By Lee Froschheiser

Passion within the workplace -- does the topic get your attention? It should, but not because this article addresses romantic relationships at the office. We're talking about company leaders creating passion -- as in a boundless, extremely fervent fondness and commitment -- for the job and company. In fact, in every organization, one of the major roles of the leader is be a passion maker, or someone who is responsible for developing and inspiring enthusiasm within the entire chain of command.

One of the most powerful ways successful leaders create passion is by setting up an effective system of accountability, which is measuring performance and taking appropriate action. Understanding the crucial role of accountability in the workplace, and using it to drive a business' success and impassion its workers, is more than possible - and that's the best-kept secret when it comes to top-of-the-line leadership.

Simpler said than done, a lack of accountability is one of the biggest reasons why companies struggle and sometimes fail. Oftentimes, it's not managed consistently and fairly because leaders focus on the negative -- people mistakenly associate it with only discipline and punishment. In today's business environment many CEOs and managers are feeling the pain related to this lack of accountability, and, consequently, company "sins" are surfacing. These business leaders need to take immediate corrective action to create strategic alignment to their vital goals and drive performance through a strong accountability system.

A Closer Look at the Accountable Workplace

One way to understand accountability is to examine a workplace that doesn't have any. What does it look like? When there's a lack of accountability, a company tends to resemble what's called a "country club," as opposed to a "jail-like," culture. The "A players" often end up leaving because they crave and deserve accountability, and so get frustrated when good performers aren't recognized and poor performers aren't held accountable. Conversely, such businesses struggle to attract top talent because those types of workers want to be in an environment that values accountability.

In addition, the company without accountability doesn't perform to its potential, and standards are allowed to slip low. Things just don't get done, and because the organization isn't performing as is expected, morale suffers, too. People who shouldn't be there drag the company culture down, and complacency and mediocrity are accepted. As a result, more and more of the responsibilities weigh on the shoulders of the company leader, the superhero who carries the full burden of the organization and is often over-whelmed because he or she hasn't pushed accountability down into the lower tiers of responsibility.

On the other hand, a company with thriving accountability looks quite different. Accountability enables a leader to create ownership for the company on behalf of its workers. That means developing ownership for problems, successes, goals, initiatives, people and results -- aka, getting things done. Accountability sets the controls in place, drives the business and indicates what is and what isn't on track.

Through accountability, leaders always make three important discoveries:

1) whether they're on the right course;

2) whether they've got the right people and in the right places; and

3) whether they're achieving goals. With these findings, leaders gain insight on instituting change and setting new objectives.

How Passion Plays Into the Accountability Picture

Accountability holds leaders to the task of clearly defining goals for the company and its people, as well as establishing measurements to assess those goals and define success. And it's this accountability that provides an opportunity to assign ownership to company and personal performance objectives, measure results, and follow through with objective evaluations.

When people own a piece in the goal-setting puzzle and achieve what they set out to do, this is highly rewarding for each individual involved. Even more so, however, is when the leader follows through with positive recognition, acknowledging the team players for their achievement. The result of this is people become impassioned about their role in the company's welfare and their own professional development -- something that is actually quite personal and close to the heart. This newfound passion is the driver for productivity. It incites people to work harder, dream bigger and excel beyond their wildest imaginations.

Accountability can be a highly positive experience for a leader, its team players and the company at large, which is contrary to the notion that accountability connotes something "negative." Often associated with the term "feedback" and viewed as derogatory if results have not been accomplished, accountability can provide opportunities to coach someone, counsel that person and enable growth. It also provides leaders with the chance to develop their own skills, such as learning how to have difficult conversations about poor performance. Accountability provides the chance for all to improve upon their weaknesses, and position and propel a business toward a place of prosperity. It's this uplifting, highly positive and evolutionary experience that creates passion in the workplace. It's simply become an invigorating place to be.

Roadblocks to Accountability

Accountability can be a possibility for your company, only if several common roadblocks are avoided. First, whether you're a company owner, manager or team leader, set aside the natural tendency to confuse accountability with not being liked. In your position, avoid crossing the line of getting too close to people. Instead, focus on earning the respect -- not friendship -- of professional peers. Remember, when it comes to infusing passion into the workplace, your job is to create loyalty to the company, not loyalty to you.

Second, you will be seriously challenged if you fail to set goals and expectations on a continual basis. Equally important is making sure people understand the goals and expectations, and what's required of them. Everyone involved needs good goal criteria, for example, not just measuring the number of activities but the results.

Third and lastly, you can't get complacent because clients are not complacent, the market isn't complacent, investors aren't complacent, and so forth. Strong leaders recognize that when success results, the bar must be raised. When it's not, passion will wane, and productivity will be at-risk. Sure, this will be a challenge in and of itself, but if a company doesn't grow, it dies. Your ultimate job is to build and sustain a thriving organization. And one thing is for sure: Creating passion through accountability is arguably one of the most important, best-kept secrets you must know to achieve such a track-record of success.

Lee Froschheiser, president and CEO of Management Actions Programs (MAP), works with many premiere business leaders and companies nationwide. Lee is also co-author of the best-selling book, "Vital Factors, The Secret to Transforming Your Business - And Your Life." His consulting firm, MAP, specializes in implementing the MAP Vital Factor System, which creates goal alignment and uses accountability to drive company results. MAP clients include WebEx Communications, CORT Furniture, Border States Electric, Hawthorne Machinery and the United Way. For more information call 1-888-834-3040 or visit www.MapConsulting.com.