CODA's New Website and Industry Report Garners Industry Support

Canadian Out-of-home Digital Association announce new members following the launch of its resource website and distribution of the CODA Roundtable II Industry Report

Toronto - The Canadian Out-of-home Digital Association is gaining momentum following the successful launch of its website, www.oohdigital.ca, and distribution of the CODA Roundtable II Report. The non-profit trade association continues to gain industry support with more major players interested in helping direct the future of OOH Digital in Canada.

This month, CODA is pleased to welcome four new companies to its current membership base: Zoom Media, Broadsign, Onsite Media Networks, and Smart One Media.

Michael Girgis, CODA Chairman and President of ONESTOP Media Group says, "The recent launch of CODA's Roundtable Report and resource site has stake holders taking a vested interest in helping direct the future of Out-of-Home Digital in Canada. With increasing membership support CODA has built a growing community resource website and is developing a common measurement and methodology to facilitate network standardization."

The "CODA Roundtable II Report" summarizes the collaboration of the industry's best minds (agencies and operators alike) towards the development of practical, collaborative and strategic business solutions designed to facilitate successful transactions between buyers and sellers. The Report is available to members only.

An industry outlook from PricewaterhouseCoopers recently reported that the $321-million Canadian OOH market should grow at an annual compounded rate of 8.7%, making OOH the 2nd fastest growing media segment in Canada. With continued collective community engagement, CODA members are positioning OOH to realize its expected industry growth rate.