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Posted February 14, 2008
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2008 New Models

Chrysler Canada showcases all-new 2008 & 2009 cars and trucks at 2008 Canadian International Automobile Show

- Chrysler Canada Keeps momentum going into 2008 with new products
- 2008 Dodge Challenger SRT8 Makes Canadian Debut in Toronto
- 2009 Dodge Ram 1500 Makes Canadian Debut in Toronto
- 2009 Dodge Journey Makes Toronto Debut >>

TORONTO - Chrysler Canada, the number two seller of automobiles in Canada, is using The 2008 Canadian International Automobile Show, February 15-24, as a stage to show off for the first time together three of its' most important new vehicles coming to market in 2008. Chrysler Canada President and CEO Reid Bigland and Chrysler LLC Vice President Design Ralph Gilles introduced today for the first time together in Canada the 2008 Dodge Challenger SRT8 modern muscle car, the all-new 2009 Dodge Ram 1500 pickup truck and the 2009 Dodge Journey fuel efficient crossover. The 2009 Dodge Journey will hit the Canadian market this month followed by the 2008 Dodge Challenger SRT8 this summer and the 2009 Dodge Ram 1500 goes on sale this fall.

According to Mark Bosanac, Vice President Marketing, Chrysler Canada, "2008 will be a great year for Chrysler Canada in terms of exciting new products that are well-aligned with the Canadian market. We are using the Toronto show to introduce together for the first time in Canada three of the critically important new models that will be arriving in dealer showrooms this year. The Challenger is one of the most anticipated new models to hit the market in years and the Dodge Ram and Dodge Journey are exactly the kind of vehicles Canadian consumers are demanding today."

For 2007, Chrysler had a perfect 12 for 12 months of sales growth and gained more incremental new customers than any other carmaker. Powering the positive sales results in 2007 were the market's 3rd best selling vehicle, Dodge Grand Caravan and the 5th best selling vehicle, Dodge Ram, and the entire Jeep brand lineup. Chrysler Canada sold 232,859 vehicles in 2007 through 460 Chrysler, Jeep and Dodge dealers.

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