Autobahn for All - The next instalment

AJAX - Given the great interest shown in "Autobahn for All", Volkswagen Canada has mandated PALM Communication Marketing to produce a new television ad aimed at all Canadian markets.

Produced in English and French, the Autobahn TV ad highlights the fun and freedom one can experience while driving a Volkswagen car. Volkswagen has recently lowered the prices of its vehicles, some by up to $5,800, making them more affordable than ever.

Launched a few weeks ago, the first phase of the campaign employed several media (radio, print, Web, and material for the Canadian International Auto Show). For the second phase, Volkswagen has opted for an animated television ad, produced in black & white, in keeping with the ad's artistic approach.