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Marketing
Building upon the recent price reduction announcement, Volkswagen unleashes its latest Marketing campaign
AJAX, ON - Following up to last week's price reduction on almost all 2008 model-year vehicles, Volkswagen Canada today announces the second part of its most recent value initiative: Autobahn for all. This latest campaign builds on the "German-engineering at value pricing" ideology that will familiarize buyers with the truly compelling reasons to buy a Volkswagen.
"The 'Autobahn for all' campaign succinctly, yet effectively, conveys all
of the initiatives that Volkswagen has successfully accomplished to bring an
even more compelling value to its products to Canadians" said Bruce Rosen,
general manager, marketing communications. "The updated-for-2008 City Golf and
City Jetta, German-engineered compacts that effectively compete among
subcompacts and available starting at $15,300 and $16,900 respectively, as
well as the MSRP reduction that was announced last week on the rest of the
2008 line-up last week, create quite the advantageous proposition to the
Canadian consumer."
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