Toyota Canada Inc. ranks 9th overall out of 100 Canadian corporations

TORONTO - In a Leger survey asking Canadians to rate 100 corporations based on their reputations, Toyota ranked 9th overall - the only automaker to make it into the Top 10. The results of the 5th annual Corporate Reputation Study conducted by Leger Marketing are published in the May 11th issue of Marketing magazine.

"A strong corporate reputation is proof that Canadians see their own values reflected in the Toyota brand," noted Stephen Beatty, Managing Director of Toyota Canada Inc. "As a respected brand, Toyota has a rich history of quality products and services, respect for people and the environment, continuous improvement and giving in the communities where we live, work and play, all in an effort to make things better."