Portion of the sales of 'If I had 1,000,000 flavours,' Ben & Jerry's most indulgent flavour yet, goes to ABC CANADA

TORONTO - Ben & Jerry's, famous for its ingenious ice creams, irreverent personalities and social conscience, is joining forces with one of our country's most beloved bands, Barenaked Ladies, to serve up its first-ever Canadian flavour - If I had 1,000,000 flavours.

Through its partnership with Ben & Jerry's, Barenaked Ladies will donate its entire share of the proceeds from the sale of If I had 1,000,000 flavours to support ABC CANADA Literacy Foundation who raise awareness for the literacy cause including the importance of family literacy.

An instant Canadian "classic"

A jam session of vanilla and chocolate ice cream, peanut butter cups, chocolate-coated toffee chunks, white chocolate chunks and chocolate-coated almonds, If I had 1,000,000 flavours is the wackiest, most ingredient-packed ice cream Ben & Jerry's has dared create.

"We're really excited to work with Barenaked Ladies and to give Canadians a flavour that, we think, says a lot about our country - a big, delicious mingling of tastes and textures that's not afraid to be just a little wacky," says Shoshana Price, Ben & Jerry's brand ambassador.

"Just like Barenaked Ladies' classic song, If I had 1,000,000 flavours is destined to become an instant hit with Canadians."

Passion for causes and ice cream

The partnership between Ben & Jerry's and Barenaked Ladies unites two names that built their self-started iconic status on a foundation of grassroots fan support and backing of great causes.

"We're thrilled to be partnering with Ben & Jerry's. It's very cool to be the namesake for the first ever Canadian Ben & Jerry's flavour!" says band member Ed Robertson. "We share a desire to support great causes, and a deep rooted love of all things ice cream!"

"We're delighted Barenaked Ladies selected ABC CANADA to receive their royalties from the sales of their Ben & Jerry's ice cream," says Margaret Eaton, president, ABC CANADA. "Buy great ice cream and support family literacy, what a delectable combination."

Create your flavour, meet the band

Ben & Jerry's and Barenaked Ladies are celebrating the launch of If I had 1,000,000 flavours by asking Canadians the proverbial question "what would you include if you had a 1,000,000 flavours?"

Starting May 12th Canadians can go to www.benjerry.ca and create their very own 1,000,000 flavours ice cream portrait with a chance to win the ultimate BNL experience and a year's supply of the new ice cream! Canadians can also get a free download of the band's iconic song. The flavour will also be available at scoop shops.