Business, Economics, Education, Entrepreneurs,
Environment, Science and Technology
|
|
|
|
____________________
Consumer Prosumer
NCR Self-Service Offer Helps Take the Wait Out of Gift Card Purchases
NCR Xpress Gift Card is designed to enhance customer convenience and boost revenue for retailers
DAYTON, Ohio – Gift cards have become one of the easiest and most appreciated forms of gift-giving, although standing in a long line of shoppers to purchase one may take some of the joy out of giving. But thanks to a self-service offer from NCR Corporation, gift card purchases may soon be more convenient for consumers.
NCR Xpress Gift Card allows retailers to extend their gift card program to self-service kiosks.
“Gift cards are increasingly becoming one the most popular gifts throughout the year, providing flexibility to both the gift giver and receiver. However, shoppers find they still have to wait in the same long lines to purchase and load the cards,” said Mike Webster, NCR vice-president for Self-Service Solutions. “By offering a self-service approach to purchasing gift cards, retailers can provide their customers with quick and convenient service while also freeing up sales staff to assist with more complex or revenue-generating activities.”
In an NCR survey conducted in the U.S. by Opinion Research Corp., two-thirds of consumers said they expected to purchase at least one gift card during the holiday season. Those who purchase at least one gift card will buy, on average, more than seven gift cards per year.
According to a survey conducted by BIGresearch for the National Retail Federation, holiday gift card expenditures in 2006 were more than $24 billion, with 2007 sales expected to total $26 billion.
NCR Xpress Gift Card can work with any NCR EasyPoint™ kiosk and can be integrated with any point-of-sale system. NCR’s Professional Services and Human Factors Engineering groups work with each retailer to customize a gift card program tailored to fit its specific business needs.
NCR Xpress Gift Card kiosk is on display this week in the NCR booth at the National Retail Federation’s Annual Convention & Expo, January 13th to 16th in New York City.
|
|
|
| © Copyright 2008/Exchange Morning Post/Exchange Business Communications Inc. |
