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Philanthropy
Boston Pizza breaks all-time record and raises $536,000 for charity through 16th annual Valentine's Day fundraiser
RICHMOND, BC - Boston Pizza's 16th annual Valentine's Day fundraiser broke an all-time record by raising $536,000 for charity.
Boston Pizza donated one dollar from the sale of each heart-shaped pizza
and paper heart sold to the Boston Pizza Foundation in support of its many
charities including the Heart and Stroke Foundation of Canada, Kids Help Phone
and the Juvenile Diabetes Research Foundation.
Since the Valentine's Day fundraiser began in 1993, the Boston Pizza
Foundation has raised $2,665,000 for charity through this promotion.
"We are thrilled with the phenomenal success of this year's Valentine's
Day fundraiser and the incredible support we received from our Guests and
franchisees," says Mark Pacinda, president of Boston Pizza International.
"This year was our most successful Valentine's Day campaign ever and we are
delighted to help support such wonderful charities with the money we have
raised."
Boston Pizza's Valentine's Day fundraiser has become an annual tradition
for many Canadians. Valentine's Day is Boston Pizza's busiest day of the year
- the restaurants sell more than 50,000 heart-shaped pizzas on February 14th.
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