NCR and ADFLOW deliver self-service solution to provide consumers an interactive shopping experience in the store

MISSISSAUGA – NCR Corporation announced that it has named ADFLOW Networks Inc., a leading provider of web-based digital media and interactive kiosk network solutions, as an NCR authorized reseller.

NCR SelfServ 60 Through their alliance, NCR and ADFLOW Networks bring together two innovative technologies – the NCR SelfServ™ 60 consumer touchpoint kiosk and ADFLOW’s digital signage and software – providing retailers a way to interactively engage consumers.

NCR’s touchscreen kiosks and the ADFLOW solution deliver vivid and compelling on-screen content to guide consumers through product overviews with timely, targeted information. Retailers gain valuable insight into customer buying behaviour via ADFLOW’s extensive Retail Analytics™ reporting system.

“With so much information at their fingertips via multichannel communication, today’s consumers are sophisticated and know how to leverage information to save time and money,” says Luc Villeneuve, president, NCR Canada. “It’s critical that retailers market their products in ways that are relevant to shoppers. ADFLOW’s technology mirrors the interactive experience that is so familiar to today’s consumers. It allows them to interact on their terms and it provides the information they need to feel comfortable before making purchasing decisions.”

Steve Kartonchik, executive vice president of sales and marketing, ADFLOW Networks, adds, “Capturing attention and engaging customers through interaction at the point-of-decision is critical in achieving true one-to-one marketing. NCR, which leads how the world connects, interacts and transacts with business, and ADFLOW Networks, with its innovative assisted-selling solutions, offer retailers a means to redefine the in-store customer shopping experience while increasing sales, boosting store productivity and enhancing operational efficiency. We are delighted to be working with NCR to deliver these exciting solutions to the marketplace.”