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Business, Economics, Education, Entrepreneurs,
Environment, Science and Technology
Lifestyle & Art
Posted December 11, 2008
January 2009 Communitech Events

Communitech Connect ‘09
Thursday, January 15, 2009
5:00 p.m. – 7:00 p.m.

Waterloo Region Children’s Museum
10 King Street West, Kitchener
Communitech Network: FREE

Have you gotten your 15 minutes of fame?

Communitech Connect '09 will be held at the Waterloo Region Children's Museum during the much-anticipated "Andy Warhol Factory 2009" exhibit (showing from January 10 to April 19). Recognizing the importance of creative culture and the fusion of the arts and technology, Communitech is pleased to support this unique cultural initiative.

Communitech Connect is an informal, high-value networking session. We promise no boring event formatting nor formal business meeting agenda. It's your chance to meet new people, say hello to old friends, learn a bit about the Communitech Network you thought you knew, and of course, enjoy some hospitality and networking, on us.

This event is open to the Communitech Network only.

You must register to attend this event. http://www.communitech.ca/en/events/event_list.aspx

Mark Your Calendar for our next Titan Learning Series event – “Marketing for High
Technology Products” with Jakki Mohr

Wednesday, January 21, 2009
7:30 a.m. – 1:00 p.m.
Bingeman’s Conference Centre
Ballroom AB
425 Bingemans Centre Drive, Kitchener
Communitech Network: $99.00
Non-network: $149.00

Join us for breakfast, and this learning focused half day session, followed by lunch. Our third of four Titan Learning Series, Communitech is proud to present Dr. Jakki Mohr.

An innovator in the field of marketing high-technology products and services, Mohr has achieved international acclaim for Marketing of High-Technology Products and Innovations, a textbook that has become the work of choice in business schools at colleges and universities worldwide, as well as for private industry managers in company training sessions.

Dr. Mohr's research has received national awards, and has been published in the Journal of Marketing, the Strategic Management Journal, the Journal of Public Policy and Marketing, the Journal of Retailing, the Journal of High Technology Management Research, Marketing Management, and Computer Reseller News.

Marketing for High Technology Products

1. Building Blocks of High-Technology Marketing Effectiveness. The foundation for marketing strategy in successful high-tech firms is an understanding of how marketing competencies are used in tandem with technological (R&D) skills.

2. Market Segmentation, Targeting, Positioning, and Understanding High-Tech Customers. Efficient marketing resource allocation requires effective market segmentation, targeting, and positioning.

3. Marketing and Product Development/Product Management. Successful high-tech companies harness the diverse perspectives within the company to develop products with the right functionality at the right price.

4. MarComm and Sales.

High-tech companies must leverage new media to effectively create awareness in the marketplace. Participants will learn the logic behind the use of the tools and how they enable marketplace success.

You must register to attend this event. http://www.communitech.ca/en/events/event_list.aspx

Sustainable Waterloo's First Educational Breakfast Forum
Wednesday, January 28, 2009
7:30 a.m. – 10:00 a.m.

Embassy Room, Bingemans Conference Centre
425 Bingemans Centre Drive
Registration fee: $25.00

Please join us for our first breakfast forum, featuring:
Keynote: Dr. Thomas Homer-Dixon, award-winning author.

Thomas Homer-Dixon holds the Centre for International Governance Innovation Chair of Global Systems at the Balsillie School of International Affairs. He is one of the world’s leading experts on the intricate links between nature, technology, and society.

Waterloo-based case study: To Be Advised

Silicon Valley-based case study:

Lori Duvall, Director of Eco Responsibility Programs, Sun Microsystems

Sun has committed to a 20% reduction from their 2002 carbon emissions by 2012, and has been a Pledging Partner of Sustainable Silicon Valley since 2006.

We hope you’ll join us to learn about how and why organizations are reducing their carbon emissions, and to collaborate & network with other attendees from the high-tech community, local government, academia and NGOs.

You must register to attend this event. http://www.communitech.ca/en/events/event_list.aspx

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