 |
-0.1 |
868 |
-22.6 |
| Total trips, one or more nights |
1,465 |
1,453 |
-0.8 |
1,001 |
-9.3 |
| United States3 |
1,074 |
1,075 |
0.1 |
733 |
-11.8 |
| Car |
638 |
642 |
0.5 |
444 |
-12.5 |
| Plane |
309 |
308 |
-0.2 |
234 |
-9.5 |
| Other modes of transportation |
127 |
125 |
-1.6 |
56 |
-15.2 |
| Other countries4 |
391 |
379 |
-3.2 |
267 |
-1.7 |
| Travel to Canada: Top overseas markets, by country of origin5 |
|
|
|
|
|
| United Kingdom |
76 |
75 |
-1.7 |
51 |
-6.8 |
| France |
33 |
32 |
-1.2 |
21 |
3.7 |
| Japan |
33 |
31 |
-6.6 |
23 |
-8.8 |
| Germany |
28 |
27 |
-2.0 |
16 |
-3.9 |
| Mexico |
23 |
20 |
-12.7 |
18 |
-4.2 |
| Australia |
19 |
20 |
4.4 |
12 |
15.9 |
| South Korea |
18 |
16 |
-8.5 |
13 |
4.5 |
| China |
13 |
13 |
1.9 |
9 |
4.5 |
| Netherlands |
10 |
10 |
1.0 |
6 |
-3.4 |
| India |
10 |
10 |
-0.2 |
8 |
25.0 |
| Italy |
8 |
9 |
9.7 |
6 |
24.6 |
| Hong Kong |
9 |
9 |
0.9 |
6 |
-17.8 |
| r | revised |
| p | preliminary |
| 1. | Percentage change is based on unrounded data. |
| 2. | Totals exceed the sum of "same-day car trips" and "total trips, one or more nights" because they include all of the same-day trips. |
| 3. | Estimates for the United States include counts of cars and buses, and estimated numbers for planes, trains, boats and other methods. |
| 4. | Figures for other countries exclude same-day entries by land only, via the United States. |
| 5. | Includes same-day and overnight trips. |
|
|
Green Power vs. Star Power: David Suzuki Tops the List as Canada’s Most Priceless™ Living Celebrity
Toronto – Environmentalist David Suzuki ranked as this year’s most Priceless living Canadian celebrity, according to MasterCard Canada’s 2007 Priceless Index, its 5th barometer of Canadian patriotism that tracks who, what and where is most Priceless to Canadians, including our heroes, our symbols and our cities.
“The 2007 Priceless Index takes the temperature of the Canadian social climate,” says Julie Wilson, Director, Public Affairs, MasterCard Canada. “This year, green power towered over star power as David Suzuki was ranked as our most Priceless living celebrity. Clearly, the environment is top-of-mind with Canadians.”
Nationally, David Suzuki was ranked first overall with 33 per cent of the respondents choosing him as the most Priceless living celebrity. Celine Dion came in second with 18 per cent of the vote.
Basketball or Hockey? Steve or Sidney?
We Canadians love our sports, and pay special attention to our sports heroes – especially those who have a North American impact. When asked to choose the most Priceless Canadian sports hero of the past year, NBA superstar Steve Nash ranked first overall (11%), followed closely by rising hockey star Sidney Crosby (10%). Hockey legend Wayne Gretzky came in third (4%).
Regionally, we are proudest of homegrown talent:
* Atlantic Canadians ranked Nova Scotia’s Sidney Crosby as the most Priceless sports hero (31%), followed by Steve Nash (7%).
* A tale of two athletes: Ontarians couldn’t choose between Steve Nash and Sidney Crosby, as they tied for most Priceless sports hero (10% each).
* Western Canada chose their hometown boy, with Alberta (13%) and British Columbia (18%) choosing British Columbian Steve Nash as their most Priceless sports hero.
Hittin’ those summer roads from West to East
When Canadians were asked the best place for a road trip, six in ten Canadians (59%) chose the Rocky Mountain region, followed by the Cabot Trail on Cape Breton Island (14%).
* We sure are proud of our own backyards – a whopping 81 per cent of Albertans chose the Rocky Mountain region as the best part of Canada to drive through.
* British Columbians and those from Manitoba/Saskatchewan also ranked the Rocky Mountain region first at 79 per cent and 73 per cent, respectively.
Best places to pitch a tent
With summer giving us a chance to sleep in the great outdoors, the Priceless Index asked Canadians which of Canada’s national parks is the most Priceless. Alberta’s Banff came first (19%), followed by Ontario’s Algonquin second (15%) and Alberta’s Jasper third (7%). Interestingly, Algonquin Park is a provincial park – though its beauty and popularity is recognized at the national level.
* Atlantic Canadians chose Newfoundland’s Gros Morne (15%) as the most Priceless national park, followed by Banff (13%).
* More than a third of Ontarians (37%) chose Algonquin as the most Priceless, followed by Banff (15%).
* Quebeckers love their own Laurentian Park (11%), followed closely by Banff (10%).
If you had to choose just one…Vancouver named top city for tourists
Nearly one in five (19%) of respondents agreed Vancouver is the number one Canadian city that tourists should not miss. But Quebec City is not far behind, with 18 per cent of respondents choosing it as the must-see city, followed by Montreal (14%), Toronto (13%) and Ottawa (8%).
* Atlantic Canadians love Toronto, with 15 per cent ranking Toronto first, followed by Quebec City, Ottawa and Montreal (all at 11%).
* Home is where the heart is – 26 per cent of Ontarians chose Toronto over Vancouver (14%), Ottawa (14%) and Quebec City (13%).
* Residents of Manitoba/Saskatchewan also ranked Vancouver (21%) top on their list, followed by Montreal (13%), Ottawa (10%) and Toronto (8%).
* It is no surprise that Albertans and British Columbians ranked Vancouver first, but both provinces also ranked Montreal second.
* Quebeckers sure love home! Quebec City is the city of choice (43%), followed by Montreal (30%).
And since you are here, may we suggest…
When asked which one of the following Canadian events or attractions would be the most Priceless for a tourist, 37 per cent of Canadians chose the Calgary Stampede. Most interestingly, all regions surveyed ranked the Calgary Stampede as the number one do-not-miss event.
However, while we all agreed on what is number one, there was not as much consensus with what is number two:
* Atlantic Canadians ranked whale watching as number two (29%).
* Ontarians recommended tourists lace up their skates on Ottawa’s Rideau Canal (18%).
* British Columbians and those in Manitoba / Saskatchewan also ranked whale watching as number two on their list (29% and 11% respectively).
“We are very proud of our own backyards,” says Wilson. “We want our neighbours to see our homes, which is why we rank places closest to us the most Priceless. But with so many great things happening, we also recognize the need to be proud of what’s happening in the rest of the country. One thing is for sure though – on Canada Day, we will all be celebrating and honouring what makes this country so special.”
Leave it to beaver
We are proud of our animals and we know it, but one stood above the others. Nationally, 38 per cent of Canadians chose the beaver as the animal that best symbolizes Canada, followed by the moose (22%).
* Let us not forget the goose; Manitoba/Saskatchewan and British Columbians ranked the beaver first (36% and 44% respectively), and the Canada goose second (20% and 17%) respectively. The moose also tied for second in British Columbia.
About the survey The Priceless Index is a national survey carried out regularly by MasterCard. This national survey of 2,006 Canadians 18 years of age and over was carried out by telephone between May 24 and May 31, 2007 by Environics Research Group on behalf of MasterCard Canada. Results to a survey of this size can be considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20. |
Toronto targets high-value U.S. gay travellers
TORONTO - Tourism Toronto announced today a series of initiatives aimed at strengthening Toronto's market position as one of the top international destinations for high-value U.S. gay travellers.
"The gay travel market is one of the fastest-growing segments and is a
$55 billion industry. This represents a major opportunity for Toronto," said
David Whitaker, President and CEO of Tourism Toronto. "Toronto offers a great
deal to gay visitors, who tend to travel more often, stay longer and spend
more in a destination."
Although Tourism Toronto has marketed to gay travellers in the past, this
year it increased its investment by 50 per cent to $300,000 to reach this
important segment, focusing on four major U.S. cities - New York, Chicago, San
Francisco and Los Angeles.
Tourism Toronto also announced today that Toronto has won the bid to host
the 2009 Annual Convention of the International Gay and Lesbian Travel
Association (IGLTA). "In choosing Toronto, our members sensed a thriving and
well-organized community that is making a serious, long-term commitment to the
gay travel market," said John Tanzella, Executive Director of the IGLTA.
Tourism Toronto has established a new Gay Marketing Advisory Group that
includes more than a dozen local community leaders. The industry association
is also helping hotels in the city and region gain accreditation as
'gay-friendly' establishments through Travel Gay Canada.
"This is the kind of commitment to this market we've been waiting for,"
said Bruce McDonald, co-founder of the CGLCC and member of the Gay Marketing
Advisory Group. "The investment in the gay market will have a positive impact
on businesses throughout the city."
Toronto City Councillor Kyle Rae, who chairs the Advisory Group, noted
that, "this is a great market for Toronto, one that represents millions of
dollars in additional tourism for the city."
Tourism Toronto's marketing campaign in the U.S. will include ads in gay
restaurants, bars and local publications, as well as event sponsorships and
promotional activities. "Our campaign goes beyond ads so that we are truly
engaging our customers directly," said Whitaker. "In all four cities we are
working with prominent gay organizations to give Toronto a presence at
high-profile events such as the Gay Idol competition in Chicago."
Earlier this year, Tourism Toronto sponsored the Queer Lounge at the
Sundance Film Festival in Utah, and partnered with a San Francisco gay morning
radio show during "Freedom to Marry Week." Toronto was featured on the show
throughout the week, culminating in two couples winning a trip to get married
in here. Councillor Rae was on the air in San Francisco to speak to Toronto's
welcoming attitude.
A critical strategic element of the new campaign is that it markets the
entire city and region to gay travellers, rather than simply promoting the gay
village. "Our research shows that gay travellers are discerning, mainstream
travellers who also enjoy the village as the heart of the community," said Mr.
Whitaker.
<<
Recent research shows that U.S. gay travellers:
- Travel more frequently - 98% have taken at least one overnight trip
in the last twelve months, compared with 72% for heterosexual
Americans.
- Stay longer - They stayed a median of 15 nights in hotels last year,
compared with an average of about three nights for all U.S.
travellers
- Spend more - Gay men spend $800 on average per trip, compared to $540
by non-gay travellers.
- Are more likely to hold passports - 71% of travellers who identify
themselves as gay hold a valid passport, nearly three times the
overall U.S. average of 24%. With the rules requiring a passport to
re-enter the United States, gays and lesbians are more readily able
to travel to Toronto.
- Travel throughout the year - With an average household income of
$85,000 and a median age of 44, this market tends to travel
throughout the year, not just during peak seasons.
|
Driving tours offer a great way to enjoy rich history and scenery of Grand River Country
The Grand River watershed is loaded with historic sites, scenic vistas and great places to enjoy outdoor fun.
Now it’s easier to find your way to all of this, thanks to Grand River Country, a promotional organization joining tourism marketing agencies from throughout the watershed in a partnership with the Grand River Conservation Authority./
Grand River Country has developed four driving tours of the watershed, with a particular focus on the many old mills that dot the landscape. They’re available on the “Scenic Drives” section of its website at www.grandrivercountry.com
Many of the mills were built in the 1800s to grind flour or to power textile factories. Over the years, most have been converted to other uses, ranging from private residences to stores and restaurants. But no matter what their use, they still represent a commanding presence on the river bank, and are an important part of the heritage of the Grand River watershed.
The tours cover:
Guelph, Fergus, Elora, St. Jacobs and Elmira
Cambridge and area,
Brantford and Six Nations, and
Haldimand and Six Nations.
Interactive maps on the Grand River Country website show the key attractions on each tour. Maps can be downloaded showing the route and stopping points.
The Grand River Country website also provides information on many other activities in the Grand River watershed, including paddling, hiking, fishing, shopping and sightseeing.
Grand River Country, which has been in existence for about 10 years, publishes an annual brochure, Journey the Grand, which contains maps and information on GRCA conservation areas, Grand River communities and activities. Grand River Country also promotes the region through advertising (such as highway signs and in tourism publications), appearances at trade shows and other activities.
Copies of Journey The Grand are available at conservation areas, tourism offices throughout Southern Ontario or online at www.grandriver.ca
Members of Grand River Country are Fergus and Elora Tourism, Guelph and Wellington County Tourism, St. Jacobs Country and Woolwich Township, Cambridge Tourism, Brantford Tourism, Six Nations Tourism, Tourism Haldimand and the GRCA.
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Lighting Canada's National Tower
Spectacular Light Show Launches CN Tower Illumination - June 28, 2007
TORONTO - National icon, architectural and engineering wonder, world's tallest - at sunset on June 28, 2007 the CN Tower will dramatically transform the Toronto night time skyline during a special public event premiering the innovative architectural illumination of Canada's National Tower and kicking off Canada Day weekend.
"The CN Tower is an architectural and engineering wonder and we are
thrilled to realize a dynamic and visually elegant CN Tower as part of the
Toronto night time skyline," said Jack Robinson, Chief Operating Officer for
the CN Tower. "We've waited a long time for the right technology that would
present a sustainable installation at Canada's National Tower and this latest
technological upgrade provides an energy efficient, cost effective and
architecturally stunning result."
"It's an honour for Color Kinetics to be chosen for a project of this
stature, and to bring the extraordinary visual impact of intelligent LED
lighting to the most iconic architectural structure in Canada," said Bill
Sims, President and CEO, Color Kinetics. "A few short years ago it may have
been unthinkable to light a tower of this magnitude with LED sources, and this
installation will mark another milestone for the technology's adoption as the
de facto method of lighting with color today."
"The CN Tower is the exclamation point on our skyline and one of our
city's enduring symbols around the world. Illuminating the Tower will give
visitors and residents alike a chance to rediscover Toronto and one of its
signature landmarks," said David Whitaker, President and CEO of Tourism
Toronto.
Official Lighting Ceremony and Show
On June 28th 2007 from 9 - 10:30pm Torontonians and visitors are invited
to take part in a historic public event at Roundhouse Park (on the South side
of the CN Tower) with live entertainment, a ceremony and unforgettable light
show (at approximately 10 pm) to officially illuminate the CN Tower. On this
night only, see a spectacular 10 minute light show, demonstrating the full
programming capabilities of the new system before assuming its standard
program theme - an elegant architectural illumination with a short effect at
the top of each hour.
Sunset Admission Offer - $10 after 8pm
In celebration of the lighting launch, the CN Tower is extending a
special Sunset Admission Offer to visitors to soar to the top of the CN Tower
from 8pm - close from June 28 - July 1th, 2007 only for $10 after 8pm (offer
valid for Look Out and Glass Floor Observation, tickets must be purchased on
site, taxes are additional, cannot be combined with any other offer.)
Background
A technological leader, the CN Tower's latest upgrade features a system
considered the first major lighting breakthrough in over 100 years. The CN
Tower has implemented Color Kinetics(R) lighting system that merges patented
Chromacore(R) technology with microprocessor-controlled light emitting diodes
(LEDs).
The programmable LED lighting system is energy efficient and cost
effective to maintain. It presents a more vibrant Tower while using less
energy than former conventional lighting systems. 1,330 fixtures each no
larger than a shoebox replace conventional fixtures the size of washing
machines. Capable of millions of colours and effects, it will be used to
elegantly illuminate this national icon and internationally recognized symbol
of Toronto, Ontario, Canada. The Tower will be lit each night from dusk until
1pm and feature occasional thematic programming during national holidays, some
occasions and citywide events. The system also features directional lighting
which presents a brighter Tower that does not interfere with nearby residences
and hotels. The CN Tower continues its longstanding support of Toronto's FLAP(*)
during spring and fall migration and looks forward to exploring how
directional and LED lighting can mitigate bird mortality as current theories
suggest.
(*) FLAP - Fatal Light Awareness Program - the CN Tower has been a
longstanding participant in this volunteer program that encourages
buildings to dim unnecessary exterior lighting to mitigate bird mortality
during spring and fall migration.
Visit www.cntower.ca for additional facts about the system and a complete
Tower Lighting Schedule.
|
Sony Pictures Studios to Offer Twilight Tours
Visitors Can Discover One Of World's Most Famous Studio Lots On Thursday Evenings From June 14 To September 28
CULVER CITY, Calif. - Sony Pictures Studios announced today that beginning June 14, visitors will be able to take Twilight Tours of the historic studio every Thursday through September 28th.
"From The Wizard of Oz to Spider-Man 3, this is the lot where dreams are made," said Pam Byrne, Director of Studio Services. "Now people can enjoy warm summer evenings by experiencing the glamour and history of Sony Pictures Studios. Our Twilight Tours offer the perfect opportunity to treat family, friends and out-of-town guests to a one-of-a-kind, unforgettable Hollywood experience."
The tours last approximately 90 minutes and begin at 6:30 p.m. in the lobby of Sony Pictures Plaza. Free parking is available under the Sony Pictures Plaza building off Madison Avenue in Culver City, between West Washington Boulevard and Culver Boulevard.
"This is a working studio, so people walking the lot during their tour may have a chance to see an actual set for a motion picture or television show or, on occasion, actors and extras on the lot for a shoot," said Byrne. "Our visitors also get to see where real Hollywood history was made, from Stage 15 where the Yellow Brick Road once wound through Munchkin Land to Stage 30 where Esther Williams made a splash in the early 1940's. In addition, guests can see props like the motorcycles from Ghost Rider, the neuralizer from Men in Black, the proton pack from Ghostbusters, and the Cryptex from The DaVinci Code, among many others cinema icons."
The Twilight Tour begins with a video about the studio's history. From there guests walk through the Madison Gate, tracing the footsteps of famous stars who made history throughout the lot. Visitors can often see actual Oscar(R) statuettes celebrating a number of Columbia Pictures' "Best Picture" awards, as well as Scoring and Foley stages, and the sets of shows like Wheel of Fortune and Jeopardy.
Movies were first made on the site of Sony Pictures Studios back in 1915, when Ince/Triangle Studios set up shop there. It was taken over by famous Hollywood pioneers D.W. Griffith and Mack Sennett and later sold to Samuel Goldwyn. In 1924, MGM Studios began making movies on the lot and continued for nearly sixty years. Sony Pictures acquired the site in 1990 and began a rehabilitation of the studio that was completed in 1997.
Sony Pictures Entertainment is currently the #1 studio in Hollywood in domestic box office receipts. Over the past year, it has released such popular films as The Da Vinci Code, Click, Talladega Nights: The Ballad Of Ricky Bobby, Casino Royale, Ghost Rider and Spider-Man 3.
For more information about the Twilight Tours, or to make reservations, please call 310-520-TOUR (8687) or 323-520-TOUR (8687). Admission is $25 per person. Discounted rates for group and student tours are available. Children 12 and older are welcome. Dress weather appropriate, and this is a walking tour, so please wear comfortable footwear. Sony Pictures Studios also offers tours during the day, Monday-to-Friday. Sony Pictures Studios is located at 10202 West Washington Boulevard, Culver City, CA 90232.
|
Ontario Government Investing In Local Tourism Festivals And Events Help Build A Strong And Prosperous Economy
ORANGEVILLE - The McGuinty government is helping to market and expand this year's Orangeville Blues and Jazz Festival held May 31 - June 3, through an investment of $52,500, Jim Bradley, Minister of Tourism, announced June 6, 2007.
"The Celebrate Ontario program is helping community organizations market
festivals and events more effectively, and create new experiences that will
attract greater audiences," said Bradley. "Festivals and events increase
tourism, bringing new visitors to communities across Ontario, contributing to
a strong and prosperous economy."
The $4-million Celebrate Ontario program supports the growth of existing
festivals and events by funding new marketing and programming enhancements.
The Ontario Tourism Event Marketing Partnership Program is providing an
additional $500,000.
"Thanks to the funding provided by the Ontario government, we were able
to expand the 5th Annual Orangeville Blues and Jazz Festival and introduce new
highlights including an educational workshop, a fifth anniversary CD, and an
additional stage located in the downtown core," said Larry Kurtz, Festival
Director.
Since October 2003, the McGuinty government has invested more than
$15 million to market Ontario's festivals and events
"Our government is a proud supporter of festivals, events and attractions
that boost tourism in all four seasons," said Bradley. "Supporting such events
gives a substantial economic boost to host communities, and a memorable
experience for our visitors."
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2007 Canada Day Guide Now Available
Ontario - Festivals & Events Ontario, in partnership with the Ontario Tourism Marketing Partnership, has produced the Canada Day Guide for 2007. This one-of-a-kind consumer publication is the ultimate source for Canada Day events taking place in Ontario and is now available for download.
The colourful Canada Day Guide is a compilation of July 1st Canada Day activities taking place in communities across the province. This 16 page guide contains close to 100 Canada Day Celebrations listed by region. You’ll find short descriptions of each event and if available, website and/or contact information is presented as well. The Guide is only available on-line where it can be downloaded and printed off. (Please click on link at the bottom of this page.)
Festivals & Events Ontario is the professional association for the festivals and events industry in Ontario providing a network for festival and special event organizers to share information and resources. The association is involved with advocacy, policy development, and providing educational opportunities for members. The association also serves industry supplier members whose goods and services are of use and benefit to Ontario’s festival and special event industry.
The Ontario Tourism Marketing Partnership Corporation (OTMPC) is the premier tourism marketer for the province of Ontario. Its mandate is to promote Ontario as a four-season tourism destination to citizens at home and markets around the world. Established as a unique public-private partnership by the Ontario government, OTMPC undertakes innovative marketing initiatives in partnership with the tourism industry to attract visitors using dynamic and diverse travel ideas.
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Will rising gas prices drive a wedge in Canadians' cottage plans this summer?
- Survey finds recreational property prices continue to rise -
TORONTO - Despite rising cottage and gas prices, the number of Canadians committed to owning their own getaway retreat has increased since last summer, with 12 per cent of Canadians planning to or considering buying a recreational property in the next three years, according to the 2007 Royal LePage Recreational Property Report released June 5, 2007.
However, the rising prices at the pumps may trump the passions of some,
as almost one quarter (23%) of Canadian cottage owners will reduce the number
of trips they make to their cottages this summer, while 12 per cent of owners
may consider selling their property if gas prices continue to rise.
The 2007 Royal LePage Recreational Property report comprises a nationwide
research poll of Canadian cottage owner and buyer attitudes and actions
(conducted by Maritz Research) and an extensive 51-market analysis of
recreational property prices, trends and activity in selected leisure markets
across Canada.
Those looking to buy recreational properties will find more affordable
properties in the east, as balanced markets and anticipated new developments
characterize the majority of Atlantic Canada, while stronger demand and
cottage prices that commonly inch up toward $500,000 typify Ontario's market.
Looking west to Alberta and British Columbia, cottage seekers will find some
of the country's most expensive cottage real estate, accompanied by very tight
inventory levels.
"Our research reveals that the demand for recreational property continues
to far exceed supply across Canada, causing cottage prices to rise at a much
quicker rate than the overall housing market. A standard waterfront, land
access property increased by 13 per cent over the past year, with properties
ranging from under $100,000 to over $1 million," said Phil Soper, president
and CEO, Royal LePage Real Estate Services. "Families are managing the
affordability challenge with creativity and personal flexibility. Prospective
purchasers on a budget can still find a cottage or cabin, but they may have to
accept a longer weekend commute, seek alternate ownership options or subsidize
ownership through rental income."
Just how far will Canadians go to buy into cottage life?
The poll findings reveal that of those who are planning to or would
consider purchasing a cottage, 49 per cent are willing to move into a smaller
more affordable house in order to afford a cottage and 32 per cent are willing
to take on a second job in return for lakeside living.
Other sacrifices to afford a cottage include making the cottage one's
primary residence (49%), driving as far as necessary to get to the cottage
(50%) and using the cottage to generate rental income during the year (53%).
For some, cottage ownership will come down to the luck of the draw. When
Canadians who intend to buy were asked, "Does the prize of a cottage entice
you to play hospital or foundation fundraising lotteries?" 16 per cent
answered yes.
Why the urge to purge city life?
Even with the possibility of a more costly fill up at the gas station and
more time in the car, Canadians who plan to or would consider purchasing a
cottage cite that enjoying the outdoors (31%), escaping from the hustle of
city life (30%) and spending quality time with their friends and family (29%)
keep them heading to cottage country.
Wired at the beach
With the booming trend of satellite offices and instant messaging
capabilities, being 'wired' at the cottage is of utmost importance to some
cottage owners and purchasers. Poll findings show that 22 per cent of
respondents consider having Internet access a deal breaker in terms of
importance, as they work from the cottage. The poll revealed that 20 per cent
of parents who are cottage owners said that the Internet is not important to
them while at the cottage, but it is to their children. Interestingly, the
poll found that 69 per cent of parents who own cottages cite that part of the
reason they go to the cottage is to 'unplug' their kids and have them spend
time outdoors.
For other Canadians, escaping to the cottage can be a form of rehab, if
only temporary, allowing them to kick their 'Crackberry' habits. When cottage
owners were asked, "Do you check your Blackberry device when on vacation at
the cottage?" 33 per cent of respondents claimed they take a complete break
from using the gadget. However, for seven per cent (7%), the addiction is too
strong and they admit to checking their handheld device while indulging in
some rest and relaxation.
<<
ADDITIONAL POLL FINDINGS
- It seems that the cottage experiences of childhood have a profound
impact on many Canadians as the poll finds that 59 per cent of
Canadians who own or may soon own a recreational property grew up
spending time at a cottage. Half of Canadian cottage owners and
intenders (50%) spent summers at family or friends' cottages, while
11 per cent enjoyed time at rental properties.
- When it comes to matters of the heart, negotiations could become
trickier for divorce lawyers. When asked, "In the instance of a
divorce settlement would you choose to receive the primary residence
or the cottage?" the properties were almost equally favoured, with
39 per cent of current cottage owners and those likely to or planning
to purchase a cottage choosing the primary residence, and 33 per cent
opting for the cottage.
- Gas allowances aside, among Canadians planning to purchase or among
those who would consider purchasing a cottage, 15 per cent have
budgeted to spend between $200,000 and $500,000, while one per cent
plan to spend between $500,000 and $1 million, and two per cent of
respondents have budgeted $1 million or more for their lavish slice
of heaven. The majority of Canadians who intend to purchase a
recreational property have budgeted less than $200,000.
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What do Americans know about Canada?
OTTAWA - While tourism is big business in Canada and a key driver of economic growth, it must do more to pique the interest of its biggest source of visitors, according to a new report on American travellers' perceptions of Canada released in conjunction with Tourism Week in Canada, June 4-10, 2007.
The study, released jointly by Deloitte the Tourism Industry Association
of Canada (TIAC), cites many factors affecting Americans' travel choices,
including, the rising value of the Canadian dollar, a slowing U.S. economy,
high gas prices, confusion over passport requirements and the declining
interest in and awareness of Canada as a destination. As a result, Canada must
clearly target different travelers and educate them on what Canada has to
offer.
"While Canada is seen as friendly, down to earth, traditional and safe,
it doesn't inspire the sense of excitement and adventure that Americans are
looking for," says Ryan Brain, Partner and National Practice Leader of
Deloitte's Tourism, Hospitality & Leisure practice in Canada.
"In an increasingly competitive global tourism marketplace, Canada is
losing ground," states Randy Williams, President and CEO of the Tourism
Industry Association of Canada (TIAC). "Many of these factors are beyond the
industry's control, which makes understanding American travellers and how to
reignite their interest in travelling to Canada even more critical."
The report, titled Destination Canada: Are We Doing Enough?, identifies geographical, gender and generational differences in perceptions of Canada. Some of the key findings include:
Americans living closest to the Canadian border have good knowledge of
Canadian tourism products and services. However, these visitors are the
most sensitive to economic and political changes and expect to visit
Canada less often in the future, a red flag for the industry.
Outdoor activities, such as skiing, snowboarding, snowmobiling and
boating, with which Canadians strongly identify, are barely known to many
Americans. Some 40 per cent of respondents say they have a poor level of
awareness about these offerings.
Men generally travel more frequently than women, and are more
knowledgeable about Canada's travel services and experiences. This may be
because Canada is seen as more masculine than feminine. Not surprisingly,
more respondents describe Canada as "masculine" than "feminine".
Boomers and their elders, tend to have a more favorable impression of Canada than Generations X and Y, who view Canada as an average, even boring, travel prospect.
"Age is by far the biggest factor, with distinct differences in the
experiences, attitudes and perceptions among each generation," says Brain.
"The one similarity is a strong desire for new and exciting travel experiences
and adventures."
"If consumers are not aware, they are not going to buy," says Williams.
"We must be there with the ad when they are making a decision on where to go.
Canada has to be top of mind."
Combating the decline in U.S. visitation is the key challenge for
Canadian destination marketing organizations (DMO). The good news is a healthy
68 per cent of DMOs reported the introduction of new products and services in
the areas of agri-tourism, waterfront rejuvenation, winery growth, golf course
expansions, health and wellness services and cultural tourism. "Canada needs
to add more fun and adventure to its image," says Deloitte's Brain. "We need
the right product - the right active tours and adventure experiences. And most
importantly, we need to promote them."
Despite a growing travel deficit, thanks to a 34% drop in American
visitation in 2006 compared to 2000, Canadians are travelling domestically as
much as ever. As the industry gears up for a busy summer tourist season,
Tourism Week in Canada, coordinated by TIAC around the theme "Tourism,
Canada's Passport to Prosperity", is a great opportunity for Canadians and
their governments to learn more about the tremendous economic and social
importance of this $66.9 billion industry.
While the tourism sector employs 10.6% of the Canadian workforce,
supports economic development in communities that are no longer able to rely
on traditional, resource-dependent industries, and generates an estimated
$18 billion in tax revenues for all levels of government, its value is far
more than economic.
Tourism supports a wealth of cultural experiences, learning opportunities
and recreational activities that allow Canadians to explore this beautiful
country and all it has to offer and get to know Canadians from other regions.
Looking beyond our borders, tourism brings the world to Canada. It connects us
globally and showcases our national identity.
"Canada is fortunate that it already has a well established tourism
industry," Mr. Williams points out. "However, as competition for international
visitors increases on the global market, Canadians and their governments must
not make the mistake of taking it for granted."
The Tourism Industry Association of Canada is the national private-sector
advocate for Canada's $66.9 billion tourism industry. It helps ensure the
Canadian business and policy environment works for tourism, by communicating
its importance to Canadians, advocating positive measures, and lobbying
government for action.
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Canadian Tourism Hall of Fame inductees highlight a dynamic industry
OTTAWA - Canada's tourism products and services are among the best in the world in no small part because of committed people like the five individuals being inducted, in conjunction with Tourism Week in Canada, June 4-10 into the 2007 Canadian Tourism Hall of Fame.
The Tourism Industry Association of Canada (TIAC) is proud to announce
Stan Cook Sr., Stan Cowley, Leo Sheftel, Nancy Stibbard and Max Ward as this
year's inductees.
Stan Cook Sr.
Founder, Wild Newfoundland Adventures (Cape Broyle, Newfoundland)
When Stan Cook Sr. began offering adventure tours in 1970, he did more
than start a family-owned business. By bringing together adventure and
education, he helped lay the groundwork for a sustainable tourism sector in
Newfoundland and Labrador. His commitment to the province's unique environment
and heritage has led to several initiatives, including helping to create the
guidelines and code of ethics for adventure travel and engaging NL's youth in
environmental concepts like Leave No Trace.
Stan Cowley
Rafter Six Ranch (Exshaw, Alberta)
Since purchasing the Rafter Six Ranch on the Kananaskis River between
Calgary and Banff, Alberta, Stan Cowley has been a leader and innovator in
Alberta's tourism industry. From starting the first commercial white water
rafting on the Kananaskis and arranging the first Cattle Penning program in
Canada to opening several museums and forming the Buffalo Nations Cultural
Society, Mr. Cowley is guided by his strong interest in history and a
commitment to maintain the knowledge and culture of the First Nations.
Leo Sheftel
Hotelier (Calgary, Alberta)
Affectionately known as "Mr. Hospitality," Leo Sheftel provided strong
leadership in the Calgary hotel industry. His commitment and achievements gave
Mr. Sheftel a strong and enviable reputation among his colleagues earned
through hard work, honesty and service to his customers, the industry and
community at large. Through the years, he has been recognized for his
outstanding achievements and in 1994, his family established the Leo Sheftel
Award of Excellence Scholarship at S.A.I.T.
Nancy Stibbard
Owner, Capilano Suspension Bridge (Capilano, British Columbia)
"Capilanitude" is predicated on Nancy Stibbard's passion to deliver a
first-class experience. Under Ms. Stibbard's leadership, Capilano Suspension
Bridge in British Columbia has grown from six employees serving 175,000 guests
in 1983 to 200 employees serving over 700,000 guests today. She is a strong
advocate for tourism and believes that a guest's experience is only as good as
the employee delivering it. Her commitment to employee training is an
investment that pays off. Many seasonal student employees return year after
year and continue a career with Capilano after graduation.
Max Ward
Founder, Wardair (Edmonton, Alberta)
From his earliest years, Max Ward's dream was to fly. He realized that
dream, earning his wings with the Royal Canadian Air Force and bought his
first plane in 1946. A renegade and pioneer, Mr. Ward fought against the
government's restrictive airline regulations, receiving numerous awards for
his contribution to Canadian aviation - including an appointment as an Officer
of the Order of Canada.
In September, the inductees will be honoured at a reception hosted by the
(TIAC) Board of Directors and attended by industry guests, Parliamentarians
and media.
The Canadian Tourism Hall of Fame was created by TIAC to publicly
recognize individuals who have made an extraordinary contribution to Canada's
tourism industry. A virtual venue resident on
www.canadiantourismhalloffame.travel, it will feature profiles detailing the
contributions of inductees to Canada's tourism success. Five individuals are
inducted each year.
The Tourism Industry Association of Canada is the national private-sector
advocate for Canada's $66.9 billion tourism industry. It performs a unique and
pivotal role in ensuring the Canadian business and policy environment works
for tourism, by communicating its importance to Canadians, advocating positive
measures, and lobbying government for action.
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Heritage Plaque to be Unveiled at Hartman Bridge in New Hamburg
Waterloo Region – Join us on Friday, June 8 in Kirkpatrick Park in New Hamburg to celebrate the Hartman Bridge, one of most attractive Truss Bridges in the region.
Last year the Hartman Bridge was reopened following a very successful rehabilitation that respected and preserved its architectural and heritage values. We are celebrating the bridge’s significant historical past and its bright future as a functional and beautiful piece of public infrastructure.
The historic plaque being unveiled tells the story of the bridge and has a display of interesting historic photos. A similar plaque for Freeport Bridge was unveiled in 2005 and other plaques are planned for other key historic bridges in the region.
The Hartman Bridge, constructed in 1936 and beautifully rehabilitated in 2006, ranks as the Region’s fourth most significant heritage bridge structure. The bridge is a distinctive landmark. It forms an attractive centre piece in New Hamburg. It is hard to miss the large superstructure when passing through the town. In 1992, the Township of Wilmot designated a Heritage Conservation District in the heart of New Hamburg that includes the bridge. In 2005, the bridge was nominated to the Ontario Heritage Bridge List. The bridge divides the east and west sides of the town. Crossing the bridge, the eastbound traveller enters the commercial district of New Hamburg, which is also the oldest part of the town.
The event will take place at Kirkpatrick Park in New Hamburg, located on the east bank of the river and overlooking the bridge.
What: Unveiling of the Hartman Bridge Plaque
When: Friday, June 8, 2007
11:30 a.m. to 12:30 p.m.
Where: Kirkpatrick Park, New Hamburg
Located on the east bank of the river off Wilmot Street
Rain or shine
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Bicyclists Invited to Join Ninth Annual Cross-State Bicycle Tour along Erie Canal 400-mile tour from Buffalo to Albany Takes Place July 8-15
Albany, NY- In 1825 it was called the "Eighth Wonder of the World," a man-made waterway that stretched into the western wilderness to touch the Great Lakes. Today, the Erie Canal and the villages along it are being rediscovered as a unique and easily accessible corridor with a rich role in the history of Colonial America, the American Revolution, commerce and women's rights.
Discover the history and magic of the Erie Canal next month on the ninth annual cross-state bicycle tour - Cycling the Erie Canal, July 8-15. The eight-day, 400-mile, recreational bicycle tour from Buffalo to Albany follows the towpath along sections of the original Erie Canal and the "canalized" Seneca and Mohawk Rivers through historic villages, rural pastures, old locks and abandoned aqueducts.
Cycling the Erie Canal riders will enjoy fine scenery and fascinating history. The Erie Canal corridor is a designated National Heritage Corridor, one of 37 across the nation. The bicycle tour passes through historic canal villages and rural countryside. Along the way, canal historians and local experts will introduce participants to the people, places and things that make the Erie Canal so unique and so important to the history of New York State and the country. More than half the ride is off-road, on the traffic-free Canalway Trail; the rest is on rural roads with good shoulders.
Last year's Cycling the Erie Canal drew riders from 39 states. About one-third of the riders were from New York State. The tour is a great ride for cyclists of all abilities and ages. Last year's oldest rider was in his 80's while the youngest participant was three-years-old. For most days, the route follows the canal along level ground.
Included in the $520 fee for Cycling the Erie Canal are: camping accommodations every evening with showers and toilet facilities, several with pools or lakes for swimming; eight hearty breakfasts and six delicious dinners; two refreshment stops daily stocked with fruit, snacks and beverages; entertainment and historical presentations each evening; guided tours of the Canal, historic sites, museums, and other attractions; T-shirt and water bottle; sag wagon and mobile mechanical support; baggage transport; daily maps and cue sheets; and marked routes.
Two weekend ride options are available, from Buffalo to Pittsford on July 7 to July 9 and from Canajoharie to Albany on July 13 to July 15. A shuttle will be available at the beginning of the ride to transport riders and their bicycles to Buffalo. Non-cycling friends and family of riders with their own transportation are welcome. Youths under 18 enjoy a special half-price rate.
The tour is being organized by Parks & Trails New York, a statewide nonprofit park and trails advocacy organization, which works to create a network of parks, trails and open space across the state for all to use and enjoy. Funds raised will help support Parks & Trails New York's trail programs, including its work on the Canalway Trail. When complete, the 524-mile Canalway Trail will be the longest intra-state multi-use trail system in the nation.
Parks and Trails New York also organizes another multi-day bicycling tour, through the picturesque Hudson Valley. The Great Hudson Valley Pedal, a six-day, 200-mile bicycle tour from Albany to New York City, is set for August 14-19.
For more information on Cycling the Erie Canal, e-mail eriecanaltour@ptny.org or visit www.ptny.org/canaltour. For further information on the Great Hudson Valley Pedal, e-mail hudsontour@ptny.org or visit www.ptny.org/hudsontour. Call 518-434-1583 for information on either tour.
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Choice Hotels makes it easy to win Aeroplan Miles this summer
TORONTO - This summer travellers can instantly win Aeroplan(R) Miles and hotel discounts at any Comfort(TM), Comfort Suites(R), Quality(R), Sleep Inn(R), Clarion(R), Econo Lodge(R) and Rodeway Inn(R) hotel in Canada.
With the Summer Nights & Flights online contest, guests can win hotel
discounts and Aeroplan Miles when they stay at a Canadian Choice hotel from
June 1 to August 31. At check-in, guests will receive a coupon featuring a
unique code. All they have to do is input the code on the online promotion
page contest.choicehotels.ca to receive their 'virtual scratch card'
on-screen, that they can 'scratch' with their mouse to reveal their prize.
Every coupon is a winner and prizes include 15% and 20% discounts off
rack rates for their next Choice stay, plus thousands of Aeroplan Miles
prizes, including numerous prizes of 250 Aeroplan Miles, 50 prizes of
10,000 Aeroplan Miles and 10 prizes of 50,000 Aeroplan Miles. A total of
1,500,000 Aeroplan Miles are available to be won.
That's not all! From June 1 to August 31, all guests who book online on
the special landing page on choicehotels.ca will earn 250 Bonus Aeroplan Miles
for each valid stay.
Great hotels, superb value and two great bonus offers: Choice Hotels is
the place to stay this summer.
Travellers can visit choicehotels.ca for complete online contest and
online booking bonus details.
Choice Hotels Canada (CHC) is the nation's largest hotel franchisor with
over 270 properties under the Comfort, Comfort Suites, Quality, Sleep Inn,
Clarion, Econo Lodge and Rodeway Inn brands. CHC is part of Choice Hotels
International, which franchises more than 5,300 hotels in more than 40
countries worldwide.
Choice Hotels, Choice Hotels Canada, Comfort, Comfort Suites, Quality,
Sleep Inn, Clarion, Econo Lodge, Rodeway Inn and 800.4CHOICE are
proprietary trademarks and service marks of Choice Hotels International,
Inc.
(R) Aeroplan is a Registered Trademark of Aeroplan Limited Partnership.
(C) 2007 Choice Hotels Canada Inc. All rights reserved.
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Legendary hotel to debut new spa in 2008
Toronto - Hotel Bel-Air is proud to announce plans for their new spa, a 12,000 square foot state-of-the-art facility, secluded amid the hotel’s 12 lush acres. The extensive project will break ground this September and debut in August 2008.
Located in the north section of the property, the spa will feature 10 individual, private spa suites, yoga and Pilate’s studio, an organic juice bar and a 1,000 square foot fitness center. In addition, three residential spa suite guestrooms have been added, bringing the total count to 94 rooms, with in-room treatment areas and facilities. As with the hotel, guests’ privacy is the first priority at the spa offering private changing and shower areas within each suite.
“After many years of lobbying closely with the Bel-Air Association and our neighbors, we are thrilled to be able to offer this new amenity to our guests,” said Carlos Lopes, Hotel Bel-Air Managing Director. “The spa promises to be an extension of what our guests already love about the Bel-Air—exceptional service, distinct luxury and ultimate privacy. The community of Bel-Air is one of the most private and exclusive neighborhood’s in the country, making this spa a truly unique amenity for guests and neighbors alike.”
The hotel has employed the expertise of Leo A Daly, an internationally renowned architecture, planning, engineering and interior design firm. The firm’s portfolio includes projects in 50 countries, all 50 states and the District of Columbia and has worked with nearly every major hotel company and many private hotel owners in the U.S. and abroad. Leo A Daly consistently ranks in the top five largest architecture/engineering firms and the top 10 interior design firms in the United States.
The two story spa has been designed in keeping with the hotel’s original character, featuring traditional Spanish Colonial-style architecture, pink stucco exteriors, red tile roofs and lush landscaping.
The interior décor will continue to draw inspiration from the hotel’s Tuscan style with hardwood floors, private
terraces and soothing fountains. The trellised gardens will be a haven for guests featuring oversized Jacuzzis and plunge pools, a lounging area, and fountains.
Each of the 10 treatment rooms will be 350 square feet and feature an outdoor shower and plunge pool, open air private garden, personal sauna, steam and Swiss shower. In addition, the three fully equipped luxury spa suite guestrooms will feature a spa services area, sauna, steam, Swiss shower and a complete spa wardrobe.
“The idea is to make this spa the ultimate private sanctuary for our guests and neighbors. Treatments will draw inspiration from traditional Asian and European methods, with a variety of massage, body, facial and beauty treatments available in a setting like none other,” continued Lopes.
Situated in beautiful Bel-Air, adjacent to Beverly Hills, Hotel Bel-Air is nestled well within a wooded canyon, surrounded by 12 acres of estate grounds. The hotel’s 91 rooms, including 39 suites, are located within various Mission-style villas, each having a private entrance. Consistently ranked one of the top hotels in the world, the Bel-Air was recently named “Number One Boutique Hotel” by the readers of Departures. Hotel Bel-Air is a 13-time recipient of the coveted Mobil Five Star award. The property includes an award-winning restaurant with both indoor and terrace dining, as well as the chef’s “Table One,” in the kitchen. Hotel Bel-Air is located at 701 Stone Canyon Road, Los Angeles, California 90077. Telephone: (310) 472-1211.
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Ontario Government Investing In Domestic Tourism This Summer
Festivals And Events Help Build A Strong And Prosperous Economy
TORONTO- The Ontario government is giving Ontarians 57 more reasons to discover their own province this year by investing $4.5 million to help 57 festivals and events expand programming and market their festivals and events, Jim Bradley, Minister of Tourism, announced May 29, 2007.
"The Celebrate Ontario program is helping community organizations market
festivals to create new experiences that will attract greater audiences." said
Bradley. "Festivals and events increase tourism, bringing new visitors to
communities across Ontario, contributing to a strong and prosperous economy."
Festivals and events to receive funding include:
- The Carrousel of Nations, Windsor
- Rotary Fest, Sault Ste Marie
- The Fergus Scottish Festival and Highland Game, Fergus
- Canadian Tulip Festival , Ottawa
The Canadian Tulip Festival, held from May 4 -21, was a record-breaking
success, with almost 24,000 people visiting the International Pavilion in
Major's Hill Park on May 19 alone - even with the Stanley Cup contenders The
Ottawa Senators playing that day. The pavilion included 15 embassies and
community groups that provided entertainment and food from around the world.
"Thanks to the funding provided by the Ontario government, we were able
to successfully launch the 2007 Canadian Tulip Festival and introduce some
exciting new features to the festival" said David Luxton, chairman of the
festival. "Celebridée - A Celebration of Ideas featured provocative
presentations and speakers throughout Ottawa and the International Pavilion
drew nearly 125,000 people to Major's Hill Park during the festival - three
times last year's attendance at the same location."
The festival began in 1953, to celebrate Holland's Queen Juliana for
generously presenting Canada with 100,000 tulip bulbs as thanks for helping
liberate the Netherlands during the Second World War. Ottawa also served as a
safe haven for Holland's royal family during the war.
The $4 million Celebrate Ontario program is a funding initiative to
support the growth of existing festivals and events and provides funding for
programming. An additional $500,000 is being provided to support marketing.
The funding is part of $22 million announced for tourism from the McGuinty
government's $190 million economic stimulus package designed to boosts jobs
and growth in Ontario, announced in December.
Since October 2003, the Ministry of Tourism has invested more than
$9 million to market Ontario's festivals and events.
The maximum funding was $75,000 for programming enhancement and $18,750
for marketing. For the full list visit www.tourism.gov.on.ca
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Canadian spending abroad down 1.8% from the fourth quarter of 2006 when compared with first quarter 2007
Canada's international travel deficit narrowed during the first three months of 2007, as a result of the first decline in spending in a year and a half by Canadians travelling abroad. The deficit had hit a record high at the end of 2006.
The deficit (the difference between spending by Canadian residents abroad and spending by foreigners in the country) fell to an estimated $1.8 billion in the first quarter. This was a decline of $99 million from the record high set in the fourth quarter of 2006. (Unless otherwise specified, quarterly data are seasonally adjusted.)
Canadian spending abroad slipped to $5.9 billion in the first quarter, down 1.8% from the fourth quarter of 2006. The $111-million decline in outbound spending was the largest since the third quarter of 2004.
Foreign spending in Canada also fell, but to a much lesser extent. Travellers visiting Canada spent an estimated $4.1 billion, down 0.3% from the fourth quarter of 2006. Spending by foreign travellers in Canada has fallen in seven of the last nine quarters, including the last three.
Quarterly spending by US travellers in Canada hits nine-year low
Travellers from the United States spent a little over $2.0 billion in Canada in the first quarter of 2007, down 3.8% from the previous quarter. It was the lowest level since the first quarter of 1998. Since the end of 2004, spending by American travellers has fallen 19.4%.
This downward trend can be attributed to a drop in trips from the United States. Since the end of 2004, overnight travel from south of the border has fallen 12.8%. Higher gas prices and an unfavourable exchange rate in recent years are likely contributors.
American residents took 3.3 million overnight trips to Canada in the first quarter of 2007, down 6.1% from the end of 2006. It was the lowest level in 10 years.
Despite the drop in spending by American residents in Canada, the travel deficit with the United States fell by $43 million in the first quarter, to an estimated $1.1 billion.
Lower spending by Canadian residents in the United States contributed to the drop in the deficit. Canadians spent $3.2 billion in the United States in the first quarter, down 3.7% from the previous quarter.
The drop in spending occurred despite a slight gain in overnight travel to the United States. Canadians took 4.1 million overnight trips south of the border in the first quarter, up 0.1% from the end of 2006.
Record travel to Canada causes drop in deficit with overseas countries
Canada's travel deficit with overseas countries fell to $663 million in the first quarter of 2007, down $56 million from the three-year high set in the previous quarter. The decline was the result of an increase in spending by overseas travellers in Canada, which outpaced the growth in spending by Canadian residents in overseas countries.
Travellers from overseas countries spent a record $2.1 billion in Canada in the first quarter, up 3.4% from the previous quarter. Spending by these travellers has fallen only once since the third quarter of 2004.
Record travel from overseas countries contributed to the higher spending. Travellers from countries other than the United States took an unmatched 1.2 million overnight trips to Canada in the first quarter, a 4.3% increase from the previous quarter.
In the opposite direction, Canadians spent $2.7 billion in overseas countries in the first quarter of 2007, a 0.5% gain. This coincided with a record number of trips overseas.
Travel to overseas countries continued its upward trend in the first quarter, with Canadians taking 1.8 million overnight trips to non-US destinations, a 2.5% gain. Travel to overseas countries has increased every quarter since the third quarter of 2005.
The Canadian dollar fell against other major international currencies in the first quarter of 2007, including the US dollar, the Japanese yen, the UK pound sterling and the euro.
| International travel account receipts and payments |
| |
First quarter 2006r |
Fourth quarter 2006r |
First quarter 2007p |
Fourth quarter 2006 to first quarter 2007 |
| |
Seasonally adjusted1 |
| |
$ millions |
% change |
| United States |
|
|
|
|
| Receipts |
2,158 |
2,112 |
2,032 |
-3.8 |
| Payments |
3,189 |
3,298 |
3,175 |
-3.7 |
| Balance |
-1,031 |
-1,186 |
-1,143 |
|
| All other countries |
|
|
|
|
| Receipts |
1,922 |
2,011 |
2,079 |
3.4 |
| Payments |
2,473 |
2,730 |
2,742 |
0.5 |
| Balance |
-551 |
-719 |
-663 |
|
| Total |
|
|
|
|
| Receipts |
4,080 |
4,123 |
4,112 |
-0.3 |
| Payments |
5,662 |
6,028 |
5,917 |
-1.8 |
| Balance |
-1,582 |
-1,905 |
-1,806 |
|
| r | revised |
| p | preliminary |
| 1. | Data may not add to totals due to rounding. |
|
Note to readers
This international travel account analysis is based on preliminary quarterly data, seasonally adjusted unless otherwise stated. Amounts are in Canadian dollars and are not adjusted for inflation.
Receipts represent spending by foreigners travelling in Canada, including education spending and medical spending. Payments represent spending by Canadian residents travelling abroad, including education spending and medical spending.
Overseas countries are those other than the United States.
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Characteristics of international travellers Fourth quarter and annual 2006
Canadians took more trips abroad than ever before in 2006, spent more money than they ever have while away, and made Mexico their favourite overseas destination.
In total, Canadians took an estimated 22.7 million overnight trips in 2006, spending a record $20.1 billion in the process. In addition, Mexico surpassed the United Kingdom as the most visited country by Canadians, following the United States.
About 6.7 million trips, just under one-third of the total, were to destinations other than the United States, up 8.2% from 2005. This was the fourth consecutive annual increase and a new record for overseas travel. Canadians spent a record $9.9 billion on these trips.
Travel increased to every overseas region, except South America. On a regional basis, Europe was still the most popular destination, accounting for nearly 4 million overnight visits in 2006. The Caribbean was second, with almost 1.6 million overnight visits.
Canadian tourists made an estimated 842,000 overnight visits in Mexico, up 6.0% from 2005. At the same time, travel to the United Kingdom fell 13.4% to only 778,000 overnight visits. This was due partly to a noticeable decline in visits during the third quarter, coinciding with the major security threat at London's Heathrow Airport in August 2006.
France, Cuba and the Dominican Republic were in third, fourth and fifth place respectively.
Visits to China surged 55.7%, the largest increase among the top 10 overseas countries visited by Canadians. This was perhaps a reflection of an increase in the number of flights between the two countries.
The largest decline was to Italy, where there were 315,000 overnight visits, a drop of 17.7% from 2005. This followed a gain of nearly 50% during the previous year.
Travel to the US rising, but fewer Americans coming here
Overnight travel by Canadians to the United States rose 7.6% and reached the 16-million mark in 2006, the highest level since 1993. While on their trips, Canadians spent an estimated $10.2 billion, up 7.2% from 2005.
New York State remained the most popular overnight destination for Canadians, with more than 2.6 million visits to the state, up 10.8%. Canadians spent nearly $770 million, a 16.9% increase.
However, Canadians continued to spend more in Florida than any other state, about $2.4 billion in 2006, up 1.2% from 2005. Florida was also the second most popular state, as Canadians took about 2.1 million overnight visits there in 2006.
Overnight travel to the United States rose in every major trip purpose and transportation category in 2006. Travel by car was the still most popular mode of overnight travel, rising 8.2% from 2005 and representing 58.1% of all trips. Travel for pleasure remained the most popular reason for overnight travel by Canadians to the United States, as 9.0 million such trips were made, up 9.9%.
In contrast, Americans took fewer trips to Canada and spent less as well. The number of overnight trips from the United States to Canada fell 3.7% to only 13.9 million. US tourists spent about $7.3 billion, down 2.6%.
Among the top 10 states of origin, 6 recorded declines in overnight trips to Canada. The largest occurred in travel from Michigan (-13.4%), Minnesota (-11.4%) and Illinois (-11.0%). New York, Michigan and Washington remained the top three states of origin for overnight visitors to Canada although travel from each fell. The number of trips taken by California residents to Canada rose 12.6% in 2006, the largest gain among the top 10 states of origin.
Overnight travel from the United States by automobile fell 5.2% in 2006. Overnight travel by air edged down 0.9%.
There were also declines in every major trip purpose category for overnight travel to Canada. US residents took almost 2.8 million trips to Canada to visit friends and relatives, down 2.5% from 2005. The largest category, pleasure trips, also declined 2.2% to just under 8 million trips. American residents took about 2 million business trips to Canada in 2006, down a modest 0.5%.
The Canadian dollar averaged 88.2 US cents in 2006 compared to 82.5 US cents in 2005, a 6.8% increase.
Overseas travel to Canada continues to rise
Travel from overseas nations to Canada rose for the third straight year after three consecutive annual declines.
The number of overnight trips to Canada from countries other than the United States increased 1.2% to almost 4.3 million. However, overseas tourists spent an estimated $5.7 billion on these trips, down 1.1% from 2005.
The United Kingdom retained its status as the most important overseas market for Canada in 2006, although the number of overnight trips to Canada declined 5.2% to 842,000.
Half of the top 12 overseas markets recorded declines in the number of trips to Canada. Among the top 12 markets, travel from Japan fell 8.7%, the largest drop, while travel from China rose 22.8%, the biggest gain.
Fourth quarter of 2006: Record Canadian travel overseas
On a quarterly basis, Canadian residents took 1.4 million overnight trips to overseas countries in the fourth quarter of 2006, a record for any fourth quarter. This was up 12.8% from the fourth quarter of 2005. It was also the fifth consecutive year in which a fourth-quarter record was set.
Overseas residents took 789,000 overnight trips to Canada, an increase of 0.9% from the same quarter in 2005, and spent an estimated $964 million here, down 2.3%.
Nearly 3.4 million Canadians took overnight trips to the United States in the final three months of 2006, up 10.8%. They spent 9.0% more than in the fourth quarter of 2005.
American residents took 2.5 million overnight trips to Canada, a marginal 0.3% decline from the fourth quarter of 2005. Their spending also declined 0.3% to $1.2 billion.
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Governor to lead tourism delegation on a trade and tourism mission to Canada May 29-31
TORONTO - Governor Arnold Schwarzenegger will lead a trade and tourism delegation to Canada on May 29-31, to encourage tourism to California's diverse destinations and promote business investment in California, all while highlighting the Golden State's unparalleled agricultural products, environmental technologies, high tech industry and distinct California lifestyle. Attendees include representatives from California's top travel destinations, accommodations and attractions, agriculture and environmental business leaders, and members of the California State Cabinet.
Working with the governor's office to help coordinate the trip is the
California Travel and Tourism Commission (CTTC), a non-profit organization
with a mission to develop and maintain marketing programs in partnership with
the state's travel industry that keep California top-of-mind. The CTTC has
organized the mission's "California Wine Tasting Experience" events preceding
the governor's signature events taking place May 29 in Toronto and May 31 in
Vancouver. The "California Wine Tasting Experience" events will bring together
California tourism delegates and Canadian media and tour operators for
valuable networking opportunities. The events showcase the state's world-class
culinary offerings and California wine.
"Tourism is big business for California," said Caroline Beteta, executive
director, CTTC. "In fact, travel and tourism expenditures totaled
$93.8 billion US in 2006 in California, supported jobs for 929,000
Californians and generated $5.6 billion US in state and local tax revenues.
Visitors from Canada are an important part of this business as Canada sends
more visitors to California than any other country aside from Mexico."
According to Statistics Canada, approximately 1,007,900 Canadian visitors
travelled to and through California in 2005, contributing $710 million US to
the state economy in travel-related spending. Main travel purposes and
activities included vacation, visiting friends/relatives and
meetings/conventions.
The tourism delegation includes a variety of California businesses, as
well as convention and visitor bureaus representing some of the state's most
popular destinations. The delegation includes the California Travel and
Tourism Commission, CityPass Inc., Handlery Union Square Hotel, Palm Springs
Desert Resort Communities Convention and Visitors Authority, Redding
Convention & Visitors Bureau and Shasta Cascade Wonderland Association, Santa
Barbara Conference & Visitors Bureau and Film Commission, SeaWorld San Diego,
United Airlines, Universal Studios Hollywood, and the Wine Institute of
California.
The delegation schedule includes meetings with high-level members of the
Canadian government, briefing by United States Embassy officials about doing
business in Canada and networking luncheons.
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New research report on the tourism sector in Canada
TORONTO - In response to the growing number of business and government clients involved in the tourism sector, Grant Thornton LLP conducted a national survey to obtain local governments' perspectives on community tourism development across Canada. Grant Thornton Tourism Insights 2007 provides a complete report on the findings from this study.
The online survey sought to gain an understanding of how regional and
local governments view tourism as an existing or potential sector within their
economies. Specifically, the survey asked questions about:
- the current and future importance of tourism to local economies;
- tourism product opportunities;
- tourism development opportunities;
- barriers to tourism growth; and,
- tourism best practices.
This first Grant Thornton national survey on local governments'
perspectives on community tourism development has provided a range of
perspectives as well as many common themes from respondents in communities
from across the country. The enthusiastic response to the survey, coupled with
the fact that many senior-level people took the time to respond to the survey,
is indicative of the high degree of interest in community tourism development
and marketing by local governments. Overall, the survey results reveal that:
- many local governments view tourism as a growing priority within their local economies;
- key tourism opportunities for communities are: cultural/heritage
tourism, sport tourism, nature-based and adventure tourism,
convention/conferences, and agricultural tourism;
- key barriers for tourism growth are: insufficient development and
marketing funding, lack of facilities, and a lack of a destination management
plan and a marketing plan; and,
- partnerships - between communities, between communities and the
different levels of government, and between government and tourism operators -
are very important to the success of tourism growth.
Go to the full report
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Ontario Government Supports Ontario Wineries
Province Provides Over $1.7 Million To Help Promote Table Wines With
100 Per Cent Ontario-Grown Grapes
BEAMSVILLE - The Ontario government is investing over $1.7 million to support the long-term economic growth of Ontario's domestic wine industry, Harinder Takhar, Minister of Small Business and Entrepreneurship, announced May 23.
"Ontario's wine industry is a key driver of local growth and promotes our
province on the world stage," said Takhar. "Today's investment will help
Ontario wineries become more competitive and innovative and help expand their
product reach across Ontario."
The $1.7 million represents the first round of funding of the Ontario government's $10 million VQA wine support program. It supports Ontario's wine industry by encouraging the sale of Ontario Vintners Quality Alliance (VQA) table wines, containing 100 per cent Ontario-grown grapes, through the LCBO. Funding will be announced semi-annually from 2007 to 2009.
"Ontario's premium VQA wines continue to improve in quality and we
appreciate the government's efforts to help increase the public's access to a
greater selection of our award-winning products," said Norm Beal, Chair of the
Wine Council of Ontario.
Thirty-five wineries from across Ontario's wine region will receive
funding as part of the first round of Ontario's VQA wine support program.
"I am proud to say that today's announcement will also support our
farmers, as VQA wines are made with 100 per cent Ontario grown grapes," said
Takhar.
This is just one more example of how, working together, Ontarians have achieved results in helping our wine industry grow and succeed. Other examples include:
- $10 million over five years for the Ontario Wine Strategy to
support the Wine Council of Ontario's marketing and promotion
initiatives
- $3 million in 2006 to help small and medium-sized VQA wineries
with challenges related to the grape short crop in 2005
- $1 million in 2006 to further support Ontario wine marketing
efforts by the Wine Council of Ontario
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Baxter launches TBE awareness campaign for Canadians travelling to Europe
TORONTO - Baxter Corporation (Canada) is launching a website, www.tbefacts.com, on June 1st to help Canadians who are planning travel to Central and Eastern Europe learn more about Tick-Borne Encephalitis (TBE) and how to prevent contracting this potentially life-threatening disease. TBE is transmitted by the bite of an infected tick during which contact time takes just one tenth of a second. According to the World Health Organization, TBE is a serious central nervous system disease, which may result in long-term neurological symptoms in patients, and even death.
Every year, TBE is detected in new regions of Europe and the Public
Health Agency of Canada recommends that at-risk Canadian travellers protect
themselves(*).
Baxter is launching the website as part of an ongoing effort to raise
awareness of the risk of TBE to Canadian travellers. In addition to the
website, Baxter is participating at this year's International Society of
Travel Medicine conference in Vancouver from May 20-24.
"With 10,000 cases reported each year, TBE has increased in Europe by
almost 400 per cent in the last 30 years. TBE is now endemic in regions of 27
European countries, spreading from Sweden across to the Baltics," says Dr. Jay
Keystone, a travel medicine specialist with Medisys Travel Health Clinic and
the Tropical Disease Unit at Toronto General Hospital.
Currently, TBE prevalence is particularly high in regions of Austria,
Czech Republic, Slovenia, Germany, Switzerland, Hungary, Poland, Sweden,
Finland, Russia, Estonia, Latvia, Lithuania, Belarus, and the Ukraine.
"TBE is a dangerous infection. Almost 1 per cent of people who acquire
the infection could die and 30-50 per cent could develop permanent or
prolonged neurological damage," says Dr. Keystone. "As ticks are most active
from spring through fall, Canadians need to understand now the importance of
vaccination when travelling to avoid this serious risk."
At-risk activities include hiking, biking, camping or picnicking in
grasslands or woodlands. "All of these activities put you at risk of getting
TBE because all of these activities put you at risk of getting a tick bite,"
notes Dr. Keystone. TBE can also be contracted by consuming unpasteurized milk
or milk products in endemic regions.
While there is no known treatment for someone infected with TBE,
preventative measures can be taken. "Although travellers can protect
themselves by using insect repellent, limiting exposed skin and avoiding
unpasteurized milk, immunization is the most practical means to prevent TBE,"
adds Dr. Keystone. "It can be given even to the last minute traveller. Two
doses over two weeks gives almost 100 per cent protection." Dr. Keystone notes
that, "Immunization builds up specific antibodies which fight the infection
caused by the bite of an infected tick, successfully preventing the spread of
the virus within the body."
In 2006, Baxter Corporation launched FSME-IMMUN in Canada, a vaccine that
protects against tick-borne encephalitis. More than 85 million doses of
FSME-IMMUN have been administered in more than 20 countries in Europe since
1979. FSME-IMMUN is the only TBE vaccine licensed and available in Canada.
Travellers can contact their physician or local travel clinic for
information on immunization. More information is also available for travellers
at www.tbefacts.com or by calling the FSME-IMMUN Support Program at
1-877-211-3582.
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Online Revealed Canada Travel Marketing Conference Provides Hands on Training for Online Marketing
The "Must Attend" Canadian Online Travel Conference, which will take place this May 28th and May 29th at the Sheraton Centre downtown Toronto, will present workshops and presentations from online marketing giants like Yahoo! Canada, Orbitz, Google, World Hotels, Intrawest, Days Inn Canada and more to assist Canadian Travel professionals compete in the global online travel marketplace.
TORONTO - Speakers and workshop leaders will bring together their thoughts on the Canadian Online Travel Market, along with a ground breaking travel study presented by Phocuswright - sponsored by the Canadian Tourism Commission (CTC).
"Our workshop tracks will focus on organic and paid advertisement placement, as well as social media trends such as blogs and Web 2.0, the dot Travel impact, and a host of other relevant topics specific to marketers in the Canadian Hospitality and Travel sectors." said Alan Young, Vice President of Online Revealed, and co-chair of the Conference.
Organized and produced as a "grass roots" effort to recognize Canada as special and unique when it comes to Online Travel distribution, Online Revealed Canada 2007 will bring together travel professionals, Individual hotels, Hotel Brands, Agencies, Destination Marketing Organizations and Suppliers to stake claim on the multi-billion dollar online travel market.
Industry experts from such organizations as Google, Sears Travel, Orbitz, A Couple of Chicks e-Marketing, and HSMAI Canada, among others will present workshops that will offer attendees a hands-on approach to online marketing and distribution - with a uniquely Canadian focus.
Sessions led by industry leaders such as Victoria Edwards, Vice President, Strategic Development for Buckhiester Management - will provide practical solutions for Revenue Managers, Sales and Marketing Directors and those on the front line of online travel distribution.
Yahoo's Social Media expert and Marketing Director, Dr. Hunter Madsen will also be joining the list of innovative speakers with his thoughts on Understanding the sharing of information through online communities and its impact on Travel.
The two-day workshops will allow participants to look at a more tactical approach to online travel advertising. Attendees will hear from leading industry professionals about topics such as Search Engine Optimization, Search Engine Marketing, the impact of Social Media and ways to leverage the new online medium to compete in a new global economy.
Plans are already underway for Online Revealed Canada 2008 which will take place on Canada's West Coast in Calgary, Alberta. Online Revealed will also present six Regional Road Shows to take place in major Canadian cities over the next 12 months.
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New7Wonders Website now one of the Most-Visited Sites Worldwide
- www.new7wonders.com More Popular Than Top Brand and Global Organization
Sites
ZURICH, Switzerland - The New7Wonders website is now amongst the top one percent of the world's most popular websites. The site is at the heart of the first-ever global election, to choose the New 7 Wonders of the World. More than 45 million votes have already been cast in this unprecedented campaign. The Official Declaration of the New 7 Wonders, in Lisbon on July 7, 2007 - 07.07.07, will be broadcast globally.
Bernard Weber, Founder and President of New7Wonders, notes: "New7Wonders
has one of the fastest-growing online communities. People from every country
in the world have voted and continue to post photos and videos, submit slogans
and spread the word. New7Wonders is a passionate movement that is making waves
worldwide. Future generations will ask 'Where were you when the New 7 Wonders
of the World were chosen?'."
More popular than leading international organizations and top brands
The leading Internet website ranking service, Alexa Internet Inc., a subsidiary of Amazon.com shows the New7Wonders website as more popular than those of many of the world's most respected, popular institutions and brands, including:
- un.org - the United Nations website;
- fifa.com - the Federation Internationale de Football Association's
website;
- olympics.org - the website of the Olympic Games and the Olympic
Movement;
- coke.com - the Coca-Cola website;
- adidas.com - the Adidas website;
- levis.com - the Levi's website;
- bmw.com - the BMW website.
>>
After 07.07.07, the New7Wonders Foundation is planning other innovative,
diversified projects to build on the success of the New7Wonders campaign.
07.07.07
Official Declaration of the New 7 Wonders of the World in Lisbon, Portugal ...be part of the making of history! www.new7wonders.com
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Amped Cross Country Mountain Bike Race Series
Waterloo Region’s cross country mountain bike race series; the Amped XC, is back at Chicopee for the third season beginning Thursday May 24th at 6:15 pm. Chicopee’s Amped XC Mountain Bike Race Series will run 7 events this summer every other Thursday. The area’s elite and casual mountain bikers are invited to compete and challenge themselves in these events.
For the serious competitors, weekend warriors and fun seekers alike, the Amped XC provides a quality addition to the southwestern Ontario racing calendar and is an ideal weekday tune-up race for other events. It also allows participants the chance to compete in a local event, make new friends and win some prizes.
Competitors race in a 7 km cross country loop designed to challenge riders and experience some of the fun and varied terrain traditionally explored by skiers and snowboarders at Chicopee. Athletes must choose to run in either the Advanced 21 km event, Intermediate 14 km or Short Course 7 km event all beginning at 6:30 pm. Series & single event competitors will be awarded age/gender category series points. Prizes will be awarded in a mix of random draws, event results and series results.
Chicopee has also created a team entry option for those interested in riding with friends or co-workers or an employer wanting to sponsor a team of four employees in some healthy competition. The Series grand prize for corporate teams will be a full day team building session on the Chicopee Adventure Challenge Course which includes low ropes, high ropes, climbing wall and vertical playground for twelve participants, over a $900 value.
Registration for the event is available online or in person at Chicopee. The event will include entertainment and a nightly post-race buffet is available. Series entrants will receive a complimentary technical shirt. Participants may sign up at www.skichicopee.com.
The Amped XC Mountain Bike Race Series events are scheduled for:
Thursday May 24
Thursday June 7
Thursday June 21
Thursday July 5
Thursday July 19
Thursday August 2
Thursday August 16
Individual registration is $15 per event or participants may sign up for the Series for $90. Registration for a team of 4 participants for the Series $750 (includes food, technical shirts etc.) or $450/team (excludes food).
For those interested Chicopee also runs a monthly Pumped XC Trail Running Race Series throughout the summer as well on the last Thursday evenings of each month beginning Thursday May 31st.
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Canada's New Government launches exhibit at the Bytown Museum as part of Rideau 175
OTTAWA - The Honourable John Baird, Minister of the Environment and Minister responsible for Parks Canada, launched a Parks Canada exhibit to complement the grand reopening celebration of the Bytown Museum, located along the Rideau Canal National Historic Site of Canada.
"Canada's New Government is pleased to partner with the Bytown Museum to
create new exhibits that tell the story of the creation of the Rideau Canal,"
said Minister Baird. "This exhibit will help visitors understand the
significance of this important time in the history of the great city of Ottawa
and the country."
This interpretive exhibit was created through a $100,000 contribution
from Canada's New Government, as part of the overall Rideau 175 program to
commemorate the 175th anniversary of the Rideau Canal. The exhibit illustrates
the links between the Rideau Canal and the early years of Lt. Col. John By's
military settlement at Bytown.
Through displays and artifacts, the exhibit brings to life the history of
the canal - its construction, its role throughout history, and its
importance - as a lasting symbol of turbulent times in Canadian history. The
exhibit will be housed at the Bytown Museum, which is located within the
original Commissariat Building built in 1827 as the treasury and storehouse
for the canal builders.
The exhibit was unveiled at a grand reopening celebration held at the
Bytown Museum to celebrate the museum's 90th anniversary. Minister Baird was
joined by representatives from the City of Ottawa, the Government of Ontario,
Parks Canada and the heritage community.
The Bytown Museum operates from the Commissariat Building under an
agreement with Parks Canada. It is unique to Canada as the only museum that
preserves and displays artifacts illustrating the overall history of
Bytown/Ottawa, the nation's capital. The Bytown Museum brings the site of
Ottawa Locks to life, telling the story of the early years of Bytown through
guided tours, museum displays and special events.
"We are delighted to have this new addition to the exhibits at the Bytown
Museum," said Christina Tessier, Director of the Bytown Museum. "This exhibit
will help our visitors understand the important links between the Rideau Canal
and early Bytown."
The Bytown Museum is working in partnership with Parks Canada throughout
2007 to celebrate the 175th anniversary of the Rideau Canal. A similar display
has been launched at the Rideau Canal Museum in Smiths Falls, with additional
exhibits to be launched at Fort Henry National Historic Site in Kingston and
the Merrickville Blockhouse Museum.
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