Posted May 11, 2009
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Ted Talks

Louise Fresco: How to feed the whole world (the case for white bread)



Louise Fresco argues that a smart approach to large-scale, industrial farming and food production will feed our planet's incoming population of nine billion. Only foods like (the scorned) supermarket white bread, she says, will nourish on a global scale.

A powerful thinker and globe-trotting advisor on sustainability, Louise Fresco says it's time to think of food as a topic of social and economic importance on par with oil -- that responsible agriculture and food consumption are crucial to world stability.

As food, climate and water crises loom, Louise Fresco is looking hard at how we cultivate our crops and tend our livestock on a global scale. An expert on agriculture and sustainability, Fresco shows how cities and rural communities will remain tied through food, even as populations and priorities shift among them.

A former UN director, a contributor to think tanks and an advisor to academies in Europe and the United States, Fresco has noted how social unrest is made worse by hunger, poverty, environmental problems -- and modernization. Responsible agriculture "provides the livelihood for every civilization," Fresco says, but adds that mere food aid is not a solution to world hunger. She hopes that smart, local solutions for food production will improve war-torn areas and ease the pressures of regulations on production.

Fresco teaches at the University of Amsterdam, writes on policy and economics for the Dutch paper NRC Handelsblad and is also a popular novelist.

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