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April 2008 Car Sales Results
Toyota Canada Inc. breaks all-time monthly sales record
Canadian drivers respond to new pricing and rising fuel costs
TORONTO - Selling 25,441 Toyota and Lexus cars and trucks, Toyota Canada Inc. (TCI) set a new record for monthly sales in April. With rising gas prices, Canadians looked to Toyota this month for exemplary fuel efficiency and overall value.
Canadians purchased 23,883 Toyota vehicles in April, up 19.8 per cent
versus April 2007 to set a new monthly record.
- Toyota sold 17,533 passenger cars in April, up 20.4 per cent from last year - a best-ever month.
- Toyota truck sales of 6,350 in April were up 18.1 per cent year over
year - a new April record.
Canadians purchased 1,558 Lexus luxury cars and SUVs in April, up 19 per
cent from last year to set a new April record.
- Lexus sold 874 passenger cars in April, off 4.2 per cent compared to
last year.
- Lexus sold 684 SUVs in April, up 72.3 per cent over last year - a new
best-month-ever record.
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"Canadians are concerned about value overall, and they are responding to
Toyota's new lower pricing and fuel efficient vehicles," commented Tony
Wearing, Managing Director at TCI. "With top choices such as Yaris Sedan, the
all-new Corolla and Matrix, Canadian drivers continue to look to Toyota for
value and fuel efficiency. Moreover, every one of our hybrid vehicles set a
new record this month."
"Luxury buyers helped us achieve a new April sales record by choosing performance and utility," said Yves Gionet, Director of Lexus in Canada. "The newly-launched IS F helped power the IS series to a best-ever month. The Canadian-built RX 350 led sales in the luxury cross-over segment, helping Lexus achieve an all-time record for SUV sales."
April sales highlights:
- Best month ever for the Yaris Sedan: sales of 2,739 up 9.1 per cent
vs. April 2007.
- New April record for all-new Corolla: with 6,790 sales, up
56.8 per cent vs. last year.
- Sales of 2,636 all-new Matrix models up 15.9 per cent vs. April 2007.
- Best month ever for RAV4 compact SUV: sales of 2,286 up 49.9 per cent
year over year
- Best month ever for Lexus IS series: 358 models sold, up 30.2 per cent
vs. April 2007, plus 41 sales of the all-new Lexus IS F high-
performance edition.
Hybrid Sales Highlights:
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Toyota Model April 2008 Increase over April 2007 Percentage of series sales
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Prius 553 (Best month ever) 129.5 per cent Not applicable
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Camry Hybrid 851 (Best month ever) 92.1 per cent 30.3 per cent
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Highlander Hybrid 196 (Best month ever) 429.7 per cent 28.8 per cent
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Toyota Hybrid Sales (April 2008) 1600 121.9 per cent Not applicable
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2008 Lexus Hybrid Sales April 2008 Increase over April 2007 Percentage of series sales
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RX 400h 115 (April record) 47.4 per cent 18.6 per cent
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GS 450h 8 14.3 per cent 15 per cent
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LS 600h L 4 10.3 per cent Not applicable
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Lexus Hybrid Sales (April 2008) 127 49.4 per cent Not applicable
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