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Guest Column
How To Boost Profits Even In Tough Times: Refocus Your Fix-It Factory
By Jay Arthur
With revenues shrinking and costs rising, it's easy to get upside-down in
the profit column. With credit markets just starting to thaw, it may be
difficult to get the cash needed to continue operations. And tight-fisted
customers aren't going to let you sell your way back to profitability.
How is it possible to boost profits without increasing sales? The easiest
way is to downsize your costs.
Ever noticed how some companies seem to thrive in economic downturns and
blow past their competitors? Wouldn't you like to be one of them? You can!
There are hidden goldmines in your day-to-day business operations that
you've been unable to tap using common sense, gut feel, and trial-and-error.
The very techniques that allowed you to bootstrap your business and grow it
to the current level will hit a wall and stop working at about a 1-2-3
percent error rate. This means that across the ordering, billing,
purchasing, payments, and fulfillment processes your customers experience a
6-12-18 percent error rate - an error rate that is devouring your profits.
In a recession you can't market or sell your way out, because customers are
tightening their purse strings. You can't innovate your way out, because
customers want proven solutions, not new, untried ones.
You can, however, systematically improve your mission-critical
operations -eliminating defects, delay, and waste that translate into
immediate profits. No waiting! And best of all, your processes are totally
within your control - you don't have to rely on anyone else to achieve your
goals.
This means that you can fill your revenue dips with money that had been lost
in operations. You can turn your employees attention to solving operational
problems forever.
While most companies are cutting the usual expenses - travel, training,
bonuses, pay, and headcount, a few are using this economy as an opportunity
to optimize their operation so that they can weather this economic storm and
future ones as well. They know what only a rare few seem to know: one out of
every three employees is working in the company's Fix-It Factory.
The Fix-It Factory
Easy: every company has two "factories:"
- One that creates and delivers your product or service
- And a hidden "Fix-it" factory that cleans up all of the mistakes and
delays that occur in the other factory.
How can you tell if you have a Fix-it Factory? Just pay attention to how
much time you spend on overtime, fire fighting and crisis management. Do you
consistently rely on heroics to save the day? Do you reward fire fighting,
but not fire prevention? Do you have hordes of employees inspecting the
finished product or service? If so, the Fix-it Factory is costing $20-$40
out of every $100 you spend.
If you're a $1 million company, that's $250,000-$400,000. If you're a $100
million company, that's $20-40 million. Just think what saving a fraction of
that money could do for your profitability!
Fix Your Process, Not Your Product or Your People
Whenever there's a problem in a product or service, someone always wants to
place the blame. Most often, the blame falls on the head of the person who
created the problem, made the mistake or caused the error.
Wrong! It's the step-by-step process that allowed the person to make the
mistake, error, or defect. Instead of punishing the person, ask them to
figure out how to change the process to prevent the error in the future.
This is called mistake-proofing.
We all benefit from mistake-proofing. You can't start a modern car without a
foot on the brake.
Mistake-proofing! You can't plug in an electrical cord with the prongs
reversed. Mistake-proofing! With a little bit of concentrated thought,
there's a way to mistake-proof any process.
Focus For Maximum Benefit
While most people think that mistakes are spread evenly over the business
like butter on bread, the truth is that mistakes tend to cluster in a few
key steps of the process. All you have to do is:
· Count the number of mistakes that are made.
· Categorize them by process step, location or other grouping.
· Tackle the biggest category of mistakes first.
· Analyze the root cause of the mistake.
· Change the process to prevent the mistake.
As little as four steps out of every 100 cause over 50 percent of the
mistakes, errors, and defects (the 4-50 Rule). Correcting these errors in
the Fix-It Factory can cost 10-to-100 times more than doing it right the
first time. Poof, there goes your profit.
Most companies already count their errors, but few do anything with them
except flog employees at the annual merit review. Will you be one of the
rare few that use these numbers to find ways to mistake-proof the
mission-critical processes and shift employees out of the Fix-It Factory
into the service of customers?
With a slow economy, there will never be a better time to work on these
issues than right now. What else have you got to do? Then, when the economy
turns around as it always does, you will not only have more money, but be
able to offer better prices than your competition and still make obscene
profits.
ABOUT THE AUTHOR
Jay Arthur, the KnowWare Man, is author of "Double Your Profits: Plug the
Leaks in Your Cash Flow." He has spent the last 20 years helping companies
maximize revenue through the "Lean Six Sigma System," a collection of audio,
video, books and software. Jay is also the author of "Lean Six Sigma
Demystified" and created the "QI Macros SPC Software" for Excel. To plug the
leaks in your cash flow, sign up for free Lean Six Sigma lessons online at:
http://www.qimacros.com/freestuff.htmlor call (888)468-1537.
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