ASKANGELA.CA LAUNCHES IN CANADA FOR WOMEN IN SEARCH OF ANSWERS
TO CAR PURCHASE, CARE, MAINTENANCE, LIFESTYLE AND SAFETY.

Toronto - Women in search of information about cars now have one key resource with the launch of AskAngela.ca, a Canadian first. AskAngela.ca is a new, made-in-Canada online resource which helps empower women to better understand the automotive industry – buying/selling cars, car care and maintenance, lifestyle considerations, and safety. Angela and her panel of female automotive experts provide expertise and answer visitors' questions to help guide women in this traditionally male space.

“Yes, there is a real Angela! Along with female automotive experts, the site helps women navigate everything there is to know about cars in Canada,” says Angela Lange, founding partner of AskAngela.ca and mother of three. “With women now representing 65% of all new car buyers and influencing 85% of new car purchases*, it’s amazing that we still encounter perceptions that we are somehow not fully aware of how to buy or care for a car. The stories I hear from my friends and my own experience in buying and caring for my car is what prompted the creation of this online resource.”

Askangela.ca is designed to empower women to embrace car knowledge through organized, easy-to-follow resources and articles and to respond to women’s questions in a proactive manner via an expert panel of women.

“Another key goal of AskAngela.ca is to build bridges with dealers. We want to assist and educate dealers in understanding the significance as well as the unique needs of the female customer and their buying power,” says Ms. Lange. “We all need to buy or care for our cars and dealerships represent a key source. It is important for dealers to recognize the different buying habits, process and questions the female consumer may have.”

In addition to providing extensive resources, women are also able to search AskAngela.ca for a growing number of Female Friendly Dealers in their area, who commit to better understand and serve the needs of their female clientele. These dealers are provided with the latest resources to help them work more effectively with women, and are regularly mystery shopped to provide continual feedback. Founding partner Angela Lange is coordinating Ask Angela’s relations with consumers.