Customers to Receive a Free Regular Roast Beef Sandwich with Purchase of Laker Lager

WATERLOO - Brick Brewing Company has teamed up with Arby's restaurants in Ontario to offer customers a free sandwich with their Laker Lager purchase. A coupon for a regular roast beef sandwich, found in specially marked 24 pack bottles of Laker Lager, can be redeemed through December 31, 2009 at all Arby's restaurant locations in Ontario.

The regular roast beef sandwich features Arby's classic oven roasted, freshly sliced roast beef piled high on a sesame seed bun.

"Ontario beer drinkers certainly know a good deal when they see one," said George Croft, President and CEO, Brick Brewing Company. "This Arby's offer delivers fantastic value. Not only do you get Laker Lager 24 bottles at the lowest legal price, you also receive a coupon for a free Arby's regular roast beef sandwich."

"Arby's is excited to team up with Brick Brewing Company to offer this great deal as part of their Laker Lager 24 pack," said Wendy Spence, Manager of National Marketing for Arby's of Canada Inc. "This promotion is a perfect opportunity for both companies to increase brand awareness."

Known in the fast food industry for creating unique, premium sandwiches, Arby's has been in the roast beef business for almost 45 years, when the Raffel Brothers first opened an Arby's restaurant under a glowing neon cowboy hat in Boardman, Ohio in July 1964.