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Posted September 18, 2008
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Philanthropy
Punch Preps to Donate $100k to Local Charities
Solo Southwestern marketing firm again participates in pro bono marathon
CAMBRIDGE – For the third consecutive year, Punch Integrated Communications is participating in CreateAthon®, a 24hour marathon of pro bono advertising and marketing services for selected non-profit organizations. This year, Punch will again provide over $100,000 in campaign materials for 10 local charities in the Waterloo Region, including the Food Bank, Special Olympics Ontario, kidsLINK, and the Waterloo Regional Block Parent Program. Punch is the only company in Southwestern Ontario participating in this year’s CreateAthon, one of only three in Canada, and actively seeks to increase local awareness of this worthy event.
"The Punch team is once again eager to participate in this year's CreateAthon,” says Ed
Roszczka, President of Punch Integrated Communications. “The gratitude and impact
from our previous participation has undoubtedly played a role in driving our team's desire
to continue contributing. CreateAthon makes a difference in our community and the
emotional responses from these special clients leave us all changed."
For the past two CreateAthons, Punch has produced projects valued in excess of
$200,000. The work has ranged from brochures, posters and print ads to more advanced
services, such as videos, websites and marketing/public relation plans. Punch has helped
a range of local non-profit organizations supporting learning disabilities, terminal illness,
crises counseling, teen homelessness, and sustainable living.
The 24-hour marketing marathon will begin at 8 a.m. on Thursday, Sept. 18 and the new
marketing campaigns and materials will be presented to the charitable organizations at 8
a.m. on Friday, Sept. 19. Punch graphic designers and copywriters will work through the
night, with the support of the rest of the Punch team—not to mention numerous cups of
coffee. Local media are welcome to join the Punch team and local nonprofits in kicking
off the 2008 CreateAthon Thursday morning at Punch’s offices in Cambridge.
Punch Integrated Communications Inc. (www.punch.ca) develops highly effective
employee communications programs for improving culture and operations in areas such
as loss prevention and safety for leading retailers throughout North America. Punch,
headquartered in Cambridge, Ontario, is consistently recognized as one of Canada’s
fastest growing privately held companies.
About CreateAthon®
Since 2002, RIGGS expanded CreateAthon’s scope to a national level. To date, 40
advertising and marketing firms across North America have joined the CreateAthon®
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