GNC Selects Open Text's Artesia to Manage Marketing Assets and Streamline Creative Workflow Processes

Open Text's Artesia Digital Asset Management (DAM) Solution To Manage All Marketing Assets in One Location

CHICAGO - Open Text(TM), a global leader in enterprise content management (ECM), announced that GNC, the largest global specialty retailer of nutritional products, has selected Open Text's Artesia Digital Asset Management (DAM) solution to manage corporate content and marketing materials; and to streamline creative workflow processes.

Headquartered in Pittsburgh, PA, GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations) and franchise operations in 48 international markets. GNC was seeking a digital asset management system that could manage all of its marketing and advertising collateral in one location that was easily accessible.

With Artesia DAM, GNC will be able to more effectively manage its content and collateral from the production of email and Web campaigns; to posters, postcards, catalogs, signage, brochures, newspaper, and print advertisements. Additionally, Artesia's creative desktop will help GNC keep better track of its logos, fonts, and images all in one location.

"GNC is taking a significant step by choosing to consolidate all of its marketing assets so that all corporate users can access relevant content," said Scott Bowen, President of Artesia, The Open Text Digital Media Group. "With Artesia DAM, GNC will now have access to faster, easier and more flexible methods of identifying and utilizing the digital content it requires for its campaigns, so it can concentrate on the core focus of its business - keeping people healthy."