NEW YORK -- For the first time, travelers to Holland will be able to use an iPhone or a mobile web browser to explore the city of Amsterdam from the palm of their hand! The Netherlands Board of Tourism and Conventions, dedicated to providing free advice and resources on travel to Holland, announces the launch of the Amsterdam Mobile Guide -- a new, free iPhone application available now in the Apple App Store. Anyone with a mobile web browser can also view the Amsterdam Mobile Guide at http://us.holland.com/mobile.

The Amsterdam Mobile Guide provides iPhone users with striking images and regularly updated information on Amsterdam's most popular attractions, including museums, restaurants and bars, hotels, shopping and much more. Whether a visitor is planning a trip or already in Holland, the Amsterdam Mobile Guide points travelers to "must-sees" in Amsterdam while providing easy ways to contact any of the nearly 200 venues of interest by phone, email or the web, directly from the application. Helpful features such as Google Maps and the GPS "Near Me" function assist travelers in finding their way around Amsterdam in real-time, making it easier than ever to navigate Amsterdam's historic canals and shopping districts.

For new visitors, the Amsterdam Mobile Guide includes thoughtfully designed itineraries specific to an 8-, 48-, or 72-hour trip to Amsterdam. Travelers can create their own itineraries on-the-go by setting personal preferences and choosing from categories like Entertainment, Attractions, Gay and Lesbian, Night Life, Shopping, Restaurants and Architecture to create a unique Amsterdam experience. Users can get more detailed information on all the features of the Amsterdam Mobile Guide at http://us.holland.com/iphone.

"With the launch of the Amsterdam Mobile Guide, the Netherlands Board of Tourism and Conventions is once again connecting travelers to Holland in a progressive and meaningful way," explains Conrad van Tiggelen, Director North America for the Netherlands Board of Tourism and Conventions. "By providing free, current information on Holland through mobile and social media platforms, we are now able to engage with visitors on multiple levels."

In conjunction with the release of the Amsterdam Mobile Guide, the Netherlands Board of Tourism and Conventions invites visitors to ask questions and tap into travel and lifestyle resources via a variety of social media outlets. Follow @VisitHolland on Twitter, become a fan of Holland on Facebook, view and add photos to the SeeHolland Flickr account, listen to music on Visit Holland's Blip.fm page and join Holland on Tumblr to get the latest news on Holland travel tips, events, culture, design, fashion and much more.