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Corporate Trends
VELUX Sets Ambitious Goals With Its Climate Strategy -- Its CO2 Emissions are to be Cut by 50 Percent Before 2020
CO2 Emissions to be Cut by 50 Percent
COPENHAGEN, Denmark, - Responsibility for the environment is firmly
anchored in the VELUX values and the commitment to behave like a model
company.
VELUX is now intensifying its efforts in climate protection by making
considerable investments and setting ambitious goals. Its strategy is
two-fold: reduction of the company's own environmental impact and
environmentally beneficial improvements in the use of the company's
products.
"Although we have focused continually on ensuring efficient use of our
resources, it is our belief that we now need to do even more by setting
concrete objectives for our own efforts. Our climate is changing and
there is a need to reduce CO2 emissions and thereby global warming. We
all have a responsibility to contribute to alleviating global climate
problems -- and we take that responsibility very seriously. So we have
drawn up a new and ambitious climate policy," says VELUX CEO Jorgen
Tang-Jensen.
VELUX has set the goal of reducing the Group's 2007 global CO2 loads by
20% by 2012 and 50% by 2020. To achieve this goal, the company is
making investments of up to DKK 400 million over the next few years in
a series of energy-improving initiatives.
According to the VELUX Group's CO2 accounts, CO2 emissions in 2007
amounted to 100,000 tons.
More efficient production and operation
VELUX production accounts for about 95% of the Group's total CO2
emissions, and initiatives to cutting that figure are aimed primarily
at reducing the energy consumed by production facilities.
VELUX is well on the way in several areas and current and planned
initiatives for operational optimisation include:
* heating by boiler units fuelled on wood chips from production
* optimisation of wood-chips suction with compressed air
* optimisation of compressor technology.
About 5% of the Group's total CO2 emissions comes from VELUX sales
companies and administration, and a series of initiatives will be
implemented here too to optimise energy consumption, including
energy-saving measures, review of forms of travel, optimisation of use
of paper and 'green checks' of activities.
On the way to climate-neutral building
"Apart from focussing on CO2 emissions from our own production, we also
work intensively on supplying products that help others to reduce CO2
emissions from buildings. With our products and the way they are used,
we wish to contribute to more sustainable building. We call it
Sustainable Living. Buildings account for 40% of the western world's
total energy consumption. We need to reduce that level, so it is
perfectly natural that we, as a building components manufacturer, take
our share of the responsibility for doing that," says CEO Jorgen
Tang-Jensen.
VELUX has a vision for the sustainable buildings of the future. To
demonstrate its vision, over the next two years VELUX will collaborate
with a number of building components manufacturers in constructing six
CO2-neutral houses intended for experimentation with technological
solutions. The houses will be monitored and measured for energy
consumption and indoor climate and the experience will be used in
future VELUX product development. The concept is called Model Home
2020. Its objective is to create climate-neutral buildings with an
optimal indoor climate, fresh air and daylight.
Respect for the climate and financial performance are interconnected
"Reduction of our climate impact is an important part of our social
responsibility as a company. At the same time, we believe that by
acting in an environmentally responsible manner we also make a
contribution to ensuring more efficient and more cost-effective
production and operation, the continued relevance of VELUX products and
enhancement of our reputation. We also firmly believe that respect for
the climate and financial performance are interconnected and give us
the competitive edge -- even though certain environment investments
will take longer to recoup than other kinds of investment," concludes
CEO Jorgen Tang-Jensen.
To document its progress in the climate area, from now on VELUX will
publish global CO2 accounts for the VELUX Group. The 2008 accounts are
expected to be published on the company's home page in late March 2009.
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