WATERLOO - Brick Brewing Company announced that they are installing a new canning line in their Kitchener facility that will be operational May 1st. The line will be capable of producing an average of 75,000 cans per day.

"As we continue to focus on investments that will deliver the biggest opportunities, this canning line delivers long term cost reduction versus the company's present model of outsourcing production" said Rob Richardson, Director of Engineering, Maintenance and Packaging for Brick Brewing Company Limited.

"The market share of beer cans represent approximately 20% of all beer sales within Ontario. The installation of the new canning line will provide Brick Brewing with the opportunity to deliver volume growth in the important can segment of the Ontario market. The new can line will also improve Brick's operational capabilities for beer and co-pack business. This addition is a solid contribution towards our $2.0 million commitment in reducing operational costs within fiscal 2010. The cost of distribution and foreign exchange are reduced by approximately $400,000 in fiscal 2010 compared to the existing procurement model" said George Croft, President and Chief Executive Officer.