How Twitter's spectacular growth is being driven by unexpected uses
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.
Evan Williams helps the world answer the question "What are you doing?" Twitter, the tiny, free world-changing app Williams helped launch, has become a vital connector of people and communities (as well as a fantastic way to keep up with Shaq and Demi Moore).
Before Williams worked on Twitter, he was part of a previous revolution in mass communication, Blogger, while working at Google. He left Google in 2004 to launch the podcasting service Odeo, and Twitter spun out from this in 2006 as a side project based on an idea of Jack Dorsey's.
