New CEO Predicts Growth beyond Marketing Services

McKinsey Consultant Charts Strategy to Take Automatic Prediction to Financial Services, Web 2.0, Disease Management

TORONTO - Generation5's new CEO, David P. Freese arrives with a strategy to take Generation5's innovative prediction technology into adjacent markets. Through a decade's investment in research and development, Generation5 mathematicians have perfected a unique, automatic approach to customer predictions that is dramatically faster and more accurate than traditional predictive analytics. With this new strategy, the company will fully commercialize the intrinsic value of its intellectual property.

Freese comes to Generation5 with a proven track record in high-tech P&L improvement, growth strategy creation and business development. As Vice?President and General Manager of Siebel Global Services' Financial Services business unit, he grew revenue by over 100% in two years. Freese has a deep background in strategy and financial services consulting gained from leading firms including McKinsey and Andersen Consulting. He earned his M.B.A from the University of Chicago and a B.S. in Computer Engineering from University of Illinois-Urbana.

"At Siebel, we saw leading marketers spending tens of millions of dollars on predictive analytics with limited success," commented Freese. "Generation5's prediction technology will change the game," predicts Freese. "The speed and accuracy with which Generation5 can generate Customer Predictions from very large and complex data sets will fundamentally change how organizations tackle issues like risk management or behavioural targeting." In addition to heading Generation5's operations and business development, Freese will be charged with sourcing additional financing for this expansion from the venture capital market and other sources.

Generation5 developed its core prediction technology to help leading banks, retailers and manufacturers deliver more targeted marketing through more precise consumer geo-demographics. With this new strategy, Freese sees Generation5 applying customer predictions to other adjacent applications in addition to marketing. Other applications where Generation5's predictive power creates tremendous business value include risk management, Internet behavioural targeted advertisements, and healthcare disease management.

"We're very excited to have David on-board," said Generation5 founder and Chief Scientific Officer Dr. Milorad Krneta. "He has great experience helping advanced technology reach its market potential. Our customers tell us they are using Generation5 only for a fraction of what they could be. With David's help our customers will see the benefits of automatic prediction for applications beyond targeted marketing."

Freese succeeds Joe Nicholson who is stepping down as CEO of Generation5 to pursue other opportunities in the United States.