Brick Brewing announces performance improvements in distribution and logistics

New distribution deal to outsource TBS deliveries and contribute to the $2 million cost savings commitment for fiscal 2010

WATERLOO - Brick Brewing Company announced today that it is expanding its current partnership with Ryder and outsourcing its distribution to The Beer Store. The company has also changed its Direct Delivery service to Licensee and the LCBO which is now be managed directly through The Beer Store. The new distribution and logistics measures are part of Brick Brewing Company's plan to deliver $2-million in cost savings for fiscal 2010.

"By enhancing our distribution and streamlining our operating model, Brick Brewing is well-positioned to grow in an increasingly competitive Canadian beer industry," said George Croft President and CEO of Brick Brewing Co Limited. "These cost cutting measures are part of our larger profitability strategy, which optimizes Brick Brewing's product mix and partners our company with major retailers to become the preferred supplier wherever possible."

"Re-structuring our logistics and distribution model has improved our route to market and allows the right Brick Brewing products to reach the right outlets more efficiently" said Russell Tabata Chief Technical Officer Brick Brewing Co Limited. "In addition to these improvements, Brick has moved from manual ordering to electronic ordering with our retail partners, making the whole business system even more effective," added Tabata.