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Leading the Pack
Independent Analyst Firm's Report Cites Open Text's Artesia Software As Only Leader In Marketing Asset Management
"Open Text's Artesia DAM established early MAM leadership thanks to its
enterprise capabilities and marketing data management focus"
CHICAGO, IL - Open Text(TM) Corporation, announced that its Artesia Digital Asset Management (DAM) solution has been cited as the standalone leader in marketing asset management software in a report by independent analyst firm Forrester Research, Inc.. The report, published in January 2008 and titled The Forrester Wave(TM): Marketing Asset Management, Q1 2008, focuses on Brand Management, Collaboration, and Marketing Readiness. Authors of the report were analysts Lisa Bradner with Jaap Favier, Stephen Powers, Evadne Cokeh, and Jennifer Joseph.
With the proliferation of rich media content in marketing and advertising
campaigns, organizations are finding it almost impossible to find suitable
methods of managing it all. No longer will hard drives and shared folders do
the trick - modern marketers need a scalable solution for securely maintaining
rich media content and managing creative workflows for editing and
distributing digital media files.
Forrester evaluated five of the leading marketing asset management (MAM)
vendors across 72 criteria and according to the report Open Text's Artesia DAM
was "the only product to emerge as a leader in this Forrester Wave." In a
summary, the report adds that "Artesia DAM established early MAM leadership
thanks to its enterprise capabilities and marketing data management focus."
In terms of a user's view of the solution, the report says, "...marketers
and their IT counterparts praise Artesia for providing flexibility and ease of
use on an enterprise scale." The report goes on to say that, "Open Text is a
large ECM vendor, and its product provides some high-end functionality like
video editing and management that, if perhaps over-built for the needs of the
average marketer, can serve the needs of the enterprise as well."
Artesia DAM provides content-rich companies with a single point of
management for all digital media files and their underlying metadata
information. Regardless of the medium in which organizations work or the
ultimate product produced - whether it is content for print, television, Web,
or mobile devices - Artesia DAM enables users to discover, access, edit,
share, reuse, distribute, and archive rich media content, using unique
workflows and desktop applications of choice.
"In keeping with the increased market demand for sophisticated media
management solutions within the marketing arena, we were very pleased to be
among those companies asked to participate in Forrester's Marketing Asset
Management review," said Scott Bowen, President of Artesia, The Open Text
Digital Media Group. "We are extremely pleased to see that Forrester
recognizes our strategic commitment, market presence, and rich feature set in
providing a solution to these challenges."
Since participating in the Forrester review, Artesia has released a major
product update, Artesia DAM version 6.8, which extends configuration features,
allows users to expand and refine search results, and enables far simpler
third-party integration via industry standard Web services protocols.
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