____________________
Morning Column
3 Lessons Kids Teach You About Business Success
By Brian Sullivan
"My see," were the words my two-year-old daughter Maggie used last week as
she extended her arms toward an older woman sitting in the window seat on a
spring break flight to Mexico last week. The adult translation of those
words is, "Excuse me ma'am, your window seat is better than my middle seat.
I would really love to climb over this armrest, jump on your lap and hang
out with you for a few minutes so I can look out that window. You good with
that?" This woman was obviously well-versed in the ancient language of baby
babble, and knew exactly what Maggie was saying. She pulled up the armrest,
held out her arms and without hesitation, Maggie plopped onto her lap. They
then began cloud gazing while getting to know each other.
My first reaction as a parent was one of hesitation. After all, I was a
product of the "don't talk to strangers" era, and not only was Maggie
talking (I think), she was bouncing on the knee of a complete stranger. My
second reaction was as an adult; thinking there was no way that woman could
want my drooling two-year-old climbing all over her. After several minutes
of visiting, Maggie waved bye-bye to the woman and happily scampered back to
her Barney video. And this was only the beginning. Throughout the week
Maggie sat in several more laps, high-fived countless strangers and waved
kisses to a dozen or more people she had gotten to know. As I watched, I
began thinking at what point and at what age will Maggie become weary of new
faces, put her guard up and perhaps stop trusting people she doesn't know?
At what point will strangers stop randomly smiling at, waving at, and openly
trusting her?
Then I thought … what a shame. Why does it all have to end? Well maybe it
doesn't. While I don't expect strangers to randomly pinch our cheeks and
blow us kisses walking down the street, maybe there is something we can do
that will make people want to open up to us more. Because if they open up to
us more, we can then learn more, influence more and serve more. So how do we
do gain access to the hearts and minds of as many people as possible?
Kid Lesson #1: Trust others as you did when you didn't know any better!
Trust others, and they will trust you. It's a nice little game of give and
take. If your defenses are always up and are skeptical of other's
intentions, other's defenses will be up, and they will be skeptical of your
intentions. So this week, let's think of one person who you are reluctant to
trust and trust them. Make the first move. Might you get burned? Yep! But
when you open your doors, more good than bad will enter. And surrounded by
more good than ever, you can be taken back to a time when, like Maggie,
people felt even more compelled to smile at you, laugh with you and let you
know that their day is better because you helped them "look out the window
and into the clouds" for just a bit.
Kid Lesson #2: Put yourself "out there" by being fearless.
Sure, most kids are afraid of things like green beans and cough syrup, but
like Maggie, most have no problem "cold calling" people they don't know.
Why? Because they don't yet have a fear of rejection. Even without a
psychology degree, most people can tell you the most successful salespeople,
entrepreneurs and business leaders attack opportunities that average
performers deem outlandish.
So this week, think of three business opportunities or potential clients who
others think you have absolutely no chance of getting. Then identify the
highest person in the decision-making chain and make the call, pay the
visit, send the creative e-mail or deliver the singing telegram. Regardless
of how you do it, just put yourself out there. And take comfort in knowing
the top is not crowded. Most of your competition is too scared to take the
risk that you are about to take.
Another way to put yourself out there is to by identifying one smart person
who you are dying to learn from. Not your buddy in the office, your manager
or even your current mentor. Think about somebody big such as the author of
your favorite book or a magazine writer you love, the host of that business
radio show you enjoy, the speaker at that last seminar …whomever! Why not?
Most people, regardless of their VIP status, are willing to help anybody
gutsy enough to ask.
Cameron Johnson, a well-known author at age 23, has sold more than a dozen
Internet businesses, and is now a contestant on Oprah's Big Give. He talked
about a time when he was an eight-year-old kid, sending a letter to Donald
Trump, Plaza Hotel, New York City. It was addressed just like that … no
street number, street name, zip code - nothing! He didn't tell his parents
he was sending it, but in the letter he asked Mr. Trump if, when he came to
New York, Donald would give him a tour of the room where Macaulay Culkin
stayed in the movie "Home Alone - Lost in New York." When his family arrived
at The Plaza for their vacation, the hotel manager's first words were, "You
must be Cameron!" Not long after, Cameron and family got a five-star tour of
Cameron's favorite room by none other than Donald Trump. So what's the
point? Because Cameron was eight-years-old and didn't know any better, he
put himself out there and his high-profile prospect, Donald Trump, responded
by giving him access.
Kid Lesson #3: Give access to expect access.
Kids will not only talk to anybody, but they will let just about anybody
talk to them. How about you? Will you give access to just about anybody?
Let's face it, we are all crazy busy and don't have a ton of minutes to burn
every day. But if you expect people to call you back (access), you better be
somebody who calls others back. If you expect that high level decision-maker
to let you in, you better let that salesperson calling on you "in." If you
expect advice from that VIP, you better be willing to give advice to that
rookie. Those who get to the top in business and in life are those who are
the most selfless. And because it is so natural for the top performer to
give help and access to others, it is easy for them to ask for it from
others.
So there you have it, kids. Let's turn back the clock by trusting more,
fearing less and by opening ourselves up to those who need our help. And by
acting in this childish manner, you are about to find yourself with a lot
more customers, contacts, mentors and friends than you ever dreamed
possible.
ABOUT THE AUTHOR
Sales coach and business consultant, Brian Sullivan, is author of "20 Days
to the TOP - How the PRECISE Selling Formula Will Make You Your Company's
Top Sales Performer in 20 Days or Less." As president of PRECISE Selling,
Brian helps improve sales, customer service, leadership, and presentation
skills through seminars and Internet training programs. He also hosts
"Entrepreneurial Moments," a radio show on business and personal
development. For more on his speaking, consulting or book, visit:
www.PreciseSelling.com or email: bsullivan@preciseselling.com. To view
Brian's inspiring video, "Trust Like a Child," go to:
www.preciseselling.com/trust.htm.
|