Dear Editor:

I’m always suspicious when I see anything that uncritically promotes the organic industry. I know this was not your intent when you ran the story quoted in the subject line [SunOpta Completes Acquisition of Trading Organic Agriculture], but unwary investors might be sucked into buying stock in this new organic megagiant.

Stop and consider how many world records would be broken at the next Olympics if they quit testing athletes. Imagine if they required only a dated and signed list of all the things athletes ingested over the last four years in order to “prove” they were clean. Well that’s how the organic industry runs.

According to Bill Alpert, Senior Editor at Barron’s,

“Many consumers think organic food has been tested for pesticides. But organic certifiers spend most of their time shuffling papers and auditing the files of farmers for records.” (Copyright (c) 2007 Dow Jones & Company, Inc.)

Consumers pay healthy premiums for certified organic food which for all they know is complete hogwash. I support organics, but not the monumental bureaucratic system that impedes it.

Please go to my website, www.isitorganic.ca, for more on this important topic. Contact me if you’d consider running an article or if you’d like to do an interview.

Mischa Popoff, B.A. (Hon.) U of S, IOIA Advance Process Auditor
Is It Organic? a division of Polyphase Communication Inc.