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Posted February 14, 2008
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Where's The Beef

Government of Canada teams up with cities to help Canadians travel cleaner and greener

OTTAWA - The Government of Canada will invest $4 million over three years in ecoMOBILITY initiatives. This funding is part of a $10-million program that was announced last year to help Canadians protect their health and environment by giving them more sustainable transportation choices. The announcement was made today by the Honourable Lawrence Cannon, Minister of Transport, Infrastructure and Communities in a speech to the Federation of Canadian Municipalities in Ottawa and by the Honourable John Baird, Minister of the Environment.

"The ecoMOBILITY program will reduce emissions from the urban passenger transportation sector by helping municipalities attract residents to less polluting forms of transportation, such as public transit and carpooling," said Minister Cannon. "Today I am pleased to announce that Transport Canada has launched the request for proposals for transportation demand management projects under the ecoMOBILITY program. A total of $4 million is available to municipalities and regional transportation authorities for initiatives that can help residents increase their use of sustainable transportation options."

The ecoMOBILITY program will help cities develop policies, programs and services that make it more convenient for people to reduce personal car use and choose more environmentally friendly options, such as public transit or carpooling. This program complements ongoing efforts to address air emissions and congestion from all transportation sectors.

"Today's announcement demonstrates our government's commitment to reducing greenhouse gases and air pollution," said Minister Baird. "Canadians have said they want to do their part in fighting climate change. Programs such as ecoMOBILITY can help them take real action at home by choosing more environmentally friendly options to get them to work or school."

This program is part of the Government of Canada's ecoTRANSPORT Strategy, which is aimed at improving the health of Canadians and the environment by reducing the environmental impacts of transportation; securing Canada's future prosperity and competitiveness by making critical transportation infrastructure sustainable both economically and environmentally; and promoting an efficient transportation system that supports choice and the high quality of life that Canadians expect.

A backgrounder on the ecoMOBILITY program is attached.

ecoMOBILITY - HELPING CANADIANS MAKE THE RIGHT TRANSPORTATION CHOICES FOR A CLEAN, HEALTHY ENVIRONMENT

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Every day, Canadians travel to work, school and other destinations in their automobiles. While this travel is necessary for most, it also increases the greenhouse gases and air pollution that affect our environment and the health of all Canadians.

As part of its environmental agenda, the Government of Canada is helping reduce emissions by working with cities to assist Canadians in making cleaner transportation choices part of their daily lives.

The Government of Canada's $10-million ecoMOBILITY program seeks to cut urban passenger transportation emissions by helping Canadians choose public transit or other sustainable transportation options like walking, cycling and carpooling. By working with municipalities across Canada, this initiative will help develop programs, services and products that improve transportation choices and quality of life for Canadians in their communities.

While respecting provincial and territorial jurisdictions and planning priorities, the government is committed to finding ways to work together more effectively to improve transportation and mobility for Canadians in urban areas.

A total of $4 million in funding is available to municipalities and regional transportation authorities as part of the contribution program. Examples of the measures that the ecoMOBILITY program will encourage include:

- policies such as land use guidelines that complement increased use of sustainable transportation options (e.g. development approval policies that mandate access to transit services);

- programs to raise awareness and motivate changes in personal travel choices (e.g. workplace-based commuter options programs that engage staff and market new incentives to reduce single occupancy vehicle trips to and from work);

- services that offer individuals a tangible benefit or disbenefit related to the use of particular travel modes (e.g. guaranteed ride home programs for carpool members or reduced parking rates for carpool vehicles); and

- products that make sustainable transportation more convenient (e.g. enhanced transit information services or online ride matching systems for workplaces).

© Copyright 2008/Exchange Morning Post/Exchange Business Communications Inc.
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