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MADE IN JAPAN TERIYAKI EXPERIENCE BRINGS NEW FLAVOR TO UNIVERSITY CAMPUSES
Canadian Asian-cuisine quick service chain continues to thrive in nontraditional sites
OAKVILLE – Continuing to feed the appetites of university students throughout the country, Canadian quick service franchise Made In Japan Teriyaki Experience announces the opening of its newest locations at the University of Guelph and University of Waterloo. The grand openings mark the sixth and seventh Teriyaki Experience restaurants located in university food courts and are part of a nationwide expansion plan calling for 60 new restaurants in the next five years.
“Nontraditional sites such as university campuses are a great market for our concept because our business model provides ease of operation and flexibility that fits various formats,” said Nick Veloce, president of Made In Japan Teriyaki Experience. “We are thrilled about bringing our fast and fresh Asian-inspired menu to these two campuses and continuing to provide healthy meal options for students on the go.”
According to the Canadian Restaurant and Foodservice Association, total foodservice sales is projected to grow to more than $53.5 billion in 2007, with institutional foodservice projected to register sales of $3.1 billion. Made In Japan Teriyaki Experience is re-defining the university dining segment with its nutritious alternative to traditional fast food. Using the teppanyaki griddle to prepare meals fast and fresh right before customers’ eyes, the Teriyaki Experience meal is simple by design and combines garden fresh vegetables and bean sprouts with chicken, beef, shrimp or tofu, and a choice of Japanese steamed rice or yakisoba noodles. All dishes are cooked with water, not oil, which minimizes the calorie and fat content to fit a health-conscious lifestyle.
Lee Elkas, director of food services at the University of Waterloo, is pleased to welcome the distinctive food to supplement the sandwiches, burgers and pizza already offered on campus. He says the steady line at the counter is proof that the healthy, light menu is a good fit for the student body’s preferences.
David Beckner, foodservice operations manager at the University of Guelph, agrees that the Japanese quick serve is a campus success. “We have been recognized nationally multiple times for our excellence in foodservice options,” he said. “Teriyaki Experience’s quality menu upholds our stellar reputation and supports our recognized goal for providing excellent food and services to our faculty and students.”
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