Posted March 11, 2009
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Retail

Innovative car dealer offers free customer protection

Program allows consumers to “walk away” from leases & loans

Cambridge - Nicole Pereira at Cambridge Centre Honda understands that the world has changed. Specifically the world she knows best - retail automotive. She recognizes that today more than ever, consumers are faced with a multitude of decisions in terms of personal finances.

In today’s uncertain world, consumers grappling with big decisions need all the reassurance they can get. WALKAWAY® Protection For Automotive Financing gives consumers the peace-of-mind to purchase a vehicle without reservation.

“Today, more than ever, we see people hesitate when considering the purchase of a vehicle. They grapple with the notion of making more and more payments on more and more things in their life. Now they have a safety net when arranging financing through our dealership. There is definitely a lot less stress involved in the purchase decision”, said Nicole Pereira, General Manager of Cambridge Centre Honda.

Many consumers are grateful for the protection of a program that allows them to wave goodbye to thousands of dollars of auto loan and lease debt. WALKAWAY’s proposition to dealerships and consumers is getting bigger and better all the time. The latest is the addition of Cambridge Centre Honda to the WALKAWAY family.

“We are very pleased to partner with Cambridge Centre Honda. They have an impressive track record based on a foundation of knowing their customers’ needs and servicing them through relationship and innovation. These are the types of quality, forward-thinking retailers we want to work with”, said Robert Varga, WALKAWAY’s Vice President of Sales & Marketing.

WALKAWAY is an automotive debt cancellation program that allows consumers to walk away from contractual obligations associated with vehicle financing. If a qualifying event makes it impractical to fulfill the financial commitment, the vehicle can be returned to Cambridge Centre Honda and the consumer can walk away with little or no penalty under various life circumstances.

“Every car dealership has had customers who have needed to get out of their vehicle for one reason or another, job loss or health being the most common. We didn’t have a mechanism at our disposal to help someone out until WALKAWAY”, said Nicole Pereira.

The best part of all, everyone who chooses to structure their financing through Cambridge Centre Honda qualifies for a complimentary benefit of up to $7,500 for the first 12-months of their lease or loan. This coverage is provided at no-charge, regardless of age, employment history, amount financed or those with pre-existing health conditions such as heart disease and cancer. 

© Copyright 2009/Exchange Morning Post/Exchange Business Communications Inc.
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